Friday, January 16th, 2009


Cynopsis: Kids!


Good morning. It’s Friday, January 16, 2009, and this is your first early morning Kids briefing.

Current Federal Communication Commission Chairperson Kevin Martin, a Republican appointed by President George Bush and who has led the FCC for four years (and served on the FCC for eight), said yesterday that he would relinquish his title effective, Tuesday, January 20, which of course coincides with the inauguration of President-elect Barack Obama.  Martin’s appointment was not officially set to end until 2011.  Martin moves on to become a fellow at the Aspen Institute, a Washington-based think tank, according to the AP, which added that the previous three FCC heads similarly joined the Aspen Institute.  With Martin’s departure the FCC, which is comprised of five members (each serving five-year terms), the FCC will be without a Chairperson until the new President names one.  The broadcasting industry has been abuzz with news that Obama will name Julius Genachowski, a Democrat, as the new head of the FCC. Genachowski previously served as a Sr. advisor to two FCC Chairpersons, Reed Hunt and William Kennard.


Blueprint Entertainment has begun production on Teletoon‘s original mixed live-action/animated tween-aimed series, Majority Rules (f/k/a Go Girl, 26×30).  Spin Entertainment is providing animated and graphic components for the series.  Oasis International, a film/TV distribution arm of Entertainment One (E1), will handle worldwide rights for the series.  Blueprint Entertainment was recently acquired by producer/distributor (E1).  Majority Rules revolves around the new mayor of the town of Mayfield, who happens to be a 15-year-old girl named Becky, as she tries to balance friends, family, high school and politics.


Nickelodeon‘s solidifies its planned coverage of the presidential inauguration for its Kids Pick the President (KPP) campaign.  The network will offer coverage of the inauguration events beginning Monday, January 19, at 4p, when the KPP correspondents, Lily Collins, JJ and Pick Boy, will report from Washington, D.C. in pre-taped interstitial segments.  Additionally, on inauguration day, Tuesday, January 20, from 8p, KPP interstitials featuring Barack Obama taking the oath of office, his speech and so on, will air on Nickelodeon, The N and Nicktoons Networks.  The spots will air on Nickelodeon through January 31.

Cartoon Network will also mark the presidential inauguration on Tuesday.  Throughout the day the network will feature K8-12 in 1030 spots as they offer the new President their advice and thoughts on matters presidential.  Additionally, Cartoon Network also took its current on-air icon, the “Nood,” and created a President elect Barack Obama one, which will be used on all on-air bumps and menus.  By the way  if you aren’t familiar with the “Nood,” check out the Cartoon Network home page ( ).

Entertainment Rights announces that Basil’s Swap Shop returns to CBBC Saturday mornings as the BBC commissions a second season of the studio-based entertainment series indie producer The Foundation, which is part of the RDF Media Group.  The new season, which began on Saturday January 10, is airing for a 12-week run on CBBC (BBC Two) on Saturday mornings (10-11a).  The show will air live for 11 weeks followed by a best of episode, compilation of highlights from the live shows.  Basil’s Swap Shop debuted in January 2008.

The second season of the mixed stop-frame and CGI animated preschool series Roary The Racing Car is set to premiere in the UK on Five’s Milkshake! on Monday, February 2, 2009 at 7:30a.  Returning for the new cycle of episodes is comedian/singer, Peter Kay, as well as series narrator racing legend, Sir Stirling Moss.  The new episodes of Roary The Racing Car also introduces viewers to a handful of new characters including: Breeze (an Australian beach buggie); James (a chauffeur car); Mama Mia (the wealthy Italian track owner); PC Pete (the Chief Marshall’s brother); and Nick (a young police car).

Adness Entertainment completes a broadcast licensing deal with TV Globo (Brazil) for, Kamen Rider Dragon Knight (40×30).  The live action series with CGI special effects is set to debut in fall 2009.  Produced by Adness Entertainment, Kamen Rider Dragon Knight is based on the original series, Kamen Rider Ryuki, produced by Toei Company.

Kabillion ( ), a kid-targeted multiplatform service, celebrates its second birthday all this month with a series of birthday-themed programming on both free VOD and the online site, a new video game titled Rabbit Attack, and giveaways.  Additionally, Kabillion’s avatar system will introduce a new set of items and specialty items.


American Idol is turning to digital outlets to try and grow its (suddenly dwindling) audience. FremantleMedia Enterprises and teen virtual world Habbo are constructing a virtual Idol talent show slated to launch by the end of January, hoping to extend sponsors Coke, AT&T and others to the online environment. To help keep the 3 million US-based “Habbos” engaged throughout the 20-week long program, Habbo will introduce new in-game virtual items and activities each month as the on-air American Idol season progresses

The stars of Laika Inc.‘s upcoming stop-motion 3D movie Coraline, Dakota Fanning, Keith David, and Robert Bailey Jr., have also lent their voices to D3Publisher‘s new video game Coraline: The Game ( ). The Game will be available in North America for Wii, Nintendo DS and PlayStation 2 systems from January 27, which coincides with Focus Feature’s domestic release of Coraline the movie on February 6, 2009.  Coraline for Wii and the PlayStation 2 system is developed by Papaya Studios and carries an ESRB rating of E 10+ (Everyone 10 and up), while the Nintendo DS version of the game is developed by Art Co. Ltd., and is rated E by the ESRB.

Disney Interactive Studios releases Disney Sing It: High School Musical 3: Senior Year, a karaoke-based video game, on February 17, 2009, for Xbox 360, PlayStation 2, Playstation 3 and Wii.  The game allows players to perform songs from the movie High School Musical 3: Senior Year, as well as select songs from the first two High School Musical movies.  Developed by Zoe Mode, all titles carry an ESRB rating of E (for Everyone).

Video game publisher 505 Games releases the Hotel For Dogs video game ( for Wii and Nintendo DS.  Based on the live-action Hotel For Dogs movie from DreamWorks Pictures and Nickelodeon Movies, the game allows players to help the sister/brother team from the movie to feed and entertain a multitude of dogs by creating different gadgets and playing with the dogs in the hotel.  Both games carry an ESRB rating of E (for Everyone).  Distributed by Paramount Pictures, Hotel For Dogs stars Emma Roberts, Jake T. Austin, Lisa Kudrow, Kevin Dillon and Dong Cheadle, and opens today, January 16, 2009.


Copyright Promotions Licensing Group (CPLG) appoints Rebecca Burton as Toys & Gifts Category Manager of its Entertainment division.  Burton has previously toiled in licensing for HIT Entertainment before joining Entertainment Rights.

Friday Fun Fact: 
“Go,” is the shortest complete sentence in the English language

Answer to Yesterday’s Trivia Question: On the Disney Channel series Phil of the Future, what was the handheld gadget called that Phil used to do many different kinds of things?  THE WIZARD Kudos to: No one!  Okay, here’s an easier one …

Today’s Trivia Question, submitted by Roxanne Lettman – CBS Paramount International Television: Her married name was “Brady” but what was Carol’s surname before she became a new Mrs. and mother of six?   (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!

Cynopsis Kids Ad Sales:
Chuck Bolkcom – 646-468-6180 / [email protected]
Mark Bohn- 203-583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: RESEARCH MGR/The Golf Channel/Orlando: Responsible for the ratings/rsrch support for programming/marketing needs. Proficient in NPower, StarTrak. 5+ yrs preferred w/ TV/Sports research. Apply at EEO/AA (1/24)

JOB OPENING: DIR, PRIMARY RSRCH: Mng qualitative/quantitative primary rsrch efforts for Comcast Ent Group’s suite of brands. Work closely with user exp team to design & mng on-site usability testing. Resume: [email protected] (1/24)

JOB OPENING: SR WRITER/PRODUCER/HGTV/Knoxville: Conceptualize, write, direct and produce high end on-air and off channel marketing campaigns. 6+ yrs exp in cable net or equivalent. College degree required. (1/23)

JOB OPENING: NAT’L SALES MGR/KSBI-TV/DT the new THUNDER TV. Proven success in 3-5 yrs exp w/ reg’l/nat’l accts alongside nat’l rep. firm (MMT). Knwlg Nielsen ratings & effective/creative pckgng strat a must. Res: [email protected] (1/23)

JOB OPENING: MARKETING COORD/iN DEMAND Networks/NYC: Support on-air, online and off-channel marketing plans. BA/BS Marketing/Advertising & 1+ yrs experience. Outgoing/creative/proactive. Apply: [email protected] (1/22)

JOB OPENING: DIR MKT/RLTV/MD: Dev/execute affil mkt & media plans, set ROI and benchmarks, helps set creative & brand direction, dev cross-plat partnerships & mkt alliances, 7 + yrs exp w/strong bus skills. Resume: [email protected] (1/21)

JOB OPENING: SALES PLANNER/AETN/NY: Create TV & digital sales proposals, develop integrated ideas/build presentations. Min 2 years exp in sales or buying. Knowledge of Powerpoint & media math. Apply: (1/17)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING INTERNSHIP CREDITS ONLY: MI APOGEO INC./NY: a social network, magazine & Latino Wiki is searching for Spring and Summer interns. Flex sched & virtual work arrangement possible. Int in U.S. Hispanic culture pref’d. Contact: [email protected] (1/23)

SPRING INTERNSHIP CREDITS ONLY: Spring Intern – non-fict. Prod. co. in Greenwich, CT. Support Assistant & prod. office. Prior prod/edit exp. a plus. *College Credit Only.* Contact: [email protected] with resume and cover letter (1/22)

SPRING INTERNSHIP CREDITS ONLY: ONLINE MARKETING & COMMUNICATIONS INTERNS for NYC based Hispanic TV network: Must show interest in social networking/viral marketing. Spanish Fluency preferred. Contact [email protected] (1/22)

SPRING INTERNSHIP CREDITS ONLY: LEAD DOG MARKETING GROUP/NY: a full-service event management and promotions agency is searching for Spring and Summer interns. Flexible schedule and transportation reimbursement. Contact: [email protected] (1/21)

SPRING INTERNSHIP CREDITS ONLY: Oxygen/Bravo/DIGITAL RSRCH INTERN: Maintain ongoing analysis of digital properties, admin tasks, reports, presentations. Excel, PP & fast learner desired. 2-3 days, Reply: [email protected] w/ res/cover (1/17)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: EXPERIENCED PRODUCER. I’ve worked in talk/reality/game show genres. Produced shows overseas & on location. Hard working, detail oriented, motivated, creative, ready to start today, will travel. Contact: [email protected] (1/24)

SITUATION WANTED: ADMIN OR ASST POSITION WANTED/NYC: 3+ yrs admin exp at well-known companies in exec assistance, licensing, prod development, marketing, with specialization in children’s TV. Creative & professional. [email protected] (1/23)

SITUATION WANTED: DP/VIDEOGRAPHER (NY/NJ) 20+ yrs experience. HD (DVCPRO100), Beta, Mini-DV. Contact: [email protected] (1/23)

SITUATION WANTED: SR. H.R. PRO/NYC:19+ yrs exp seeking short/long-term/perm oppty in media field. Bkgrd incl: Employee Relations, O.D., Recruitment, Training. Call Ray Palen at (631)732-2926 or via email at: [email protected] (1/23)

SITUATION WANTED: Top-tier agency ACCOUNT MANAGER/SUPERVISOR seeks full-time employment in LA area. If your agency needs a professional w/ multi-platform technology, entertainment or interactive experience, e-mail [email protected] (1/22)

SITUATION WANTED: SR. MARKETING/BRAND/PRODUCT MANAGER with home video, TV, animation and indie film experience is seeking a dynamic opportunity with a Los Angeles area studio or agency. E-Mail: [email protected] for a resume (1/22)

SITUATION WANTED: WRITER/EDITORIAL DIRECTOR Deadline activist to the rescue. FREE COPY @ COPY @ contact: [email protected] (1/22)

SITUATION WANTED: MEDIA/CABLE/INTERNET ATTORNEY: Broad in-house experience in content production& distribution, operations, affiliate & ad sales. Available for project/consultant/full-time. Contact [email protected] (1/22)

SITUATION WANTED:TONY NOM. B’WAY PROD/THEATRE CONSULT/ACQUIS. & DEV./NYC: 30+ yrs exp. in theatre. Superb theatre/film/TV contacts seeks FT or Consulting Position w/Studio/Prod Co. looking for properties. Contact: [email protected] (1/21)

SITUATION WANTED: CONSULTING PRODUCER/EDITOR w/ 18+ yrs exp. Seeks TV & new media projects. Credits: PBS (Buster, Fetch!, ZOOM, NOVA), History, CBS, NPR, BBC. CV, reels, contact info @: (1/21)

SITUATION WANTED: MARKETING & COMM. CONSULTANT: 17 yrs in ad copywriting, media planning/buying, collateral, promotions, and public relations. Access to affordable graphic designer for complete ad services. [email protected]   (1/21)                  

SITUATION WANTED: SR. CASTING PROD/DEPT HD Always Delivers! Netwrk shows/perfor/game have database 5K acts/Kid/Dance/Cirq/ Singers/Animal/Crazy & Top acts Celebbker Top indus. contacts/Talk bckgnd can book anything! [email protected] (1/21)

SITUATION WANTED: PRODCR-WRTR;TALENT-CASTNG EXEC/BOOKR/LA + track record ENT.PR/PROMO/MKTG/ADV. Great work ethic & references (see, Jane Shayne)eager for next challenge! FT/Project. Contact: [email protected] (1/21)

SITUATION WANTED:NY based PM associate seeking F/T or freelance production or PM position. Experience in coordinating production shoots and tracking show costs at cable TV network. Contact: [email protected] (1/21)

SITUATION WANTED: EP BUDGETING & SCHEDULING LA: Reasonable rates, short turn around. Knowledge of REBATES & INCENTIVE PROGRAMS including: NM, MI, IA and UT. Contact: [email protected] for samples & rates (1/21)

SITUATION WANTED: EXECUTIVE PRODUCER/ANIMATOR/EDITOR/LA: Meg Barbour – seeks work in top design studio. 5+ years experience as producer, motion graphic designer, editor, project manager, web 2.0 consultant. [email protected] (1/17)

SITUATION WANTED: OUTSOURCED MKTG-Emails to Events:Affil & ad sales mktg expert;cross-platform promotion pro. 12 yrs Sr staff mktr, 7 yrs consulting exp. Concept to implementation. Project or long term. Email: [email protected] (1/17)

E-mail [email protected] for rates and specs for Job Openings.

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