Friday, January 26th, 2007


Cyn opsis: Kids!


Good morning. It’s Friday, January 26, 2007 and this is your first early morning Kids! briefing.

HIT Entertainment has launched HIT Favourites, its new multi-brand umbrella licensing strategy, at the London Toy Fair this week.  HIT Favourites will create a new range of products across categories including toys and games, DVDs and books, all based on HIT’s brands.  All products will feature a minimum of four characters from the company’s main properties including Bob the Builder, Barney, Angelina Ballerina, Kipper, Thomas & Friends, Fireman Sam, Rubbadubbers and Pingu.  HIT has already inked several new licensing partners for the new branded range with products expected to be available in 2007.  In the UK deals include: Tomy Yujin has developed toy capsules in prominent HIT branded cubes in counter displays; Character Options has developed puzzles, board and action games and card games; Kinnerton Confectionery will launching candy items for Easter 2007 that will include Thomas, Fireman Sam, Bob and Pingu; and Green’s will launching a cake mix under the HIT Favourites branding this year.


Hogwarts isn’t a real school … umm – right?  Such a question can only mean one thing … a new reality show.  And so it is that the BBC’s CBBC is prepping The Sorcerer’s Apprentice. Set to bow on the CBBC later this year, the series will follow a group of UK kids, to be selected through auditions, who are whisked off to a boarding school for 18 days of immersive training by professional magicians on topics including the history of magic and folklore, the Latin for casting spells, chemistry, the art of illusion and they will also have to care for the resident magic animals.  At the end of each week’s lessons, the kids will perform magic in front of a live audience and “the Sorcerer.”  Hosted by Barney Harwood, The Sorcerer’s Apprentice is produced by Twenty Twenty, an indie production company.

CBBC also has in the works a companion series for The Sorcerer’s Apprentice, which will offer kids at home step-by-step instruction on how to perform magic tricks.


TV-Loonland has inked several new deals for its multi-platform CGI animated short-form series The Owl (52×1′); picking up the series are Swedish broadcaster SVT, South African pay-TV operator M-Net, and Thailand’s UBC subsidiary Cineplex Company.  A non-verbal humor-based series, The Owl follows the unending mishaps of a pink owl.  The short-form series debuted last month in France on France 3.  The Owl is created and directed by Alexandre So, and is a co-production of TV-Loonland, Studio Hari and France 3 network.

New episodes of 4Kids Entertainment’s animated series Teenage Mutant Ninja Turtles  Fast Forward has been acquired by ITV Network (UK), RTVE (Spain) and Media Set (Italy) among others.  ITV (UK) has acquired rights to both ITV and CiTV, with RTVE (Spain) picking up all 130 episodes of the series.  These new licensee join recent deals for the TMNT series which include pacts with SIC (Portugal), Ten Network (Australia), Cartoon Network (Australia & NZ), DR TV (Denmark), and Mediacorp TV12’s Kid Central (Singapore) among others.


Tiger Electronics will introduce Net Jet, its new instant-play online game system, at retail on February 11, 2007 in New York to coincide with the American International Toy Fair, followed by a national launch in fall 2007.  Targeted to tweens, Net Jet comes with a controller that plugs into a PC’s USB port, a game key that fits into the controller and activates content.  The system will be supported by 40 games at launch. Developed or licensed specifically for the system by third-party online game developers, initial games will include titles based on Hasbro’s Super Soaker, Cartoon Network’s Foster’s Home for Imaginary Friends and The Grim Adventures of Billy and Mandy and Marble Blast XP from GarageGames. Tiger Electronics is a division of Hasbro, Inc. ( )

Leading up to the Super Bowl next week, The Upper Deck Company will launch a limited edition superhero-inspired vinyl 11-inch tall action figures based on three Super Bowl-winning quarterbacks, Ben Roethlisberger, Brett Favre and Tom Brady.  If you want them, here is what you need to know: There are only 1,000 of each of the three players and they will be released one day at a time beginning with Roethlisberger (January 30, 12:07p/EST), Favre (January 31, 12:04p/EST) and Brady (February 1, 12:12p/EST); the figures will be available exclusively online ( ).  One last thing … each figure will set you back $49.95.  These first figures mark the launch of All-Star Vinyl’s product line in all four major sport categories, with NBA and NHL figures slated for release in March, and MLB player figures in May.  This year will see a total of 38 figures released under the All-Star Vinyl label.

Educational Adventures has completed several new product licensing deals for its kid-targeted safety theme property Dangers Rangers including those with: Fun World (Halloween costumes, Easter egg decorations, gift warp) and Renaissance Imports, Inc. (footwear-in mass market drug and grocery chains).


Follow-up on the awards announced earlier this week at the midwinter meeting of the American Library Association.  Among the books singled out, there is one category that I thought was interesting and that you might want to know about. The Alex Awards, which recognize books written for adults, but that appeal to teens.  This year’s Alex Awards included: The Book of Lost Things, author – John Connolly (Simon & Schuster/Atria); The Whistling Season, author – Ivan Doig (Harcourt); Eagle Blue: A Team, A Tribe, and A High School Basketball Season in Arctic Alaska, author – Michael D’Orso (Bloomsbury); Water for Elephants, author – Sara Gruen (Algonquin); Color of the Sea, author – John Hamamura (Thomas Dunne); The Floor of the Sky, author – Pamela Carter Joern (University of Nebraska); The Blind Side: Evolution of a Game, author – Michael Lewis (Norton); Black Swan Green, author – David Mitchell (Random House); The World Made Straight, author – Ron Rash (Henry Holt); The Thirteenth Tale, author – Diane Setterfield (Simon & Schuster/Atria)


Turner Broadcasting is restructuring its entertainment Ad Sales division, which moving forward will operate under the new banner, Turner Media Innovations (TMI).  TMI will operate as a full media consultancy focusing more on sales for Cartoon Network, Boomerang, Toonami, Cartoon Network Too and Turner Classic Movies.  Previously the Ad Sales, Sponsorship & Promotions, and Sales Operations departments reported directly into Simon Cox. The new structure will see Ian Dowds upped to Sales Controller, taking direct responsibility for the day to day running of the Ad Sales Department and reporting into Cox.  Jennifer Burgos, Director/Sponsorship & Promotions, and Karl Anderssen, Director/Sales Operations, will continue to run their respective teams and will both report directly into Cox.

Following a review of its US operations, recording label EMI Group has decided to merge its Capitol Records and Virgin Record labels to form The Capitol Music Group.  Headed by Jason Flom as Chairman and CEO, currently head of Virgin Records America, The Capitol Music Group will be a pop, rock and urban music label group, which will encompass Capitol and Virgin Records imprints.  Flom joined EMI as Chairman and CEO, Virgin Records America in November 2005, will now oversee the combined Capitol and Virgin rosters in the US.  Stepping down from his post as President and CEO, Capitol Records is Andrew Slater.  Flom will continue to report to Eric Nicoli, CEO, EMI Group. Bruce Lundvall, President and CEO of The Blue Note Label Group, will continue to report directly to Nicoli, as will EMI Music North America COO, Ivan Gavin and EMI Music North America CFO, Colin Finkelstein.

Zach Posner is named to the new position of VP/Corporate Development, National Lampoon Inc.  He will focus his energies on potential acquisitions for the company, which falls in with the company’s ongoing pan to expand its brand and distribution platforms via strategic partnerships and other opportunities.  Posner joins National Lampoon from World Avenue, an internet marketing services and technology company, where he worked in the corporate development group.


Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 1/15-1/21/2006 , 6a-6a:
K2-11                                         Total Delivery (000)
FOX:     American Idol (1/16; 8-10p)                     3871
FOX:     American idol (1/17; 8-10p)                     3833
NICK:   SpongeBob SquarePants (1/10; 9:30a)      2568
NICK:    Fairly OddParents (1/20; 10a)                  2398
CBS:     NFL-Patriots at Colts (1/21; 6:44-10:23p) 2394
NICK:    SpongeBob SquarePants (1/20; 9a)          2364
DSNY*: That’s So Raven (S)(1/15; 7:30p)             2247
FOX:     NFL-Saints at Bears (1/21; 3:06-6:17p)    2182
DSNY*: Hannah Montana (1/19; 8p)                     2135
DSNY*: Cory In The House (1/19; 8:30p)              2094
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 10/30-11/5/2006 , 6a-6a:
K6-11                                         Total Delivery (000)
FOX:     American idol (1/17; 8-10p)                     2701
FOX:     American Idol (1/16; 8-10p)                     2589
DSNY*: That’s So Raven (S)(1/15; 7:30p)             1761
DSNY*: Cory In The House (1/19; 8:30p)              1717
NICK:    Ned’s Declassified (1/15; 8p)                    1710
DSNY*: Hannah Montana (1/19; 8p)                      1677
NICK:    Ned’s Declassified (1/15; 7p)                    1666
NICK:    Ned’s Declassified (1/15; 7:30p)               1653
NICK:   SpongeBob SquarePants (1/10; 9:30a)       1651
NICK:   Drake & Josh (1/21; 7p)                            1650
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 10/30-11/5/2006 , 6a-6a:
Tweens 9-14                               Total Delivery (000)
FOX:     American Idol (1/16; 8-10p)                     3426
FOX:     American idol (1/17; 8-10p)                     3303
CBS:     NFL-Patriots at Colts (1/21; 6:44-10:23p) 2003
DSNY*: Cory In The House (1/19; 8:30p)              1752
FOX:     NFL-Saints at Bears (1/21; 3:06-6:17p)    1696
DSNY*: Hannah Montana (1/19; 8p)                     1669
NICK:    Ned’s Declassified (1/15; 7:30p)              1643
DSNY*: That’s So Raven (S)(1/15; 7:30p)             1555
DSNY*: High School Musical (1/20; 8-9:50p)         1537
DSNY*: Jump In! (1/18; 8-9:40P)                         1525
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 10/30-11/5/2006 , 6a-6a:
Teens 12-17                                              Total Delivery (000)
FOX:     American Idol (1/16; 8-10p)                                    3506
FOX:     American idol (1/17; 8-10p)                                     3286
CBS:     NFL-Patriots at Colts (1/21; 6:44-10:23p)                 2187
FOX:     NFL-Saints at Bears (1/21; 3:06-6:17p)                    2077
CBS:     AFC Championship Post Game (1/21; 10:23-10:41p) 1565
FOX:     NFL-Saints at Bears (1/21; 6:17-6:23p)                    1513
ABC:     Grey’s Anatomy (1/18; 9-10:01p)                               947
NICK:   Ned’s Declassified (1/15; 7:30p)                                  938
FOX:     NFC Championship Post Game (1/21; 6:23-6:52p)        918
DSNY*: High School Musical (1/20; 8-9:50p)                            867
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**New abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, January 20, 2007 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
ABC 1.7/7 Avg. (9a-1p)
The Emperor’s New School 1.2/5; The Replacements 1.5/6; That’s So Raven 1.7/7; That’s So Raven 1.8/7; Hannah Montana 2.0/9; Suite Life of Zack & Cody 2.3/10; Power Rangers Mystic Force 1.6/7; Power Rangers Mystic Force 1.4/7
CW (Kids’ WB!) 1.1/6 Avg. (7a-12p)
Pillowhead 0.2/2; Pillowhead 1.6/4; Loonatics Unleashed 1.2/6; Tom and Jerry Tales 1.9/8; Shaggy Scooby-Doo Get Clue 1.8/7; Johnny Test 1.6/6; Legion of Super Heroes 1.3/5; The Batman 1.3/6; Spider Riders 0.9/4; Spider Riders 0.7/3
FOX (4Kids TV) 1.0/5 Avg. (8a-12n)
Winx Club 0.6/4; Bratz 1.1/5; Teenage Mutant Ninja Turtles Fast Forward 0.8/4; Viva Piñata 1.2/5; Teenage Mutant Ninja Turtles Fast Forward 1.3/5; Yu-Gi-Oh! 1.3/5; Yu-Gi-Oh! 1.1/5; Chaotic 0.8/4
NBC (Qubo on NBC) Avg. 0.8/3 (7:30a-12p)
Babar 0.5/2; Dragon 0.4/2; 321 Penguins/Larryboy Adventures 0.8/4; Veggie Tales 1.0/4; Jane and the Dragon 1.1/5; Jacob Two Two 0.6/3
CBS (KOL’s Secret Slumber Party on CBS) 0.6/2 Avg. (7a-7:30a/10:30a-12n*)
Madeline 0.4/2; Sabrina: The Animated Series 0.6/3; Cake 0.5/2; Trollz 0.8/3; Dance Revolution 0.4/2; Horseland 0.7/3

Final K6-11 Ratings for Saturday, January 20, 2007 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 4.3/22 Avg. (7a-1p)
All Grown Up 1.4/16; Fairly OddParents 2.6/21; Jimmy Neutron 4.0/25; Jimmy Neutron 4.9/24; SpongeBob SquarePants 6.5/29; SpongeBob SquarePants 6.8/30; Fairly OddParents 6.5/28; Mr. Meaty 3.4/15; Avatar 3.9/17; SpongeBob SquarePants 4.1/19; Just Jordan 3.3/16
CARTOON NETWORK 2.1/10 Avg. (7a-1p)
Cartoon Cartoon Top 5 (60 min) 2.0/14; Class of 3000 2.5/12; Pokemon: Battle Frontier 2.1/9; Pokemon: Battle Frontier 1.8/8; Ben 10 1.9/8; Robotboy 2.1/9; Teen Titans 2.4/11; Teen Titans 2.4/11; Squirrel Boy 2.3/11; Grim Adventures of Billy & Mandy 2.1/10
DISNEY CHANNEL 1.6/8 Avg. (7a-1p)
The Wiggles 1.5/18; Higglytown Heroes 2.0/16; Little Einsteins 1.7/10; Little Einsteins 1.4/7; Mickey Mouse Clubhouse 1.7/7; Mickey Mouse Clubhouse 1.5/7; Johnny and the Sprites 1.3/6; Handy Manny 1.6/7; Doodlebops 1.5/7; Charlie and Lola 1.4/6; Lilo & Stitch: The Series 1.5/7; The Emperors New School 1.9/9
TOON DISNEY (Jetix) 0.5/3 Avg. (8a-12p)
Legend of the Dragon 0.1/2; Dragon Booster 0.2/2; The Mummy 0.4/2; NASCAR Racers 0.5/2; Jackie Chan Adventures 0.5/2; Power Rangers Mystic Force 0.7/3; Yin Yang Yo 0.7/3; Pucca 0.6/3; Digimon 0.6/3; Jackie Chan Adventures 0.6/3; Tarzan (movie-2hrs) 0.6/3

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, January 24, 2007, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1096; K6-11 521; TWEENS 9-14 370
DISNEY CHANNEL:     K2-11   808; K6-11 495; TWEENS 9-14 412
CARTOON NETWORK: K2-11   528; K6-11 323; TWEENS 9-14 228
TOON DISNEY:           K2-11   121; K6-11   61; TWEENS 9-14   36
Source: MTVN Research from Nielsen Media Research Data

Friday Fun Fact:  Dr. Seuss pronounced “Seuss” such that it rhymed with “rejoice.”

Answer to Yesterday’s trivia question:   On this kids show, this character says on a regular basis, “Cinders and Ashes!” Who is it?  THOMAS THE TRAIN    Kudos to:  Megan Buecher-HIT Entertainment/NY; David Stern-BARD Entertainment/NY; Jim Ryan-AETN/NY; Cindy Interdonato-New Amsterdam Consulting, Inc/Scottsdale; Erik J Nelson -UPROAR!/Dallas

Today’s Trivia Question: In what film did they apply “wax on, wax off?” ( click here) with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

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WINTER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

WINTER INTERNSHIP CREDITS ONLY: College Sports TV/NYC seeks semester intern in our CREATIVE SERVICES/ON AIR PROMOTION DEPT. Must be current student & available a min of 3 days/wk. Submit resume to [email protected]   (2/2)

WINTER INTERNSHIP CREDITS ONLY: MEDIA RELATIONS INTERN/Oxygen Media: Gain entertainment publicity experience with Oxygen Media. 15 hours/week. Strong attention to detail and computer skills. Send cover letter and resume to [email protected] (1/27)


SITUATION WANTED: BRAND/SPONSOR INTEGRATION PRODUCER (LA): On set & in the field. Network reality tv credits. Storyline integration & product placement experience. Team player w/ sales experience that gets results! [email protected] (2/1)

SITUATION WANTED: TV PRODUCER & EXEC IN CHARGE: Seeks employment in same or related field. Extensive Production & business experience with Network, Cable & Music entertainment. contact: [email protected] (1/31)

SITUATION WANTED:  MRKTNG VP/Exceptionally Creative: Seeks full-time position in NY metro. A great mentor and results-driven brand builder. (Retail, Financial, Ent & Kids) Contact/forward leads to: [email protected] (1/30)

SITUATION WANTED: EXP. REALITY STORY PRODUCER/Field Director Available Credits include Nat Geo, Endemol, CBS, Spike TV, UPN, HGTV, Travel/Discovery. Email or info: SynergyProds  (1/30)

E-mail Trish Pihonak for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

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