Friday, December 18th, 2009


BEN 10: ALIEN SWARM is an explosive hit for Cartoon Network!

More than 16 Million Viewers over Thanksgiving weekend.*

Click here for the powerful details!

*Source: Cartoon Network Research.Nielsen Media Research. NPower  Live +SD. Period 11/25/09-11/29/09. Cume for 4 total airings (Premiere plus 3 replays): 11/25/09 (7p-8:30p/8:30p-9:46p); 11/27/09 & 11/29/09 (8p-9:29p). Based on 1 min qualifier.

Cynopsis: Kids!



Good morning. It’s Friday, December 18, 2009, and this is your first early morning Kids briefing. 

Woman-targeted iVillage and kid-aimed KidZui are teaming for a new internet index Stuff Your Kids Love.  The index will use proprietary data from KidZui’s browser to offer insights into the interests of K3-12 across different themes.  Stuff Your Kids Love will be available exclusively on iVillage on Monday, December 21, 2009.  Additionally, under the partnership iVillage will make the KidZui browser available for free, and KidZui will integrate and feature iVillage content to parents.  The first look at the new index includes kids’ top internet favorites for 2009:

  • Most visited Web site:

  • Most viral video: Cat Flushing Toilet Music Video
  • Most searched public personality: Miley Cyrus
  • Most searched musician/band: Taylor Swift
  • Most searched toy: Barbie
  • Most searched term: Games
  • Most visited category: Games
  • Fastest growing website:


Joining the cast of Marvel Entertainment‘s feature film Thor is Rene Russo. Russo will take on the role of Thor and Loki’s mom, Frigga, the Queen of Asgard (Odin’s wife).  Directed by Kenneth Branagh, the movie also stars Chris Hemsworth as Thor, Anthony Hopkins as Odin, Tom Hiddleston as Loki, and Natalie Portman (Jane Foster) as Thor’s girlfriend, Stuart Townsend (Fandral), Tadanobu Asano (Hogun) and Ray Stevenson (Volstagg).   Paramount will release Thor on May 20, 2011.

DreamWorks acquires the rights to prolific author Michael Morpurgo’s tween-targeted novel War Horse (1982), per THR.  Steven Spielberg, Kathleen Kennedy, Frank Marshal and Revel Guest will produce the WWI movie, which will feature a screenplay by Lee Hall (Billy Elliot, both the movie screenplay and the book, music, lyrics for the musical).  War Horse revolves around a friendship between a farm boy named Albert and his horse Joey.  Though the two are separated when Albert’s Dad sells Joey to the army to fight in the war, the boy and horse never forget one another and work their way through the war and reunite.  OK, who’s missing Roddy McDowell right now?  A stage adaptation of War Horse is currently running in London at The National Theatre ( ).


In the UK, Chapman Entertainment and Nick Jr team to launch Fifi and the Flowertots activity themed weeks throughout January 2010.  Special themed episodes of Fifi will run daily at 3p, with hour-long back-to-back episodes of the show airing each Sunday at 12noon.  Additionally, extra episodes of Fifi and the Flowertots will run on Nick Jr 2 daily between 10:30-10:55a and Monday-Saturday between 4-4:15p.  The themed weeks are Music Week (beginning Monday, January 4), followed by Get Active Week, Fifi’s Arts and Crafts Week and finally Go Green Week.

Moonscoop completes a raft of program sales for the 3D animated series Twisted Whiskers.  In Europe, France 3, France 5, KRO Netherlands and Disney Channel Italy have acquired the 52×11 episodes of the comedy, while in the Middle East the series is picked up by Noga Israel, Al Jazeera and E-Vision, and also by Cartoon Network in Latin America.  Based on the American Greetings Corp.’s greeting card characters, Twisted Whiskers is a co-production of the American Greetings Properties, DQ Entertainment and Moonscoop.

KidsCo launches in a range of countries across Europe and Africa beginning this week and throughout December including: Infrasat (Angola); (Macedonia); Sun Communications (Moldova); and Communique (Hungary); P&T (Luxembourg), Cyprus Telecom, London Satellite Systems (Mauritius), Telekomunikacja Polska (Poland) ; with new affiliates in Romania including Botu Communication, Dynamic Distribution and GMB Computers.

After filing for insolvency in mid 2009, BKN International (Zorro-Generation Z, Dork Hunters from Outer Space, Legend of the Dragon) is now in a position to begin selling many of its most important assets, including all film rights of BKN.  Preparations are now underway for a structured sales process with documentation available next month.  Interested parties should contact Joerg Leussink and Harald Lohr at the Commerzbank AG, M&A department, at ProjectToni

MARKETING/LICENSING, a tween girl targeted online magazine and blog, launches a free book club.  The Girl Power Book Club will feature books specifically selected for their tween girl strength themes and will offer reading guides, author related items, interactive chats and prices.  Hosted by the sites four characters, Rose, Daisy, Poppy and Lily, a new book will be chosen each month.


Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 12/7-12/13/09 , 6a-6a:
K2-11                                             Total Delivery (000)
DSNY*: Disney’s Prep & Landing (12/8; 8:30p)           3093
DSNY*: Phineas and Ferb (12/11; 8-8:40p)                2946
NICK:    SpongeBob SquarePants (12/12; 9:30a)        2514
ABC:     Charlie Brown Christmas (12/8; 8p)               2441
NICK:    iCarly Movie: iQuit iCarly (12/7; 5:30-6:30p) 2402
NICK:    SpongeBob SquarePants (12/12; 9a)             2277
DISNY*: Phineas and Ferb Shorts (12/11; 8:45-9p)    2249
NICK:    SpongeBob SquarePants (12/13; 12:30p)      2205
NICK:    Penguins of Madagascar (12/12; 10a)            2192
NICK:    SpongeBob SquarePants (12/13; 9:30a)        2159
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 12/7-12/13/09 , 6a-6a:
K6-11                                              Total Delivery (000)
DSNY*: Phineas and Ferb (12/11; 8-8:40p)                2117
DSNY*: Disney’s Prep & Landing (12/8; 8:30p)           1928
NICK:    iCarly (12/12; 8p)                                        1756
NICK:    iCarly Movie: iQuit iCarly (12/7; 5:30-6:30p) 1682
NICK:    SpongeBob SquarePants (12/12; 9:30a)        1628
DISNY*: Phineas and Ferb Shorts (12/11; 8:45-9p)    1602
NICK:    SpongeBob SquarePants (12/12; 9a)             1513
DSNY*: Phineas and Ferb (12/11; 5:30p)                   1510
NICK:    iCarly (12/13; 7:30p)                                   1505
NICK:    iCarly (12/13; 7p)                                        1498
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 12/7-12/13/09 , 6a-6a:
Tweens 9-14                                    Total Delivery (000)
DSNY*: Phineas and Ferb (12/11; 8-8:40p)                 1504
NICK:    iCarly (12/12; 8p)                                         1470
DSNY*: Disney’s Prep & Landing (12/8; 8:30p)            1349
NICK:    iCarly Movie: iQuit iCarly (12/7; 5:30-6:30p)  1285
NICK:    Merry Christmas, Drake & Josh (12/12; 6-8p) 1273
NICK:    iCarly (12/12; 1:30p)                                    1257
DSNY*: Phineas and Ferb Shorts (12/11; 8:45-9p)      1189
DSNY*: Phineas and Ferb (12/11; 7:30p)                    1184
DSNY*: Phineas and Ferb (12/11; 7p)                         1155
NICK:    True Jackson, VP (12/12; 8:30p)                    1149
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 12/7-12/13/09 , 6a-6a:
Teens 12-17                                                     Total Delivery (000)
FOX:     Family Guy (12/13; 9-9:31p)                                          1081
FOX:     The Cleveland Show (12/13; 8:30p)                                  889
FOX:     American Dad (12/13; 9:31-10p)                                      882
CBS:     NFL-Various Teams and Times (12/13; 4:15-7:21p)            879
NBC:     NFL Philadelphia Eagles at NY Giants (12/13; 8:31-11:15p) 838
FOX:     Glee (12/9; 9-10p)                                                           786
DSNY*: Disney’s Prep & Landing (12/8; 8:30p)                               765
FOX:     NFL-Various Teams and Times (12/13; 1:03-4:16p)            748
FOX:     Simpsons (12/13; 7:59-8:30p)                                          741
DSNY*: Phineas and Ferb (12/11; 8-8:40p)                                    716
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, December 12, 2009 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
CW (TheCW4Kids) 0.9/4 Avg. (7a-12p)
Winx Club 0.2/2; Winx Club 0.6/4; Huntik 0.6/4; Dinosaur King 1.0/5; Yu-Gi-Oh 1.1/5; Sonic X 1.3/5; Sonic X 1.0/4; Teenage Mutant Ninja Turtles 1.2/5; Chaotic 1.1/5; Kamen Rider Dragon Knight 0.6/3
ABC 0.5/2 Avg. (9a-1p)
The Emperor’s New School 0.4/2; The Replacements 0.7/3; That’s So Raven 0.8/3; That’s So Raven 0.8/3; Power Rangers RPM 0.3/1; Power Rangers RPM 0.3/1
NBC (Qubo on NBC) Avg. 0.3/1 (10a-1p)
The Zula Patrol 0.2/1; My Friend Rabbit 0.4/2; Willa’s Wild Life 0.3/1; Babar 0.2/1; Shelldon 0.3/2; Jane and the Dragon 0.5/2
CBS (CookieJarTV) 0.2/1 Avg. (7-10a/10a-1p)
Busytown Mysteries 0.2/1; Noonbory and the Super 7 0.2/1; Busytown Mysteries 0.4/2; Busytown Mysteries 0.1/0; Noonbory and the Super 7 0.1/0; Sabrina: Animated Series 0.3/1

Final K6-11 Ratings for Saturday, December 12, 2009 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 4.3/21 Avg. (7a-1p)
Dora’s Christmas Carol Adventure 2.1/18; Fairly OddParents 3.2/18; Fairly OddParents 4.5/22; SpongeBob SquarePants 6.2/26; SpongeBob SquarePants 6.6/26; Penguins of Madagascar 5.8/24; Fanboy & Chum Chum 4.7/19; Back at the Barnyard 3.7/15; SpongeBob SquarePants 3.6/16; SpongeBob SquarePants 4.9/22; SpongeBob SquarePants 4.4/20
DISNEY CHANNEL 2.6/13 Avg. (7a-1p)
Jungle Junction 2.1/23; Little Einsteins 2.0/16; Special Agent Oso 1.9/11; Handy Manny 1.8/9; Mickey Mouse Clubhouse 2.4/10; Imagination Movers 2.3/9; Handy Manny 2.2/9; Phineas and Ferb special (1×40) 3.9/16; Homeward Bound: The Incredible Journey (1×90)
CARTOON NETWORK 2.2/11 Avg. (7a-1p)
Pokemon: Diamond and Pearl Battle Dimension 1.1/12; Yu-Gi-Oh 5Ds 1.3/10; Ben 10: Alien Force 1.8/11; Star Wars: Clone Wars 1.8/8; Hot Wheels: Battle Force 1.5/6; Johnny Test 2.0/8; The Marvelous Misadventures of Flapjack 2.6/11; The Marvelous Misadventures of Flapjack 2.7/11; Chowder 3.2/13; Chowder 2.8/12; Johnny Test 2.9/13; Johnny Test 2.7/12
DISNEY XD 1.4/7 Avg. (7a-1p)
Suite Life of Zack & Cody 0.5/5; Phineas and Ferb 0.9/7; Phineas and Ferb 1.5/9; The Polar Express (1×135) 1.7/7; I’m in the Band 1.2/5; Phineas and Ferb 1.4/6; Suite Life on Deck 1.2/5; Suite Life on Deck 1.1/5

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, December 16, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:          K2-11 1174; K6-11 530; TWEENS 9-14 379
DISNEY CHANNEL:     K2-11   858; K6-11 496; TWEENS 9-14 368
CARTOON NETWORK: K2-11   425; K6-11 238; TWEENS 9-14 160
DISNEY XD:               K2-11   109; K6-11   69; TWEENS 9-14   50
Source: MTVN Research from Nielsen Media Research Data

Program Call:   Cynopsis Media is producing our annual NATPE Shopping Guide sent to all Cynopsis subscribers on Thursday, January 21, the week before NATPE 2010.  If your company is exhibiting and you’d like to have your programming included, please send only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.). and location (hotel suite or booth number). To be included in this free and highly-viewed special edition, please send details to [email protected] no later than Friday, January 15, 2010. A confirmation email will be sent following each submission.

And a quick housekeeping note — after this Friday, Cynopsis will be off for the holiday, returning January 4, 2010.  With that said, we will continue to post information on the home page of our website, where we have just begun posting links to the releases we did not include within the emailed edition.  That will continue thru our break.


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Impactful Ad Campaigns, Events, Special Projects
To start reaching decision-makers directly, contact Mike Farina – [email protected] , 203-218-6480

Friday Fun Fact:  The use of an image of a baby with a New Years banner as a symbolic representation of the New Year was brought to early America by the Germans. They had used the effigy since the fourteenth century.

Answer to Yesterday’s Trivia Question:   This boardgame was originally developed in 1860 by Milton Bradley, and originally titled The Checkered Game of Life.  It was the first boardgame Bradley ever developed.  Back then, he was able to sell 45,000 copies.  The game was played with a six-sided top instead of dice, and the boardgame itself looked very similar to a checkboard.  The now “classic” game was reintroduced 100 years later in 1960, and came with an endorsement from Art Linkletter. The board itself was completely redesigned by Reuben Klamer. The game is updated every few years to mirror the times, and numerous versions have been created including Pirates of the Caribbean version, SpongeBob SquarePants version and even a Family Guy version.  What is this game?    LIFE  Kudos to:   Amie Lozanski-Hasbro/Rumford; Tom Siebert-HUGE/Brooklyn; Chris O’Reilly-ITN Networks/NY; Meredith Wayne-Telerep/NY; Jack Vein-The Gotham Group/LA; Tod Visdal/Seattle;

No trivia question today — Cynopsis Kids is off now until Monday, January 4, 2010.  Happy Holidays!

Later — Gwen
 Gwen Billings for Cynopsis Kids!

Cynopsis Media Facebook Page here – all of our Job Listings and Top Stories reported here first!

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: SR. PRINT DESIGNER/Hallmark Channel/LA: Conceptualize, design & execute print platforms, min 5 yrs exp. see full posting & apply (1/8)

JOB OPENING:  SOCIAL MEDIA ANALYST/ElectricArtists/NY: Pt time. Evaluate, measure & communicate results of our social media mktg. Familiar w/social media measurement software Radian6, BuzzMetrics etc. [email protected]    (1/7)

JOB OPENING:  CONTENT SALES MGR (3)/Thought Equity Motion/NY, LA, CHI:  World leader in video licensing. Expert ideation, consultative & relationship sales exp. More info visit:; Resumes to: [email protected] (1/7)
JOB OPENING:  WRITER/PRODUCER, CREATIVE SERVICES/DIY/Knoxville, TN: Develop, write & produce on air promotions & special projects. 4 yrs+ TV Station/Cable Network experience req’d.  Apply online:    job #1252  (1/7)

JOB OPENING: VP – CONTENT DIST/NYC: 7+ yrs affiliate sales & mktg exp. Manage accounts, dev strat, optimize revenue. Strong deal-negotiating/analytical/written & oral comm. skills. EOE/M/F/D/AAP. Apply (1/6)

JOB OPENING: SALES EXEC/NYC: Sales Pro needed for 30 year old Entertainment Company. Cross-platform print and radio. Commission based. Unlimited opportunity to sell major known brand. Must have agency contacts. [email protected] (1/6)

JOB OPENING: VP CONSUMER MARKETING/ Nickelodeon/NYC: 10+yrs Consumer Mrktg exp from mrktg/agency or Ent/Media, Innovator, Ability to lead X-company efforts, Knwlg NICK brand, MBA A+ EOE/M/F/D/AAP Apply (1/6) 

JOB OPENING:  ACCT EXEC/Plum TV/Boston: Strategic rep to generate rev for lifestyle mulitplat-media org focused on upscale market. 8+ yrs selling media, exp w/upscale market. Full posting (1/6)

JOB OPENING: NAT’L ACCT EXEC/Spotlight Houston: Aggressively prospect/sell to agencies & clients who focus efforts on selling products and srvcs through the purchase of advrtsng time. Cable, brdcst exp. (1/6)

JOB OPENING: SR WRITER/PROD/EDITOR/WSFL-TV/FT Laud FL: Seasoned creative team player to create on-air mktg campaigns for ent, sports & untradit’l morn newscast. Res/reel: [email protected] More info (12/19)

JOB OPENING:  COMEDY WRITER/NAT’L DAILY TV/LA: 4-6 yrs+ of TV writing exp. Applicants should be pop culture junkies who can apprec comedic sensibilities of current pop. talk show hosts. Cover let/resume: [email protected] (12/18)

JOB OPENING:  TEMP SCHEDULING & TRAFFIC MGR/NFL Network/Culver City:  Implement & schedule daily on-air promo, track & analyze reports, Require 2 yrs broadcast exp, MSA/Gabriel & EMS/GRiP iT! a plus. Send resume to [email protected] (12/18)

JOB OPENING:  GSM/WDIV-TV/DETROIT: Hnds on GSM to ld & motivate sls tm & maximize rev by creating solutions for clients. Exp GSM & lrg mkt, exp digital media, knowledge of rtgs data, pricing & neg. skills. Resumes: [email protected] (12/18)

JOB OPENING: RSRCH MGR/DIG AD SLS/NYC/BBC: give insight on traffic patterns, track perf, monitor mrkt & industry trends, comm w/ vendors. High level strat & independent prjct mngmnt. 4+ yrs exp. (12/18)

JOB OPENING: NTWRK OPS COORD/MD/BBC: Transmit logs, bcast materials & elements. Execute delivery of channel. 1-2 yrs exp, to apply (12/18)

JOB OPENING:  TV SLS LAT AMERICA/NYC/BBC: sell BBC programs to Mexico, Central America & Carribean. Fully bilingual, Spanish & English required, 3+ yrs in LatAm TV Sls enviro. To apply (12/18)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING INTERNSHIP CREDITS ONLY: DRIVEN INTERNS, Production office/PBS documentary film company:  Strong interest in bus. administrative aspects of prod. Tech-savvy, editing and good comm skills. Min 2-3 days per wk.  Resume:  [email protected] (1/6)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:  PUBLICIST/EXEC ASST/ (ATL): Creative Chameleon, 10 yrs exp.  PR, Journalism, PR, Music Ent. /Celebrity Exec Asst.  Exc. Comm & Rsrch Skills. Seeks FT/PT or Temp-to-Perm. Contact: [email protected]   (1/8)

SITUATION WANTED: COORDINATOR/RESEARCH/AP/EDUCATION MEDIA/NYC: 3+ yrs. exp . PBS, CNBC, Oprah, documentaries, kids media, production, research. Highly organized & detail-oriented. Seeking FT/PT/freelance. [email protected] (1/8)

SITUATION WANTED:  FOR YOUR CONSIDERATION/CONGRATULATORY ADS: Award-Winning Creative Team with 12+ Years experience at HBO, A&E and MTV. Experts in this area. Ads as low as $1500. NY & LA. Contact: [email protected]  (1/8)

SITUATION WANTED:   ADVERTISING, BRANDING & ILLUSTRATION (NYC): 20 years experience working concept through completion. Portfolio:  Email: [email protected] (1/7)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales. True Closer!!!!!  [email protected] (1/6)

SITUATION WANTED: SEGMENT PRODUCER/LA: Established contacts in Disc/Hist genre, Experience w/ international shows & trade-outs, Interned at Discovery, Excellent writing & research skills. [email protected] (1/6)

SITUATION WANTED: MUSIC LICENSING (LA): 10+ Experience in Music Licensing. Clearance, Song Selection, Contracts. Resume on IMDb. Email Sean Fernald at: [email protected] (12/19)

SITUATION WANTED: PRODUCER/WRITER/DIRECTOR (NY): Ultra-creative, award winning, all formats, all genres, all major networks and major cable.  Fast, frugal and fun! [email protected] (12/19)

SITUATION WANTED:  BROADCAST BUSINESS MANAGER 10+ years experience working with Ad Agencies, Cable Networks, Production Companies and Vendors. NYC and will relocate. [email protected]  (12/19)

SITUATION WANTED: 20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm position:   [email protected]  (12/18)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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