A CYNOPSIS MESSAGE FROM THE NATIONAL ACADEMY OF TELEVISION ARTS & SCIENCES
THE 59TH ANNUAL TECHNOLOGY & ENGINEERING EMMY AWARDS
MEDIA + TECHNOLOGY = EMMY
All awards recognize the use, creativity and adaptation of technology that improves, enhances or extends the consumer experience with media. Past winners include TiVo, DirecTV, Sony, The N, Showtime Networks, ABC Family, Toon Disney, and Scripps Networks.
NEW Deadline is September 20, 2007 Visit www.emmyonline.org
Cynopsis: DIGITAL
8/17/07
Good Morning, it’s Friday, August 17, 2007 and this is your first early morning digital briefing.
Hearst-Argyle Television launched a multiplatform high school sports portal sponsored by Canon USA combining social networking, music and HD video across TV, web and mobile devices. Users will be able to open profile pages, create video mash-ups and participate in SMS voting during games. HighSchoolPlaybook.com will utilize footage from Hearst-Argyle station reporters as well as trained student journalist to create a video-centric hub for high school sports, including game schedules, stats, athlete profiles and even game-day weather forecasts using local stations’ Doppler radar technology. Coverage will launch initially in 7 of Hearst-Argyle’s 26 markets.
~ MULTIPLATFORM CONTENT NEWS ~
AOL officially relaunched its own YouTube killer – the video portal Truveo acquired back in January of 2006. The site now emphasizes professionally-produced (albeit quirky) content over user generated fare, organized by popularity and user ratings. With its propriety search engine featured front and center on the homepage, Truveo tries to distinguish itself as a portal with which to look for major media snippets, like YouTube is for user-generated fare.
AOL also relaunched its video game-themed GameDaily site, with new community features, improved search and browse functionality and more content partner integrations. The site has long been a resource for game cheat codes and short cuts, as well as a news on up and coming titles.
On the subject of gaming, MTV Networks intends to invest more than $500 million in global game development and distribution over the next two years. It plans to beef up offerings of casual games, console games and handheld games as well as dedicated sites such as Nickarcade.com, Neopets, Shockwave and AddictingGames.com. MTV recorded more than 42 million unique visitors globally in June across its game related websites, up 20% in the first six months of 2007, according to comScore Media Metrix. For the month, 47% of MTVN’s audiences accessed game-related content on one of its online gaming properties.
Disney Online’s Disney Family.com reached a milestone of 1 million unique users in July after unveiling ParentPedia, a wiki site for Mom’s full of user contributed and professionally edited articles on parenting.
~ INNOVATORS & START-UPS ~
Digital media veteran Matt Edelman and former SVP/Digital Media for Sony Entertainment Robert Tercek are launching a new social networking/video sharing site build around the concept of life improvement. PeopleJam, set to launch in beta format in late September, will help users form connections with each other and with life coaches in the areas of health & fitness, relationships, finance & careers, inspiration & spirituality and fun & creativity. More than 150 life coaches and experts will contribute video programming to the site, including Judson Laipply, star of YouTube classic Evolution of Dance.
Buenos Aires-based Dori Media Group has partnered with YouTube to launch two branded telenovela channels on the service, the first two dedicated to the popular international format. DMG’s Dori Media International GmbH maintains a library of over 4,000 hours of telenovela content including the hit series Rebelde Way, which will have its own channel. Trailers, clips and behind-the-scenes footage will be featured.
Instant Messaging social network Meebo became the latest web 2.0 player to launch an iPhone-compatible service, with tools and an interface optimized for the smaller screen. Facebook‘s iPhone edition has also been getting rave reviews.
Long-running video sharing site Bolt.com turned off its servers and filed for bankruptcy. A plan to acquire the 10+ year-old company by GoFish fell through earlier this summer.
~ TECHNOLOGY DEALS, MERGERS AND SKIRMISHES ~
The FCC appears to be trying to distance itself from the proposal to utilize unused wireless spectrum to offer free ad-supported nationwide internet access. FCC Chairman Kevin Martin circulated a order last week to deny the proposal according to M2Z Networks. The venture backed by several top Silicon Valley venture capital funds which submitted a license application for use of the “white space” back in May of 2006. (Go to M2Z’s freebroadbandnow.org for more background on their proposal.) Earlier this week Microsoft refuted the FCC’s earlier finding that internet devices would cause interference to broadcast signals.
eBay‘s peer-to-peer internet phone service Skype fell victim to software glitches that have left millions of users without serviced worldwide, with account holders in the U.S., Germany, Brazil, Columbia and Finland reporting difficulties. Voice-Over-IP provider Teleblend, which acquired SunRocket‘s customers earlier this summer, has also been experiencing outages.
MySpace switched its video content delivery vendors from Limelight Networks to Akamai.
~ DIGITAL ADVERTISING ~
Yahoo‘s new breed of “smart” display ads that change their look and messaging depending on who is viewing them are proving to be more relevant in early tests, according to The Wall Street Journal. A SmartAd trial promoting Yahoo’s travel search engine Farechase yielded two-to-three more click-throughs than conventional display ads, a result Yahoo hopes will translate into appropriate fee increases to future advertisers.
Wieden & Kennedy’s “Quick is Deadly” webisodes, shot by digital effects house Guerilla FX (GFX) as part of Nike’s Zoom campaign, are now up on Nike.com. GFX’s HD cameras capture up to 1000 frames per second in super slow motion!
~ TRENDS, RESEARCH, ETC. ~
News and current events topped all other online video genres downloaded and streamed in the U.S. last year, according to eMarketer, garnering a 13.7% market share, more than double that of full length TV shows and clips. Video viewers as a percent of overall internet users are projected to climb 10% points to 72% this year. Online video viewers who view video ads will also increase to 81% in 2007, according to eMarketer, topping out at 90% in 2011 when 165 million Americans will have seen online video ads.
Types of Content Downloaded and/or streamed by US Online Video Viewers, 2006 (% of total)
Genre % of online video audience
News/current events 13.7%
Movie/TV trailers 12.0%
Music videos 10.9%
User-generated videos 9.4%
Jokes/bloopers 9.3%
Weather information 8.0%
Entertainment news & reviews 7.3%
TV shows (full episodes or clips) 6.5%
Sports clips/highlights 6.4%
(a partial list)
Source: eMarketer
Video watching still pales in comparison to online game playing, according to the Causal Game Marketing Update from Parks Associates. Thirty-four percent of U.S. adult internet users play online games on a weekly basis, compared with 29% who watch short online videos and 19% who visit social networking sites with the same frequency.
~ EXECUTIVE MOVES ~
My Space hired Tom Bosco as VP and Head of Sales for the recently updated MySpaceTV video portal. Tom helped launch both MSN and AOL’s video services and co-chaired the IAB Broadband committee from 2004-2006.
Marc Morgenstern has been appointed as Executive Director for Declare Yourself, the national nonpartisan, nonprofit campaign founded by Norman Lear aimed at increasing voter registration. Marc most recently served as VP for Navio Systems.
~ WEBSITE OF THE DAY ~
MySpace partnered with pharmaceutical company Reckitt Benckiser to build a profile geared toward educating the community about the dangers of prescription drug addiction. Addiction411 helps users locate a doctor, learn about how drugs affect the brain and provides a simple quiz designed to determine risk for dependence. What’s there is very straightforward and user friendly; the site also links to TurntoHelp.com for more detailed info. So far the profile has 202 friends, including former Nirvana drummer Dave Grohl.
We’re trying something new on the Cynopsis website – Video Resumes. We invite anyone looking for work to create your own video resume (maximum of 3 minutes), send it to us and we’ll post it on our website. You can check out the page by going to Cynopsis.com and then click on Video Resume link on the right side nav bar. For all the details, email [email protected].
Later — Wayne
Wayne Karrfalt for Cynopsis: Digital
08.17.07
Cynopsis Ad Sales: Mark Bohn- 203-583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]
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Cynopsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here
JOB OPENING: INTERACTIVE SALES OPERATIONS ASSISTANT/Oxygen/NY: Work to fulfill Online and VOD schedules. Candidate w/strong computer and internet skills 1+ year cable or online experience. Resume to: [email protected] (7/24)
JOB OPENING: TEMP DIR SCHED/SUNDANCE CHANNEL/NY: 3-5 yrs sched exp. Plan all inventory; plan/sched all day parts on net. Oversee scheduling of sponsorship spots. Plan monthly VOD offerings. Resumes to [email protected] (7/24)
JOB OPENING: ACCOUNT EXECUTIVE/Nielsen Media Research/San Francisco, CA: Media-focused sales professional. 3+ years exp w/strong analytical skills. Interested candidates can apply on line at www.nielsen.com position #4583 (7/24)
JOB OPENING: ACCOUNT EXEC. AD SALES (LOGO TV)-/MTV Networks, NY NY: 5yr Exp in Media Sales/Consumer Mktg based selling/Non Rated Channel/Heavy Client Volume/apply on-line www.mtvncareers.com EOE/M/F/D/AAP (7/24)
JOB OPENING: PRODUCTION/PRODUCTION COORDINATOR A&E Television Networks, Stamford, CT: Work closely with Production Management to support fast-paced production department. Apply [email protected] (7/24)
JOB OPENING: ASSOCIATE DIRECTOR, AD SALES RESEARCH/FX & Fox Reality/NY: Provide ad sales with qual & quant insights for traditional & new media; 4+ yrs cable/broadcast rsch; strong presentation & writing skills, www.foxcareers.com (7/24)
JOB OPENING: ACCT EXEC/Atlantic Video/ DC: Self directed prof. for broadcast & corp mkts studio/remote prod. Solution oriented/consultative style is key. 3+ yrs exp TV Prod/post-prod exp strong+ Apply at www.atlanticvideo.com (8/23)
JOB OPENING: ACCT EXEC/LA: Negotiate & sale nat’l commercl time. Dev multi-platform mktg across Prime, News, Digital & more. Degree, 5yrs+ brdcast/cable/dgtl sales, advtsng agcy. Trvl. Apply at: www.disneycareers.com job# 104727. (8/23)
JOB OPENING: WRITER/PRODUCER/Current TV/SF, CA: 2-3 yrs exp. FCP proficiency. Write, direct, produce & edit original promos. Copywriting & conceptual skills. Motivated & deadline oriented. [email protected]. EOE (8/23)
JOB OPENING: RESEARCH ANALYST, COURT-TV/NYC: Create & execute research in support of programming. Market Research/Media Math/MS Office req, as well as passion for TV. Apply: [email protected] (8/23)
JOB OPENING: MANAGER, SCHEDULING/NY, NY: 5 years experience in programming or entertainment/media industry, Assist Director w/Movie Scheduling research/ Upfront and long term planning, log on www.nbcunicareers.com type 615665. EOE (8/23)
JOB OPENING: SENIOR FLASH DEVELOPER/Universal City: will be responsible in owning, leading and developing rich media applications through QA, Production and Post Maintenance. Log on to www.nbcunicareers.com type job#615322 EOE. (8/23)
JOB OPENING: SUPV, MARKETING/DISNEY/BURBANK: Integrated Mkt/Promotion for SOAPnet. Manage agencies, devlp promo opportunities, create custom sponsorship opportunities. 3+ yrs exp Apply at www.disneycareers.com KEYWORD 105589 (8/22)
JOB OPENING: SALES PLANNER/Screenvision/Santa Monica: Support Nat’l Sales Team, manage Bsnss/Accts for Wstrn/Midwst Sales, prepare proposals, interact w/clients. 2+yrs media ad exp. BA Degree pref’d. Apply at www.screenvision.com (8/22)
JOB OPENING: ACCOUNT EXECUTIVE/Nielsen Media Research/San Francisco, CA: Media-focused sales professional. 3+ years exp w/strong analytical skills.Interested candidates can apply on line at www.nielsen.com position #4583 (8/22)
JOB OPENING: DIRECTOR, ACQUISITIONS/ GRB Entertainment/ LA: 4+yrs exp w/ demonstrated success and strong understanding of contracts and TV rights for int’l distribution. Email resumes: [email protected] (8/22)
JOB OPENING: MGR, MKTG/ABC Daytime/SOAPnet /BURBANK: 5+ yrs exp; manage/execute off-air mktg strat; ad agncy exp prefd, consumer mktg/entertain/digital exp prefd. BA/BS reqd, MBA prefd. Apply at www.disneycareers.com req 95202. (8/22)
JOB OPENING: RESEARCH COORD/NFL/NY: Resourceful, self-starter needed to support league-wide rech (Mktg, Media/Sales, & Broadcast); Strong analytical/data interpretation/writing sk. 2-3 yrs exp. Apply @ www.nfl.com (8/22)
JOB OPENING: SALES ASST/AMC/WE/FUSE/LA: Asst AE w/daily sales& srvcng of clients. Heavy phone vol. Book orders, create flow charts, allocate prod’s. Good org/interpers’l/com skills.BA req’d. Rez: www.cablevision.jobs ref #3136BR (8/22)
JOB OPENING: MEDIA SALES PLANNER/AMC/WE/FUSE/LA: 2-4 yrs cable TV experience. Must have a minimum of 2 Upfronts and Gabriel exp pref. Resumes to www.cablevision.jobs #3887BR (8/22)
JOB OPENING: DIRECTOR, PRODUCTION/Cartoon Network NEW MEDIA/ATL: Lead team of online site and video producers. New Media & Mgmt exp a must; GAMES/MKTG/Ad Sales/TV/Ent exp a plus. Please apply: www.turnerjobs.com (8/21)
JOB OPENING: ACCT MGR/Petry Int’l/CA: Sell int’l, multi-cultural, & OOH ad time- TV clients. U.S. multi-cultural & int’l mkts & agency knwlg. 8+ yrs exp ad sales/rsrch mat req’d. Fluency in foreign lang. Res: [email protected] (8/21)
JOB OPENING: MEDIA PLANNER/Zenith NY top telecom account! 2 + yrs planning and/or buying exp. Non-trad. exp preferred. Resumes to: [email protected] (8/21)
JOB OPENING: MEDIA PLANNER-entertainment/Zenith Los Angeles: 2 + yrs planning across all media. Resumes to: [email protected] (8/21)
JOB OPENING: STRATEGIC INSIGHTS-ASSOCIATE DIRECTOR,SUPERVISOR/SR RSCH ANALYST- Media research exp, incl primary. Work on all clients, new biz, etc. www.optimedia-us.com . Resumes to: [email protected] (8/21)
JOB OPENING: AMD, BEAUTY ACCT. Client serv, team mgmt, strong analytics, Packaged good exp. www.optimedia-us.com (8/21)
JOB OPENING: MANAGER, PROGRAM SCHEDULING/FREELANCE/ TEMPO/NYC: 4+yrs program/promo scheduling exp in TV/Cable/Multiplatform, Strg interpersnl/org skills, Highly detailed EOE/M/F/D/AAP. Send Resume to: [email protected] (8/21)
JOB OPENING: MGR. AD SALES MKTG & COMM/MTV Networks/NY: 5yr Exp in Media Sales Dept/Strng Writing Skills/Grt PP Skills/Dvlp Sales Presentations/facilitate info between Mktg, Rsch & Sales Depts/apply on-line www.mtvncareers.com/EOE (8/21)
JOB OPENING: SR WRITER PRODUCER/VERSUS/NYC: seeking sports savvy creative hotshot with exceptional writing and producing skills for marquee projects. Must be a team player with a killer promo reel. Apply at www.versus.com EEO (8/18)
JOB OPENING: ADMIN, MKTG/LA: Support VP of Mktg, ABC Family consumer mktg dept. Duties: trvl,calendar, schedule mtgs, etc.BA/BS,prefer. 2+ yrs exp;Computer Outlook, Internet exp. Apply at: www.disneycareers.com job #100996 . (8/18)
JOB OPENING: SR PRODUCER, PRODUCT DEV/VH1.com/NYC: 5+yrs exp in Ent/TV industry w/in digital media, Strng ProjMgmt exp, Knwldg of current digital products, Inventing digital prod A+ EOE/M/F/D/AAP. Apply www.mtvncareers.com (8/18)
JOB OPENING: COORDINATOR, MUSIC PROGRAMMING/MTV/NYC: 2yrs new media exp, Music Prog exp required, Knwldge of MTV brand, current music and heritage EOE/M/F/D/AAP. Apply www.mtvncareers.com (8/18)
JOB OPENING: PROJECT COORD/OFFAIR CREATIVE/MTV/NYC: 1+yrs Proj. Mgmt exp, Strg interpersnl/org skills, Able to work w/variety wrk styles/diverse team, Strng Mac/MSOffice skills EOE/M/F/D/AAP. Apply www.mtvncareers.com (8/18)
JOB OPENING: DIRECTOR, BUSINESS OPERATIONS/MTVN/NYC. 4+yrs Invest Bank/Consult exp, Strg comm/computer skills, Strg detail/time mang skills, Knwldge of GAAP, Knwldge of pop industry. EOE/M/F/D/AAP. Apply www.mtvncareers.com (8/18)
JOB OPENING: EXECUTIVE PRODUCER/VH1.com/NYC: 8+yrs Online Exp, Strg leadership/org skills, Knwldge of interactive products, Strg detail/multi-task skills, able to respond quickly to change, EOE/M/F/D/AAP. Apply www.mtvncareers.com (8/18)
JOB OPENING: MANAGER, AFFILIATED RELATIONS/MTVu/Boston: 4+yrs Mktg/Online Media/PR exp, Strg intrprsnl/org skills, Knwldge of DigiMedia Mkt place, Strg Relationship Mgmt/Presentation skills EOE/M/F/D/AAP. Apply www.mtvncareers.com (8/18)
JOB OPENING: MANAGER, BUSINESS OPERATIONS/MTV/NYC: 2yrs Invest Bank/Finance exp, Strg org skills, Knwldge of business analysis/finance modeling. Ability to Prioritize/Multi task. EOE/M/F/D/AAP. Apply www.mtvncareers.com (8/18)
JOB OPENING: PRODUCER, PRODUCT DEVELOPMENT/VH1/NYC: 3+yrs TV/Digital exp, Strg mgmt skills, Knwldge of social/ tech sites/ pop culture, Strg Problm solving/Flexibility skills EOE/M/F/D/AAP. Apply www.mtvncareers.com (8/18)
JOB OPENING: SR MARKETING MGR, INSIDE MEDIA/ VH1/NYC: 5+yrs Online/Media Mrktg exp (Ret/Acq), Strg written/verb skills, Knwldge of online/digital industry, Knwldge of CanSPAM Act. EOE/M/F/D/AAP. Apply www.mtvncareers.com (8/18)
JOB OPENING: SENIOR DIGITAL PROD/AD SALES/VH1.com/NYC: 4+yrs Online Producer,1 yr Ad Sales exp, Strg communication/org skills, Ability to multi task in high pressure deadline env EOE/M/F/D/AAP. Apply www.mtvncareers.com (8/18)
JOB OPENING: VP, PROG ENTERPRISES MARKETING/MTVN/NYC: 10yrs Cons Prod Mkting & Mgmt exp, Strg written/oral/ presentation skills, Strg creative skills, HomeEnt/Gaming/Retail/Licen exp A+. EOE/M/F/D/AAP. Apply www.mtvncareers.com (8/18)
JOB OPENING: STATION RELATIONS COOR/NYC: Affiliate relations w/PBS stations for WLIW programs. BA/BS, 2-3 yrs Mktg/Comm/PR exp & excellent sales & writing skills req’d. See full posting & apply: http://www.wliw.org/job (8/18)
JOB OPENING: VIDEO PROD MGR/WE tv/NYC(temp-perm): 2+ yrs Video & Web production exp pref in entertainment/cable. Manage dig platform video content, special projects from start to finish. Rez to www.cablevision.jobs #4153BR (8/18)
SUMMER or FALL INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .
FALL INTERNSHIP CREDITS ONLY: PRODUCTION & DEVELOPMENT INTERNS/Classic Media/NYC: Dept focused on producing new children’s tv and film content seeks creative interns for fall 2007. Email resume and cover letter to [email protected] (7/24)
FALL INTERNSHIP CREDITS ONLY: Nickelodeon Talent & Casting Dept.- Seeks Intern. General office duties incl. TV/Film research. No pay/College credit only. Email res/cover to [email protected] (7/24)
FALL INTERNSHIP CREDITS ONLY: AD SALES/MKTG INTERN/SONY TV Int’l/LA: Gain extensive knowledge of Sony Int’l TV networks. Focus on emerging digital media (web/gaming). E-mail resume/cover letter to [email protected] (8/23)
FALL INTERNSHIP CREDITS ONLY: The Kitchen/Miami and LA, seeks INTERNS with interest in Intl. Business; Audio Post Production and/or Languages for various projects.Bi-lingual a plus. Email Res: [email protected] (8/23)
FALL INTERNSHIPS CREDITS ONLY: Media Company/Dallas: 2 entrepreneurial/socially conscious interns. PROJ MNGMT, PROMOS, EVENT PLAN’G, COLLEGE MKTG. TV/Film Prod or media background a +. MAC, Excel, Internet, organiz’l skills. [email protected] (8/22)
FALL INTERNSHIPS CREDITS ONLY: Management Co. seeks intern with strong phone, organizational & PC skills. Flexible hours, fun atmosphere.Assist with submissions, audition calls, attend showcases, learn about contracts.Apply to [email protected] (8/22)
FALL INTERNSHIPS CREDITS ONLY: LeadDog Marketing Group/NYC: an event mktg and brand promotion agency seeks BUSINESS DEVELOPMENT INTERN to work 3 dys/wk. Must have exp. in MS Word, PPT & excel. Submit resume and cover to [email protected] (8/22)
FALL INTERNSHIP CREDITS ONLY: INTERN /The Montel Williams Show/NYC: Nationally Syndicated talk show seeks motivated interns for the fall semester. Learn all facets of production! Please email resume [email protected] (8/21)
FALL INTERNSHIP CREDITS ONLY: PUBLICITY DEPARTMENT INTERNS/Oxygen Media/NYC: is looking for publicity intern fall 2007. Please email your resume and cover letter to [email protected] (8/21)
FALL INTERNSHIP CREDITS ONLY: MEDIA INTERN/Mid-sized Advertising Twin Cities advertising agency . Responsibilities include: assisting with trafficking, invoice entry, media research, mapping and other duties. E-mail resume to [email protected] (8/18)
FALL INTERNSHIP CREDITS ONLY: CASTING INTERN/CBS Primetime/NYC: Seeking hard-working students with good senses of humor, multi-tasking abilities, and an interest in television for the fall semester. Email res/cover letter to [email protected] (8/18)
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …
Interested in posting your Video Resume? Contact [email protected] for more information ….
SITUATION WANTED: Producer: NY based w/ diverse doc, reality, news, music, sports and development experience. Strong coordinator, shooter, interviewer writer and editor. Visit www.dramsu.com for reel & more info. [email protected] (7/24)
SITUATION WANTED: PA/Crew: B.S. in Electronic Media/Kutztown University of PA, 1 year experience on national daily talk show, seeking work on documentaries or field shoots Contact: [email protected] (8/23)
SITUATION WANTED: FIELD/SEGMENT PRODUCER: LA 17+ years. Looking for diverse job for my many skills. Interviewing/writing/supervising edits/voice overs/coaching new talent. Exp: EXTRA, INSIDE EDITION, FOX NEWS, CBS [email protected] (8/21)
SITUATION WANTED: PA/Production Work: Syracuse University: ’07 Newhouse School Grad in NYC. Creative, responsible & passionate. References at Sesame Workshop, AMC, Radio Disney, NBC/NBC Olympics, Bravo. Contact: [email protected] (8/21)
SITUATION WANTED: Experienced wine, food and travel author/writer in NYC seeks opening (part time, freelance OK). Will write, edit, script. Currently creating scripts for multi-segment Internet wine TV show. [email protected] (8/21)
SITUATION WANTED: PROD/MKTG COORD: Education & TV Prod, Rsrch, Sales, Multimedia exp. Very intelligent, media savvy, hard working, dedicated to enhancing career in TV. Diverse skill set Open to various opps avail. [email protected] (8/18)
SITUATION WANTED: Experienced, award winning ART DIRECTOR/GRAPHIC DESIGNER seeking part-time or freelance. Photoshop /After Effects / Invigorator/ etc. Please see website at http://www.eqdesign.com or Email [email protected] (8/18)
E-mail Trish Pihonak for rates and specs for Job Openings.
Interested in posting your Video Resume? Contact [email protected] for more information ….
Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.
