Cynopsis: Kids!

12/07/07

Good morning. It’s Friday, December 7, 2007, and this is your first early morning briefing.

Sesame Workshop celebrates and honors Joan Ganz Cooney, one of the creators of Sesame Street about 40 years ago, by launching The Joan Ganz Cooney Center ( www.joanganzcooneycenter.org), which will operate as an independent, nonpartisan, nonprofit research and production institute.  Focusing on the needs of elementary school age kids, The JGCC will conduct and support research, create new media properties, and encouraging open dialogue, the JGCC, will entertain the same question Ganz Cooney and her colleagues asked some 40 years ago, “How can emerging media help children learn?”  Based at Sesame Workshop, the JGCC will work closely with universities and industry partners that are working in cutting edge media and learning innovations.  New media platforms such as the web, mobile phones and video games will be examined to better understand their role in kid’s literacy development both in school and out.  The JGCC’s inaugural report, The Enduring Power of Pow! Wham!: Children, Digital Media, and Our Nation’s Future, examines the needs of elementary school kids, a group more deeply immersed in media than any previous group, with results looking the lack of educational content offered within the various media offerings available through the various avenues, as well as at the ever growing digital divide.

Lionsgate extends its partnership with MGA Entertainment, on the heels of the release of the live-action picture Bratz: The Movie on DVD (November 2007).  Under the new terms of the partnership Lionsgate becomes the sole US distributor for the full Bratz DVD catalog, including the first five titles previously distributed in the US by Fox.  Lionsgate will distribute two new animated Bratz DVD titles in 2008 in the US, Canada and UK, the first of which, Bratz Kidz Fairy Tales, is slated for February.  Lionsgate has also picked up the North American VOD/EST rights for the Bratz catalog and VOD/EST UK/Eire rights for two new titles in 2008.  Additionally, Lionsgate will release new Bratz interactive DVDs based on an agreement with Bratz licensee XLT.

Peter Orton, founder and Chairman of HIT Entertainment, has passed away following a long battle with cancer.  Orton, who was 64, left HIT in 2005 when the company was acquired by APAX, and is credited with introducing the world to characters including Bob the Builder, Barney the Dinosaur, Thomas the Tank Engine, and Pingu among others.  In addition to being a driving force in kid’s entertainment industry, Orton and his wife, both avid National Hunt Racing fans, have bred a number of horses that have gone on to compete in a range of events.  Orton also served Chairman of the Head and Neck Cancer Research Trust.

MORE KIDS STUFF

The new preschool series Bunnytown makes its Canadian debut on Sunday, January 13 at 7:30 on Playhouse Disney. The series will air Saturdays and Sundays at 7:30a, 11:30a and 5p.  Bunnytown is created as part of a partnership with UK-based Baker Coogan Productions and Disney Channel, which includes Jim Henson Company veterans Martin Baker and Pete Coogan are the series creators, along with David Rudman, Adam Rudman and Todd Hannert.  Canada’s new Playhouse Disney channel, offered to Family Channel subscribers throughout Canada, airs commercial-free.

Entertainment Rights Plc secures the Latin American distribution rights for the new 2D Transformers Animated series (26×22) and a special episode (70 min).  ER, which holds the worldwide distribution rights to Transformers Animated (excluding north America) will showcase the series to broadcasters at NATPE next month.  Co-developed by Cartoon Network and Hasbro, Transformers Animated will be co-produced by Cartoon Network Studios and is slated to premiere in the US in early 2008.

9 Story Entertainment inks several new international broadcast deals for its tween-targeted animated comedy/action-adventures series Futz! (26×3).  Picking up the non-verbal short-form series is: ABC (Australia), Luk Internacional (Spain), HBO (Asia), YLE (Finland), Teleview s.a.r.l (Middle East) plus Cartoon Network (Latin America).

Discovery Kids Latin America acquires new episodes Barney, Bob the Builder, Thomas & Friends, as well as the special Calling All Engines from HIT Entertainment.  The channel will air the new episodes of the series in both Spanish and Portuguese speaking countries.

STONE SOUP

Nominations for the 50th Annual Grammy Awards were announced yesterday by The Recording Academy, including kid specific categories including:
Musical Album For Children album title, artist (label)

• Chickens, Buck Howdy With BB (Prairie Dog Entertainment)
• Experience…101, Sweet Honey In The Rock (Appleseed)
• A Green And Red Christmas, The Muppets, Ted Kryczko & Ed Mitchel, producers (Walt Disney Records)
• I Wanna Play, Bill Harley (Round River Records)
• My Green Kite, Peter Himmelman (Rounder) 
• The Velveteen Rabbit – Love Can Make You Real, Various Artists, Don Sebesky & Janina Serden, producers (Brown Barn Records)

Spoken Word Album For Children album title, artist (label)

• Harry Potter And The Deathly Hallows, Jim Dale (Listening Library)
• Making The Heart Whole Again: Stories For A Wounded World, Milbre Burch
• (Kind Crone Productions)
• The One And Only Shrek, Meryl Streep & Stanley Tucci
• (Audio Renaissance)
• Who’s Got Game? The Ant Or The Grasshopper? The Lion Or The Mouse? Poppy Or The Snake?, Toni Morrison (Simon & Schuster Audio)
• Wickety Whack – Brer Rabbit Is Back, Diane Ferlatte (Diane Ferlatte)

The Grammy statues will be handed out February 10, 2008, live on CBS (8-11:30p) from the Staples Center in LA.

EXECUTIVE MOVES

The Joan Ganz Cooney Center has tapped Michael H. Levine, Ph.D., an early childhood education research and policy expert, to be its first Executive Director of the Center, with Ann My Thai joining Levine to oversee the day-to-day operations of the JGCC.

• Prior to this Levine was VP/New Media and Executive Director/Education, Asia Society.  Levine previously led the Carnegie Corporation of New York’s work in early childhood development, educational media and primary grades reforms.  Levine also currently serves as a Sr. Association at the Center for Childhood Development and Social Policy at Yale University.  Oh, and on top of all of that he is a good guy!
• Ann My Thai will lead strategic partnership efforts with high tech and video gaming industries as well as overseeing organizational strategy and growth for the center.  Most recently she toiled for Education for development, Vietnam in Ho Chi Minh City.

RATINGS

Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 11/26-12/2/2007 , 6a-6a:
K2-11                                               Total Delivery (000)
ABC:     How the Grinch Stole Xmas (11/28; 8:30p)      4682
ABC:     Shrek the Halls (11/28; 8p)                            4674
ABC:     Charlie Brown Christmas (11/27; 8-9p)           2672
NICK:    SpongeBob SquarePants (12/1; 9:30a)           2611
NICK:    SpongeBob SquarePants (12/1; 5:30p)           2460
ABC:     The Polar Express (11/30; 8-10p)                   2432
NICK:    Back At The Barnyard (12/1; 10a)                  2322
NICK:    SpongeBob SquarePants (12/2; 12:30p)         2290
NICK:    SpongeBob SquarePants (12/2; 12p)              2230
DSNY*:  The Santa Clause (11/26; 8-9:50p)                2147
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 11/26-12/2/2007 , 6a-6a:
K6-11                                                Total Delivery (000)
ABC:     How the Grinch Stole Xmas (11/28; 8:30p)      2809
ABC:     Shrek the Halls (11/28; 8p)                            2731
NICK:    SpongeBob SquarePants (12/1; 9:30a)           1735
DSNY*: Hannah Montana (11/27; 5:30p)                     1642
DSNY*: The Santa Clause (11/26; 8-9:50p)                 1571
DSNY*: Hannah Montana (11/28; 7p)                          1565
DSNY*: Cory in the House (11/27; 6p)                        1525
DSNY*: Wizards of Waverly Place (11/30; 6:30p)         1515
DSNY*: Suite Life of Zack & Cody (11/30; 6:30p)         1512
DSNY*: Cory in the House (11/27; 6:30p)                    1505
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 11/26-12/2/2007 , 6a-6a:
Tweens 9-14                                    Total Delivery (000)
ABC:     Shrek the Halls (11/28; 8p)                            2031
ABC:     How the Grinch Stole Xmas (11/28; 8:30p)      1983
NICK:    Zoey 101 (12/2; 8p)                                      1486
NICK:    Avatar: Dave Of Black Sun (11/30; 8-9p)        1337
DSNY*: Suite Life of Zack & Cody (11/26; 6p)              1321
DSNY*: Wizards of Waverly Place (11/30; 8:30p)         1309
DSNY*: The Santa Clause (11/26; 8-9:50p)                 1302
DSNY*: Hannah Montana (11/30; 8p)                          1258
DSNY*: Suite Life of Zack & Cody (11/30; 7:30p)         1255
DSNY*: Hannah Montana (11/28; 7p)                          1243
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 11/26-12/2/2007 , 6a-6a:
Teens 12-17                                     Total Delivery (000)
FOX:     House (11/27; 9-10p)                                    1399
ABC:     Shrek the Halls (11/28; 8p)                            1279
ABC:     How the Grinch Stole Xmas (11/28; 8:30p)      1228
ABC:     Desperate Housewives (12/2; 9-10:01p)          1242
FOX:     Family Guy (12/2; 9p)                                    1017
NBC:     Heroes (11/26; 9-10:01p)                                979
NICK:    Avatar: Dave Of Black Sun (11/30; 8-9p)          975
MTV:     Shot at Love: Tila Tequil (11/27; 10-11p)          964
CBS:     NFL Various Teams & Times (12/2; 4:18-7:32p) 933
NICK:    Zoey 101 (12/2; 8p)                                        924
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**New abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, December 2, 2007 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
CW (Kids’ WB!) 1.2/6 Avg. (7a-12p)
Will & DeWitt 0.6/5; Magi Nation 0.9/6; Shaggy Scooby-Doo Get A Clue 1.3/7; Tom and Jerry Tales 1.7/7; Skunk Fu! 1.3/5; Teen Titans 1.3/5; Eon Kid 1.1/5; Johnny Test 1.2/5; Legion of Super Heroes 1.2/5; The Batman 1.2/5
ABC 1.1/5 Avg. (9a-1p)
The Emperor’s New School 0.6/3; The Replacements 1.0/4; That’s So Raven 1.1/5; That’s So Raven 1.6/7; Hannah Montana 1.4/6; Suite Life of Zack & Cody 1.5/6; Power Rangers Overdrive 0.7/3; Power Rangers Overdrive 0.7/3
FOX (4Kids TV) 0.6/3 Avg. (8a-12n)
Adrenaline Project 0.3/2; Dinosaur King 0.5/2; Chaotic 0.6/2; Teenage Mutant Ninja Turtles Fast Forward 0.6/2; Teenage Mutant Ninja Turtles Fast Forward 0.7/3; Dinosaur King 0.7/3; Viva Pinata -0.8/3; Yu-Gi-Oh GX 0.7/3
NBC (Qubo on NBC) Avg. 0.5/2 (7:30a-12p)
Jacob Two Two 0.4/2; Dragon 0.8/3; My Friend Rabbit 0.7/3; 321 Penguins/Larryboy Adventures 0.4/2; Veggie Tales 0.5/2; Jane and the Dragon 0.4/2
CBS (KEWLopolis on CBS) 0.3/1 Avg. (7a-12p, 7a-7:30a/10:30a-12p)
Care Bears 0.4/2; Strawberry Shortcake 0.5/2; Cake 0.4/2; Sushi Pack 0.1/0; Dino Squad 0.1/1; Horseland 0.4/2

Final K6-11 Ratings for Saturday, December 2, 2007 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 4.8/23 Avg. (7a-1p)
Jimmy Neutron 1.6/18; Jimmy Neutron 3.2/25; Fairly OddParents 3.9/23; Fairly OddParents 4.8/23; SpongeBob SquarePants 6.1/26; SpongeBob SquarePants 7.1/29; Back at the Barnyard 6.2/25; Tak and the Power of Juju 4.4/18; SpongeBob SquarePants 4.9/21; SpongeBob SquarePants 5.4/23; SpongeBob SquarePants 5.4/24; SpongeBob SquarePants 4.9/22
CARTOON NETWORK 1.8/9 Avg. (7:30a-1p)
Cartoon Cartoon Top 5 (60 min) 1.1 /10; Chowder 2.7/16; Out of Jimmy’s Head 2.4/12; Pokemon: Diamond & Pearl 1.6/7; Pokemon: Diamond & Pearl 1.9/8; Ben 10 1.7/7; Ben 10 2.3/9; Teen Titans 1.8/7; Totally Spies 1.7/7; Cartoon Cartoon (60 min) 1.6/7
DISNEY CHANNEL 1.8/9 Avg. (7a-1p)
The Wiggles 1.3/16; Johnny and the sprites 1.5/12; My Friends Tigger & Pooh 1.9/11; Bunnytown 1.6/8; Mickey Mouse Clubhouse 2.1/9; Mickey Mouse Clubhouse 2.1/8; Little Einsteins 1.9/8; Handy Manny 1.9/7; Bunnytown 1.4/6; Charlie and Lola 1.4/6; The Lizzie McGuire Movie (105 min) 3.2/15
TOON DISNEY (Jetix) 0.6/3 Avg. (8a-1p)
Legend of the Dragon 0.1/1; Jackie Chan Adventures 0.1/1; NASCAR Racers 0.2/1; Power Rangers Ninja Storm 0.5/2; Spy Kids 3: Game Over (100 min) 1.7/7; Kim Possible Shorts 1.2/5; Brandy & MR. Whiskers 1.1/4; Brandy & MR. Whiskers 0.7/3; Brandy & MR. Whiskers 0.9/4; Brandy & MR. Whiskers 0.9/4

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, December 1, 2007, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1446; K6-11 998; TWEENS 9-14 691
DISNEY CHANNEL:     K2-11 1130; K6-11 663; TWEENS 9-14 515
CARTOON NETWORK: K2-11   658; K6-11 429; TWEENS 9-14 315
TOON DISNEY:           K2-11   202; K6-11 137; TWEENS 9-14   83
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, December 2, 2007, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1355; K6-11 957; TWEENS 9-14 697
DISNEY CHANNEL:     K2-11 1033; K6-11 634; TWEENS 9-14 475
CARTOON NETWORK: K2-11   685; K6-11 471; TWEENS 9-14 278
TOON DISNEY:           K2-11   229; K6-11 143; TWEENS 9-14   87
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, December 3, 2007, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1147; K6-11 546; TWEENS 9-14 401
DISNEY CHANNEL:     K2-11   726; K6-11 427; TWEENS 9-14 362
CARTOON NETWORK: K2-11   501; K6-11 296; TWEENS 9-14 187
TOON DISNEY:           K2-11   148; K6-11   78; TWEENS 9-14   47
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, December 4, 2007, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1041; K6-11 486; TWEENS 9-14 335
DISNEY CHANNEL:     K2-11   666; K6-11 427; TWEENS 9-14 356
CARTOON NETWORK: K2-11   513; K6-11 302; TWEENS 9-14 193
TOON DISNEY:           K2-11   146; K6-11   62; TWEENS 9-14   33
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, December 5, 2007, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1069; K6-11 484; TWEENS 9-14 376
DISNEY CHANNEL:     K2-11   770; K6-11 512; TWEENS 9-14 394
CARTOON NETWORK: K2-11   453; K6-11 253; TWEENS 9-14 191
TOON DISNEY:           K2-11   153; K6-11   72; TWEENS 9-14   46
Source: MTVN Research from Nielsen Media Research Data

Friday Fun Fact: Mr. Potato Head went politically correct in 1987 and gave up his plastic pipe at the American Cancer Society’s Great American Smoke out event, giving it to then U.S. Surgeon General C. Everett Koop

Answer to Yesterday’s Trivia Question: In the Disney film, Bambi, what is the name of the skunk? FLOWER  Kudos to: Ellen Donahue-Fisher-Price/East Aurora, NY; Jodi Feinstein-Majesco Entertainment/Edison, NJ; Kate Livo-BBC Worldwide Americas, Inc./NY; Joe Swaney-Cartoon Network/GA; Pat Miller-Raleigh Film and Television Studios/Hollywood; Grace Benn/LA; Kerri Huyck-KIDK/Idaho Falls, ID; Tyffany Saucedo-KABC/Glendale, CA; Jennifer Tucker-Corus Kids/Toronto; Lee Williams-Boomstone Animation Inc./Ottawa

Today’s Trivia Question: On the animated children’s series, Little Bear, what is the name of the little girl who is friends with Little Bear?  ( Click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
 
Later — Gwen
Gwen Billings for Cynopsis: Kids!
12.07.07

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