A CYNOPSIS MESSAGE FROM THE CYNOPSIS FOUNDATION, INC.

Cynopsis: Kids!

08/15/08

Good morning. It’s Friday, August 15, 2008, and this is your first early morning Kids briefing.

Warner Bros.‘ announced late yesterday that it has moved back the release date of Harry Potter and the Half-Blood Prince, the movie based on J.K. Rowling’s sixth HP book, to now open day-and-date domestically and in major international markets on July 17, 2009, versus the original November 21, 2008 date.  Alan Horn, President and COO/Warner Bros., explained there are two reasons for the shift, 1) summer is “an ideal window” for a big family releases (where two HP movies previously debuted), and 2) the writers’ strike earlier this year “impacted the readiness of scripts for other films,” and changed the competitive movie release landscape, thus affording the studio new opportunities for 2009.  The studio underlined that the production schedule for Half-Blood Prince and other forthcoming HP movies remain in tact and are not affected by this move.  Production begins on the two-part movie adaptation of the final book, Harry Potter and the Deathly Hallows in February 2009.

The Harry Potter and the Half-Blood Prince shift won’t change Imax’s plans to release the movie for the really big screen in its new place, part of which will be in 3D, per a Dow Jones report.  Imax, which has plans already to release Transformers 2 on June 26, 2009, says it will release both movies without issue according to the report.  This fall Imax will release DreamWorks Animation’s Madagascar 2 on November 7 for a two-week run as planned, and is considering several options to fill the initial HP slot.

Following Warner Bros.’ movie Potter shift, Disney has moved the release of its family-centric 3D animated movie, Bolt, by one week settling into the November 21, 2008 date that was previously home to Harry Potter and the Half-Blood Prince.

US President Bush signed into law the new Consumer Product Safety Improvement Act.  The new legislation, passed by Congress last month, bans lead paint and phthalates in kid’s toys in an effort to toys and consumer products targeted to kids less than 12 years old.  The legislation also underlines and expands the authority of the Consumer Products Safety Commission.  House Speaker Nancy Pelosi (D  California) praised the new law saying it will help provide parents with peace of mind and that it will, “strengthen our ability to prevent unsafe toys from being sold, remove from the shelves more quickly products that are found to be harmful, and increases fines and penalties for violating product safety laws.”

NEW PRODUCTION & DEVELOPMENT

Nickelodeon Latin America has begun filming its first original tween-targeted telenovela, titled Isa TKM (Te Quiero Mucho). The co-production with Sony Pictures Television International is being produced in Venezuela with local talent and customized in Portuguese for Nickelodeon Brazil. The series, which revolves around a teen on the verge of her first romance, will air weekdays at 7p from September 29, 2008.

DreamWorks Animation CEO Jeffery Katzenberg discussed the studio’s plans to produce a third Madagascar movie and a Kung Fu Panda sequel at a preview for Madagascar: Escape 2 Africa, which releases November 7, 2008, according to The Hollywood Reporter.  More news about the Kung Fu Panda sequel is expected to come in 30-60 days. 

MORE KIDS STUFF

Jetix Europe inks a deal with Pokemon USA to air 11th Pokemon series, Pokemon: Diamond & Pearl: Battle Dimension (52×22), on its channels across EMEA.  Under the pact Pokemon series 11 will begin airing on Jetix in the UK for the first time.  Additionally, the agreement gives Jetix Europe the pay TV rights and TV VOD rights to the series in select territories.

Candlewick Press acquires noted kid/young adult author Kate DiCamillo’s new novel, The Magician’s Elephant, for release in fall 2009, according to Publishers Weekly.  The book has already been optioned to Fox 2000 for a feature film.  Almost all of DiCamillo’s previous books (there are many) have been published by Candlewick including Because of Winn Dixie, The Miraculous Journey of Edward Tulane, and The Tale of Despereaux, the latter of which will be released as a Universal animated feature on December 19, 2008.  HarperCollins/Colter will publish DiCamillo’s upcoming picture book Louise, The Adventures of a Chicken, illustrated by Harry Bliss, on September 23, 2008.

The TV Teacher, LLC releases the new DVD Strokes, Shapes & Scenes, the third title in a series of educational DVDs designed for special needs kids.  Strokes, Shapes & Scenes aims to help kids living with Autism, Down Syndrome and other special needs learn pre-writing and creative drawing skills.

MARKETING/LICENSING

WeeWorld, a teen-targeted (13+ years-old) avatar-based social network, and FremantleMedia Enterprises (FME) enter into a licensing deal to grow the WeeWorld brand.  According to the deal, FME will work with its North American and UK licensing partners to develop new WeeWorld, and its WeeMee avatars, related products.  Additionally, FME will manage licensing of the brand across a range of categories including collectibles, apparel, home, toys and gifts.

Lucasfilm Ltd. shares a bit of The Force with McDonald’s with a Star Wars: The Clone Wars themed Happy Meal, available August 15  September 11, 2008.  The new Happy Meal features a collection of 18 bobble-head toys including classic Star Wars and The Clone Wars characters, each of which comes posed on a Star Wars vehicle and includes a ‘playable feature’ (e.g. Darth Vader’s breathing).  Additionally, the promotion offers a Star Wars: the Clone Wars Happy Meal Virtual World, where Yoda leads visitors on an adventure and kids can use special codes found on Happy Meal packaging to unlock content on the site.

EXECUTIVE MOVES

Gary Dale is named COO/Take-Two Interactive Software, Inc.  Dale, who had been EVP, will be responsible for Take-Two’s publishing labels, while also continuing to oversee the company’s sales activities, international expansion and business development efforts.  He will continue to report to CEO Ben Feder.  Dale previously served as COO/Rockstar Games, and prior to that was European Managing Director/Capcom Entertainment, Inc., he was also President/Interactive Software and Video Division of BMG Entertainment until Take-Two acquired BMG Interactive.

RATINGS

Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 8/4-8/10/2008 , 6a-6a:
K2-11                                                                Total Delivery (000)
DSNY*: Wizards of Waverly Place (8/10; 8:30p)                           2280
NICK:    SpongeBob SquarePants (8/5; 11a)                                2210
NICK:    SpongeBob SquarePants (8/9; 11:30a)                           2204
NBC:     Summer Olympics Opening Ceremonies (8/8; 8-11:19p)  2183
NICK:    SpongeBob SquarePants (8/5; 11:30a)                           2169
DSNY*: Finding Nemo (8/4; 7-8:45p)                                          2095
NICK:    SpongeBob SquarePants (8/4; 6p)                                  2073
NICK:    SpongeBob SquarePants (8/9; 12p)                                2073
NICK:    SpongeBob SquarePants (8/7; 6p)                                  2007
NICK:    SpongeBob SquarePants (8/8; 6:30p)                             1998
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 8/4-8/10/2008 , 6a-6a:
K6-11                                                                Total Delivery (000)
DSNY*: Wizards of Waverly Place (8/10; 8:30p)                           1868
DSNY*: Phineas and Ferb (8/10; 8p)                                           1530
NBC:     Summer Olympics Opening Ceremonies (8/8; 8-11:19p)  1482
DSNY*: Suite Life of Zack & Cody (8/9; 8:30p)                            1434
NICK:    SpongeBob SquarePants (8/4; 6p)                                  1405
NICK:    SpongeBob SquarePants (8/7; 6p)                                  1402
DSNY*: Disney Channel Games 2008 (8/4; 5:30p)                       1359
NICK:    SpongeBob SquarePants (8/8; 6:30p)                             1352
DSNY*: Camp Rock (8/9; 9-10:50p)                                            1343
DSNY*: Suite Life of Zack & Cody (8/6; 9:30p)                             1342
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 8/4-8/10/2008 , 6a-6a:
Tweens 9-14                                                     Total Delivery (000)
NBC:     Summer Olympics Opening Ceremonies (8/8; 8-11:19p)  1643
DSNY*: Wizards of Waverly Place (8/10; 8:30p)                          1540
NBC:     Summer Olympics (8/10; 7-11:42p)                               1421
DSNY*: Suite Life of Zack & Cody (8/9; 8:30p)                            1202
DSNY*: Phineas and Ferb (8/10; 8p)                                           1188
NICK:    SpongeBob SquarePants (8/4; 6p)                                  1160
NICK:    iCarly (8/4; 4:30p)                                                        1100
NICK:    iCarly (8/6; 4:30p)                                                        1097
NICK:    SpongeBob SquarePants (8/7; 6p)                                  1087
NICK:    Drake & Josh (8/5; 12p)                                                 1086
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 8/4-8/10/2008 , 6a-6a:
Teens 12-17                                                       Total Delivery (000)
NBC:       Summer Olympics Opening Ceremonies (8/8; 8-11:19p)  1610
NBC:       Summer Olympics (8/10; 7-11:42p)                               1521
FAM:       Secret Life of the American Teen (8/5; 8-9p)                   1464
NBC:       Summer Olympics (8/9; 8:30-11:49p)                            1029
FOX:       2008 Teen Choice Awards (8/4; 8-10p)                             964
ADSM**: Family Guy (8/10; 11p)                                                   935
ADSM**: Family Guy (8/7; 11:30p)                                                913
ADSM**: Family Guy (8/5; 11:30p)                                                823
ADSM**: Family Guy (8/4; 11:30p)                                                812
ADSM**: Family Guy (8/7; 11p)                                                     805
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, August 9, 2008 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
ABC 1.1/5 Avg. (9a-1p)
The Emperor’s New School 0.7/4; The Replacements 1.0/5; That’s So Raven 1.2/6; That’s So Raven 1.6/7; Hannah Montana 1.6/7; Suite Life of Zack & Cody 1.4/7; Power Rangers Jungle Fury 0.6/3; Power Rangers Jungle Fury 0.6/3
CW (Kids’ WB!) 0.8/5 Avg. (7a-12p)
Will & DeWitt 0.4/5; Magi Nation 0.5/5; Tom and Jerry Tales 0.8/6; Tom and Jerry Tales 1.0/6; Spectacular Spider-Man 1.0/5; Chaotic 1.0/4; Chaotic 0.9/4; Teenage Mutant Ninja Turtles 1.0/5; Yu-Gi-Oh GX 0.8/4; Yu-Gi-Oh 0.9/4
FOX (4Kids TV) 0.7/4 Avg. (8a-12n)
Di-Gata Defenders 0.3/2; Biker Mice from Mars 0.4/3; TMNT 0.5/3; TMNT 0.8/4; Sonic X 1.3/6; Dinosaur King 0.8/4; Kirby 0.7/3; Winx Club 0.83
CBS (KEWLopolis on CBS) 0.3/2 Avg. (7-10a/10a-12p)
Care Bears 0.3/2; Strawberry Shortcake 0.5/3; Cake 0.5/2; Sushi Pack 0.1/1; Dino Squad 0.3/1; Horseland 0.4/2
NBC (Qubo on NBC) Avg. 0.2/1 (10a-1p)
Zula Patrol 0.4/2; 321 Penguins/Larryboy Adventures 0.2/1; Babar 0.2/1; My Friend Rabbit 0.1/0; Veggie Tales 0.2/1; Jane and the Dragon 0.1/1

Final K6-11 Ratings for Saturday, August 9, 2008 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 3.7/22 Avg. (7a-1p)
Jimmy Neutron 1.0/14; Jimmy Neutron 1.6/17; Fairly OddParents 2.1/18; SpongeBob SquarePants
3.2/22; SpongeBob SquarePants 4.7/27; SpongeBob SquarePants 4.7/25; Back at the Barnyard 4.1/20; Mighty B! 4.5/21; SpongeBob SquarePants 4.5/21; SpongeBob SquarePants 5.2/23; SpongeBob SquarePants 4.4/21; SpongeBob SquarePants 4.5/23
CARTOON NETWORK 1.7/10 Avg. (7a-1p)
George of the Jungle 1.1/12; The Marvelous Misadventures of Flapjack 1.7/15; Chowder 1.6/11; Pokemon: Diamond and Pearl Battle Dimension 1.6/9; Pokemon: Diamond and Pearl Battle Dimension 2.0/11; Ben 10: Alien Force 2.2/11; Transformers: Animated 2.2/10; Bakugan 1.8/8; Robotboy 1.6/7; Ben 10: Alien Force 2.0/10; Ben 10: Alien Force 2.1/10
DISNEY CHANNEL 1.3/7 Avg. (7a-1p)
The Wiggles 1.1/15; Johnny and the Sprites 1.0/10; Little Einsteins 1.0/9; My Friend Tigger & Pooh 1.2/8; Mickey Mouse Clubhouse 1.4/8; Mickey Mouse Clubhouse 1.2/6; Handy Manny 1.4/7; Little Einsteins 1.1/5; Higglytown Heroes 1.3/6; Charlie and Lola 1.2/5; Gotta Kick It Up (95 minutes) 1.9/10
TOON DISNEY (Jetix) 0.5/3 Avg. (7a-1p)
Spider-Man and His Amazing Friends 0.1/1; The Incredible Hulk 0.1/1; Spider-Man 0.3/2; Monster Buster Club 0.3/2; Return to Neverland (100 minutes) 0.5/3; Kim Possible Shorts (15 minutes) 0.3/2; Cinderella III: Twist (90 minutes) 0.9/4; House of Mouse 0.8/4

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, August 13, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON:          K2-11 1383; K6-11 790; TWEENS 9-14 588
DISNEY CHANNEL:     K2-11   967; K6-11 689; TWEENS 9-14 542
CARTOON NETWORK: K2-11   659; K6-11 419; TWEENS 9-14 273
TOON DISNEY:           K2-11   156; K6-11 111; TWEENS 9-14   71
Source: MTVN Research from Nielsen Media Research Data

Friday Fun Fact: One of Gerber’s top selling baby food flavors in Japan is Sardine.

Answer to Yesterday’s Trivia Question:  In the ’70s, what famous entertainer appeared as the milkman on The Electric Company?  BILL COSBY Kudos to: Jeffrey Lesser-Little Airplane Productions, Inc./NY; John May-Cartoon Network ~ [adult swim] /GA; Anthony Pagana-Smithsonian Networks/NY; Pat Brady-Cunningham*Escott*Slevin*Doherty/LA

Today’s Trivia Question:  On the long-running sitcom That ’70s Show, when Donna got a job at a radio station, what was her on air name? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!
08.15.08

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