A CYNOPSIS MESSAGE FROM DISNEY MEDIA ADVERTISING SALES AND MARKETING GROUP
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In an effort to spark a worldwide movement to thwart the deterioration of the Earth’s climate, former Vice President Al Gore, executive producer Kevin Wall (Live 8) and a number of celebrities and the MSN Network gathered yesterday at the California Science Center to launch Save Our Selves (SOS) – The Campaign for a Climate in Crisis, and Live Earth, a 24-hour global concert event set to take place on July 7, 2007 (7/7/07) across all 7 continents. Live Earth will feature 100+ top music acts including Pharrell, Red Hot Chili Peppers, Foo Fighters, Snoop Dogg, John Legend, black Eyed Peas, Bon Jovi, Sheryl Crow, AFI, John Mayer, Melissa Etheridge, Faith Hill w/ Tim McGraw, Duran Duran, Kelly Clarkson, Enrique Iglesias and Korn among others. Concerts will take place in Brazil, Shanghai, Japan, Johannesburg, London, Sydney, and in US’ East Coast. SOS has partnered with MSN to make Live Earth, as well as climate-themed educational media, available to 2+ billion people through TV, film, radio and the internet. More information can be found at http://liveearth.msn.com
MORE KIDS STUFF
The second season of live action comedy series Genie in the House has been jointly commissioned by Nickelodeon U.K. and France’s Canal J. The second season (26×30) from Moi j’aime la telévision and Helion Pictures will air in fall 2007. AB Distribution reps the series internationally and will bring both seasons (52 eps) to this April’s MIPTV. Genie in the House is about the absurd and funny situations two girls find themselves in when they find an old lamp and its teenage genie.
The N launches Trendetta, its first online multiplayer game that allows players to compete and chat with one another in real time on The-N.com this Monday, February 19. In Trendetta teens vie for trend supremacy as they pick and choose what is hot … or not for all sorts of fads in various categories.
Corus Entertainment has launched the virtual world The Big Rip, a new network of massively multiplayer online games (MMOGs) that is targeted to tweens in North America. The Big Rip provides players with a real time community where they can explore, play, talk, compete, collect, create and customize characters. The beta version of The Big Rip includes the flagship game community, GalaXseeds, the first of several worlds slated to launch. Created by Corus in association with Firma Studio Inc., The Big Rip is a free to join and designed specifically to address tween safety, and thus follows strict privacy policies. The online worlds are accessible via www.thebigrip.com and www.galaseeds.com .
MARKETING/LICENSING
Warner Bros. Consumer Products has entered into a deal with Heatherette, an apparel label, to produce junior apparel based on The Wizard of Oz. Slated to be available at retail this fall 2007, the line includes T-Shirts, sportswear and accessories. The Wizard of Oz junior line was introduced during New York’s Fashion Week earlier this month, with quite the risqué fashion show that had little to do with the actual line but featured the designers’ Wizard of Oz themed couture visions (read: fun/wild but won’t be sold). The junior line is currently being shown at the MAGIC fashion trade show being held in Las Vegas.
EXECUTIVE MOVES
Mark Horak has been named EVP & GM/Worldwide Operations and New Packaged Media, Warner Home Video. Horak will oversee worldwide marketing, sales, supply chain and operations as well as being responsible for the teams handling pre-production, category management and business and legal affairs for the division. Additionally, he will head WHV’s efforts to promote mainstream adoption of the high definition DVD formats. Horak joined WHV in 1995 and most recently served as EVP and GM/Asia, Pacific and Latin America and prior to that he was EVP/Worldwide Marketing. Previously he held marketing positions with Dole, RJR Nabisco and StarKist Seafoods.
RATINGS
Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 2/5-2/11/2007 , 6a-6a:
K2-11 Total Delivery (000)
FOX: American Idol (2/6; 8-9p) 3699
NICK: SpongeBob SquarePants (2/10; 9:30a) 2821
NICK: Fairly OddParents (2/10; 10a) 2584
FOX: American Idol (2/7; 9-10p) 2384
NICK: SpongeBob SquarePants (2/10; 9a) 2345
NICK: Fairly OddParents (2/10; 10:30a) 2289
NICK: SpongeBob SquarePants (2/11; 9:30a) 2222
DSNY*: Hannah Montana (2/9; 8p) 2201
NICK: Ned’s Declassified (2/6; 6p) 2118
NICK: Drake & Josh (2/6; 5:30p) 2093
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 2/5-2/11/2007 , 6a-6a:
K6-11 Total Delivery (000)
FOX: American Idol (2/6; 8-9p) 2454
DSNY*: Hannah Montana (2/9; 8p) 1702
DSNY*: Suite Life of Zack & Cody (2/5; 7:30p) 1687
FOX: American Idol (2/7; 9-10p) 1633
NICK: SpongeBob SquarePants (2/10; 9:30a) 1624
NICK: Fairly OddParents (2/10; 10a) 1609
DSNY*: Jump In! (2/5; 8-9:35p) 1608
NICK: Fairly OddParents (2/10; 10:30a) 1582
NICK: Drake & Josh (2/11; 7p) 1572
DSNY*: Cory in the House (2/9; 8:30p) 1545
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 2/5-2/11/2007 , 6a-6a:
Tweens 9-14 Total Delivery (000)
FOX: American Idol (2/6; 8-9p) 2997
FOX: American Idol (2/7; 9-10p) 2247
DSNY*: Jump In! (2/5; 8-9:35p) 1566
FOX: House (2/6; 9-10p) 1549
DSNY*: Hannah Montana (2/9; 8p) 1528
NICK: Drake & Josh (2/11; 7p) 1491
DSNY*: Suite Life of Zack & Cody (2/5; 7:30p) 1455
DSNY*: Hannah Montana (2/10; 7:30p) 1403
DSNY*: Cory in the House (2/9; 8:30p) 1384
DSNY*: That’s So Raven (2/5; 6:30p) 1322
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 2/5-2/11/2007 , 6a-6a:
Teens 12-17 Total Delivery (000)
FOX: American Idol (2/6; 8-9p) 2897
FOX: American Idol (2/7; 9-10p) 2321
FOX: House (2/6; 9-10p) 1944
CBS: Grammy Awards (S)(2/11; 8-11:30p) 1213
FOX: Family Guy (2/11; 9-9:31p) 1124
ABC: Grey’s Anatomy (2/8; 9-10:01p) 1086
ABC: Extreme Makeover: Home Edition (2/11; 8-9p) 1029
NBC: Heroes (2/5; 8-9p) 1018
FOX: Simpsons (2/11; 7:59-8:30p) 966
FOX: American Dad (2/11; 9:31-10p) 922
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**New abbreviation for Adult Swim, which airs on Cartoon Network
Final K6-11 Ratings for Saturday, February 10, 2007 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
CW (Kids’ WB!) 1.6/7 Avg. (7a-12p)
Pillowhead 0.4/4; Pillowhead 1.3/8; Loonatics Unleashed 1.8/8; Tom and Jerry Tales 2.4/9; Shaggy Scooby-Doo Clue 2.2/8; Johnny Test 2.1/8; Legion of Super Heroes 2.0/8; Batman 1.6/6; Spider Riders 1.0/4; Monster Allergy 0.7/3
ABC 1.5/6 Avg. (9a-1p)
The Emperor’s New School 0.9/4; The Replacements 1.3/5; That’s So Raven 1.2/5; That’s So Raven 1.9/7; Hannah Montana 2.2/9; Suite Life of Zack & Cody 2.4/10; Power Rangers Mystic Force 1.2/5; Power Rangers Mystic Force 1.0/5
FOX (4Kids TV) 1.2/5 Avg. (8a-12n)
Winx Club 0.7/4; Bratz 1.3/6; Teenage Mutant Ninja Turtles Fast Forward 1.4/6; Viva Pinata 1.3/5; Teenage Mutant Ninja Turtle Fast Forward 1.2/5; Yu-Gi-Oh 1.0/4; Yu-Gi-Oh 1.3/5; Yu-Gi-Oh 1.3/6
NBC (Qubo on NBC) Avg. 0.5/2 (7:30a-12p)
Babar 0.3/1; Dragon 0.4/2; 321 Penguins/Larryboy Adventures 0.6/2; Veggie Tales 0.6/2; Jane and the Dragon 0.6/2; Jacob Two Two 0.6/3
CBS (KOL’s Secret Slumber Party on CBS) 0.4/2 Avg. (7a-7:30a/10:30a-12n*)
Madeline 0.1/1; Sabrina: The Animated Series 0.4/2; Cake 0.3/1; Trollz 0.6/3; Dance Revolution 0.4/2; Horseland 0.6/2
Final K6-11 Ratings for Saturday, February 10, 2007 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 4.7/22 Avg. (7a-1p)
Lazytown 1.6/16; Fairly OddParents 2.5/17; Jimmy Neutron 4.8/25; Jimmy Neutron 5.2/23; SpongeBob SquarePants 5.9/24; SpongeBob SquarePants 6.7/27; Fairly OddParents 6.6/27; Fairly OddParents 6.5/26; Avatar 4.7/19; Avatar 4.2/17; Fairly OddParents 3.9/18; Fairly OddParents 4.1/19
CARTOON NETWORK 2.3/10 Avg. (7a-1p)
Cartoon Cartoon Top 5 (60 min) 2.4/14; Class of 3000 3.0/13; Pokemon: Battle Frontier 2.7/11; Pokemon: Battle Frontier 2.1/9; Ben 10 2.3/9; Robotboy 2.5/10; Teen Titans 2.1/8; Teen Titan 2.1/9; Squirrel Boy 2.1/9; Grim Adventures of Billy & Mandy 2.0/9
DISNEY CHANNEL 1.6/7 Avg. (7a-1p)
The Wiggles 1.4/14; Higglytown Heroes 1.8/12; Little Einsteins 1.4/8; Little Einsteins 1.3/6; Mickey Mouse Clubhouse 1.8/7; Mickey Mouse Clubhouse 1.5/6; Johnny and the Sprites 1.3/5; Handy 1.6/6; Doodlebops 1.5/6; Charlie and Lola 1.2/5; Lilo & Stitch: The Series 2.0/9; The Replacements 2.4/11
TOON DISNEY (Jetix) 0.5/2 Avg. (8a-2p)
Legend of the Dragon 0.1/1; Dragon Booster 0.1/1; The Mummy 0.1/1; NASCAR Racers 0.2/1; Jackie Chan Adventures 0.4/2; Power Rangers Mystic Force 0.6/2; Yin Yang Yo 0.5/2; Pucca 0.5/2; Digimon 0.4/2; Jackie Chan Adventures 0.4/2; Snow Dogs (movie 2hrs) 0.8/4
Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, February 14, 2007, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1401; K6-11 721; TWEENS 9-14 435
DISNEY CHANNEL: K2-11 991; K6-11 614; TWEENS 9-14 525
CARTOON NETWORK: K2-11 674; K6-11 462; TWEENS 9-14 318
TOON DISNEY: K2-11 156; K6-11 98; TWEENS 9-14 64
Source: MTVN Research from Nielsen Media Research Data
Answer to Yesterday’s trivia question: What was the name of the Nick Jr character who use to introduce shows coming up next and would sign off to a trumpet noise sometimes? FACE Sherrie Brooks–Turner Broadcasting System, INC/Atlanta; Kerry J. Hughes-Qubo/NY; Jenn Santee-PBS KIDS Sprout/Philadelphia PA; Wendy Louie-Lam-Cartoon Network/NY; Richard Quan-Imaginary Time/San Francisco; Kelly Syers-Program Partners/Venice CA; Jennifer Gordon-The Gotham Group/LA
Today’s Trivia Question: What show did Tom Bosley voice the character Harry Boyle?(click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Gwen
Gwen Billings for Cynopsis Kids!
2.16.07
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