Friday, August 14th, 2009


Both runs of THE WENDY WILLIAMS SHOW have shown significant growth in
key female demos in her first three weeks in Chicago (WFLD).

First Run               Second Run
W18-49 +50%        W18-49 +43%
W25-54 +19%        W25-54 +25%

Contact Debmar-Mercury for more information.
Source: NSI WRAP Overnights, Live, % inc.=week of 7/13 vs 7/27/09, Shr to tenths.



Good morning. It’s Friday, August 14, 2009, and this is this is your first early morning briefing.  And as always, if you prefer to watch this morning’s news instead of reading it, click here.  

Tonight’s Finale:
FOX: Mental at 8p

Saturday’s Premiere:
Fox Reality Channel: Househusbands of Hollywood at 9p

Saturday’s Finale:
CMT: The Singing Bee at 8p

Sunday’s Premieres:
G4: 2 Months, $2 Million at 9p
AMC: Mad Men at 10p
E!: Kourtney and Khloe Take Miami at 10p; Reality Hell at 1045p
MTV: P. Diddy’s StarMaker at 10p
VH1: My Antonio at 10p

Sunday’s Finale:
A&E Network: Gene Simmons Family Jewels at 930p


More adults 25-54 Wake Up With Al!1 than any other morning cable news program!

Continued growth in week 2: 
A25-54 up +15%
2         A18-49 up +20%2

Wake Up With Al! featuring Al Roker and Stephanie Abrams
M-F 6a/10a on The Weather Channel
Go online to see video highlights from the first two weeks and learn about sponsorship opportunities:

Source: 1 Nielsen Media Research/NPOWER. 2 Nielsen Media Research/StarMedia. For complete source go to:


British fashion experts Trinny Woodall and Susannah Constantine are coming to the US to help style-impaired American women in TLC’s new show, Making Over America with Trinny and Susannah. The new series debuts August 21 at 10p and in each 60m episode the duo has four days to completely overhaul each style-challenged woman’s life. Trinny and Susannah are the original hosts of the UK’s version of What Not to Wear and most recently they starred in ITV’s Trinny and Susannah Undress the Nation. Making Over America with Trinny and Susannah is produced by ABC Media.

Travel Channel expands host Andrew Zimmern’s horizon as he stars in the new series Andrew Zimmern’s Bizarre World premiering September 1 at 10p. Taking components from the series he headlined for three seasons, Andrew Zimmern’s Bizarre Foods, in this new series Andrew will discover unusual rituals and traditions found in countries as well as their native cuisine. Episode one travels with Andrew to Cuba where he explores this rarely seen country’s culture, beauty and food. New episodes run through October 27 and other destinations in store for Andrew during the first season include Belize, Germany, the Kalahari, Wisconsin, South Africa, Florida, Sulawesi and Bali. Tremendous! Entertainment produces the series for the Travel Channel.

Comedy Central opens a four-part Futurama epic titled Into the Wild Green Yonder premiering August 30 at 9p. The network will debut 26 new episodes of the animated series in mid-2010. The series is produced and distributed by 20th Century Fox Television.

Prior to the start of the new fall season, NBC is offering a slew of past episodes of current and returning shows available via for a limited time. Show titles include: 30 Rock, America’s Got Talent, Chuck, Days of Our Lives, Friday Night Lights, Great American Road Trip, Heroes, Kings, Late Night with Jimmy Fallon, The Listener, Merlin, The Office, Parks and Recreations, The Philanthropist, Southland, The Tonight Show with Conan O’Brien and The Wanted.

Primetime Emmy® Awards Note: The next installment of the Cynopsis presents: Emmy® Awards 2009 special edition series will focus on Outstanding Lead Actor in a Drama / Comedy Series.  Upcoming in this series are … 

  • 8/19 Special Edition:  Outstanding Lead Actor in a Drama Series, Outstanding Lead Actor in a Comedy Series
  • 8/24 Special Edition:  Outstanding Lead Actress in a Drama Series, Outstanding Lead Actress in a Comedy Series

If you’re among the nominees … congratulations!!  And if you’d like to send us a description or brief bio of the nominated series/director/actor/writer (maximum of 150 words – emailed 48 hours prior to publication date), we will include it in our special edition.   Please send the description to me at


A groundbreaking documentary that reflects history as it happened
on Sept. 11, 2001 …

For Your Emmy® Consideration: Outstanding Nonfiction Special

From the first plane that hit the World Trade Center to the collapse of the second tower,
this special weaves together footage and sound taken by over 100 eyewitnesses, presented with no narration and no commercial interruption. Preserved for this generation, and for the future.



In addition to Cartoon Network bringing back new seasons of The Marvelous Misadventures of Flapjack and Adventure Time, the network also approved two new animated series:

  • Regular Show – About two groundskeepers, a blue jay named Mordecai and a raccoon named Rigby who are bored and try to find ways to entertain themselves.
  • Horrorbots – Follows two teenage droids named Thrasher and Blastus as they begin robot high school.

Actor Tony Danza may go back to school. The former talk show host and star of comedies Taxi and Who’s the Boss? possibly will headline a new reality show titled Teach. Producers of the show are waiting on the voting outcome of a resolution by Philadelphia education officials to see if Danza is allowed to co-teach 10th grade English at Northeast High School. The vote happening next week will also approve production of 13 episodes. The Philly school district would receive $3,500 per episode, plus expenses and the right to view footage and make objections on content if needed. If approved, A&E Network will air the series, though no firm air date has been set. Danza is currently going through first-year instructor training and has received a vote of confidence from Mayor Michael Nutter who wrote a public letter to school commissioners in favor of the project.

Denzel Washington may cross over into series television, working as an executive producer on the cop drama Billy Stiles. FOX is discussing picking up the project about an intelligent gang member who becomes a cop. Billy Stiles is based on a short story written by Virgil Williams who would also executive produce along with Todd Black, Jason Blumenthal and Steve Tisch of Escape Artists.


CYNOPSIS DIGITAL – TODAY’S TOP STORY:  Sony took an important step toward opening up the proprietary world of digital books. By the end of the year, the e-Reader maker will convert its eBook store to the industry standard EPUB format, an open standard created by a group of large publishers including HarperCollins and Random House. Sony also announced it will get rid of its proprietary anticopying software, replacing it with an Adobe solution that restricts sharing and copying. Following the change, books bought on the Sony store can be read on a variety of devices – rather than just Sony products.   Full edition: CYN DIGITAL.    

CYNOPSIS KIDS – TODAY’S TOP STORY:  Cartoon Network gives the go ahead on two new original animated series, Regular Show and Horrorbots, as well as picking up new episodes of The Marvelous MisAdventures of Flapjack and commissions additional scripts for Adventure Time. Full edition: CYN KIDS.    


Listen.  Learn.  Network.  Pitch.  Triumph.
WESTDOC: The West Coast Documentary and Reality Conference
September 14th – 16th , 2009   Doubletree Suites Hotel – Santa Monica, Ca.

Meet Program Buyers, Network with Producers, Attend Pitchfest.
Speakers from: A&E, ABC, Animal Planet, Discovery, E!, MTV, Nat Geo,  PBS, Spike, Sundance Channel,  TLC, Tru Tv, and more

For Registration, Schedule and Speaker Information visit:
Discount Rate for Cynopsis Readers is $650.00.   Use code CYN100


Wednesday  A18-49 Analysis: In a tight race Wednesday night, NBC came out on top among A18-49 at 1.9/6 A18-49, according to final national ratings from Nielsen Media Research. NBC was in charge at 8p with the America’s Got Talent Re-Cap show at 1.6/6 followed by UNIV’s En Nombre del Amor at 1.4/5 and in third place ABC’s Millionaire and FOX’s Bones repeat tied at 1.3/5 apiece. During the 9p hour, NBC surged with the fresh episode of America’s Got Talent at 3.0/9 with ABC’s Wipeout taking out second place with 2.2/7. UNIV moved past the competition at 10p with weekly Don Francisco Presenta at 1.8/5 while ABC’s Primetime: Crime and CBS’ CSI: NY encore tied for #2 at 1.5/5 each.

Live + Same Day Household Ratings: Wednesday, August 12, 2009 time period averages. Source: NTI Galaxy, as dated. Live+SD.

NBC: 4.7/8        America’s Got Talent Re-Cap Show 3.9/7, America’s Got Talent 7.1/12, The Philanthropist 3.0/5

ABC: 3.8/7          Who Wants To Be A Millionaire 4.2/8, Wipeout 3.4/6, Primetime: Crime 3.7/7

CBS: 3.8/7        Old Christine [r] 2.4/5, Gary Unmarried [r] 2.5/5, Criminal Minds [r] 4.1/7, CSI: NY [r] 4.7/8

FOX: 2.4/4          Bones [r] 2.7/5, Lie To Me [r] 2.1/3

UNIV: 2.2/4        En Nombre del Amor 1.9/4, Manana es Para Siempre 2.5/4, Don Francisco Presenta 2.2/4

CW: 0.7/1          America’s Next Top Model Encore [r] 0.7/1, America’s Next Top Model Encore 2 [r] 0.8/1

MNT: 0.6/1         World’s Funniest Moments [r] 0.5/1, Magic’s Biggest Secrets Revealed [r] 0.7/1

TELE: 0.6/1        Mas Sabe El Diablo 0.6/1, Ninos Ricos 0.5/1, Victorinos 0.6/1

ION: 0.4/1         Reba [r] 0.4/1, Reba [r] 0.4/1, Wednesday 9PM Movie: Hard To Kill [r] 0.4/1

A18-49: NBC 1.9/6, UNIV 1.8/6, ABC 1.7/5, CBS 1.4/4, FOX 1.2/4, TELE 0.6/2, CW 0.5/2, MNT 0.3/1, ION 0.2/0


Crown Media Holdings, Inc., owner and operator of Hallmark Channel and Hallmark Movie Channel tapped Mark J. Kern as SVP/Communications and Media Relations. Prior to this appointment, Mark served as an independent communications consultant offering media and public relations, corporate communications and publicity efforts. At Crown Media, Mark will report to William J. Abbott, President/CEO.

Rodney Sherard began a new job with Birmingham-based digital services company Dirextion Inc. as Special Projects Director. In this newly established position, Rodney will manage the company’s advertising sales initiatives covering supplemental products in addition to standard advertising business in the Southeast.


One of the greatest adventures in history, relived in the present.

For Your Emmy® Consideration

Outstanding Cinematography for a Nonfiction Program

Expedition Africa: Stanley & Livingstone

Equipped with just a compass and basic maps, four modern day explorers attempt to retrace one of the toughest expeditions of all time: Henry Morton Stanley’s search across the wilds of Tanzania to find Dr. Livingstone.

As visually epic as the historic journey itself.

Friday Fun Fact:  The collecting of beer coasters is called tegestology.

This day in History:   1953 – The whiffle ball was invented.  No information on when the whiffle bat was invented.

Answer to Yesterday’s Trivia Question: What was the nickname of the Mercury station wagon driven by Pete, Linc and Julie on The Mod Squad?  WOODY  Kudos to: Robin Zorn-RZTV Prod/New York; Mark Berger-AFLAC-NY/Ossining; Nick Waldrip-Discovery Communications/Atlanta; Lynn Marzetti-viamedia/Troy; Kathy Alexander-SpotPlus/Dallas; Larry Glazer-WTTW/Chicago; Steve Hirsen-Sherman Oaks; Justin Ross-Rossworks/LA; Frank Belcastro-High Noon tv/LA; Renee Moffitt-Vision Media/Anthem AZ

Today’s Trivia Question:  Chandler Bing once said, “Okay, it’s his first time out, so he’s probably going to want to do some of the touristy things. I’ll go to Cats, you go to the Russian Tea Room.”  Who was Chandler referring to?   (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)


Cyn opsis Presents:
The Primetime Emmy Awards® 2009 Special Issue Series

5-Part Weekly Series Dedicated to Primetime Emmy® Nominated Programming & Talent
Comedy, Drama, Reality & Non-Fiction Programming, Actor, Actress, Directing, Writing

Next Week’s Special Edition:
Outstanding Lead Actor in a Drama Series, Outstanding Lead Actor in a Comedy Series

Reach Primetime Emmy® voters and industry influencers with your ad message! 
Contact Chuck Bolkcom –
– 646-468-6180

Later — Cyn

Cynopsis Media Facebook Page here – all of our Job Listings and Top Stories reported here first!

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: SHOW PRODUCER/NAHB Prods. Group (DC): Seeking EXPERIENCED Producer/Director for reality/docu-drama crime series for major cable network. Strong field exp. is a must. Apply at:
or visit (8/21)

JOB OPENING: JR.SALES MGR/ Razor & Tie Entertainment/NYC: 2 yrs sales exp in music industry. Grow sales via regional/non trad accts/maint customer/distrib bus.Familiar with distrib & supply chains. Apply:

JOB OPENING: LICENSE & BRAND MGR/Children’s Books/NY: Product & program mgmt, partner w/ mktg & communication. Brand awareness. 5-7 yrs marketing exp, prefer working w/book series or properties. (8/20)

JOB OPENING: WEB ANALYST/E! (LA): Min 1-2 yrs. exp. pref. Anlyst for web property pref. w/OMNITURE site catalyst. Strong PC & analytical skills, BA degree req. Apply at:

JOB OPENING: RESEARCH ANALYST/E! (LA): 1-2yrs Media/Primary Rich exp. Into Rich/data amyls. Passion for Rich & interested, in competitive set for CEG Nets. Apply at:

JOB OPENING: SR MGR, DIG PROJECTS/WE tv/NY: Mng content & interactive features on digital plats. Solid PM exp (3-5 yrs mng web design & dvlpmnt) familiar w/ both Digital & Prod worlds. Res: ref# 9206BR (8/18)

JOB OPENING: DIR, DISTR MKTG/Rainbow Media/NY: Mng Dist. mktg initiatives on all platforms for ntwrk prgrmg. 5+ yrs mktg exp cable affil mktg & VOD exp pref. Strong strategic & interpersonal skills. Res: ref#9215BR (8/18)

JOB OPENING: DIR, PRGRMNG/KSBI/OKC: Mng all areas of prgrmng. Prgrmng acquisition, plan’g, Nielsen overnight. Strong knwlg of news media & brdcst sports. BA & 3+yrs exp TV prgmng &/or mktg req’d.
or fax 405-631-7367 (8/15)

JOB OPENING: VP, PROGRAM RESEARCH/NBC UNIVERSAL/NY: NBC Universal is hiring for a VP, Bravo Program Research. Please visit for more information. Job# is 1076904 (8/15)

JOB OPENING: VICE PRESIDENT – CONTENT DISTRIBUTION/NYC: 7+ yrs affiliate sales & mktg exp. Manage accounts, dev strat, optimize revenue. Strong deal-negotiating/analytical/written & oral comm. skills. EOE/M/F/D/AAP. Apply (8/15)

JOB OPENING: COMMERCIAL OPS SPECIALIST CMT/NYC: 1+ yr sked commercials exp. Strong multi-tasking, org and communication skill. Exp with Gabriel or similar sys. Prof in MS Office. EOE/M/F/D/AAP. Apply (8/15)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

FALL INTERNSHIP CREDITS ONLY: Discovery Communications/NY: Top non-fiction media co. is looking for bright, motivated, go-getters to intern. ALL DEPTS– Ad Sales, PR, Program Development, Finance, etc. contact

FALL INTERNSHIP CREDITS ONLY: Discovery Communications/LA: Top non-fiction media company is looking for bright, motivated, go-getters to intern for AD SALES AND DOMESTIC DISTRIBUTION in LA– contact

FALL INTERNSHIP CREDITS ONLY: Hallmark Channel/Studio City: CREATIVE SERVICES AND PUBLICITY. Looking for students who are professional, enthusiastic & interested in the TV/Cable industry. cover letter/resume:

FALL INTERNSHIPS CREDITS ONLY: DOWNTOWN MUSIC/NYC: Gain experience while working w/ artists such as Mos Def, David Gray, Santigold, Cold War Kids & more. Email
sub: Fall 2009 Internship (8/19)

FALL INTERNSHIPS CREDITS ONLY: Sesame Workshop/NYC seeks INTERNS for Sesame Street& Inter Prod, MKTG/PR , Educ& Rsrch dept. for various projects. Knwlg of MS Word/Excel. STIPEND Resume:

FALL INTERNSHIPS CREDITS ONLY: PR/SOCIAL MEDIA/MKTG INTERN/NY: NYC based marketing/pr agency. Familiarity with online media, focused on consumer goods & media accounts. Email cover letter and resume to: Nat Thomson

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at

SITUATION WANTED: 20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Per position: immediate start. Please contact

SITUATION WANTED: SEGMENT PRODUCER/FIELD PRODUCER: 4+years experience in large production, ENG, and working with celebrities. Willing to relocate. Freelance or full time.

SITUATION WANTED: SEGMENT PROD/AP/RESEARCHER w/ exp in the Reality format LOOKING TO TRAVEL. NYC-based. Young & energetic with strong industry refs. Interested in doc or reality production from ground-up.

SITUATION WANTED: ENTERTAINMENT REPORTER with 11+ yrs exp breaking news & doing celebrity interviews – online, in print and on video. Covering TV a specialty, well-connected in industry. Seeking FT work/NYC. Contact

SITUATION WANTED: BROADCAST TRAFFIC MGR/NY: Many years of experience, Legal Clearance, Material Distribution, Scheduling, Ad-ID. Full Time, Freelance or Project work, available immediately.

SITUATION WANTED: EMMY winning EP. SAG-AFTRA talent w/ record studio.20+ yrs exp. Seeks opp. to produce, VO, host, promos/programs. Net Exec: Launches/Brand Mgmt/on-air Marketing (TV, web, Radio) LA/DC/NY Email:

or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email
for specs.


ABC:  Supernanny [r], Ugly Betty [r], 20/20
AZTECA: Laura de Todos, Lo Que Callamos Las Mujeres Edicion Especial, Al Extremo
CBS: Neil Diamond–Hot August Night: NYC, Ghost Whisperer [r], Numb3rs [r]
CW:  Smallville [r], Everybody Hates Chris [r], The Game [r]
FOX: Mental
ION: Movie: Double Impact (7-9p), Movie: Double Impact
MNT: WWE Friday Night Smackdown
NBC: Southland [r], Dateline
PBS: Washington Week, Now on PBS, Bill Moyers’ Journal, Inside
TELE: Mas Sabe el Diablo, Ninos Ricos Padres Pobres, Victorinos
UNIV:  El Nombre del Amor, Manana es para Siempre, Rosa de Guadalupe

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