Friday, February 3rd, 2012




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Good morning. It’s Friday, February 3, 2012, and this is your first early morning briefing.

Tonight’s Premieres:
NBC: Who Do You Think You Are? at 8p
Investigation Discovery: Killer Trials: Judgment Day at 10p & 1030p

Saturday’s Premieres:
Cooking Channel: Kelsey’s Essentials at 230p; Rachael Ray’s Week in a Day at 3p
OWN: Unfaithful: Stories of Betrayal at 9p

Sunday’s Specials:
Animal Planet: Puppy Bowl VIII at 3p
NBC: NBC Sports Special: Super Bowl XLVI at 6p

Sunday’s Premiere:
NBC: The Voice at 10p (following Super Bowl XLVI)



On Super Sunday, everyone will be watching
the ads that air during the big game.
The other 364 days, they’re watching ours.
The #1 Most Ad Receptive Audience in Television
HGTVDIY NetworkFood NetworkCooking ChannelTravel ChannelGAC

Source: Experian Simmons Multi-Media Engagement Study. For details, visit




Two culinary series received renewal news yesterday: FOX approved a fifth season of Kitchen Nightmares featuring chef Gordon Ramsay as he travels around the US reviving struggling restaurants.  FOX ordered 16 episodes from ITV Studios America and Optomen in association with A. Smith & Co. Productions.  Arthur Smith, Kent Weed, Patricia Llewellyn and Ramsay serve as executive producers.  Bravo ordered a tenth season of Top Chef.  The city location for the tenth season has not been revealed. 

Docu-series Ice Pilots will join The Weather Channel Companies (TWCC) primetime lineup on March 5 at 9p.  The series follows Arctic aviators as they fly vintage war planes to haul people, fuel and supplies to the remote outposts in the Canadian North.  The series is produced by Omni Films and has six half-hour episodes. 

Also early in March, TLC will bow new series My Crazy Obsession on March 7 at 10p.  The series is an extension of its successful special, My Collection Obsession which aired last fall and pulled in 1.4 million total viewers.  The eight-episode series will take viewers inside people’s homes to see unbelievable, one-of-a-kind treasures and collections such as a Cabbage Patch Kids doll collection totaling more than 5,000 or a woman who is obsessed with the color pink.  My Crazy Obsession is produced for TLC by Sharp Entertainment LLC.

ABC Family renewed The Secret Life of the American Teenager for a fifth season.  The series is back for its fourth season starting March 26. 

In other renewal news, TV Land gave a second season nod to original sitcom The Exes which so far has averaged 1.5 million total viewers.   TV Land will premiere the second season of The Exes in June and will pair it with the new original sitcom, Have Faith (wt) starring Cedric “The Entertainer” and Niecy Nash.

The US Spanish-language premiere of the eight-part miniseries Los Pilares de la Tierra (Pillars of the Earth) begins on Vme March 26 at 10p.  Based on the novel by Ken Follett, this epic miniseries was produced by Tandem Communications and Muse Entertainment in association with Scott Free Films.

Monday’s season four premiere of RuPaul’s Drag Race at 9p on Logo delivered an average 0.6 rating with A18-49.  The 90-minute opening episode also brought in 481,000 total viewers.  Following at 1030p, Logo opened the season premiere of the companion series, Untucked: RuPaul’s Drag Race which had its most-watched debut ever at an average of 254,000 viewers.


Starz Entertainment and Lionsgate made a multi-year licensing deal that allows Starz access to more than 500 of Lionsgate’s films.  Films will be available to Starz after they have aired on Lionsgate’s jointly-run network Epix.  Film titles in the library include The Expendables, The Last Exorcism, Conan the Barbarian, Abduction, Margin Call, Red State, Precious, Rambo and From Paris With Love.  Other older film titles include Crash, Monster’s Ball and Reservoir Dogs. 

An agreement was reached between The Inspiration Networks and Comcast for the launch of its flagship network, INSP throughout Illinois, northwest Indiana and southwest Michigan.  The launches will happen over the next few months.

Daily lifestyle series The Better Show was renewed by the Meredith Corporation for a sixth season beginning September 2012.  To date, the show has been cleared in four out of the top five US TV markets including New York, Los Angeles, Chicago and Philadelphia and has been sold in 135 other cities.  Station groups that have picked up The Better Show for fall 2012 are CBS, Lin, Sinclair, Hearst, Newport, Gray, Northwest and New Age. 

BBC Worldwide America’s Sales and Distribution unit made a licensing agreement with LINK TV, an international news and cultural programming network.  LINK TV will air a selection of BBC Worldwide documentaries and series including the docu-series Tribal Wives and shows from Panorama, the BBC’s investigative and current affairs outlet.  LINK TV will begin airing Tribal Wives this Saturday at 1030p with an encore airing on Sunday at 8p.  The series will air Saturdays and Sundays at the same times through March 11 with repeats throughout the year. 


ABC picked up the multi-camera comedy Malibu Country from Reba McEntire who is attached to executive produce and star.  The half-hour project is about a woman (McEntire) who divorces her cheating husband and moves her family from Nashville to Malibu where she will try to restart her own singing career.  ABC Studios is producing with Kevin Abbott on board as writer.  Laura Ziskin Productions’ Pam Williams, Dave Stewart and Acme Productions’ Mindy Schultheis and Michael Hanel are all involved along with McEntire’s manager, Narvel Blackstock. 

ABC also approved another half-hour single-camera project called Prairie Dogs from husband and wife writing/EP duo Jackie and Jeff Filgo (That ’70s Show, The New Adventures of Old Christine).  ABC Studios is producing the project about Neil, an uncool cubicle worker who is the victim of identity theft and works at one of the coolest companies in the world.  When Neil discovers the thief has created a more exciting life than his own, he engages the charismatic conman to help him change his life. 

Showtime’s drama pilot, Masters of Sex has cast Michael Sheen and Lizzy Caplan in the leading roles where they will portray 1960’s human sexuality pioneers William Masters and Virginia Johnson.  John Madden (Shakespeare in Love) will direct the pilot and production begins this March in New York.  Executive producers include Michelle Ashford, Judith Verno, Sarah Timberman and Carl Beverly; Sheen and Tammy Rosen are producers.  Sony Pictures Television is producing.

Ordering a new reality series, ABC Family gave the go-ahead to Beverly Hills Nannies, a docu-series following a group of nannies working with families living in the 90210 zip code of Beverly Hills.  Evolution Media, the company behind Bravo’s The Real Housewives of Beverly Hills and The Real Housewives of Orange County, is producing and production will begin soon.  ABC Family also is moving forward on a new multi-camera comedy called Baby Daddy starring Chelsea Kane, Tahj Mowry and Derek Theler. 

CALL FOR ENTRIES: Think you’re an MVP in the world of sports media or will your rivals steal the spotlight? Enter the Cynopsis Sports Awards and bring home a crystal award for your shelf, recognizing the grit and strategy you’ve shown all year long. The awards will cover the best of 2011 from the world of television, radio and online, with categories that range from news shows to apps to marketing campaigns. Click on this link to learn more:


Broadcast Morning News Shows  Weekly Average Ratings (week of January 23, 2012)
NBC: Today 5.56 million total viewers; 2.1/14 and 2.48 million A25-54
ABC: GMA 4.82 million total viewers; 1.6/11 and 1.93 million A25-54
CBS: This Morning 2.39 million total viewers; 0.9/6 and 1.03 million A25-54
Source: Nielsen, NTI

Broadcast Late-Night Shows – Weekly Average Ratings (week of January 23, 2012)
ABC: Nightline 3.67 million total viewers; 1.2 and 1.41 million A25-54; 0.8 and 1.07 million A18-49
NBC: Tonight Show 3.35 million total viewers; 1.1 and 1.36 million A25-54; 0.8 and 1.03 million A18-49
CBS: Late Show 2.83 million total viewers; 1.0 and 1.16 million A25-54; 0.7 and 888,000 A18-49
Source: Nielsen, NTI

Broadcast Sunday Morning News Shows  Weekly Average Ratings (week of January 29, 2012)
CBS: Face the Nation 3.21 million total viewers; 0.9 and 1.03 million A25-54
NBC: Meet the Press 3.15 million total viewers; 0.8 and 918,000 A25-54
ABC: This Week 2.50 million total viewers; 0.7 and 834,000 A25-54
FOX: FOX News Sunday 1.20 million total viewers; 0.4 and 508,000 A25-54
Source: Nielsen, NTI

Wednesday A18-49 Analysis:  FOX was the winner Wednesday with a 4.4/12 among A18-49, according to final national ratings from Nielsen.  FOX easily won the 8p hour with American Idol at 6.0/17 followed by CBS’ special Super’s Bowl Greatest Commercials at 2.0/6.  FOX held the top spot during 9p with Mobbed at 2.8/7 and encores of ABC’s sitcoms Modern Family and Happy Endings came in second at 2.3/6.  Then at 10p, NBC’s Law & Order: SVU repeat won at 1.6/5 with CBS’ CSI rebroadcast close behind at 1.5/4.

Live + Same Day Household Ratings: Wednesday, February 1, 2012 time period averages.  Source: NTI, Galaxy as dated. Live+SD.

FOX: 7.6/12          American Idol 10.6/17, Mobbed 4.5/7

CBS: 5.1/8             Super Bowl’s Greatest Commercials 5.3/8, Criminal Minds [r] 5.2/8, CSI [r] 4.8/8


NBC: 3.3/5             Whitney 2.8/5, Are You There, Chelsea? 2.6/4, Law & Order: SVU [r] 3.1/5, Law & Order: SVU [r] 3.9/7

ABC: 3.1/5              The Middle [r] 3.2/5, Suburgatory [r] 2.8/4, Modern Family [r] 4.7/7, Happy Endings [r] 3.3/5, Revenge [r] 2.3/4

UNIV: 2.1/3           El Talisman 1.6/3, La Que No Podia Amar 2.5/4, Dale con Ganas 1.2/2

CW: 0.8/1             One Tree Hill 1.1/2, Remodeled 0.5/1

ION: 0.8/1            Cold Case 0.7/1, Cold Case 0.8/1, Criminal Minds 0.8/1

TELE: 0.7/1           Maid en Manhattan 0.9/1, Flor Salvaje 0.7/1, Relaciones Peligrosas 0.6/1

TF: 0.3/1              Cine de Las Estrellas Wed [r] 0.3/1, El Capo 0.3/1

A18-49:  FOX 4.4/12, CBS 1.9/5, UNIV 1.8/5, ABC 1.5/4, NBC 1.5/4, CW 0.5/1, TELE 0.5/1, ION 0.3/1, TF 0.3/1


Effective immediately, Asia TV USA tapped Timothy Boell as Group Head/Distribution.  Based in New York, Timothy will manage all distribution activities for Veria Living and Zee TV  Americas while reporting to CEO Suresh Bala Iyer.

Nonfiction and reality production company, Left/Right hired two new executives and promoted a third executive.  Nina L. Diaz will join as SVP/Current Production where she will be involved in both development and ongoing series production.  Anneka Jones was elevated to SVP/Development and she will continue to spearhead and manage the company’s expanding development team in addition to heading the company’s ongoing staffing and recruiting efforts.  Angie Day was added as VP/Development and Current Production.

Twentieth Television, Inc. named Lisa Kridos as Executive Producer of The Ricki Lake Show, the new syndicated talk show hosted and executive produced by Ricki Lake.  Currently, the show is sold in 93% of the US and will premiere in September.  Prior to this appointment, Lisa has been the Executive Producer of KTTV-FOX’s Good Day LA, the top-rated morning show in Los Angeles. 


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Friday Fun Fact: Best known for his comedy work, Bill Cosby won three consecutive Emmy® awards in 1966, 1967 and 1968 as Best Drama Actor for his role in I Spy.

This day in History:1979 – “YMCA” by Village People peaks at #2 on pop singles chart.

Answer to Yesterday’s Trivia Question: According to the show, where did Jill (Farrah Fawcett Majors) go after season one? To become a Grand Prix racer in Europe. Kudos to: Perry Casciato-CBS 3/The CW/Philadelphia; Mark Berger-Major Energy/Orangeburg, NY; Linda Grillo-Viacom/NYC; John Pence-Televisionary Consulting/Silver Spring; Eric Litt- WGN-TV/Chicago; Leigh Bingham-Harris BCD/Denver; Marcela Wilfong: Ocean Media/Huntington Beach; Betty O’Connor-Dish Network/LA.

Today’s Trivia Question: On the animated series Archer, what is Sterling Archer’s middle name? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)



Cynopsis: Kids! 2011 Year In Review eBook
** Now available for purchase **

Compiled by Cynopsis: Kids! Editor, Gwen Billings, it’s a great reference guide and must read for anyone who is new to the Kids industry, and a valuable reference for seasoned professionals as well. The eBook is easy to navigate and can be utilized as a search catalog of the production, development, licensing, and marketing deals covered in Cynopsis: Kids! 2011 daily editions.

  Visit the webpage to view a preview and download today!

Later — Cyn & Lisa

Cynthia Turner – Founder and Publisher / [email protected]
Lisa Ball – Contributing Editor / [email protected]

Cynopsis Ad Sales:
Mike Farina – VP/Sales and Marketing – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: REGIONAL ACCOUNT EXEC/Screenvision Cinema/LA: 4+yrs exp selling media advertising. ‘Develop& sell integ’d progs from concept thru sale. Ext travel req’d. Res/apply at: (2/10)

JOB OPENING: DIR, DIGITAL & SOCIAL MEDIA, SYFY/NYC: Brand steward and evangelist in the digital space. Min 5 yrs exp in digital and social mrktgl. Must be an expert in best practices for digital arena. (2/10)

JOB OPENING: SR FINANCIAL ANALYST/IFC/NYC: – 2+ yrs finance, budgeting, forecasting exp. TV/Film exp. Acctng exp a+. Send res to [email protected] (2/10)

JOB OPENING: TALENT DVLPMT SPECIALIST/Nat Geo TV/DC: Exp’d talent dev person to oversee casting, targeted talent & dev search. Success in finding talent, hosts & char for non-fic TV series. Apply ID 4866 EOE (2/9)

JOB OPENING: VP, BUS/LEGAL AFFAIRS/Fox/LA: Anlyz contracts in resp to bus/client group questions, prvd nec rsrch info to depts & execs. JD req + CA bar membrshp. Req. 7+ yrs trans exp w/ 3-5 yrs bus.affrs. FNG0000889 (2/9)

JOB OPENING: SR MANAGER INTEGRATED AD SALES MARKETING/ION/NY: Create/execute Integrated Ad Sales solutions & cross platform B2B Marketing campaigns. Experience 5+ years sales marketing. Apply at [email protected] EOE (2/9)

JOB OPENING: SENIOR MANAGER, PROGRAM RESEARCH/NBC Universal/NY: Manage top line and detailed ratings reporting, audience profiling, and highlights covering Oxygen and its competitors. Job#4291BR (2/9)

JOB OPENING: MKTG MGR AD SALES/DIG MEDIA/NBC/NY: Dvlp sales opps/create packaging/sales materials, collab w/ site teams to devp advsng opps, 6/8 yrs at an agency/media co/sales org, with 5 yrs int exp BA req/MBA pref. (2/9)

JOB OPENING: DIR/PRICING, PLANNING/Sportsman Channel/WI or NY: Mng ad sales rev, inv, pricing. BA deg or 5+ yrs ad sales exp w cable network. Full info/apply: (2/8)

JOB OPENING: DIGITAL BUSINESS REPORTING ANALYST/ESPN/NY or WA: 2 yrs exp. in business reporting, knowledge of online advertising operations, advanced exp. w/ MS Excel, media/agency exp. a +. REQ ID 21743 (2/8)

JOB OPENING: REG’L MGR SALES MKTG/LA: NCC Media seeks candidate to write strategic presentations & effective collateral to support ad sales & bus dvlpmnt teams. or send resume to [email protected] (2/8)

JOB OPENING: MGR-INTEGRATED AD SLS MRKTG/Discovery/NY: Responsible for dvlpmnt/execution of mrktg sponsorships & opportunities for Advertising Clients; 5+yrs relevant integrated mrktg exp; #5174 (2/8)

JOB OPENING: ACCOUNT EXEC/Screenvision Cinema/NYC: 4+yrs exp selling multi-media pkgs direct to clnt/agcy.Close new biz & build integ’d progs from concept thru sale. Res/apply at (2/8)

JOB OPENING: REVENUE ANALYST/iN DEMAND/NYC: Prepare analyses, evaluate perf benchmarks, develop new methodologies & support bus dev initiatives. Bachelor’s in Finance/Acct & 1-3 yrs. Apply: [email protected]. No relo.(2/7)

JOB OPENING: SR RSRCH ANALYST/Screenvision Cinema/NYC: 3+yrs exp; proficient w/Nielsen & Rsrch systems. Ability to analyze data & exe for sales in fast pace environ. Res/apply at (2/7)

JOB OPENING: PRODUCTION MGR/AMC/NYC: Manage workflow of On-Air dept. Work closely with the Dir of Production. Oversee numerous projects. Send resume to [email protected] (2/7)

JOB OPENING: PRODUCTION ASST (TEMP)/AMC/NYC: 1 yr exp in production/creative svcs. Ability to work flex hours/sched. Send resume to [email protected] (2/7)

JOB OPENING: MKTG EXEC/HOLLYWOOD: Dvlp/implement mktg strategies, including social media, for small boutique company with TV/Film/Web, restaurant and real estate portfolio. Send resumes and qualifications to: [email protected] (2/7)

JOB OPENING: TV EXEC/HOLLYWOOD: Acquire IP, dvlp and take out scripted and reality pitches to cable & broadcast networks for a small boutique TV/Film company with hit cable series. Send resumes & qualifications to: [email protected] (2/7)

JOB OPENING: MGR, PARTNERSHIPS/NY: Work w/Ad Sales across A+E Networks brands to sell value based partnerships. Focus on Movie Studio deals (2/4)

JOB OPENING: VP PROGRAM SCHED & PRGRAM PLANNING/RLTV/BALTO, MD: Optimize ratings & leverage prgrm inventory to max brand positioning. Exp: managing var. prgm formats, cable, ratings & research systems. Send resume: [email protected] (2/4)

JOB OPENING: DIR TALENT RELATIONS/BBC AMERICA/NYC: Develop talent strategy includes celebrity driven activites/projcts/stunts. Nurture new talent. 5-8 yrs ent talent mgmt exp. Press/casting/booking exp, a +. [email protected] (2/4)

JOB OPENING: DIGITAL DISTRIBTN & BIZ DEV/BBC WORLDWIDE AMERICAS/NYC: Negotiates & manages the license of BBC properties to select digital video platforms in the US, including multi-platfrm dig VOD & EST clients. [email protected] (2/4)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: LA: Experienced sales, biz development pro seeking position in educational / home media. Solid resume and excellent references. email: [email protected] (2/9)

SITUATION WANTED: REALITY FITNESS SHOW (ATLANTA) – Developed new fitness program from over 30 years of fitness experience for slim individuals to gym rats desiring lean muscle mass, YouTube: SNR60, [email protected], 770-374-1548 (2/7)

SITUATION WANTED: EXECUTIVE ASSISTANT: position film/tv (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (2/4)

SITUATION WANTED: I’M ALL YOURS/N.Y. Seeking to Assist, Currently an E.A. to Chief of Dept. 5 Yrs. work exp. B.A. Mass Comm. Contact, [email protected] (2/4)

SITUATION WANTED: AD SALES ASSISTANT/CHICAGO: Interned at Comcast Sports Net in Ad Sales, Works as Sales Assistant at NBCUniversal. Has B.A. from DePaul in PR/Advertising. Resume upon request. Contact [email protected] (2/4)

SITUATION WANTED: TV PRODUCER/NY: 12 yrs in live news preps you for anything. Recently branched out into food TV and corp media. Highly organized/natural leader/thrive under pressure/tailor talents to any subject [email protected] (2/4)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC: Shark Tank, Primetime: What Would You Do?, 20/20
AZTECA: Cosas de la Vida, Al Extremo, Extra Normal
CBS: A Gifted Man, CSI:NY, Blue Bloods
CW: Nikita, Supernatural
FOX: Kitchen Nightmares, Fringe
ION: Cold Case, Flashpoint, Flashpoint
NBC: Who Do You Think You Are? [p], Grimm, Dateline NBC
PBS: Washington Week, Need to Know, Michael Feinstein’s American Songbook [p], Michael Feinstein’s American Songbook
TELE: Una Maid en Manhattan, Flor Salvaje, Relaciones Peligrosas
UNIV: El Talisman, La Que No Podia Amar, La Rosa de Guadalupe

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