Friday, February 6th, 2009


Cynopsis: Kids!


Good morning. It’s Friday, February 6, 2009, and this is your first early morning Kids briefing.

Nickelodeon rolls out a series of iPhone and iTouch applications this week based on its series SpongeBob SquarePants, Dora the Explorer and iCarly.  Nick will also launch extensions of its online gaming sites, and, on the iPhone, including streaming mobile video applications and games.  Nickelodeon launched a mini-application, The SpongeBob Tickler, developed with Mobui, on January 20, and this week introduces SpongeBob SquarePants Atlantis Treasures, published by THQ.  Some of the upcoming Nickelodeon apps include:

  • iCarly on the iPhone, published by Oasys, bows in September 2009
  • SpongeBob’s Wacky Walk and Shockwave’s Daily Jigsaws-To-Go launch in April 2009
  • Sara’s Super Spa, based on the game, debuts June 2009
  • SpongeBob SquarePants Diner Dash, published by Nickelodeon and PlayFirst, bow in July.

Disney and Imax revealed yesterday that The Jonas Brothers: The 3D Concert Experience will be released for one week in select Imax 3D theaters, simultaneously to the film’s nationwide release in 3D on February 27, 2009.  The Jonas Brothers: The 3D Concert Experience is the first of a five-picture deal between Disney and Imax announced last year.

Spin Master Ltd., opens a new office in Mexico this week with Gerardo Yepez appointed as President and GM, Spin Master Mexico.  Yepez, who will re-locate to his native Mexico, was most recently President/Toys, Mega Brands.  He previously founded Mercasistemas, a toy distribution company that later became Mega Bloks LatinoAmerica.  Expected to be operational during the first half of 2009, Spin Master Mexico will launch brand including Bakugan Battle Brawlers later in the year and will establish direct distribution of several of its other brands as well.  The Bakugan Battle Brawlers TV series is scheduled to air on Televisa.

Warner Bros. Home Entertainment Group acquires Snowblind Studios, an indie game development studio that specializes in action/fantasy games.  Based outside of Seattle, Snowblind is best known for its role-playing games including Justice League of Heroes, Champions of Norrath, and Baldur’s Gate: Dark Alliance.  The terms of the deal were not disclosed.  With the acquisition of Snowblind, Warner Bros. Home Entertainment owns three development studios, the other two are Monolith Productions (F.E.A.R.) and TT Games (LEGO Batman: The Videogame).


Hasbro‘s popular game Candy Land is headed to the big screen, with Universal naming Kevin Lima (Enchanted, Tarzan, 102 Dalmatians) to direct and Etan Cohen (Madagascar: Escape 2 Africa, screenplay-Tropic Thunder) to pen the picture, per Variety.  Hasbro CEO, Brian Goldner will produce the movie, with Christopher Chase serving as executive producer.


marblemedia acquires the North American format rights to produce a version of the Cartoon Network UK mixed live-action/animated game show Skatoony.  The first season heads into production this spring on episodes in English (13×30) French (13×30). Targeted to Kids/Tweens 8-12, the series is commissioned for Teletoon Canada, where it will premiere in spring 2010.  marblemedia is also developing a corresponding interactive website for Skatoony and its characters.

Spain-based Imira Entertainment has signed its first co-finance and distribution deal with Italian production company Neo Network, which is part of Zodiak Entertainment Group, for the new 2D digital HD animated series SOS Cupids (52×2.5 minute;  RaiSat, the satellite pay TV offering of the Italian Public Broadcaster Rai (Radio Televisione Italiana) has partnered with Imira on the series.  Imira is seeking further partners for show, which it will distribute worldwide (except Italy).  Targeted to Girls 6-12, SOS Cupids is an original idea from Neo Network that revolves around a group of self-styled Super Heroines of Love that aim to solve problems of the heart in a humorous way.

Twenty new episodes of the preschool series In the Night Garden will premiere on CBeebies and the BBC HD channel from Monday, February 9, 2009.  The new episodes will air weekdays at 6p as part of CBeebies’ The Bedtime Hour as well as a simulcast on the BBC HD channel.  Produced by Ragdoll Productions In the Night Garden was created by Andrew Davenport, who also served as co-creator the Teletubbies.

DreamWorks Animation SKG‘s Secrets of The Furious Five, a prequel to Kung Fu Panda, will be released on DVD by Paramount Home Entertainment on March 24, 2009, following its broadcast debut on NBC on February 26.  In Secrets of The Furious Five, Jack Black and Dustin Hoffman will reprieve their roles as Po and Master Shifu, respectively.  The single disc DVD release will also feature a range of bonus material such as a Learn to Draw segment, an activity kit (printables, sound machine, and demos of Activision’s Kung Fu Panda and Madagascar: Escape 2 Africa games), Lear the Panda Dance, Do You Kung Fu among others.


Cookie Jar Entertainment names Acclaim Games as the exclusive global distributor for the online role-playing fantasy/adventure game Magi-Nation: Battle for the Moonlands.  Acclaim will begin managing the Kids/Tweens 8-14 targeted game before the end of March 2009.  Current Magi-Nation players’ accounts will migrate to Acclaim during this period, with all in-game items and points acquired moving along with them.  Information about the transfer is available at .

RDF Kids inks a raft of new licensing deals for the preschool series Yo Gabba Gabba! in Australia.  Produced by Wildbrain and The Magic Store, Yo Gabba Gabba! broadcast in Australia on ABC and Nick Jr, both of which have picked up the second season of the series for air later this year.  RDF Kids names Merchantwise as the agent to represent the series across Australia, which in turn has inked new licensing deals including: Funtastic (footwear and fashion accessories); Caprice (bedding); Hunter Leisure (stationery, arts and crafts); and Brand Direct (swimwear and headwear). Additionally, Funtastic will distribute the Spin Master toy line.  Simon & Schuster is the publishing partner. ABC Roadshow will handle the DVD rights.  Recently Wildbrain has completed a range of consumer products deals for the property in the US.

Copyright Promotions Licensing Group (CPLG) names Asylum Entertainment as the video game partner to create games based on the Horrid Henry brand.  The first Horrid Henry video game is slated for release on Nintendo DS and Wii for holiday 2009. 


Final K6-11 Ratings for Saturday, January, 31, 2009 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
CW (TheCW4Kids) 1.1/5 Avg. (7a-12p)
Will & Dewitt 0.5/5; Spectacular Spider-Man 1.0/6; Sonic X 1.6/8; Gogoriki 1.5/6; Dinosaur King 1.4/5; Teenage Mutant Ninja Turtles 1.3/5; Chaotic 1.2/5; Huntik 0.9/4; Yu-Gi-Oh 5D 0.9/4; Kamen Rider Dragon Knight 0.7/4
ABC 1.2/5 Avg. (9a-1p)
The Emperor’s New School 1.0/4; The Replacements 1.3/5; That’s So Raven 1.2/5; That’s So Raven 1.5/6; Hannah Montana 1.4/6; Suite Life of Zack & Cody 1.6/8; Power Rangers Jungle Fury 0.7/3; Power Rangers Jungle Fury 0.8/4
NBC (Qubo on NBC) Avg. 0.4/2 (10a-1p)
Jane and the Dragon 0.2/1; Zula Patrol 0.2/1; 321 Penguins 0.3/1; Veggie Tales 0.4/2; Turbo Dogs 0.6/3; My Friend Rabbit 0.3/2
CBS (KEWLopolis on CBS) 0.3/1 Avg. (7-10a/10a-12p)
Cake 0.3/1; Horseland 0.4/2; Dino Squad 0.2/1; Strawberry Shortcake 0.3/1; Care Bears 0.6/2; Sushi Pack 0.1/1

Final K6-11 Ratings for Saturday, January, 31, 2009 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 4.2/21 Avg. (7a-1p)
Jimmy Neutron 1.7/18; Jimmy Neutron 2.8/21; Fairly OddParents 3.7/21; Fairly OddParents 4.5/20; SpongeBob SquarePants 5.7/23; SpongeBob SquarePants 6.2/26; Back At The Barnyard 5.1/22; Mighty B! 4.0/18; SpongeBob SquarePants 4.4/21; SpongeBob SquarePants 4.2/20; Gym Teacher Movie (120 minutes) 3.9/20
CARTOON NETWORK 2.0/10 Avg. (7a-1p)
George of the Jungle 1.2/9; Transformers: Animated 1.3/8; Secret Saturdays 2.2/10; Pokemon: Diamond and Pearl  Battle Dimension 2.6/11; Star Wars: Clone Wars 2.4/10; Ben 10: Alien Force 2.4/10; Batman: Brave & The Bold 2.5/11; Bakugan 2.1/10; Robotboy 1.9/9; Ben 10: Alien Force 2.2/11; Ben 10: Alien Force 2.5/13
DISNEY CHANNEL 2.4/12 Avg. (7a-1p)
The Wiggles 1.6/18; Little Einsteins 1.6/13; My Friends Tigger & Pooh 1.8/10; Handy Manny 2.4/11; Mickey Mouse Clubhouse 2.2/9; Mickey Mouse Clubhouse 1.8/7; Imagination Movers 2.2/10; Handy Manny 2.3/10; Phineas and Ferb 3.0/14; Phineas and Ferb 3.4/16; Minutemen (100 minutes) 3.0/16
TOON DISNEY (Jetix) 0.8/4 Avg. (7a-1p)
Suite Life of Zack & Cody 0.4/4; Phineas and Ferb 0.7/5; Phineas and Ferb 0.9/5; Phineas and Ferb 1.2/5; Return to Neverland (90 minutes) 1.1/4; American Dragon: Jake Long 0.5/2; Fox and the Hound (90 minutes) 0.7/3; House of Mouse 0.7/3

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, February 4, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1129; K6-11 534; TWEENS 9-14 381
DISNEY CHANNEL:     K2-11   707; K6-11 413; TWEENS 9-14 343
CARTOON NETWORK: K2-11   523; K6-11 340; TWEENS 9-14 275
TOON DISNEY:           K2-11   123; K6-11   75; TWEENS 9-14   70
Source: MTVN Research from Nielsen Media Research Data

Friday Fun Fact:  The square most landed on in Monopoly is Jail; the property most landed on is Illinois.

Answer to Yesterday’s Trivia Question:  In the Disney movie Pocahontas, what is the name of Pocahontas’ Hummingbird friend? FLIT Kudos to: Wendy Stone-Golf Channel/Orlando; Dusty Ratledge-Scripps Networks/Knoxville, TN; Danielle Larson-Hasbro/Pawtucket, RI; Frank Zazza-iTVX/NY; Rosemary Cunningham-MMT/Chicago; Sue Barrett-Determined Productions/Chicago; Pat Brady-CESD/LA; Brenda Bisner-Cookie Jar Entertainment (USA) Inc./Burbank; Chip Beaman-Soundelux Design Music Group/Hollywood; Rebecca Rodriguez-Disney Channel/CA

Today’s Trivia Question:  On what children’s TV series could you find characters named Squishington and Destructo?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!

Cynopsis Kids Ad Sales:
Chuck Bolkcom – 646-468-6180 / [email protected]
Mark Bohn- 203-583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: DIR, FINANCE/Embassy Row TV/NY: All aspects accting & financial reptg. CPA pref, BA & 10+ yrs exp. Entertainment exp. req, TV pref. Apply: (2/13)

JOB OPENING: DIR. AD SALES RES /A&E TV-NY: Dvlp strategies & day-to-day for Ad Sls. BA/BS & 8 yrs media rsrch & mgmt exp. Knowl Nielsen/prime rsrch. Resume: (2/13)

JOB OPENING: CUST SVC REP/LA, CA/Baseline Inc: Filtering & monitoring client requests in multiple databases. 2+ yrs exp. Exp using or creating internal tracking databases. Deep understanding of ind. Send res to: [email protected] (2/12)

JOB OPENING: UNIT PUBLICIST/DKC/NYC: to work on location during prod of nationally synd TV show to ensure proper execution of all publicity efforts. 5+yrs exp w/ TV a must & health/wellness a plus. Resume: [email protected] (2/11)

JOB OPENING: SR. DIR, CLIENT DEVELOPMENT/NY/Ent-Media research co: Develop new/expand existing biz for research prod/custom services. Min 3 yrs market research sales exp. (2/11)

JOB OPENING: ACCOUNT EXECUTIVE (Universal Sports/NYC): 5-7 yrs exp @ sports network/website co., 3 yrs. Sports or digital sales exp req’d. Knwlg effective/creative pckgng strat a must. Res: [email protected] (2/17)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING INTERNSHIP/CREDITS ONLY: Exposure to business side of television. Work on program decisions, marketing & sales opportunities for client TV stations. COX REPs-NY-Strong comm..& math skills required, Contact [email protected] #(212)372-0443 (2/10)

SPRING INTERNSHIP/CREDITS ONLY: Keith Sherman & Associates seeks an intern willing to help with day-to-day activities doing PR for the theater and other events and outlets. Please send your resume and cover letter to [email protected] (2/10)

SPRING/SUMMER INTERNSHIP/CREDITS ONLY: EMI Music Publishing’s Film/TV division is looking for interns. The ability to work 3-5 days per week and an interest in audio digitization is preferred. Send your resume and availability to [email protected] (2/7)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: DEVELOPMENT/PRODUCTION EXEC. with studio and network background with great success in kids, family and teen arena seeks staff post or consultancy.   (2/13)

SITUATION WANTED: NASHVILLE BASED FIELD PRODUCER-Network, Cable,EPK, New Media. Ent.,Doc, News, Music, Reality, Docu-Soap, Social Issue/Ent. Video Journalist. Willing to travel and work as a local in NY, Dallas, Atlanta. [email protected] (2/12)

SITUATION WANTED: VIRTUAL CASTING Network, Major Cable, New Media credits.Booking – Casting – Research – Writing. Doc, News, Ent, Music – Celebs – Reality -Real People – Real Stories – [email protected] (2/12)

SITUATION WANTED: TV PROMO WRITER-PRODUCER L.A.- Multiple Emmy and Promax Award winner. 19+ years freelance for studios and networks. Large market station management experience. Freelance or full-time. Contact [email protected] (2/11)

SITUATION WANTED: TV PROGRAM EXECUTIVE/15 + yrs exp, Creative, great work ethic, knwldgbl, sense of humor, can relocate. See Looking for next great opp in cable or brdcst TV. Contact [email protected] (2/11)

SITUATION WANTED: EXECUTIVE PRODUCER/Animator/Editor, LA- Meg Barbour – seeks work in top design studio. 5+ years experience as producer, motion graphic designer, editor, project manager, web 2.0 consultant. [email protected] (2/10)

SITUATION WANTED: BUS AFFAIRS/EXEC PROD/DEVELOPMENT (NYC). Many years expnc in docs/reality ent. Sold progs to all cable nets. Develop/pitch/prod/negotiate. Orig commissions, co-pros, acquisitions. FT/PT/Freelance. [email protected] (2/10)

SITUATION WANTED: PRODUCER/WRITER/DIRECTOR (NY) Ultra-creative, award winning, all formats, all genres, all major networks and major cable. Fast, frugal and fun! [email protected] (2/10)

SITUATION WANTED: SYNDICATION SALES PROFESSIONAL. After six years working for a major radio program syndication company, I’m ready to make the leap to television program syndication sales.I’m a seasoned pro with over 20-yrs sales experience. E-mail: [email protected] (2/10)

SITUATION WANTED: Experienced VP, DEVELOPMENT and PRODUCTION EXECUTIVE looking for new opportunity. Contact [email protected] (2/10)

SITUATION WANTED: MEDIA COORDINATOR with film degree and TV experience currently working for major movie studio seeks coordinating/analytical position with major media company. [email protected] (2/7)

SITUATION WANTED: Experienced TV ASSOCIATE PRODUCER and Superstar ADMIN ASSISTANT looking for next challenge. LA. Hard worker/fast learner/proactive, always willing to go the extra mile. Contact [email protected] (2/7)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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