Friday, January 9th, 2009


Cynopsis: Kids!


Good morning. It’s Friday, January 9, 2009, and this is your first early morning Kids briefing.

As Entertainment Rights (ER) continues to search for investors or acquisition partner(s) to work its way out of debt, while drastically reducing its annual costs including workforce, the company is set to sue its US DVD distributor, Genius Products, concerning allegedly unpaid fees, per Variety.  The fees are described as an ‘unspecified amount’.  No word yet on ER’s discussions with its most recent (unnamed) suitor.


Twilight fans can rest easy with news that Taylor Lautner will return to play Jacob Black again in New Moon, Summit Entertainment‘s movie sequel to Twilight, according to New Moon director Chris Weitz via Twilight book series author Stephenie Meyer’s website.  Production starts soon on New Moon, which is set for release November 20, 2009.

Iron Man 2 gets new villains in Mickey Rourke and Sam Rockwell, per The Hollywood Reporter and Variety. Directed by Jon Favreau, the Marvel Studios movie sequel to last year’s Iron Man will feature Rourke as a Russian heave named the Crimson Dynamo, and Rockwell will play Ton Stark business rival Justin Hammer.  Paramount is set to release the movie on May 7, 2010.


Disney/ABC heads to Washington for the US Presidential Inauguration, where it will cover a range of special events across its channels and multiple platforms, including specifically aimed at kids and families.  Disney Channel will televise the Kids’ Inaugural: We Are The Future, honoring military families, on Monday, January 19, 8-9:30p.  Attended by Michelle Obama, Dr. Jill Biden and their families, the concert will be simulcast on Radio Disney, and will be streamed on immediately following its completion.  The talent line-up for the concert is TBA.

Sony Computer Entertainment America (SCEA) and MTV Networks teams to make a range MTVN’s programming available for download via PlayStation Network‘s video service for Playstation3 and PSP in the US.  The initial line-up of MTVN programming specifically for kids includes Nickelodeon‘s SpongeBob SquarePants.  Moving forward we can expect more content from Nickelodeon as well as The N and TV Land.  For older audiences, content will come from MTV, VH1, Comedy Central Spike, Logo, CMT and Atom.

Decode Enterprises completes new international sales for the animated preschool TV series Martha Speaks (40×22/80×11).  Picking up the series are: Discovery Kids Latin America, Canal+ Cyfrowy Sp. z o.o. and OP Art in Poland, Noga Communication’s Logi Channel (Israel)  and Minimax (Central and Eastern Europe), Al Jazeera Children’s Channel (Arabic countries) and YLE (Finland).  These deals follow the recent sale of the series to CBBC (UK).  A co-production between Studio B Productions and WGBH Boston, with Decode Enterprises representing the worldwide TV ad home entertainment rights outside of the US, Martha Speaks is Based on author Susan Meddaugh’s books.

TV-Loonland signs several new rights agreements in Spain for the animated series Little Princess.  TVE Spain picks up the Free TV rights and Cartoon Network Spain acquires the pay TV rights for the preschool series, which is set to bow soon on TVE’s LA 2.  Big Picture Entertainment takes the home entertainment rights and plans to release the first Little Princess DVD in August/September 2009.  A publishing program for the series will launch this year, including a new deal with Random House that has picked up rights to publish TV tie-in books for Spain.  Additionally, TV-Loonland names Spain’s El Ocho Licencias y Promociones S.L. as the local licensing agent for the property.  The Illuminated Film Company produces Little Princess.


At the Consumer Electronics Show (CES) Mattel announced it is shifting its online strategy to be an interactive programming and content provider with the development of Mattel Digital Network.  Targeted to kids/tweens/teens and families, the new online destination allows kids (and others) to play online with Mattel’s brands, while the company can also observe how different groups play.  The kid-safe environment will feature Mattel brands including Barbie, Hot Wheels, Matchbox and Radica.

DanceDanceRevolution comes to SubwayKonami Digital Entertainment and Subway restaurants join in a kid-centric healthy lifestyle promotion now through March 29, 2009.  Participating restaurants are offering on of six DanceDanceRevolution branded premium toy accessories with the purchase of a Subway Fresh Fit For Kids meal.  Do you have to wait an hour after eating before playing DanceDanceRevolution?

Fox Home Entertainment will release two new Goosebumps DVD collections, Return of the Mummy and The Scarecrow Walks at Midnight, on March 31.  The live-action TV series is based on the R.L. Stine’s Goosebumps books published by Scholastic, which adapted the series for TV.  Goosebumps originally aired on Fox (1995-98) and currently airs in the US on Cartoon Network.


Citing statistics from panel-based measurement firm Hitwise, which ranks similar publishers in terms of like and kind market share, PBS was the most visited broadcast network website in 2008. ranked as the top broadcast site for 19 weeks compared to 12 weeks each for and and reported record traffic years in 2008. benefited from a new video player, which streamed nearly one million clips/week and generated more than 13 million total streams since its launch last fall, according to CDN thePlatform.


Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, January 5, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1096; K6-11 495; TWEENS 9-14 357
DISNEY CHANNEL:     K2-11   762; K6-11 489; TWEENS 9-14 365
CARTOON NETWORK: K2-11   520; K6-11 339; TWEENS 9-14 242
TOON DISNEY:           K2-11   127; K6-11   71; TWEENS 9-14   57
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, January 6, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:          K2-11 1115; K6-11 443; TWEENS 9-14 292
DISNEY CHANNEL:     K2-11   669; K6-11 418; TWEENS 9-14 309
CARTOON NETWORK: K2-11   452; K6-11 280; TWEENS 9-14 195
TOON DISNEY:           K2-11     84; K6-11   46; TWEENS 9-14   32
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, January 7, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1200; K6-11 571; TWEENS 9-14 409
DISNEY CHANNEL:     K2-11   702; K6-11 405; TWEENS 9-14 296
CARTOON NETWORK: K2-11   498; K6-11 297; TWEENS 9-14 194
TOON DISNEY:           K2-11   144; K6-11   83; TWEENS 9-14   40
Source: MTVN Research from Nielsen Media Research Data

Friday Fun Fact:
There are two words in the English language that have all five vowels in order: abstemious and facetious.

Answer to Yesterday’s Trivia Question:  If you’re a muppet named Gonzo, who is your best friend?   RIZZO THE RAT (or his love interest, Camilla the Chicken) Kudos to: Sara Resnick-WLIW/NY; Michael Lapinski/NY; Kelly-Ann Fentress-Nickelodeon Preschool Brand Creative/NY; Sarah Wallendjack-Out of the Blue/NY; Jeff Strobl-Pixel Farm/Minneapolis, MN; Robert Ramirez-Oddbot Studios/LA; Izzy Neis-Six Degrees Games/LA; Rob Chatlin-FX Network/LA; Michael Decsi-Wildeyed Pictures/Toronto

Today’s Trivia Question: On the animated series Franklin, Franklin is often seen with a blue stuffed dog. What does he call this companion? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!

Cynopsis Kids Ad Sales:
Chuck Bolkcom – 646-468-6180 / [email protected]
Mark Bohn- 203-583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: ACCT EXEC/Radio Disney/NY:Sell local advrtsng, spnsrshps & events in NY mkt.2 yrs exp sales req, pref in children’s mktg/promos. Spec events or media sales a +. BA pref. Apply: Req ID 184566 (1/16)

JOB OPENING: REGIONAL NAT’L SALES DIRS/NY/CHI/LA: Meredith Broadcasting seeks 3. College or equiv. req’d. 5+ yrs in TV sales, incl 2+ yrs as Nat’l Sales Mgr for local station. Res/sal info: [email protected]. EOE (1/16)

JOB OPENING: DIR PROJ MGMT/Versus/PA: Mng mult TV promo/pckgng projects for busy mktg/creative services dept. Req. 5 yrs exp at ntwrk, post/design firm or ad agency. Apply online: . EOE (1/16)

JOB OPENING: SR. FINANCIAL ANALYST/DISCOVERY/NY: Work w/ ad sales on frcstng, reporting, variance analysis, id & comm of risks/oppts, ind & compet analysis, earning calls. 5+ yrs acct/fin. exp. Apply: Req#8650 (1/14)

JOB OPENING: CNBC AUDIENCE DVLPMNT/Englewood Cliffs, NJ: Interpret/Analyze site traffic pattern/opps to improve. Dvlp email newsletter. Monitor monthly cost assoc. w/ email campaigns. 3-5 yrs online aud dvlpmnt req’d. [email protected] (1/14)

JOB OPENING: MGR/SR MGR, AFFILIATE FINANCE/MTVN/NY:oversee 50M of affil expenses/prepare LRP’s/Budgets/Forecast. Prepare mnthly close/variance analysis/Supv exp. rq’d. Apply: [email protected] EOE (1/14)

JOB OPENING: CORP FIN’L PLNG ANALYST/Comcast Networks/NY: Resp for the day-to-day financial activities. 3-5 yrs related experience and proficiency with Great Plains financial system a must. Apply @ EEO/AA/Drug Free (1/13)

JOB OPENING: PUBLICIST /Telepictures Prods/LA: Publicist for TV project. News bkgd & exp on assign desk a must. Pitch/secure stories/content. Write/distrib releases. Fast paced enviro. 5-8yrs exp Res: [email protected] (1/13)

JOB OPENING: SR. MGR, RESEARCH/Music Choice-Support sales, mrktng& prgrmng initiatives across multiple platforms w/accurate & actionable research. BA/BS, plus 6-8 yrs relevant media research exp. required [email protected] (1/10)

JOB OPENING: ADMIN ASST/Comcast Networks/NY: Asst Sr execs w/ daily admin duties.3-5 yrs exp asst Sr execs.Strong writ/verbal comms skills; det-oriented. MS Off. knwlg a must. Must Apply @ . EEO/AA/Drug free (1/10)

JOB OPENING: PRODUCER/EDITOR : Univ. of Albany seeks a creative and experienced Producer/Editor to create entertaining and engaging youth-oriented content. Details (1/10)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING INTERNSHIP CREDITS ONLY: Busy Media Production Company. Support Prod Coord, Editor and Prod. Help organize/maintain Prod office. Assist on location shoots. Interest in advancing in prod industry a must. Email: [email protected] (1/13)

WINTER/SPRING INTERNSHIP/CREDITS ONLY: ENTERTAINMENT/MKTG & COMM INTERNS/Cynopsis Media/Shelton CT: Asst various depts as needed in advrtsng sales, mktg, & rsrch. Highly orgnzd & reliable Sophomores/Jrs/Srs; Excellent MS Word/Excel skills. Contact: [email protected] (1/13)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Accomplished ADVERTISING, MARKETING, SALES PROMOTION AND DIRECT MARKETING EXECUTIVE experienced in developing advertising programs. Will consider Agency freelance, consulting assignments. Contact: [email protected] (1/16)

SITUATION WANTED: Experienced FIELD AND POST PRODUCER looking for work. Experience in television and documentary film. References available. Please e-mail [email protected] (1/16)

SITUATION WANTED: DOCUMENTARY PRODUCER, DIRECTOR, WRITER in L.A. Credits include National Geographic, PBS, Discovery, History Channel, TLC and MSNBC. Contact email: [email protected] (1/16)

SITUATION WANTED: SPORTS/ENTERTAINMENT PRODUCER (NY): Seeking F/T or Freelance. 10 years exp. w/major networks. Field, Segment, Writer, Talent Booker.  Contact: [email protected] (1/16)

SITUATION WANTED: FREELANCE or Full-time MEDIA BUYER w/ over 25 yrs of buying exp. is newly available. Seeking F/T or Freelance wk from your office or my home (New York based) Please contact me @ [email protected] (1/15)

SITUATION WANTED: ASSOCIATE PRODUCER or ASSOCIATE STORY PRODUCER (L.A.): 9+ yrs in all aspects of production, exp. in reality, inc. game, & scripted.. Valid passport – willing to travel. [email protected] (1/15)

SITUATION WANTED: SPONSORSHIP MARKETING/NY: Experience in evaluating and negotiating sponsorships and promotions. All media types- broadcast, outdoor, print, digital, mobile, hospitality, etc. Contact: [email protected] (1/15)

SITUATION WANTED: COMEDY WRITER: For samples, please visit Contact: [email protected] (1/15)

SITUATION WANTED: PRODUCER/WRITER/DIRECTOR (NY) Ultra-creative, award winning, all formats, all genres, all major networks and major cable. Fast, frugal and fun! [email protected] (1/15)

SITUATION WANTED: SEASONED PRODUCER. Experience in talk/reality/game show genres. Produced shows overseas and on location. Hard working, detail oriented, motivated, ready to start today, will travel. Contact: [email protected] (1/14)

SITUATION WANTED: Celebrity Talent PROD with exp on both coasts.Will connect your synd, ntwrk or cable prgrm w/ quality & approp celebrity guests. Staff or freelance – visit or email [email protected] for free consultation. (1/14)

SITUATION WANTED: SR. SALES/DOS Chicago/NYC-Experienced, motivated online salesman. Huge rolodex and selling experience with many Fortune100’s. Uber-competitive, hardworking, persistent. Meets/exceeds goals. [email protected] (1/14)

SITUATION WANTED: FREELANCE MEDIA BUYER w/more than 8 yrs of buying exp. is avail. for work.Seeking PT or Freelance wk from your office or my home-locally or remotely.(Cincinnati bsd) Pls. contact me @ [email protected]. (1/14)

SITUATION WANTED: Experienced,Media Sales Marketing Research Professional, well-versed & superior in all analytic, presentation, oral & written communications areas withAd Agency, Rep & Consulting background. [email protected] (1/14)

SITUATION WANTED: PRODUCER/WRITER : Seven yrs experience in brdcst, cable & online media. Highly creative, tackles everything from conception to completion; comedy, sports, news and entertainment background; NYC. [email protected] (1/14)

SITUATION WANTED Mature ACTRESS seeks survival job in SFV. Experienced exec asst, former asst to celeb, 16-1/2 yrs at major studio.Part-time to supplement retirement. Computer-savvy, efficient, loyal, discrete. [email protected] (1/13)

SITUATION WANTED: WRITER/EDITORIAL DIRECTOR: Deadline activist to the rescue. FREE COPY @ contact: [email protected] (1/13)

SITUATION WANTED: Emmy-winning WRITER/PRODUCER of short-form animation & digital content is available for freelance writing/producing/consulting. Reel & resume: or contact [email protected] (1/13)

SITUATION WANTED: FREELANCE COPYWRITER/MARKETING CONSULTANT: 14 yrs exp. in ad sales marketing and copywriting w/ B2B focus. Upfront scripts/presentations, media kits, brochures, web content, program descrips etc. [email protected] (1/13)

SITUATION WANTED: Recent Harvard grad and FREELANCE WRITER will do pretty much anything involving words and writing them. Currently writing for a Gawker blog. Hard worker, strong writer, great bargain. [email protected] (1/10)


SITUATION WANTED: FILM/TV/ENT PR/NYC: Seeking F/T or Freelance opps. Write press releases/pitch to targeted print/online & brdcst media, track news clips, editorial calendar opps, build press lists w/Cision [email protected] (1/10)

SITUATION WANTED: NON-FICTION DEVELOPMENT PRODUCER. I will write and develop your pitch & produce and direct a winning sales tape.  3 Emmy noms; unscripted or narrative formats; LA based, will travel. [email protected] (1/10)

SITUATION WANTED: VP/DIRECTOR NEW MEDIA SALES-Unprecedented SUCCESS building Revenue/Content/Operations/Infrastructure. Creative, solutions based TEAM builder and motivator, Let’s Talk, [email protected] (1/10)

E-mail [email protected] for rates and specs for Job Openings.

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