A CYNOPSIS MESSAGE WESTDOC

Cynopsis: Kids!

08/14/09

Good morning. It’s Friday, August 14, 2009, and this is your first early morning Kids briefing.

Cartoon Network gives the go ahead on two new original animated series, Regular Show and Horrorbots, as well as picking up new episodes of The Marvelous MisAdventures of Flapjack and commissions additional scripts for Adventure Time.

• Regular Show follows two bored groundskeepers and best pals, Mordecai (a six-foot-tall blue jay) and Rigby (a hyperactive raccoon) who try to entertain themselves any way they can, much to the displeasure of their boss, Benson (who is a gumball machine), and to the delight of Pops (an older, lollipop-headed man).  Their antics often spin out of control and into the surreal.  Created by J. G. Quintel, the series was developed as a short for Cartoon Network’s Cartoonstitute and will be produced at Cartoon Network Studios in Burbank.
• Horrorbots revolves around Thrasher and Blastus, two outsider teen droids who must face the ultimate challenge – high school!  With the desire to fit in, the two meet with varying degrees of success.  Created by Michael Buckley (The Sisters Grimm) and Joe Deasy and co-executive produced by Christy Karacas (Superjail), Horrorbots will be produced in NY.
• The network will produce additional episodes of The Marvelous MisAdventures of Flapjack for a total of 46×30.  The series is created by Thurop Van Orman and produced at Cartoon Network Studios.
• An additional season of scripts is ordered for Adventure Time.  Created by Pendleton Ward, executive produced by Fred Siebert and Derek Drymon, the series is produced at Cartoon Network Studios and scheduled to premiere in 2010.

Mark Thomas and Elsinore Films are set to bring UK theater company Shakespeare 4 Kidz‘s (S4K) teen-targeted musical versions of Shakespeare’s plays to the big screen in 3D.  The first movie in the six-picture deal will be a 3D musical adaptation of Hamlet, which will be directed by John Godber.  Thomas will serve as producer on all six pictures along with S4K’s Julian Chenery as co-producer, with Executive Producer Michael Cowan, co-MD of production company Spice Factory and distributor Stealth Media Group. The first three S4K movies will be produced back-to-back over an 18-month period, with Macbeth and Romeo and Juliet following Hamlet.  The second set of movies will include adaptations of A Midsummer Night’s Dream, Twelfth Night and The Tempest.  S4K’s Hamlet will be distributed internationally and in the UK by Stealth Media, which is also releasing the 3D version of Garfield Petforce.  Alongside the movies, Elsinore has developed a TV show, Movie Quest  A Romeo 4 Juliet, which is a search to find two new young actors to star as Romeo and Juliet.

MORE KIDS STUFF

Viacom will premiere Get Schooled: You Have the Right, a 30-minute special focusing on educational challenges and positive experiences of singer Kelly Clarkson and NBA MVP LeBron James, across all of its US networks in the US on September 8 at 8p.  Focusing on the critical role of education, preparing kids for college and successful adults as well as overcoming obstacles, the special features as they showcase the experiences of successful young adults who work behind-the-scenes to support these famous figures.  Get Schooled: You Have the Right kicks off Get Schooled, a five-year initiative co-developed by the Bill & Melinda Gates Foundation and Viacom, which encourages corporations and communities to address the challenges facing America’s public schools. The special will air on simultaneously on all of Viacom’s networks including those specifically targeted to kids/tweens and families such as Nickelodeon, The N (soon to be Teen Nick), Nicktoons Network, NAN, and TV Land, as well as its other networks including BET, BET J, CMT, CMT Pure Country, Comedy Central, Logo, MTV, MTV Jams, MTV Hits, MTV Tr3s, MTV2, mtvU, Palladia, Spike TV, VH1, VH1 Classic and VH1 Soul.  Get Schooled: You Have the Right is created and executive produced by Dave Sirulnick and executive produced and directed by Lauren Lazin.

MARKETING/LICENSING

The Teletubbies, that’s Tikny Winky, Dipsy, Laa-Laa and Po, announce they will reunite for a comeback dance tour after a break of about a decade. The Teletubbies set out on an 11-date tour of the UK this fall, kicking off in London on September 10.  The group will also release a new digital dance remix and animated video of their song Follow My Leader.  Their new material will be available to download from iTunes and other digital stores from August 24, followed by the re-release of their album on September 7, which will also include bonus remixes.  Additionally, BBC Children’s will release the Ready Steady Dance DVD on September 7.

Factory Entertainment inks a deal with Parthenon Entertainment to serve the master toy licensee for the Magic Roundabout, per Toys and Playthings.  Under the deal Factory Entertainment will introduce lines of plush, vinyl, die cast and other toys based on the series 2010.

EXECUTIVE MOVES

Eric Kops joins Summit Entertainment as SVP/Publicity.  Reporting to Nancy Kirkpatrick, President/Worldwide Marketing, Kops will oversee the studio’s domestic theatrical and home entertainment publicity campaigns and activities.  An industry veteran, Kops most recently served as SVP/Entertainment, ID Public Relations.  Previously he has toiled in film and publicity for Columbia/TriStar, MGM/UA and Paramount, as well as MPRM and Robert Solomon & Assoc.

Video game developer, Mind Control Software, names Randy Buehler, as VP/Business Strategy.   Formerly VP/Digital Gaming, Wizards of the Coast, Buehler also was also for many years the point person managing all content creation for Magic: the Gathering in both its tabletop and online incarnations.  He joins Director of Game Design, Andrew Finch and Senior Programmer, Alan Comer, as former Wizards of the Coast employees who have joined the Mind Control team in recent months. All three will be involved in Mind Twist, a new online strategy game from Magic: the Gathering creator, Richard Garfield.

RATINGS

Final K6-11 Ratings for Saturday, August, 8, 2009 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
CW (TheCW4Kids) 0.7/4 Avg. (7a-12p)
Winx Club 0.5/6; Sonic X 0.7/6; Sonic X 0.8/6; Yu-Gi-Oh 5D 0.7/4; Teenage Mutant Ninja Turtles 0.9/5; Teenage Mutant Ninja Turtles 0.9/5; Dinosaur King 0.7/3; Kamen Rider Dragon Knight 0.5/2; Huntik 0.5/3
ABC 0.7/4 Avg. (9a-1p)
The Emperor’s New School 0.3/2; The Replacements 0.6/3; That’s So Raven 0.7/4; That’s So Raven 1.0/4; Hannah Montana 0.8/4; Suite Life of Zack & Cody 1.1/5; Power Rangers RPM 0.7/4; Power Rangers RPM 0.8/4
NBC (Qubo on NBC) Avg. 0.3/1 (10a-1p)
VeggieTales 0.5/3; 3-2-1 Penguins 0.4/2; Turbo Dogs 0.3/2; Babar 0.2/1; The Zula Patrol 0.2/1; My Friend Rabbit 0.2/1
CBS (KEWLopolis on CBS) 0.2/1 Avg. (7-10a/10a-12p)
Cake 0.1/0; Horseland 0.2/1; Dino Squad 0.3/2; Strawberry Shortcake 0.2/1; Care Bears 0.2/1; Sushi Pack 0.3/2

Final K6-11 Ratings for Saturday, August, 8, 2009 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 4.1/25 Avg. (7a-1p)
Jimmy Neutron 1.4/20; Jimmy Neutron 1.9/21; Fairly OddParents 2.8/24; Fairly OddParents 3.5/24; SpongeBob SquarePants 5.0/29; SpongeBob SquarePants 5.6/29; Penguins of Madagascar 4.3/21; Back at the Barnyard 4.5/21; Mighty B! 4.1/20; SpongeBob SquarePants 5.2/25; SpongeBob SquarePants 5.3/28; SpongeBob SquarePants 5.6/30
DISNEY CHANNEL 2.1/13 Avg. (7a-1p)
My Friends Tigger & Pooh 1.3/19; Little Einsteins 1.3/15; Special Agent Oso 1.6/14; Handy Manny 1.8/13; Mickey Mouse Clubhouse 1.9/12; Mickey Mouse Clubhouse 1.7/9; Imagination Movers 1.8/9; Handy Manny 2.0/9; Phineas and Ferb 3.1/15; Phineas and Ferb 3.5/17; Cow Belles (100 minutes) 2.5/13
CARTOON NETWORK 1.4/8 Avg. (7a-1p)
George of the Jungle 0.9/10; Chaotic 1.0/8; Secret Saturdays 1.3/9; Pokemon: Diamond and Pearl Galactic Battle 1.3/8; Star Wars: Clone Wars 1.3/7; Ben 10: Alien Force 1.7/8; Batman: Brave & The Bold 2.0/9; Bakugan 1.9/9; Thumb Wrestling Federation 1.2/6; Teen Titans 1.4/7; Teen Titans 1.6/9
DISNEY XD 0.8/5 Avg. (7a-1p)
Suite Life of Zack & Cody 0.2/3; Phineas and Ferb 0.4/5; Phineas and Ferb 0.5/4; Jimmy Two Shoes 0.3/2; Spy Kids (115 minutes) 1.3/7; Zeke and Luther 1.1/5; Suite Life of Zack & Cody 0.9/5; X-Men Evolution 0.7/3; X-Men Evolution 0.6/3

Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, August 11, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1273; K6-11 743; TWEENS 9-14 564
DISNEY CHANNEL:     K2-11 1104; K6-11 809; TWEENS 9-14 640
CARTOON NETWORK: K2-11   608; K6-11 420; TWEENS 9-14 318
DISNEY XD:               K2-11   179; K6-11 140; TWEENS 9-14   95
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, August 12, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1290; K6-11 759; TWEENS 9-14 564
DISNEY CHANNEL:     K2-11 1208; K6-11 868; TWEENS 9-14 686
CARTOON NETWORK: K2-11   515; K6-11 380; TWEENS 9-14 327
DISNEY XD:               K2-11   219; K6-11 141; TWEENS 9-14   85
Source: MTVN Research from Nielsen Media Research Data

A CYNOPSIS MESSAGE

Friday Fun Fact:  The US has about 9 billion chickens. China has more than 13 billion.

Answer to Yesterday’s Trivia Question:  Ducktales featured Scrooge McDuck and his grand-nephews Huey, Dewey, and Louie live in Duckburg.  What is the name of the gang who tried steal Scrooge McDuck’s money from his vault, which Scrooge likes to swim in from time to time?   THE BEAGLE BOYS  Kudos to: Vince Piotti-Nickelodeon/NY; Emily Cash-MediaVest/NY; Brian Yanish-The Scrap Kins/NY; Joe Blatt-Harvard Graduate School of Education/Cambridge; Nick Gonzales-Unilever/Chicago; Mark Rodriguez-MDR Entertainment/Valencia; Damon Parry-Horizon Media/LA; Kevin Uriarte-Disney Interactive Media Group/San Francisco; Betsy Bozdech-Common Sense Media/San Francisco

Today’s Trivia Question:  Jay Jay is a six-year-old jet plane who carries passengers and cargo in and out of Tarrytown, USA.  What is the name of the plane providing advice whenever Jay Jay or his friends needed guidance? (Email Cynthia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!
08.14.09

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