Friday, August 18th, 2006


Cyn opsis: Kids!


Good morning. It’s Friday, August 18, 2006 and this is your first early morning Kids! briefing.  

The Academy of Motion Picture Arts and Sciences has appointed TBWAChiatDay LA as its ad agency of record for the 79th Annual Academy Awards telecast, which will air February 25, 2007 on ABC.  This marks the first time that the Academy has hired an agency to produce an integrated promotional campaign for the Oscar telecast.


Laboratoon and the Steinbranding Company are working together to develop Ed Round, a new animated TV series.  Currently in the planning stages, Ed Round will be targeted to kids and will focus on visual language.  Laboratoon created Doki, the Discovery Kids mascot.


Columbia Records/Sony Music Soundtrax will release Everyone’s Hero – Music From The Motion Picture, IDT Entertainment’s first CG animated comedy feature film, on September 12, 2006 just days ahead of the release of the movie on September 15.  The original soundtrack features new recordings from John Ondrasik of Five For Fighting, Chris Botti featuring Lyle Lovett, Brooks & Dunn, Lonestar, Raven-Symone, John Debney featuring vocals by Paris Bennett, among others.  The movie is about a boy named Yankee Irving who travels across the US on a quest to restore his family’s honor and the people he meets along the way.  The cast features the voices of: Jake T. Austin as Yankee Irving, the late Dana Reeve (also an executive producer of the movie) as Yankee’s mom, Rob Reiner and Whoopi Goldberg among other notables. Christopher Reeve was the original director and executive producer of Everyone’s Hero.  Following Reeve’s passing the movie was completed by Co-directors Colin Brady and Daniel St. Pierre.  Everyone’s Hero is being distributed by Fox.


Planetwide Games, Inc., a provider of online video games and software applications, has released the Barnyard Comic Book Creator Interactive Entertainment Software, which, not surprisingly, is based on the Paramount and Nickelodeon Movies Barnyard.  The Comic Book Creator allows kids to create Barnyard comics and comic books using scenes, characters, select lines and graphics from the movie and dragging and dropping images.  The final projects can then be posted to a blog, emailed to friends or printed.


Jay Rasulo, Chairman, Walt Disney Parks and Resorts yesterday announced the promotions of Meg Gilbert Crofton and Jim Lewis.  In their new roles both Crofton and Lewis will report to Al Weiss, President/Worldwide Operations, Walt Disney Parks and Resorts.

  • Crofton has been upped to President/Disney World Resorts.  Crofton, a 27-year Disney veteran, has held executive roles including in worldwide Human Resources, Operations and Sales.  Most recently she served as EVP/Human Resources, Disney Parks and Resorts. 
  • Lewis has been promoted to President/Disney Vacation Club.  Most recently Lewis had been SVP/GM, Disney Vacation Club.  Over the course of his 10 years with the company Lewis has served as SVP/Multi Market Business Development and Public Affairs, Walt Disney World Resort, and led the Operations Finance team at Walt Disney World.  Prior to Disney, Lewis toiled for PepsiCo.

Marvin Gleicher has been appointed as VP/DVD Content Acquisitions, Navarre Corporation.  Gleicher will be responsible for acquiring and marketing DVD entertainment content for Navarre’s distribution arm.  He will report to Bob Freese, VP/GM, Navarre Entertainment Media.  Prior to joining Navarre, Gleicher founded the North America division of Manga Entertainment Inc., which specialized in the marketing of Japanese animation.  When Manga Entertainment was acquired by IDT Entertainment in 2004, Gleicher continued to serve as President/Manga Entertainment.  Previously, hew was President, Smash/Island Records.


Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, August 16, 2006, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1159; K6-11 642; TWEENS 9-14 479
CARTOON NETWORK: K2-11  927; K6-11 592; TWEENS 9-14 396
DISNEY CHANNEL:     K2-11  820; K6-11 524; TWEENS 9-14 438
TOON DISNEY:          K2-11  147; K6-11  92; TWEENS 9-14   64
Source: MTVN Research from Nielsen Media Research Data

Friday Fun Fact: 
Children grow faster in the spring.

Answer to Yesterday’s Trivia Question: On the show Bob the Builder, what is the wall paper design in his house?  HAMMERS AND SAWS, OF COURSE!!!    Kudos to:  Elizabeth Tollefson – HIT Entertainment.

Today’s Trivia Question:  Who met regularly at the Regal Beagle? ( click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynthia Turner’s Cynopsis Kids!

Ad Sales: Note new email addresses!
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Copyright Cynopsis 2006

Cyn opsis CLASSIFIEDS – For more classifieds, visit the classifieds page here

JOB OPENING: PR MGR/MSG NETWORKS: Work w/ trade press to position MSG Ntwrks as leader in regional sports/ent prgrmng. Trade contacts important. 3+yrs media relat’s req’d, TV background a +.   Res/salary req: [email protected] (8/25)

JOB OPENING: STANDARDS & PRACTICES ATTORNEY/iN DEMAND/NYC:  Review network’s programs to limit legal risks. Handle trademark, copyright, rights & clearance issues.  2yrs exp with S & P.  Apply: resume (8/25)

JOB OPENING: RESEARCH SUPERVISOR/Zenith/Torrance/El Segundo, CA: 4+ yrs exp(agency, buying service, research company, sales).  Nielsen exp pref’d.   [email protected] EOE  (8/25)

JOB OPENING: RESEARCH ANALYST/Zenith Torrance/El Segundo, CA:  2+ yrs exp (agency, buying service, research company or sales.)  Nielsen exp pref’d.  [email protected] EOE  (8/25)

JOB OPENING: MARKETING MGR/AFI DIGITAL CONTENT LAB/LA: 2-5 yrs exp, preferably in digital media; COORDINATOR, assists department in all efforts. Industry R & D Lab for digital content development.  Job descriptions at (8/25)

JOB OPENING: SR. MGR, CHILDREN’S LICENSING & MKTG/BBC AMERICA-NY: Development: strategic mkting and licensing initiatives for core brands in the US. 2+ yrs exp. supporting brand & activity. Res: [email protected]  (8/25)

JOB OPENING: ASST. CHILDRENS BUS. DEV/BBC AMERICA-NY: Asst VP w/US mrktg, licensing & sales efforts on productions for children’s dept. College degree, 2+yrs exp: media, production, tv. Res: [email protected]  (8/25)

JOB OPENING: CONTENT PRODUCER/North Hollywood CA: Drive editorial decision-making, manage initiatives with goal of increasing traffic & revenue. MUST HAVE: 3-5 yrs exp. TO APPLY visit search JOB ID: 30676 (8/24)

JOB OPENING: COORDINATOR PROGRAM SCHEDULING/National Geographic Channel/Washington, DC: Coord & maintain sched dbase, provide program clarifications, exper in TV, strong comp & comm skills, apply at . (8/24)

JOB OPENING: SALES PRICING & PLANNING COORD/Fox Broadcasting Co/NY:  Assist in pricing dayparts, upfront & scatter rate cards, ratings estimates, reporting analysis, adv media exper, strong comp skills, apply at (8/24)

JOB OPENING: SALES COORD PER DIEM/CBS/NY: Sched & coord positioning of commercials. Update comm info in sales system. Ends Jan 07. Freq late Fridays. Exc comm & phone skills. MS Windows, Word and Excel. [email protected] (8/24)

JOB OPENING: TV TALK SHOW/LA: Seeking STAFF for LA-based pilot:high-powered, resourceful producers &AP’s with single-topic talk exp.;PA’s.; audience coords. Send resume to [email protected] (8/24)

JOB OPENING: RESEARCH ASSIST/SCRIPPS NETWORKS/NY: Admin support to VP Ad Sales Research/Strategy & dept.Dev charts, presentations.Must be detail oriented.Email: [email protected] job #4897U (8/24)

JOB OPENING: MGR-PROGRAMMING/ The HorseTV Channel/LA: Resp Range: 4+ yrs exp in scheduling, eval product & track contract info.Must be pro-active/detailed/strong writer.Unique opp @ emerging ntwrk. Apply: [email protected] (8/24)

JOB OPENING: SR PRODUCER/DISNEY/North Hollywood, CA: Development, launch, ongoing operation of’s new entertainment & community platform. MUST HAVE: 5-8 yrs exp. To Apply: search JOB ID: 31321   (8/24)

JOB OPENING: COPY WRITER/DISNEY/North Hollywood, CA: Development, launch ongoing operation of’s new entertainment & community platform. MUST HAVE: 5 yrs exp. To Apply: search JOB ID: 31467  (8/24)

JOB OPENING: MGR SALES & STRATEGY RESEARCH/ABC NY: Audience analysis in support of Daytime/Late Night ad sales. 5+ yrs Nielsen ratings exp & knowledge of Excel, Galaxy & Npower, synd. research. Apply:[email protected] (8/24)

JOB OPENING: DIRECTOR SALES & STRATEGY RESEARCH/ABC NY: Primary research to support network ad sales strategy.7-10 yrs exp qual/quant custom research, strong pres skills. Apply:[email protected]    (8/24)

JOB OPENING: ACCOUNTING POSITIONS (2 Needed)/Production Company/NY: Production Accountant  must be well versed in all aspects of production accounting. 2) Bookkeeper/Accounting Assist. E-mail: [email protected] (8/23)

JOB OPENING: ASSOC, EVENTS MRKTG/WE tv/LI: Dev/coord/executing ntwrk events& premiums for all depts. 3+yrs exp event mktg. Strong creativity, org, style & comm skills nec. BA Mktg/Comm. ref #972BR (8/23)

JOB OPENING: VP MEDIA & ADV SALES/NBC UNIVERSAL/NYC: Media & adv sales for NBCU’s dom syndicated prop. BS/BA degree & 6+ yrs. media sales exp req’d, plus solid rel w/ad agencies & clients. job # 538352 (8/23)

JOB OPENING: PROMO WRITER/SPIKE TV/NYC: Brand-savvy writer, desperately creative and capable of handling marketing projects/meetings. Reel required. Contact [email protected] (8/23)

JOB OPENING: SR RESEARCH ANALYST/LIFETIME TV NY: support LFT Networks prgmng and mkting functions; analyze LFT Networks ratings perf;BS/BA plus Nielsen N-power exp required Apply at: (8/23)

JOB OPENING: RESEARCH ANALYST/Screen Actors Guild/LA: Highly organized multi-tasker w/ 2+yrs mgr level studio/netwk TV rsrch exp, for analysis of netwk/cable TV & new media trends. Excel & PP req’d. Res/salary req’s: [email protected] (8/23)

JOB OPENING:  ASSOC MGR/New Med Res/HBO/NY: Mng/execute quant/qual mktg res proj’s related to new media.Mng vendors, devel questionnaires/discuss guides, analyze/present results, & report writing. Apply @ (8/23)

JOB OPENING: INTERNET ACCT EXEC/Buena Vista/NY: Dev. & maintain ad accts & deals for Internet properties, forecast territory revenue, sell benefits & features of new apps. 3 yrs online sales exp A MUST. (8/22)

JOB OPENING: SALES PLAN’R/Premiere Radio/Sherman Oaks, CA: Inventory mngmnt/pricing analysis. Work w/sales force on multi-million $ nat’l accts. 2yrs media exp. Media math & excel req’d. EOE. Res/sal history: [email protected] (8/22)

JOB OPENING: CONTENT & SCHEDULING ADMINISTRATOR INT’L /AETN/NY:Create/maintain monthly schedules, content catalog,spec projs. 1+Years sched exp, strong comp/database, comm, org, multi-task.Apply online: (8/22)

JOB OPENING: ACCT EXEC/Discovery Nets/ATL: Dev/sell nat’l commercial time for DCI nets to client/ad agency bus. Must successfully interface w/other ad sales divisions. Travel req’d. Apply: , Job req#4304  (8/22)

JOB OPENING: DEVELOPMENT EXEC/Lion TV/NYC: Create/write show ideas, proposals, pitch at network exec level. Strng writing, prod exp, ntwrk/talent contacts, 3yrs prog dev at cable channel or prod co required. Res: [email protected] (8/22)

JOB OPENING: VP MKTNG & PROM/Mag Rack & sportskool/NY: Drive brand awareness thru integrated campaigns for interactive cable networks encompassing all ops including aff sales, new media & prog. [email protected]       (8/19)

JOB OPENING: EVENTS & PROMO COORD/OLN/Stamford, CT: Create/implement/execute net’s events and consumer promos. 3-5 years event mkting/plng exper req’d. Apply: EEO/AA/Drug Free (8/19)

JOB OPENING: PUBLICIST /OLN/Stamford, CT:  Generate local and nat’l consumer press around OLN’s prgrmng initiatives. 3-5 yrs cable net PR and/or sports exper req’d.Apply: EEO/AA/Drug Free (8/19)

JOB OPENING:DIR, BUS DEV/OLN/Stamford, CT: Source/develop/execute new bus. around ntwrk’s niche genres. 5+yrs xp, strong fin’l background, knwldg/contacts w/in sports& media req’d. Apply:          (8/19)

JOB OPENING: RESEARCH MGR & STRATEGIST/Discovery Nets, NY: Proficiency in Nielsen systems and strong analytical/computer/presentation skills required. Estimate exp a plus. Apply: . Job req #’s 4262/4296  (8/19)

JOB OPENING: DEVELOPMENT COORDINATOR/NYC: Growing prod co needs writer/idea person; develop/research program ideas for network pitches. Strong computer skill set desired, including some graphics. Resumes to [email protected] (8/19)

JOB OPENING: PR MGR, CONS MEDIA RELATIONS/WE TV/NY: Dev/Mng campaigns to support prgrm, mktg/sales teams. Build relations w/key members of press. 3+yrs exp in media rels, BA Comm/Mktg or related. Res: ref #1074BR (8/19)

JOB OPENING: WRITING ASSISTANT/NYC: Children’s Educational TV Show seeks college grad w/strong verbal & written communication skills/computer skills/high initiative/interest in writing; Fax cover letter/resume to 212-764-7275 (8/19)

JOB OPENING: OUTREACH MANAGER/NYC: Growing children’s entertainment co. seeks experienced outreach manager to perform outreach planning & execution for Children’s Educational TV Show; Fax cover letter & resume to 212.208.3011 (8/19)

JOB OPENING: SR. AE/World Wrestling Entertainment/NYC/LA/Detroit: Proven sales record! 3+yrs Internet Sales/5+yrs Gen. Exp. required. Ability to close deals and lg. rolodex needed. Travel reqd. BA/BS, apply: (8/19)

JOB OPENING: DIR MEDIA RELATIONS/CABLEVISION, NY:  Plan implement media campaigns for B2B & B2C products/services. Spokesperson when req, mng interaction w/ execs/media, 7+ yrs @ agency or corp PR. Send: [email protected]      (8/19)

FALL INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis. com.

FALL INTERNSHIP CREDITS ONLY: OUTREACH PRODUCTION DEPT/Sesame Workshop/NYC: seeks interns for fall semester. Prefer communications majors w/interest in TV production. 3-5 days/wk. Send resume and cover letter to [email protected]  (8/25)

FALL INTERNSHIP CREDITS ONLY: THE DOWD AGENCY(New York, NY) PR firm seeking a motivated and dedicated student to be a part of our team. Opportunity to learn from one of the most connected publicists in the industry. Email [email protected]  (8/25)

FALL INTERNSHIP CREDITS ONLY: BURBANK based TV production co. has two (2) RESEARCH & DEVELOPMENT INTERN positions for students with desire to learn show development and participate in the pitch process. Please e-mail your resume to [email protected] (8/23)

FALL INTERNSHIP CREDITS ONLY: BURBANK based TV production co. has a TV EVENT PLANNING INTERN position for a student with desire to learn and participate in the planning process for a Celebrity TV event. Please e-mail your resume to [email protected] (8/23)

FALL INTERNSHIP CREDITS ONLY: PROGRAMMING INTERN/Fox College Sports/LA: ( Assist with day to day ops for the college sports Networks.  Email Resume: [email protected] (8/22)

FALL INTERNSHIP CREDITS ONLY: MPT/Content Enterprise Group: Offer value exp in TV prgrmng dev., co-productions & related business dev. Min 16 hrs per wk. Unpaid position. Resumes & cvr letters to [email protected] (8/22)


FALL INTERNSHIP CREDITS ONLY: PRESS DEPARTMENT/Oxygen Media/NYC: seeks  interns for the fall semester. Prefer communications majors with interest in programming publicity. Send resumes to [email protected]  (8/22)

FALL INTERNSHIP CREDITS ONLY: LEAD DOG MARKETING GROUP/NY: a full-service event management and promotions agency is searching for Fall interns. Flexible schedule and transportation reimbursement. Contact: [email protected] (8/22)


SITUATION WANTED: Seasoned HR EXEC seeks NY-based head of HR role in media or entertainment co.For resume contact [email protected] (8/25)

SITUATION WANTED: AUDIO ENGINEERING STUDENT: Passionate and organized audio engineering student seeks a challenging and fun entertainment position. Contact:  [email protected]

SITUATION WANTED: CONTENT MANAGEMENTEstablished track record @ Universal & Televisa.  Full-lifecycle Project Management. Applies business and workflow analysis that both end-users and programmers understand. [email protected] (8/23)

SITUATION WANTED: MEDIA/PR ASSISTANT: Communications/Marketing graduate with3 years experience in Entertainment industry, hard working, dedicated & creative. [email protected] (8/23)

SITUATION WANTED: MARKETING/PR PRO: Outgoing, detail-oriented go getter with 3+ years film/tv experience. Press release writing, pitching, press database building & news clipping. [email protected] (8/24)

SITUATION WANTED: SWP (Sr. Writer/Prod): seeks NWO (Network with Opening) for creative days & long walks on the beach (optional). ME: 15 years experience, NY & LA ties. YOU: A good-looking network(without beer goggles). [email protected] (8/22)

SITUATION WANTED: P.A./RUNNER/Hollywood: Experienced, reliable P.A. with a positive attitude and strong work ethic is available NOW. Clean driving record. Call Ben at 323-908-3472 or email [email protected] (8/22)

SITUATION WANTED: BUS DEV/PROMO MKTG EXEC: Dedicate d prof 15+ yrs exp. mktg, licensi ng, sales, promos, retail dev. Brand tv & lifestyle properties at retail w/ instore, onair & web promos. Strng retail rltnshps. [email protected] (8/22)

SITUATION WANTED: TALENTED, EXPERIENCED FILM SCHOOL GRAD: with more than enough PA experience seeking a transitional 2nd AD position. Have AD’d, AP’d and PA’d, looking for more! Email: [email protected] (8/19)

SITUATION WANTED: MARKETING/BUSINESS: Motivated Marketer/Entrepreneur. BA, MBA Experience in managing high profile accounts. Excellent knowledge of Brands/Entertainment Industry. A natural leader. 8 yrs exp. [email protected] (8/19)

E-mail Trish Pihonak for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

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