Friday, January 4th, 2008


Cynopsis: Kids!


Good morning. It’s Friday, January 4, 2008, and this is your first early morning briefing.

With the final 2007 Nielsen Media Research numbers in, Disney Channel is the top cable network in Primetime with Total Viewers (2.69 million) for the first time in the networks history, ahead of USA Network which delivered 2.68 million viewers.  Other Disney Channel highlights for 2007 include:

  • Disney Channel was also the top cable network for 2007 in Total Day with Tweens 9-14 (518,000)
  • The network also reports that 2007 was its most watched year in Primetime and Total Day among K6-11 (1.13 million and 606,000 respectively) and Tweens 9-14 (998,000).
  • The preschool block, Playhouse Disney, also earned all-time high ratings with Total Viewers (1.26 million), K2-5 (424,000) and Women 18-49 (233,000).
  • Additionally, based on Live + 7 ratings, the network’s premiere of High School Musical 2 (August 17, 2007) maintained its hold as the most watched telecast of all time in cable TV with Total Viewers (18.64 million), and the year’s top telecast among K6-11 (6.54 million) and tweens 9-14 (6.32 million).


New Line is shifting the release date for Inkheart, the feature film based on Cornelia Funke’s young adult novel of the same name.  Inkheart had initially been slated for release on March 19, 2008; the new date has yet to be announced.


Two upcoming installments of Frontline focused on kids and adolescents are slated to premiere on PBS this month, while they are not specifically for kids they are about kids and definitely shows I plan to watch.  Frontline’s Growing Up Online takes a look at the private worlds that kids are creating online and how the internet is impacting childhood.  Debuting, Tuesday, January 22 at 9p (check local listings) Growing Up Online features interviews with kids who have established alternate identities and social lives online, as well as with parents, teachers and experts, discussing what they are and/or should being doing to address the various issues, some of which aren’t currently top of mind as issues.  Additionally, Frontline’s The Medicated Child, which focuses on the increase in kids being diagnosed with psychiatric disorders, the drugs prescribed to them and the related risks and benefits, premieres Tuesday, January 9 at 8p.


THQ unveils plans to release the WALL/E video game in conjunction with the release of the Disney/Pixar movie of the same name this summer 2008.  The WALL/E game will release for all major gaming systems, including PlayStation 2, Xbox 360, PSP, Wii, Nintendo DS, Windows PC and Mac, and for wireless devices too.  The game fall under the multi-year pact between THQ and Disney/Pixar, which began in 2004, and includes rights to develop games based on four newly created Disney/Pixar feature films.  The first game developed under the deal was last year’s Ratatouille game title.


Everton, the UK football (aka soccer) team is in the midst of inking a deal with 17-year-old player Dan Gosling for an estimated $2.9 million, per the UK press.  Gosling, who played his first professional game at 16, currently plays for Plymouth Argyle, where he has been since December 2006.  Gosling is not, to my knowledge, the youngest pro-football (soccer) player, other young pro-players include Freddy Adu, who played his first pro game at 14, and Lee Holmes, who debuted in his first game at 15, and several other 17-year-olds.


LazyTown Entertainment has hung out a new shingle in the UK to oversee European brand and licensing business for the LazyTown property. 

  • Heading the new London-based office is Katie Foster as Director/Brand & Licensing, Europe.  Her team will work on all product development, marketing and PR teams working on LazyTown.  Foster was most recently, Global Licensing director, ITV (Granada Ventures), where she oversaw licensing for its kid’s, entertainment, drama and sports properties.  Previously she was brand Business Director, HIT Entertainment.
  • Also joining the team as Head of Brand & Licensing, Europe is Catrina Stock.  Stock previously toiled for Inspire GLG as Director/Licensing, Worldwide for the preschool series Boblins, for which she also helped in negotiating broadcast deals and launched the home entertainment campaign.

BKN International expands its Barcelona and London operations to support the licensing efforts for its four upcoming brands set to launch globally in 2008 and 2009, Dork Hunters from Outer Space, Zorro  Generation Z, Stone Age, and pocket Penguin Adventures.  To that end, BKN New Media Ltd. announces several appointments:

  • Jackie Ferguson has signed on as a consultant specifically focused on the UK and Ireland.  She will report to Nicola Andrews, Managing Director.  Most recently, Ferguson was with Entertainment Rights and prior to that with Saban Entertainment.
  • Also in the UK, Jane Kennedy is named VP/International Licensing and Merchandising.  She will also report to Andrews.  Kennedy joins BKN from 4Kids Entertainment, London, where she was Director/International Licensing and Marketing.
  • In Spain, David Recasens was recently named VP/Licensing and Merchandising handling Spain and Portugal.  He will report to Laura Tapias, Managing Director/BKN New Media S.L.  Recasens had been with Cromosoma.
  • Irene Civico is upped to Licensing and Merchandising Manager.  She will also report to Tapias.

Steven Vincent is upped to VP/Music and Soundtracks, Disney Channel.  Vincent supervises music used in original programming for Disney Channel, Jetix, as well as ABC Family.  His responsibilities also include working with series/special music supervisors and producers on original/licensed music and working with recording artists, lyricists and composers in conjunction with Disney Publishing, Disney records, Hollywood Records and Radio Disney.  He reports to Susette Hsiung, SVP/Production, Disney ABC Cable Networks Group.  Vincent was most recently Director/Production and Executive in Charge of Music for the network.

Diego Marchioni adds the title of COO of Wildbrain to his existing roles as CFO of both Wildbrain and Kidrobot.  With his added oversight, Marchioni will implement strategic and operational planning to support the ongoing expansion of Wildbrain and Kidrobot.  He will continue his direct report to Charles Rivkin, President and CEO, Wildbrain.


Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 12/24-12/30/07 :
Total Day     (000)  Primetime       (000)
NICK°:           1162   DSNY*:           1274
DSNY*:            872   CARTOON:        538
CARTOON:        593   NAN**:            398
NAN**:            290   TOON DIS:        130
ADSM**:          288   ESPN:               191
TOON DIS.:      132   DISCOVERY:        88
NOG/THE N:     117   BET:                    85
ESPN:                65   NICKTOONS:        71
DISCOVERY:       65   COMEDY:             53
BET:                  56   ANIMAL PLANET:   50
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 12/24-12/30/07 :
Total Day      (000) Primetime       (000)
NICK°:             745   DSNY*:              988
DSNY*:            606   CARTOON:          369
CARTOON:        403   NAN**:              310
NAN**:            229   ESPN:                 131
ADSM**:          191   BET:                     67
TOON DIS.:        77   DISCOVERY:         65
DISCOVERY:       48   TOON DIS:           62
ESPN:                 42   NICKTOONS:        40
BET:                   42   ANIMAL PLANET:  37
NICKTOONS:       37   COMEDY:             34
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 12/24-12/30/07 :
Total Day  (000)   Primetime    (000)
DSNY*:        553     DSNY*:           826
NICK°:         483     NAN**:           338
NAN**:        308     CARTOON:       284
CARTOON:    288     ESPN:             141
ADSM**:      257     BET:                105
MTV:              89     MTV:               104
DISCOVERY:   66     DISCOVERY:     87
BET:              64     COMEDY:          81
ESPN:            55     THE N:              37
TOON DIS:     54     TOON DIS.:       37
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
°Nickelodeon Total Day 6a-11p

Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, December 25, 2007, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 618; K6-11 414; TWEENS 9-14 298
DISNEY CHANNEL:     K2-11 510; K6-11 336; TWEENS 9-14 284
CARTOON NETWORK: K2-11 458; K6-11 295; TWEENS 9-14 224
TOON DISNEY:           K2-11 157; K6-11 107; TWEENS 9-14   98
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, December 26, 2007, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1178; K6-11 701; TWEENS 9-14 477
DISNEY CHANNEL:     K2-11   835; K6-11 533; TWEENS 9-14 444
CARTOON NETWORK: K2-11   545; K6-11 377; TWEENS 9-14 259
TOON DISNEY:           K2-11   155; K6-11   81; TWEENS 9-14   45
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, December 27, 2007, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1210; K6-11 751; TWEENS 9-14 589
DISNEY CHANNEL:     K2-11   909; K6-11 633; TWEENS 9-14 470
CARTOON NETWORK: K2-11   717; K6-11 447; TWEENS 9-14 310
TOON DISNEY:           K2-11   133; K6-11   74; TWEENS 9-14   67
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, December 28, 2007, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1362; K6-11 861; TWEENS 9-14 618
DISNEY CHANNEL:     K2-11 1071; K6-11 758; TWEENS 9-14 579
CARTOON NETWORK: K2-11   671; K6-11 459; TWEENS 9-14 314
TOON DISNEY:           K2-11   169; K6-11   97; TWEENS 9-14   70
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, December 29, 2007, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1227; K6-11 814; TWEENS 9-14 571
DISNEY CHANNEL:     K2-11 1019; K6-11 653; TWEENS 9-14 469
CARTOON NETWORK: K2-11   543; K6-11 385; TWEENS 9-14 298
TOON DISNEY:           K2-11   150; K6-11   89; TWEENS 9-14   59
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, December 30, 2007, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1185; K6-11 796; TWEENS 9-14 655
DISNEY CHANNEL:     K2-11   983; K6-11 653; TWEENS 9-14 492
CARTOON NETWORK: K2-11   538; K6-11 380; TWEENS 9-14 271
TOON DISNEY:           K2-11   158; K6-11   83; TWEENS 9-14   41
Source: MTVN Research from Nielsen Media Research Data

Friday Fun Fact:  In 2007, Disneyland Resort Paris (owned and operated by Euro Disney S.C.A) had 14.5 million visitors. It is one of Europe’s leading tourist destinations.

Answer to Yesterday’s Trivia Question:  What city serves as the setting for the teen drama series Degrassi: The Next Generation?  TORONTO   Kudos to:  Susan Fields-Marvel Entertainment, Inc./NY; Rich Thomas-Disney Press/NY; Siobhan Price-Cartoon Network/Atlanta; Jim Salicrup-Papercutz/NY; Dale Alexander-UPROAR!/Dallas; Al Ovadia-Al Ovadia & Associates, Inc./Hidden Hills, CA; Kelly Syers-Program Partners, Inc./Venice, CA; Laura Meador-Anaid Productions Inc./Edmonton, Canada

Today’s Trivia Question: On what children’s show would you find The Schwartzman Quartet?  ( Click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis: Kids!

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