A CYNOPSIS MESSAGE FROM HISTORY
on Sept. 11, 2001 … For Your Emmy® Consideration: Outstanding Nonfiction Special
102 MINUTES THAT CHANGED AMERICA From the first plane that hit the World Trade Center to the collapse of the second tower,
this special weaves together footage and sound taken by over 100 eyewitnesses, presented with no narration and no commercial interruption. Preserved for this generation, and for the future.
Cynopsis: DIGITAL
08/21/09
Good morning, it’s Friday, August 21, 2009, and this is your first early morning digital briefing.
Taking advantage of streaming rights it baked into its rights package with The Weinstein Co., Lifetime Digital will buck the cable trend and offer up to 5 full episodes at a time of Project Runway and the new Models of the Runway exclusively on MyLifetime.com. (No authentication or cable subscription needed.) Lifetime will delay the episodes until Saturday (following their Thur. night on-air premiere,) and follow ABC’s model of interspersing five 30 second ads within the videos. Also, the network will not syndicate the show out to other outlets – not even iTunes. Along with full episodes, the Project Runway site will include a number of other initiatives:
- The Project Runway Buzz Room will aggregate Twitter and Facebook posts around show hash tags and keywords
- Tim Gunn’s Work Room will include extra commentary each week from the host
- Casual games will include interactive dress-up closets powered by recent acquisition Roiworld
A CYNOPSIS MESSAGE WESTDOC
WESTDOC: The West Coast Documentary and Reality Conference
September 14th – 16th , 2009 Doubletree Suites Hotel – Santa Monica, Ca.
Meet Program Buyers, Network with Producers, Attend Pitchfest.
Speakers from: A&E, ABC, Animal Planet, Discovery, E!, MTV, Nat Geo, PBS, Spike, Sundance Channel, TLC, Tru Tv, and more
For Registration, Schedule and Speaker Information visit:
www.TheWestdoc.com
Save $150.00 until this Saturday, 8/22/09 – Use code CYN150
A group of newspapers are banding together to form a digital sports content alliance, enabling dailies such as The Plain Dealer of Cleveland, the Star Tribune of Minneapolis, The Atlanta Journal-Constitution and the Milwaukee Journal Sentinel to trade stories and columns through a restricted website, per Editor & Publisher. The national sports model was proposed in Feb. at a meeting of the AP Sports Editors.
FremantleMedia’s Gaming division and MGM Interactive are teaming to develop a selection of MGM movies and TV shows into online casino-style games for operators and players in select international territories (outside of the U.S.). Under the agreement, FM Gaming will have the exclusive rights to develop games based on properties such as Fame, the Stargate franchise, Robocop and the classic Sergio Leone-helmed “Spaghetti Westerns.”
WGN celebrates the 25th Anniversary of The Cosby Show (has it been that long?) beginning Sept. 20 with a series of on air tributes, a viewer’s choice marathon, an online contest and an online trivia game. Vote for your favorite episodes here through Sept. 14.
YouTube engineers, in addition to rolling out new ad formats and packaging options, are also experimenting with a more sophisticated online video recommendation engine, according to the WSJ. Research shows that users spend more time on the site if they’re presented with additional videos that go beyond rudimentary keyword search prompts. YouTube is also rolling out additional discovery mechanisms including personalized recommendations based on viewing history.
Online video monetization platform Ooyala signed a deal with Brazil-based online movie rental service NetMovies to power a new web-based movie streaming offering.
Social dating service The Dolce Network has launched its first professionally-themed online dating service targeting the law profession. Lawdate.com, which starts at $20/mo., provides a platform though which single lawyers can blog, IM and post profiles, with a specialized search feature designed to match folks with compatible demographic data. (Is there an online pre-nup questionnaire?) Lawdate.com is just the first in a planned series of professionally-themed dating sites, to be followed by TheDrDate.com, CapitolHillDate.com and, you guessed it, EntertainmentIndustryDate.com.
A CYNOPSIS MESSAGE IAB MIXX 2009
Fueling the Creative Revolution in Interactive Advertising
Learn from the innovators who are leading the charge.
* Ashton Kutcher, Katalyst Media * Tim Armstrong, AOL * Nikesh Arora, Google *
George Bodenheimer, ESPN, ABC Sports, Disney Media Networks * Colleen DeCourcy, TBWA Worldwide *
Yusuf Mehdi, Microsoft * Elisa Steele, Yahoo! * Bob Greenberg, R/GA
- * Lucas Watson, Procter & Gamble * AND MANY MORE
Shouldn’t you be there too? mixx-expo.com
Cynopsis readers save $100 with code MX9CYND
The Adify Vertical Gauge report, measuring brand marketing CPMs for premium inventory across 13 vertical ad network categories, revealed a significant uptick in real estate and sports CPM from all campaigns that have run on the Adify platform since Oct. 1, 2008. Adify’s ad network template is used by companies Martha Stewart and POLITICO to create vertical ad networks. Trends since Oct. of last year across the network include:
- Real Estate CPMs grew 100% between Q4 2008 and Q2 2009. Real estate ($6.49 in Q2 2009) is the most noteworthy CPM growth
- The sports vertical ($7.09) dipped slightly in Q1 2009, but is up 18% in Q2
- Entertainment has grown steadily (up 19%) since Oct. 2008
- In Q2, news-oriented content commanded CPMs with a median value over $10, a 20% growth over Q4 2008, but it has decreased since Q1 2009
- Travel, technology, automotive, and health held onto the highest absolute CPMs, despite fluctuations. These have the highest rates among premium vertical ad networks
- Technology ($16.01) has begun to rebound and both automotive ($15.33) and travel ($19.89) have grown since Q4 2008
As Apple prepares the release of iTunes 9, the rumor mill continues to churn regarding its capabilities. Some of the more intriguing ones is that it will support DVD importing (as it does with CDs), notes Mac Insider - a move that would involve groundbreaking negotiations with the movie studios. (RealNetwork’s DVD Ripper product is currently held up in court due to a concerted effort by the studios to prevent its release.) Other (more likely) features for iTunes 9 include Facebook integration allowing users to promote new songs and playlists on their Facebook profiles.
Verizon FiOS, which recently introduced an on-screen marketplace for its TV widgets, is getting ready to complete mobile phone integrations that will enable smartphone users to utilize their handsets as a remote control, per Dow Jones. AT&T has already launched such functionality for its U-Verse IPTV service utilizing an IPhone app.
IP video specialist Envivio unveiled its latest video encoder/transcoder product, the 4Caster C4 HD, claiming it increases measurable video quality by as much as 35% over previous generations. The company is marketing it to telcos, IPTV service providers and broadcasters.
Addressing one of the chief obstacles to monetizing mobile television, Qualcomm subsidiary FLO TV has introduced an audience measurement service powered by Portland-based Rentrak, providing the industry’s first comprehensive viewership and advertising impression reporting utilizing Rentrak’s second-by-second TV Essentials measurement system. FLO TV, which is currently working to integrate the system within its 20-channel service, will provide ongoing reports to content providers and advertisers to assist them in programming and media buying decisions. Early reports generated from the system have come up with some interesting trends and usage stats on the FLO TV platform:
- The average daily viewer spends over 30 min. watching FLO
- Mobile usage peaks at 1PM, similar to online video’s primetime
- Special live news coverage and live sports continue to draw the highest viewership
- The Michael Jackson Memorial on July 7, 2009 was the most-viewed event in FLO TV history, with the average viewer watching for 49 minutes
- Animation continues to be one of the strongest performers on FLO TV; other popular genres include soap operas, game shows, reality, comedy and crime dramas
RealNetworks announced the global release of the RealPlayer SP, software that enables users to upload internet videos on multiple devices including an iPod, iPhone, BlackBerry Palm Pre or an Xbox 360 and share it with others via Twitter and Facebook. Compatible with the latest version of IE, Firefox or Google Chrome (sorry Safari users), the free version of the app supports the H.264 video format and the $40 version supports DVD conversion. RealPlayer SP has generated more than 22 million video downloads since it was released in Beta this past June, according to RealNetworks.
Here’s a blast from the past: Konami Digital has just released a version of Frogger for the iPhone, currently available for 99 cents.
Former VP of Digital Strategy for Draftfcb West Christian Arens has joined digital marketing firm Catalyst:SF as a Partner and will head up all client services.
A CYNOPSIS MESSAGE
The Primetime Emmy Awards® 2009 Special Issue Series
5-Part Weekly Series Dedicated to Primetime Emmy® Nominated Programming & Talent
Next Week’s Special Edition:
Outstanding Lead Actress in a Drama Series, Outstanding Lead Actress in a Comedy Series
Reach Primetime Emmy® voters and industry influencers with your ad message!
Contact Chuck Bolkcom – [email protected] – 646-468-6180
Like it or not, Twitter has become a factor in the weekly movie box office derby that determines the ultimate success of a big-budget picture. The microblogging service was widely blamed earlier this summer when the Sacha Baron Cohen’s comedy Bruno raked in $14 million at the US & Canadian box office during its first day then dropped by 39% during its second day as Twitter users complained about some of its raunchier scenes. What’s more disturbing for marketers is how instantaneous the platform is; many moviegoers will tweet the moment they exit the theater, potentially affecting later showings the same day. Of course the platform can also be a positive. An aggressive Twitter campaign for Sony Pictures release District 9 helped generate interest in the film and post-viewing tweets have been mostly positive. (It finished the weekend with $37 million.) To get a feel for which way the wind is blowing, Google District 9 Twitter then click on “show more results from twitter.com” to see a ranked selection of tweets. Horror master Wes Craven, whose Tweet comes up first, saw it Wednesday night and says “it rocks.” British Open winner Stewart Cink’s review was more mixed: “slow start, good plot story, not too far out on sci fi front, so so ending.” What ever that means.
A CYNOPSIS MESSAGE FROM CTAM
Blaze The Trail! You’ve pioneered new territory where others can benefit so share and shine.
CTAM’s Advanced Video Solutions Marketing Case Study Competition is your opportunity to guide the industry and share best practices on marketing multi-platform programs or services such as On-Demand, DVR, HDTV, tru2way. You’ll be recognized at the CTAM Summit and in Cynopsis.
Enter Your Case Study Today
Register for The Summit when you enter & get Early Bird savings before it expires.
Later — Wayne
Wayne Karrfalt for Cynopsis: Digital
08.21.09
Cynopsis Media Facebook Page here – all of our Job Listings and Top Stories reported here first!
Cynopsis Ad Sales:
Chuck Bolkcom, Pres/COO – 646-468-6180 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]
Member of Interactive Advertising Bureau (iab)
To subscribe to any Cynopsis edition(s) click here .
To unsubscribe , click here or click the button at the end of this email.
Cyn opsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here .
JOB OPENING: DIR AD SALES RESEARCH/MTVN/Kids&Family/NY: BA + 7 yrs media/cable exp. Strong communic sk. Proven record creating estimates; str analy sk. Proficient w/Nielsen and related svcs. Apply www.mtvncareers.com EOE (8/28)
JOB OPENING: MANAGER, PRODUCTION MGMT/NICKELODEON/NYC: Min8yrs exp. in prod mgmnt,budgeting,execute prod plans. EOE/M/F/D/AAP Apply: www.mtvncareers.com (8/28)
JOB OPENING: DIR PRICING & PLANNING/CNS/NY: Knowledge of rate cards/stewardship/sales/inventory & sports. 5+ years’ sales admin experience plus DealMaker/VCI/MSA. Apply: www.ecentralmetrics.com/url/?u=8880172701– 230 EOE (8/27)
JOB OPENING: VP DIGITAL MEDIA/ABC FAMILY/LA: Manage bus strat, production, & ops for tv based digt’l content for ABC Fam ntwks & platforms. BA/BS req. Min 8 yrs exec lvl, leading hi-vol websites. Apply at: www.disneyabcjobs.com (8/27)
JOB OPENING: CNBC RESEARCH ANALYST/NBCU/NJ: Provide reporting and strategic insights for CNBC’s digital media & television properties. BA &1 yr web analytics, media/ad/marketing research req. www.nbcjobs.com , job#1062313 (8/27)
JOB OPENING: SALES ASST/BBC/NY: Coord sls/Ops of consumer prods. Dev presentations, mkt & retailer analyses, rsrch sls opp to grow accts. Comm w/partners, licensing, retailers & staff. www.bbcamerica.com/employment.jsp (8/26)
JOB OPENING: AFFILIATE OPS REP/ iN DEMAND/NYC: Provide internal/external customer support in collection/entry/maintenance of affiliate info. Degree +1-2 yrs in cable. Apply to: [email protected] (8/26)
JOB OPENING: ASSOCIATE PRODUCER/NYC: Cable network seeks experienced AP. Must have background in writing and producing promos and other video materials for on-air promotions. Reel required. [email protected] (8/26)
JOB OPENING: DVLPMNT EXEC/TWO CATS TV/NY: Notable prod. Co. seeks creative, self-starter to oversee reality & non-fiction dvlpmnt. Solid contacts, exceptional ideas & ntwrk selling exp a must. Res/Cvr Ltr: [email protected] (8/25)
JOB OPENING MGR, DIGITAL AD SALES RESEARCH/NYC: Work w/ sales on research, campaign analysis, reports & sales materials. 5+ yrs in digi agency & research exp. Prof in research tools. EOE/M/F/D/AAP. Apply www.mtvncareers.com (8/25)
JOB OPENING: SR NAT’L BRDCST NEGOTIATOR/Emphasis on Network TV/ Active Int’l/Pearl River, NY (15 mi. from NYC): 10 yrs exp. Mngng/buying at major agency or buying services req’d. [email protected] or 845-732-8943 (8/22)
JOB OPENING: AFFILIATE RELATIONS MANAGER/Beanstalk Marketing Group/LA: For CPA division. Must have 2+ yrs. experience in Ad Sales and Mgmt. Must live in the LA area. Resumes to: [email protected] (8/22)
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .
FALL INTERNSHIP CREDITS ONLY: Fall Graphic Intern-Los Angeles- Live TV-on air graphics & projects-Intermediate level- Adobe Creative Suite 3 or 4-Illustrator, Photoshop & After Effects-Unpaid/College Credit. [email protected] (8/28)
FALL INTERNSHIP CREDITS ONLY: Video news website is looking for interns. This is great opportunity to be involved in a new start up that is launching in the fall of 2009. Email Fred: [email protected] (8/28)
FALL INTERNSHIP CREDITS ONLY: Live daily talk show seeking fall 09 interns. Positions available and wanted for all departments. Script, control room, audience, talent, production mgmt & more. [email protected] (8/27)
FALL INTERNSHIP CREDITS ONLY: TV RESEARCH/Warner Bros.TV/Burbank, CA: Monitor Nielsen broadcast schedules,Prog. test scores;Attend focus groups,prep questionnaires/PC/Resumes: [email protected] include “NENT/113987BR” in subject (8/27)
FALL INTERNSHIP CREDITS ONLY: GRAPHIC INTERN/Los Angeles: Live TV-on air graphics & projects-Intermediate level- Adobe Creative Suite 3 or 4-Illustrator, Photoshop & After Effects-Unpaid/College [email protected] (8/27)
FALL INTERNSHIP CREDITS ONLY: WTNH News Channel 8/WCTX MyTV9/New Haven, CT: Seeking interns for fall 2009. Students must be juniors or seniors and receiving academic credit. Visit: http://www.wtnh.com/dpp/community/Intern_at_WTNH (8/26)
FALL INTERNSHIP CREDITS ONLY: New NY court TV show needs PRODUCTION & POST-PRODUCTION interns. Post Qualifications: Mac & PC savvy. Knowledge of Avid and Final Cut Pro Please send cover letters and resumes via email to [email protected] (8/26)
FALL INTERNSHIP CREDITS ONLY: PROGRAMMING DEVELOPMENT/LA: Leader in television programming for women is looking for creative, motivated self-starters to intern. Cover letter/resume: [email protected] (8/26)
FALL INTERNSHIP CREDITS ONLY: PUBLIC RELATIONS Internship-FrontPage is looking to dvlp creative, hardworking communications & public relations students. Multi-tasker/reliable/strong writer who is knwldgble in MSOffice. Resume: [email protected] (8/26)
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]
SITUATION WANTED: MEDIA/MARKETING MANAGER/LA: 4+ years experience in media planning/buying, account management, online marketing. Familiar with brdcst & interactive media markets. Hardworking, dependable, diligent. [email protected] (8/28)
SITUATION WANTED: ONLINE AD SALES/ BOSTON: Results oriented leader with a proven record of surpassing sales quotas and increasing profits looking for an Account Executive position. 7+ years exp. [email protected] (8/28)
SITUATION WANTED: 9 time Emmy winning CREATIVE PRODUCER-based in Atlanta seeking freelance jobs. Great with clients. 15yrs experience in promotional / creative TV. [email protected] / website: www.pack30productions.com (8/28)
SITUATION WANTED: PROJECT/CLIENT SERVICE MGR/NYC: Temp or FT. Several yrs cable on-air promo, new media & client serv/online ad ops exp. [email protected] (8/27)
SITUATION WANTED: 9 time Emmy winning creative producer-based in Atlanta seeking freelance jobs. Great with clients. 15yrs experience in promotional / creative TV. [email protected] / website: www.pack30productions.com (8/27)
SITUATION WANTED: 5 PRIME TIME EMMYS/DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (8/26)
SITUATION WANTED: Kids TV & New Media PDR/DIR/EDITR/CONSULNT18+ yrs exp invites projects. I can help create pitch reel/pilot US/EU citzn Creds> PBS Kids,History,CBS,BBC BLOG> http://tr.im/ckx7 CV&REEL> http://www.alangrazioso.com (8/26)
SITUATION WANTED: RESEARCH DIR/STRATEGIST – See what 20+ yrs media, Nielsen, Hisp, research, sales, presentation experience can do for you.Email: [email protected] (8/26)
SITUATION WANTED: EIC/LINE PRODUCER with 10+ yrs exp. Variety, Docu-Reality, Game Show, Scripted, Competition/Elimination- Mngd biz of Prod. Co’s. for major TV & cable nets. Looking for next project. [email protected] (8/25)
SITUATION WANTED: PROFESSIONAL MC/COMEDIAN, 100% clean, performed at DNC/3 Inauguration events, experience with TV news/hosting, SAG commercials, announcer/character voiceover. Email: [email protected] (8/25)
SITUATION WANTED: SENIOR COPYWRITER/NY: Package goods writer with over 25 years experience.Testimonial advertising a specialty. View my reel! http://www.youtube.com/watch?v=3PC3iZW8o48 … &can produce own work! [email protected] (8/25)
SITUATION WANTED: Experienced FREELANCE REPORTER/PHOTOGRAPHER looking for work in newspapers/internet/magazines. Email [email protected] (8/25)
SITUATION WANTED: CASTING ASSOCIATE/A.P./Reality/Ent/Docs. NBC; CBS; Spike; Dis; TLC; E!; VH1; MTV; Lifetime; Travel Channel;runs on Batteries(LA based)will travel. [email protected] (8/22)
SITUATION WANTED: PRODUCTION ASSISTANT/LA: Looking for a job as a production assistant in entertainment news. Just out of college with a lot of internship experience as a PA. Hardworking and driven. [email protected] (8/22)
SITUATION WANTED: (New York) 7 yrs exp: Interned for a President, Executive Asst to SVP, VP, & personal assistant to film director & celebrity. Looking for EXEC ASSISTANT Position in film/TV (NY). [email protected] (8/22)
SITUATION WANTED: Freelance PRODUCTION ACCOUNTANT seeking a freelance position, familiar with Union and non-Union for TV or Feature films. Available in September 2009. Please contact Penelope at [email protected] (8/22)
E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.
Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.
Cynopsis Media LLC
One Corporate Drive, Suite 724
Shelton, CT 06484
203.926.9878
All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2009
