Cynopsis

12.18.09

Good morning. It’s Friday, December 18, 2009, and this is your first early morning briefing.  And as always, if you prefer to watch this morning’s news instead of reading it, click here.  

Tonight’s Premiere:
TLC: Four Weddings at 10p

Tonight’s Finale:
TLC: Say Yes to the Dress at 9p

Sunday’s Premiere:
E!: Kendra at 9p

Sunday’s Finale:
CBS: Survivor: Samoa at 8p

After 23 years, Pepsi announced yesterday it will pull out of the Super Bowl as an advertiser. Since 1987, Pepsi has advertised its various soda beverages in the Super Bowl coverage, though Frito-Lay, a division of PepsiCo Inc. will continue to advertise. Pepsi cited it is launching a new online marketing campaign next month “Pepsi Refresh Project” with the goal to give an estimated $20 million to help thousands of community projects across the nation. FedEx also declared they will not be buying ad time in the Super Bowl, scheduled to air February 7 on CBS. FedEx said costs are the main factor for their decision. A 30-second ad in the 2009 Super Bowl came in at $3 million each.

As previously announced, season three of Chuck premieres on NBC January 10 with a two-hour opening episode at 9p. Just prior to this, Syfy will air an eight-hour marathon with episodes from season two on January 7 from 5p-1a. On NBC, Chuck will move to its regular time slot of Mondays at 8p beginning January 11.

FOX is moving up the debut of new original episodes of House to January 11, scheduling the medical drama head-to-head against new episodes of NBC’s Chuck, cites B&C. FOX previously slated the return of House for January 25, airing the series on Mondays at 8p. Following the second half of the two-night, four-hour premiere of 24 on January 18 additional new episodes of House continue on January 25.

Over the holiday break, Discovery Channel launches a third season of Everest: Beyond the Limit, starting December 27 with a special three-hour premiere at 8p. 

Comedy Central resurrects The Goode Family, debuting the animated comedy series on January 4. Originally opening on ABC last May, the complete first season of The Goode Family will air on Monday nights at 10p on Comedy Central. The series is produced by Media Rights Capital, Ternion Pictures and 3 Arts Entertainment.

Early in the New Year, HISTORY premieres a second season of Life After People on January 5 at 10p. Season two predicts a post-apocalyptic future, exploring what may happen to structures and what creatures would take the place of humans. Flight 33 Productions produces the series for HISTORY.

PBS introduces viewers to a new edition of the Cranford miniseries as Return to Cranford premieres on Masterpiece Classic January 10 and January 17 at 9p each night. Judi Dench headlines the miniseries about the adventures of an idyllic English village in the 1840s, picking up where the original miniseries left off. Other cast members include Imelda Staunton, Julia McKenzie, Jonathan Pryce, Francesca Annis, Tom Hiddleston and Tim Curry. Also starting this Sunday, PBS’ Masterpiece Classic will rebroadcast the original Cranford miniseries (check local listings).

On January 11, VH1 debuts two new series back-to-back. First at 10p, VH1 opens Fantasia For Real, an eight-episode, 30m docu-series concentrating on the real life of recording artist/actress and American Idol winner, Fantasia. Following at 1030p, VH1 premieres Let’s Talk About Pep, a real-life comedy featuring Sandra “Pepa” Denton in search of love and joined by her three best girlfriends.

MTV drives cross-country in its newest docu-series The Buried Life set to premiere January 18 at 10p. The series follows four guys, Duncan, Ben, Jonnie and Dave who travel in a purple bus dubbed Penelope pursuing their dream goals and at the same time making a difference in the lives of others. Reveille produces the series.

Logo is bringing back a sophomore run of its reality competition series RuPaul’s Drag Race beginning February 1 at 9p. RuPaul is joined each week by fashion journalist Merle Ginsberg and Project Runway star Santino Rice as judges in addition to a variety of guest judges throughout the season including Kathy Griffin, Cloris Leachman, Debbie Reynolds, Jackie Collins, Tatum O’Neal, Kathy Najimy, Tanya Tucker and Lisa Rinna among many others. World of Wonder produces RuPaul’s Drag Race.
 
HBO slated its 10-part miniseries The Pacific to premiere March 14, airing one-hour episodes each Sunday through May 16. The Pacific is HBO’s follow up series to the successful Emmy Award-winning 2001 miniseries Band of Brothers. The Pacific, produced by Playtone and DreamWorks, is about a group of Marines battling through the Pacific Theater in WWII including Guadalcanal and Iwo Jima. The series stars James Badge Dale, Joe Mazzello and Jon Seda and is executive produced by Steven Spielberg, Tom Hanks and Gary Goetzman. 

Syfy’s fifth season finale of Ghost Hunters on Wednesday at 9p attracted 1.49 million A18-49; 1.59 million A25-54; and 2.54 million total viewers. Following at 10p on Wednesday, Syfy aired the frosh season finale of Ghost Hunters Academy, delivering 1.08 million A18-49; 1.15 million A25-54; and 1.96 million total viewers.

Morning News Weekly Average Ratings (week of December 7, 2009) *Diane Sawyer’s last day on ABC’s GMA was Friday, December 11.
NBC: 5.97 million total viewers; 2.1/15 and 2.67 million A25-54
ABC: 4.75 million total viewers; 1.5/11 and 1.92 million A25-54
CBS: 3.01 million total viewers; 1.0/7 and 1.25 million A25-54
Source: Nielsen, NTI

Program Call:   Cynopsis Media is producing our annual NATPE Shopping Guide sent to all Cynopsis subscribers on Thursday, January 21, the week before NATPE 2010.  If your company is exhibiting and you’d like to have your programming included, please send only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.). and location (hotel suite or booth number). To be included in this free and highly-viewed special edition, please send details to [email protected] no later than Friday, January 15, 2010. A confirmation email will be sent following each submission.
 
And a quick housekeeping note — after this Friday, Cynopsis will be off for the holiday, returning January 4, 2010.  With that said, we will continue to post information on the home page of our website www.cynopsis.com, where we have just begun posting links to the releases we did not include within the emailed edition.  That will continue thru our break.  And as we have for the past 12 years, look for our annual Cynopsis: Year in Review 2009 edition to come out at the crack of midnight, January 1, 2010. 

A CYNOPSIS MESSAGE FROM ADULT SWIM

Adult Swim makes all kinds of people happy.

Adult Swim is #1 with most young adults and #4 with People 18-49.  And we rank #7 with People 25-54.

No other network can deliver a unique audience and balanced buy like Adult Swim.

You need us  and we love you.

ADULT SWIM

Source: Adult Swim research based on Nielsen Media Research data.  Period: 09-10 Season-to-date (09/21/09-11/29/09). Data is live + Same Day. ADSM daypart: M-SU, 10P-6A. Other Network Total Day: M-SU, 6A-6A.

Half-hour series Edgemont distributed by Program Partners’ new affiliated company, PPI Releasing, LLC, will make its syndication debut January 18 in more than 85% of the US. The teen drama is produced by Omni Films, Ltd. and targets teens 13-16 and originally aired on Canada’s public broadcast company, CBC. Edgemont has cleared on station groups including Tribune, Newport, Acme, Lockwood, Granite and The C

CBS gave a pilot order to Mike and Molly, a multi-camera comedy from Chuck Lorre, co-creator of CBS’ Two and a Half Men and The Big Bang Theory and Two and a Half Men executive producer Mark Roberts. The plot of Mike and Molly is about two people who meet at an Overeaters Anonymous gathering. Roberts penned the pilot and will executive produce with Lorre; Warner Bros. Television produces.

Yesterday, entertainment reporter Nancy O’Dell announced she is departing Access Hollywood this week after 13 years. O’Dell’s publicist said she is leaving the NBC show to take on a new undisclosed opportunity. O’Dell did say she will continue to host NBC’s Tournament of Roses parade on New Year’s Day.

Longtime White House bureau chief for the Washington Times, Matt Mosk is switching to ABC News, reporting for the Blotter, the network’s investigative online page. Mosk will continue to be based in Washington, D.C.

Casting Call: Chef Gordon Ramsay and the producers of NBC’s The Biggest Loser are seeking amateur chefs to appear on the upcoming cooking competition series, MasterChef on FOX. The show will highlight people who are great cooks though have never had formal training. Auditions are scheduled in several cities across the US next month. To audition, send an email to [email protected] and include your name, age, occupation, current photo, contact number and a brief description about your cooking experience and style. Also, please put the city and state where you reside in the subject line of the email. Auditions begin January 10 in Boston, Dallas, New York City and Seattle followed by auditions in Atlanta, Miami and Denver on January 16; more auditions take place in Kansas City on January 17; New Orleans on January 23; Chicago and San Francisco on January 24; and in Los Angeles on January 31. Full details on the auditions and the show can be found at Fox.com/casting.

Casting Call: HGTV and Mark Burnett Productions are now casting for its design competition series HGTV’s Design Star: Season 5. The show is seeking interior designers/decorators, design enthusiasts, architects and artists to compete in a series of design challenges to win their own HGTV show. Auditions for the fifth season will be January 9 in Los Angeles at The Beverly Garland Holiday Inn, 4222 Vineland Ave, North Hollywood, California from 9a-3p. A second audition will be January 16 in New York City at Shetler Studios, 244 W. 54thSt, 12th floor from 10a-4p. Those interested in applying, can visit HGTV.com for more information.

A CYNOPSIS MESSAGE FROM COMCAST SPOTLIGHT

With nearly 30 million represented customers in more than 80 markets, including 21 of the top 25 DMAs, Comcast Spotlight’s suite of on-air, online and on-demand digital advertising options helps you reach, engage and connect with your audience, wherever they’re consuming media.

Comcast Spotlight offers easy-to-buy, easy-to-execute solutions customized around your goals and designed to meet your objectives.

To learn more, visit www.ComcastSpotlight.com or e-mail [email protected] .

Wednesday  A18-49 Analysis: CBS jingled all the way to #1 Wednesday night among A18-49 at 3.1/9, according to final national ratings from Nielsen. At 8p, FOX’s season finale of So You Think You Can Dance glided into first place at 2.5/8 followed closely by CBS’ sitcoms Old Christine and Gary Unmarried averaging a 2.4/7. During 9p, things reversed with CBS winning with Criminal Minds at 3.8/10 and FOX’s second half of So You Think You Can Dance finale next at 2.7/7. Then at 10p, CBS ended the night at #1 as CSI: NY posted a 3.1/9 and NBC’s The Jay Leno Show was #2 at 1.6/5.

Live + Same Day Household Ratings: Wednesday, December 16, 2009 time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 7.4/12         Old Christine 4.7/8, Gary Unmarried 4.6/8, Criminal Minds 9.0/14, CSI: NY 8.6/15

FOX: 4.3/7            So You Think You Can Dance [f] 4.3/7

NBC: 3.9/7            The Sing-Off 4.0/7, The Jay Leno Show 3.5/6

ABC: 2.9/5             Disney Prep & Landing [r] 3.6/6, The Middle [r] 3.1/5, Modern Family [r] 3/15, Cougar Town [r] 2.7/4, Eastwick 2.4/4

UNIV: 2.1/3           En Nombre Del Amor 2.1/3, Sortilegio 2.4/4, Don Francisco Presenta 1.7/3

CW: 0.8/1             Vampire Diaries [r] 0.8/1, Vampire Diaries [r] 0.9/1

ION: 0.7/1            Ghost Whisperer 0.7/1, Ghost Whisperer 0.6/1, Criminal Minds 0.7/1

TELE: 0.6/1          Mas Sabe El Diablo 0.7/1, Ninos Ricos 0.5/1, Victorinos 0.6/1

A18-49: CBS 3.1/9, FOX 2.6/8, NBC 2.0/6, ABC 1.6/5, UNIV 1.5/4, CW 0.6/2, TELE 0.6/2, ION 0.4/1

CBS Corporation appointed Nancy Tellem as Senior Advisor to CEO Leslie Moonves beginning next month. Nancy currently holds the position of President/Network Television Entertainment Group with CBS. In her new position, Nancy will be involved with business and strategic opportunities both domestically and worldwide and will also continue to supervise The CW Television Network.

Annemarie Batur advances to VP/Marketing and Advertising at E! Entertainment Television. In her new role, Annemarie will spearhead the network’s brand strategy, campaigns involving show launches, promo scheduling and marketing for current series and specials. She reports to Suzanne Kolb, CMO, E! and Style and GM, E! Online.

Guy Wheaton moves into the new position of SVP/CIO with Fox Television Stations (FTS), effective immediately. Guy is in charge of overseeing the implementation and governance of technology and applications for the company. He reports to Betsy Swanson, EVP/CFO, Fox Television Stations.

Friday Fun Fact:   In Scandinavia long ago, mistletoe was considered a plant of peace, under which enemies could declare a truce or warring spouses kiss and make-up.

This day in History:  1898 – A new automobile speed record was set at 39 mph … and then … in 1979 – The sound barrier was broken on land for the first time by Stanley Barrett when he drove at 739.6 mph.

Answer to Yesterday’s Trivia Question:  Who am I?  I am a movie actress, often seen with Dick Powell in several early Warner Bros. films.  I was once married to Al Jolson.  While I did retire from film in the 1940’s, I returned to the public eye when I appeared in the film The Greatest Show on Earth with Jack Palance in 1963, and later on Broadway in 1971 in a revival of No No Nanette.  That production was directed by an old colleague of mine from the film 42nd Street, Busby Berkeley.   Who am I?  If you need a hint, click here to see a picture of her.  RUBY KEELER  Kudos to:  Shari Lampert-CNBC/NY; Gary Stark-WEWS/Cleveland; Bob Cook-B.C. Entertainment Group/Orlando; Jodi Katzman-JBK Prods/NY; Terri Rodger/Cougar Mountain Software/Boise; Nick Beyer-Starz Ent/Englewood; Jim Hall-truemedia/Columbia; Warren Bodow/Tucson; Gary Farr-Cyber Media & Ent/Sherman Oaks; Steve Rubin-Fast Carrier Pictures/LA; Alan Perris-The Television Academy/North Hollywood; Darlene Lieblich Tipton-Fox Cable Networks/LA; Robin Goret-Misaloka Marketing & Research/London

No trivia question today — Cynopsis editorial staff is off now until Monday, January 4, 2010.  Happy Holidays!

A CYNOPSIS MESSAGE

Later — Cyn
12.18.09

Cynopsis Media Facebook Page here – all of our Job Listings and Top Stories reported here first!

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here    .

JOB OPENING: SR. PRINT DESIGNER/Hallmark Channel/LA: Conceptualize, design & execute print platforms, min 5 yrs exp. see full posting & apply www.hallmarkchannel.com (1/8)

JOB OPENING:  SOCIAL MEDIA ANALYST/ElectricArtists/NY: Pt time. Evaluate, measure & communicate results of our social media mktg. Familiar w/social media measurement software Radian6, BuzzMetrics etc. [email protected]    (1/7)

JOB OPENING:  CONTENT SALES MGR (3)/Thought Equity Motion/NY, LA, CHI:  World leader in video licensing. Expert ideation, consultative & relationship sales exp. More info visit: thoughtequity.com; Resumes to: [email protected] (1/7)
 
JOB OPENING:  WRITER/PRODUCER, CREATIVE SERVICES/DIY/Knoxville, TN: Develop, write & produce on air promotions & special projects. 4 yrs+ TV Station/Cable Network experience req’d.  Apply online: www.scrippsnetworks.com    job #1252  (1/7)

JOB OPENING: VP – CONTENT DIST/NYC: 7+ yrs affiliate sales & mktg exp. Manage accounts, dev strat, optimize revenue. Strong deal-negotiating/analytical/written & oral comm. skills. EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (1/6)

JOB OPENING: SALES EXEC/NYC: Sales Pro needed for 30 year old Entertainment Company. Cross-platform print and radio. Commission based. Unlimited opportunity to sell major known brand. Must have agency contacts. [email protected] (1/6)

JOB OPENING: VP CONSUMER MARKETING/ Nickelodeon/NYC: 10+yrs Consumer Mrktg exp from mrktg/agency or Ent/Media, Innovator, Ability to lead X-company efforts, Knwlg NICK brand, MBA A+ EOE/M/F/D/AAP Apply  www.mtvnetworkscareers.com (1/6) 

JOB OPENING:  ACCT EXEC/Plum TV/Boston: Strategic rep to generate rev for lifestyle mulitplat-media org focused on upscale market. 8+ yrs selling media, exp w/upscale market. Full posting plumtv.com (1/6)

JOB OPENING: NAT’L ACCT EXEC/Spotlight Houston: Aggressively prospect/sell to agencies & clients who focus efforts on selling products and srvcs through the purchase of advrtsng time. Cable, brdcst exp.  careers.teamcomcast.com (1/6)

JOB OPENING: SR WRITER/PROD/EDITOR/WSFL-TV/FT Laud FL: Seasoned creative team player to create on-air mktg campaigns for ent, sports & untradit’l morn newscast. Res/reel: [email protected] More info www.sunsentinel.com/employment (12/19)

JOB OPENING:  COMEDY WRITER/NAT’L DAILY TV/LA: 4-6 yrs+ of TV writing exp. Applicants should be pop culture junkies who can apprec comedic sensibilities of current pop. talk show hosts. Cover let/resume: [email protected] (12/18)

JOB OPENING:  TEMP SCHEDULING & TRAFFIC MGR/NFL Network/Culver City:  Implement & schedule daily on-air promo, track & analyze reports, Require 2 yrs broadcast exp, MSA/Gabriel & EMS/GRiP iT! a plus. Send resume to [email protected] (12/18)

JOB OPENING:  GSM/WDIV-TV/DETROIT: Hnds on GSM to ld & motivate sls tm & maximize rev by creating solutions for clients. Exp GSM & lrg mkt, exp digital media, knowledge of rtgs data, pricing & neg. skills. Resumes: [email protected] (12/18)

JOB OPENING: RSRCH MGR/DIG AD SLS/NYC/BBC: give insight on traffic patterns, track perf, monitor mrkt & industry trends, comm w/ vendors. High level strat & independent prjct mngmnt. 4+ yrs exp. www.bbcamerica.com/employment.jsp (12/18)

JOB OPENING: NTWRK OPS COORD/MD/BBC: Transmit logs, bcast materials & elements. Execute delivery of channel. 1-2 yrs exp, to apply www.bbcamerica.com/employment.jsp (12/18)

JOB OPENING:  TV SLS LAT AMERICA/NYC/BBC: sell BBC programs to Mexico, Central America & Carribean. Fully bilingual, Spanish & English required, 3+ yrs in LatAm TV Sls enviro. To apply www.bbbcamerica.com/employment.jsp (12/18)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING INTERNSHIP CREDITS ONLY: DRIVEN INTERNS, Production office/PBS documentary film company:  Strong interest in bus. administrative aspects of prod. Tech-savvy, editing and good comm skills. Min 2-3 days per wk.  Resume:  [email protected] (1/6)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:  PUBLICIST/EXEC ASST/ (ATL): Creative Chameleon, 10 yrs exp.  PR, Journalism, PR, Music Ent. /Celebrity Exec Asst.  Exc. Comm & Rsrch Skills. Seeks FT/PT or Temp-to-Perm. Contact: [email protected]   (1/8)

SITUATION WANTED: COORDINATOR/RESEARCH/AP/EDUCATION MEDIA/NYC: 3+ yrs. exp . PBS, CNBC, Oprah, documentaries, kids media, production, research. Highly organized & detail-oriented. Seeking FT/PT/freelance. [email protected] (1/8)

SITUATION WANTED:  FOR YOUR CONSIDERATION/CONGRATULATORY ADS: Award-Winning Creative Team with 12+ Years experience at HBO, A&E and MTV. Experts in this area. Ads as low as $1500. NY & LA. Contact: [email protected]  (1/8)

SITUATION WANTED:   ADVERTISING, BRANDING & ILLUSTRATION (NYC): 20 years experience working concept through completion. Portfolio: www.baerdavis.com  Email: [email protected] (1/7)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales. True Closer!!!!!  [email protected] (1/6)

SITUATION WANTED: SEGMENT PRODUCER/LA: Established contacts in Disc/Hist genre, Experience w/ international shows & trade-outs, Interned at Discovery, Excellent writing & research skills. [email protected] (1/6)

SITUATION WANTED: MUSIC LICENSING (LA): 10+ Experience in Music Licensing. Clearance, Song Selection, Contracts. Resume on IMDb. Email Sean Fernald at: [email protected] (12/19)

SITUATION WANTED: PRODUCER/WRITER/DIRECTOR (NY): Ultra-creative, award winning, all formats, all genres, all major networks and major cable.  Fast, frugal and fun! [email protected] (12/19)

SITUATION WANTED:  BROADCAST BUSINESS MANAGER 10+ years experience working with Ad Agencies, Cable Networks, Production Companies and Vendors. NYC and will relocate. [email protected]  (12/19)

SITUATION WANTED: 20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm position:   [email protected]  (12/18)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

WHAT’S ON TONIGHT –  FRIDAY, DECEMBER 18, 2009

ABC:  Supernanny, 20/20, 20/20
AZTECA: Laura de Todos, Lo Que Callamos Las Mujeres Edicion Especial, Al Extremo
CBS:  Frosty the Snowman, Frosty Returns, Medium [r], Numb3rs [r]
CW:   Vampire Diaries [r], Vampire Diaries [r]
FOX:  Dollhouse
ION:   Movie: The Karate Kid II, Criminal Minds, Criminal Minds
NBC:  Law & Order, Dateline NBC, Jay Leno Show
PBS:  Washington Week, Now on PBS, Bill Moyers Journal, Christmas at Luther: Night of Glory, Dawn of Peace
TELE: Mas Sabe el Diablo, Ninos Ricos Padres Pobres, Victorinos
UNIV: El Nombre del Amor, Sortilegio,  Rosa de Guadalupe

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