A CYNOPSIS MESSAGE FROM DISNEY ABC KIDS NETWORKS

CYNTHIA TURNER’S
Cynopsis: Kids!

02/03/06

Good morning. It’s Friday, February 3, 2006 and this is your first early morning Kids! briefing.

Among the new trend predictions made by Deloitte’s Technology, Media & Telecommunications (TMT) for 2006 is that the video game industry will grow and sustain its audience by reaching out to new demographics, most significantly younger girls.  The meat and potatoes of the gaming world is currently comprised of young males.  To reach a new audience, the game industry will introduce new game genres, which they say will sustain the industry’s overall growth by increasing its target market. TMT points to crossover game titles such as The Sims as proof girls like games and will further embrace the genre when catered to.  TMT also suggests that manufacturers and game publishers should be developing products/services specifically designed for the female market. 

NEW PRODUCTION & DEVELOPMENT

The Weinstein Company has acquired the North American distribution rights to the CG-animated feature comedy Igor from Exodus Film Group.  Screenplay by Chris McKenna (American Dad), the movie revolves around Igor, a mad scientist’s lab assistant with a dream: to become a scientist himself and win the top prize at the Evil Science Fair.  Neither a director nor cast for the Igor movie has been announced.  John D. Eraklis will produce  with animation executive Max Howard (The Lion King, Space Jam) serving as executive producer.  Exodus’ upcoming animated short, Igor: Unholy Frijoles, features Christian Slater as the voice of Igor, with other cast members including Jay Leno, Steve Buscemi, and John Cleese. 

Principal photography will begin February 6 on Harry Potter and the Order of the Phoenix, the fifth movie adaptation of J.K. Rowling’s Harry Potter book series, at England’s Leavesden Studios.  Directing this time around is David Yates, from a screenplay by Michael Goldenberg.  The movie is produced by Potter film series producer David Heyman and David Barron.  Harry Potter and the Order of the Phoenix will be released in 2007.

Pre-production has begun on Disney and Walden Media‘s The Chronicles of Narnia: Prince Caspian, the film version of the second book in C.S. Lewis’ Narnia Chronicles.  As we mentioned yesterday, Andrew Adamson will direct.

MORE KIDS STUFF

SpongeBob SquarePants stars in Lost in Time, a 30m special premiering on Nickelodeon February 20 at 8p.  Following a freak jousting accident at a medieval-themed restaurant, and really who hasn’t see that happen, SpongeBob and Patrick find themselves transported to the middle ages version of Bikini Bottom where they are mistaken for great knights.

To support the release of his new movie Eight Below, actor Paul Walker will serve as host of Starz Kids & Family evening of winter themed movies, February 16 beginning at 6p.  The evening kicks off with On the Set: Eight Below, a behind the scenes look at the movie.  Movies for the evening include Into Thin Air: Death on Everest, Alaska and The Snow Walker.  Below Eight opens nationwide on Friday, February 17.

EXECUTIVE MOVES

MGM Inc. has named Jeff Pryor to the newly created post of EVP/Corporate Communications, reporting to MGM Chairman Harry S. Sloan.  Pryor will direct and oversee the communication/public relations strategies for all of MGM operating divisions.  Pryor will also be involved in the communication and publicity strategies and campaigns for MGM’s international TV channels.  Pryor, who has worked with just about everyone and been part of the launch of 30+ TV channels, established his company Priority Public Relations (f/k/a Pryor & Associates) almost 16 years ago.  Priority Public Relations will continue under the direction of Kristien Brada-Thompson in the US and Marylou Johnston in Europe.  Pryor will remain as a consultant to Priority Public Relations.

Terry Press has joined DreamWorks Animation as its worldwide Head/Marketing.  Press spent the past 10 years with DreamWorks SKG heading up its Marketing group.  Press will oversee all marketing for DreamWorks Animation and will serve as the senior liaison with the Paramount’s marketing team.

IDT Entertainment has appointed Amorette Jones as its EVP/Marketing.  Jones, will be responsible for all marketing and branding strategies for IDT Entertainment, with her first project being IDT’s CG-animated feature film, Yankee Irving (August 2006).  She will report to Neil Braun, President/Feature Films & Television.  Previously Jones was head of Worldwide Marketing for Artisan Pictures.

Nickelodeon Japan named Ed Wells as VP/GM. In this newly created position, he will oversee operations in Japan as well as partnering with Nickelodeon Consumer Products on growth in the country’s market.  Ed was previously senior director/business development and program sales for Viacom International Japan.  He will report to Peter Bullard, EVP/Viacom International Japan.

RATINGS

Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of Jan 23-29, 2006, 6a-6a:
K2-11                                                          Total Delivery (000)
FOX:     American Idol (1/25; 8-9p)                                     3875
FOX:     American Idol (1/24; 8-10p)                                     3402
NICK:    SpongeBob SquarePants (1/28; 9:30a)                2665
NICK:    Fairly OddParents (1/28; 10:30a)                          2425
NICK:    Fairly OddParents (1/28; 10a)                               2413
DSNY*: Suite Life of Zack & Cody (1/27; 7p)                     2412
DSNY*: The Emperors New School (S)(1/27; 7:30p)         2381
NICK:    Drake & Josh (1/27; 5:30p)                                   2352
NICK:    SpongeBob SquarePants (1/27; 5p)                     2317
NICK:    SpongeBob SquarePants (1/28; 9a)                     2314
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of Jan 23-29, 2006, 6a-6a:
K6-11                                                              Total Delivery (000)
FOX:     American Idol (1/25; 8-9p)                                          2517
FOX:     American Idol (1/24; 8-10p)                                        2375
NICK:    Zoey 101 (1/29; 8p)                                                    1741
DSNY*: Suite Life of Zack & Cody (1/27; 7p)                           1729
DSNY*: The Emperors New School (S)(1/27; 7:30p)               1698
NICK:    Drake & Josh (1/28; 8:30p)                                         1681
DSNY*: Suite Life of Zack & Cody (S)(1/23; 7p)                      1592
NICK:    Drake & Josh (1/27; 5:30p)                                         1589
DSNY*: High School Musical (1/25; 8-9:50p)                           1553
NICK:    Fairly OddParents (1/29; 10a)                                     1542
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of Jan 23-29, 2006, 6a-6a:
Tweens 9-14                                              Total Delivery (000)
FOX:     American Idol (1/24; 8-10p)                                   3252
FOX:     American Idol (1/25; 8-9p)                                     3235
NICK:    Zoey 101 (1/29; 8p)                                               1748
DSNY*: High School Musical (1/25; 8-9:50p)                      1509
DSNY*: Suite Life of Zack & Cody (1/27; 7p)                      1400
NICK:    Drake & Josh (1/28; 8:30p)                                    1395
NICK:    Unfabulous (1/29; 7:30p)                                        1352
ABC:     Extreme Makeover Home Ed. (1/29; 8-9p)             1346
NICK:    Ned’s Declassified (1/29; 7p)                                  1322
DSNY*: The Emperors New School (S)(1/27; 7:30p)           1251
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of Jan 23-29, 2006, 6a-6a:
Teens 12-17                                             Total Delivery (000)
FOX:     American Idol (1/24; 8-10p)                                 3367
FOX:     American Idol (1/25; 8-9p)                                   2909
FOX:     Family Guy (1/29; 9-9:31p)                                  1189
FOX:     American Dad (1/29; 9:31p)                                 1173
ABC:     Extreme Makeover Home Ed (1/29; 8-9p)           1083
ABC:     Lost (1/25; 9-10:01p)                                            1059
CBS:     CSI (1/26; 9-10:02p)                                               990
FOX:     Bones (1/25; 9-10p)                                                974
FOX:     Simpsons (1/29; 7:59p)                                           957
NICK:    Zoey 101 (1/29; 8p)                                                 897
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**New abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, January 28, 2006 Broadcast Networks only.
Source: Kids WB! Research from Nielsen Media Research Data
WB (Kids’ WB!) 1.8/9 Avg. (8a-12N)
Pillow Head1 0.8/9; Pillow Head2 1.7/12; Viewtiful Joe 2.1/10; The Batman 2.2/9; Xiaolin Showdown 2.7/10; Loonatics 2.1/9; Pokemon 2.0/8; Pokemon 2.2/9; Johnny Test 1.3/6; Yu-Gi-Oh! 1.1/5
ABC 1.2/5 Avg. (9a-12:30p)
Lilo & Stitch 0.6/3; The Emperor’s School 1.3/5; Proud Family 1.1/4; That’s So Raven 1.5/6; The Suite Life of Zack & Cody 2.2/9; Phil of the Future 1.9/8; Kim Possible 0.9/4; Power Rangers SPD 0.5/2
FOX (4Kids TV) 1.3/6 Avg. (8a-12n)
Magical DoReMi 0.6/4; Magical DoReMi1.3/6; Bratz 2.1/9; Winx Club 1.7/7; Winx Club 1.9/8; Teenage Mutant Ninja Turtles 1.2/5; Sonic X 0.8/4; G.I. Joe 0.6/3
CBS (Nick on CBS) 0.9/4 Avg. (8a-9a/11a-12n)
Lazytown 0.4/2; Go, Diego, Go 0.7/4; Backyardigans 1.0/4; Dora the Explorer 1.5/6; Little Bill 1.1/5; Blues Clues 0.9/4
NBC (Discovery Kids on NBC) Avg. 0.8/3 (10a-1p)
Tutenstein 0.4/2; Time Warp Trio 0.5/2; Trading Spaces Boys vs. Girls 0.9/4; Darcy’s Wild Life 1.0/4; Flight 29 Down 1.1/5;  Endurance 1.0/5

Final K6-11 Ratings for Saturday, January 28, 2006 Cable Networks only.
Source: Kids WB! Research from Nielsen Media Research Data
NICKELODEON 4.5/23Avg. (8a-12n)
All Grown Up 2.1/22; Fairly OddParents 3.3/24; Jimmy Neutron 4.2/25; Jimmy Neutron 4.3/21; SpongeBob SquarePants 5.5/23; SpongeBob SquarePants 6.0/24; Fairly OddParents 5.7/23; Fairly OddParents 5.9/25; The X’s 4.8/22; Danny Phantom 3.7/18
CARTOON NETWORK 2.6/13 Avg. (8a-12n)
Ed, Edd & Eddy 1.1/12; Puffy AmiYumi 1.6/12; Cartoon Top 5 (60 min) 3.0/16; Robotboy 3.6/15; Kids Next Door 3.0/12; Ben 10 3.8/16; Zixx 3.0/13; Dragon Hunters 2.2/10; Juniper Lee 1.9/9
DISNEY CHANNEL 1.3/6 Avg. (8a-12n)
Koala Brothers 1.3/14; Higglytown Heroes 1.4/10; Little Einsteins 1.3/8; JoJo’s Circus 1.1/6; Doodlebops 1.2/5; Stanley 0.9/4; The Wiggles 0.6/2; Lilo & Stitch 0.9/4; Lilo & Stitch 1.8/8; Buzz on Maggie 1.9/9

Kids Cable Network Averages in thousands (000) for Wednesday, June 8, 2005, 6am-11pm, ranked by K2-11:
NICKELODEON:            K2-11 1290; K6-11 586; TWEENS 9-14 413
DISNEY CHANNEL:       K2-11   659; K6-11 382; TWEENS 9-14 316
CARTOON NETWORK: K2-11   540; K6-11 317; TWEENS 9-14 227
TOON DISNEY:              K2-11   121; K6-11   58; TWEENS 9-14   37
Source: MTVN Research from Nielsen Media Research Data

Friday Fun Fact:  Banging your head against a wall can burn up to 150 calories per hour

Answer to yesterday’s trivia question: A classic game show  with its panel of celebrities, who would be given a sentence with a missing word.  Gene Rayburn was the host.  What game show was this?  MATCH GAME   Kudos to: Joanne Milano-RJ Palmer/NY; Molly Boyle-Three Roads Communications/Washington DC; Nancy Pines-Harrison & Star/NY; Mike Doyle-Time Warner Cable/Stamford CT; Virginia Ferestad-Campbell Mithun/Minneapolis; Bethany Scheuerman-GRP Media/Chicago; Tom Boyd-WGN TV/Chicago; Ginger Sorvari-Best Buy Co Inc/Minneapolis MN; Cynthia Brown-ABC Inc/Burbank; Scott Bedno-Showcase Entertainment/Woodland Hills CA; Anthony Dente-DPS Film Roman/N Hollywood; Matthew Bergeron-Disney ABC Cable Networks/Burbank

Today’s Trivia Question: Before lead paint was considered a bad thing, the paint company National Lead Company hired an artist to create a new logo – a portrait of a 9 year old boy, wearing coveralls and carrying a paint can. The company’s slogan:  Save the Surface and You Save All.  This line of paint from the National Lead Company was more commonly known as what? ( click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynthia Turner’s Cynopsis Kids!
02.03.06 – 3:35a
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