Friday, August 14th, 2009


A groundbreaking documentary that reflects history as it happened
on Sept. 11, 2001 …

For Your Emmy® Consideration: Outstanding Nonfiction Special

From the first plane that hit the World Trade Center to the collapse of the second tower,
this special weaves together footage and sound taken by over 100 eyewitnesses, presented with no narration and no commercial interruption. Preserved for this generation, and for the future.


Cynopsis: DIGITAL


Good morning, it’s Friday, August 14, 2009, and this is your first early morning digital briefing.
Sony took an important step toward opening up the proprietary world of digital books. By the end of the year, the e-Reader maker will convert its eBook store to the industry standard EPUB format, an open standard created by a group of large publishers including HarperCollins and Random House. Sony also announced it will get rid of its proprietary anticopying software, replacing it with an Adobe solution that restricts sharing and copying. Following the change, books bought on the Sony store can be read on a variety of devices – rather than just Sony products.


Listen.  Learn.  Network.  Pitch.  Triumph.
WESTDOC: The West Coast Documentary and Reality Conference
September 14th – 16th , 2009   Doubletree Suites Hotel – Santa Monica, Ca.

Meet Program Buyers, Network with Producers, Attend Pitchfest.
Speakers from: A&E, ABC, Animal Planet, Discovery, E!, MTV, Nat Geo,  PBS, Spike, Sundance Channel,  TLC, Tru Tv, and more

For Registration, Schedule and Speaker Information visit:
Discount Rate for Cynopsis Readers is $650.00.   Use code CYN100


The red hot Bronx bombers are expanding their broadband presence. The Yankees’ YES Network reached an agreement with Verizon’s FiOS TV and broadband service, offering access to games on television or online for $29.95 for the rest of the season or $19.95 for a 30-day span. New York became the first MLB team to offer live streaming of its games within its home market last month when YES partnered with Cablevision’s Optimum online service.
The AP is planning to restrict the distribution of some of its online news content to its partners in an effort to stem the flow of “hypersyndication” thought to drive down its value, reports Harvard’s Nieman Journalism Lab. The lab published a document via Scribd yesterday detailing the AP’s plans.
Gannett Digital Media Network struck a partnership with history website to launch, a site combining social networking with archival photos and original newspaper coverage of historical events. The moon landing and Woodstock kick off the project.
has discovered a new way to package its reruns. The network is rerunning the last 5 episodes of Ugly Betty enhanced with on-screen facts – text snippets on the lower third of the screen that clue viewers in to the backstory. The enhanced episodes begin tonight with a re-airing of Rabbit Test.
If you haven’t seen this yet, it’s a must. South Park Digital Studios, a joint venture between Matt Stone,Trey Parker and Comedy Central, is featuring the crudely cut, alien-themed original pilot episode of South Park with bonus crew commentary. (For the record, this is the first episode Matt & Trey put together for the network; the show was actually born when the two Univ. of Colorado students made the Spirit of Christmas video Christmas card for a Fox executive, featuring a death match between Jesus and Santa.)


Seesmic Desktop, one of the leading Twitter desktop client interfaces with over 2 million downloads, released a series of updates to its interface this week, including:

  • Inline previews for select links including YouTube and Google Maps displays, allowing users to review picture links via twitpic and other tools
  • International launches in French and Chinese
  • New “favorites” section added to the timeline column

Perez Hilton is making hay out of the splash he made at the Miss USA pageant. The celebrity blogger has launched a new site Coco Perez, focusing on gossip of the fashion world. Gap is a charter sponsor.
The interactive Kyte video platform is being used to power ESPN’s Elite 11 video series and virtual gaming contest.


Advertising on premium websites, as apposed to web portals, is a more effective tool for advertisers, according to a new study released by the Online Publishers Association. Ads on content sites scored higher in raising brand awareness, message association, brand favorability and purchase intent by large margins. Online ad awareness, measuring whether or not consumers remember seeing a brand seen online during the past 30 days, was 21% greater on content sites than on portals, and a full 50% greater than on ad networks. Video ads on content sites represented by OPA members had the greatest impact: Purchase intent was 163% higher than overall MarketNorms and 93% more than portals.


Shareholders of video compression software company On2 have filed suit against Google, complaining that the $106.5 million purchase price Google has agreed to pay undervalues the company. 
After attempts to reach an agreement failed, Coinstar’s Redbox DVD kiosk retailer filed suit against 20th Century Fox Films over the right to offer the studio’s movies upon initial release. The studio had asked Redbox to wait at least 30 days after a movie’s release before distributing them via some 15,000 outlets. Universal Pictures has set a 45-day delay for its releases before making them available to Redbox. The chain says it is on pace to rent its 500,000th DVD this weekend.


Michael Jackson’s death has solidified his dominance on Nielsen SoundScan‘s annual top download chart spanning the decades of the 1970’s, 80’s and 90’s. Jackson the solo artist or The Jackson 5 accounted for 5 of the top 6 downloaded tracks of the 70’s, while Michael himself had 7 hits in the top 10 downloads of the 1980’s, through July 26. (Journey’ “Don’t Stop Believin,” was actually the top 80’s download this year.)
Overall Online Video Usage (U.S.)
                                         Jul-09     Y over Y  M over M
Unique Viewers (000)       135,977      14.2%     1.2%   
Total Streams (000)     11,200,093     31.4%     11.1%   
Streams per Viewer                82.4     15.1%      9.7%   
Time per Viewer (min)          211.6      42.2%    12.1%   
Source: Nielsen VideoCensus, includes progressive downloads and excludes video advertising
Top Online Brands ranked by Video Streams for July 2009 (U.S.)
Video Brand                                      Total      Unique 
                                                     Streams   Viewers
                                                       (000)        (000) 
YouTube                                        7,010,772  104,541
Hulu                                                 383,779   10,299 
Yahoo!                                              265,570   29,948 
MSN/WindowsLive/Bing                      187,994   17,790 
Nickelodeon Kids and Family Network  179,666     7,251 
Turner Sports and Entertainment         155,075     7,930 
Fox Interactive Media                         151,622    14,692 
MTV Networks Music                           119,101     6,887 
CNN Digital Network                           109,221   11,680 
Blinkx                                                 86,398        268  
Source: Nielsen VideoCensus, Includes progressive downloads and excludes video advertising


set a street date of Sept. 15 for the release of the much-anticipated Zune HD gadget (currently available at for pre-order.) The player, complete with a touchscreen and full web browsing capabilities, will synch with users’ Xbox LIVE accounts to stream HD video content including movies, TV shows, podcasts, games and purchased music tracks. The 16GB model is priced at $220 and the 32GB model costs $290.
is burnishing its social credentials with a new iGoogle gadget that leverages Google’s OpenSocial program. The mini app, for use on the customizable iGoogle start-up page, provides localized TV listings and breaking celebrity news. It is just the first of a series of planned social integrations for the site.


Cablevision Systems Corp. hired former Reed Business CEO Tad Smith as President of Local Media, a new division that will oversee Newsday, News 12 Networks and other interactive divisions currently in the works. He reports to COO Tom Rutledge.
Crown Media Holdings, Inc.,
owner and operator of Hallmark Channel and Hallmark Movie Channel, has named Mark J. Kern to the position of SVP, Communications & Media Relations. Mark reports to William J. Abbott, President and CEO of the group.
Wayne Kinch has joined the Euro RSCG Discovery North American agency network as Affiliate Sales Leader for American Student List, a new position. He will be based in Mineola, N.Y., and will oversee ASL new business efforts and strategic partnerships, reporting to Bruce Wilkinson, SVP of Euro RSCG Discovery.


Those who don’t frequent virtual worlds may scoff at the whole avatar thing. (They may want to scream, “get a first life before you start spending so much energy on your second one.”) Yet some of the brightest minds in Silicon Valley have been anticipating the rise of an entire economy around virtual goods and services. Revenues are expected to reach $621 million in the U.S. this year, according to a Piper Jaffray report cited by eMarketer yesterday. By 2013, the category will generate a cool $2.46 billion. Even Facebook is getting into the act. The social network is testing its own universal currency and celebrity Britney Spears is out in front of the trend, hawking virtual gifts on her Facebook page. For 20 credits, the equivalent of $2, you can send one of 5 limited edition icons to a friend including a birthday cake or a gay rights balloon. (Supposedly there will only be 500,000 of each sold.) Meanwhile, Second Life reports a healthy virtual economy of its own; during Q2 virtual trading activity reached an all time high, generating $29 million while overall transactions reached a total of $144 million. Second Life is doing its best legitimize its fake economy. The site began clamping down on the use of automated “bots” on the site, used to artificially inflate inworld traffic figures. (Click here for more details.) In short, there’s gold in those zeros and ones if users and advertisers can be convinced all this is real.


Cyn opsis Presents:
The Primetime Emmy Awards® 2009 Special Issue Series

5-Part Weekly Series Dedicated to Primetime Emmy® Nominated Programming & Talent
Comedy, Drama, Reality & Non-Fiction Programming, Actor, Actress, Directing, Writing

Next Week’s Special Edition:
Outstanding Lead Actor in a Drama Series, Outstanding Lead Actor in a Comedy Series

Reach Primetime Emmy® voters and industry influencers with your ad message! 
Contact Chuck Bolkcom – [email protected] – 646-468-6180

Later — Wayne
 Wayne Karrfalt for Cynopsis: Digital

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Chuck Bolkcom, Pres/COO – 646-468-6180 / [email protected]
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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: SHOW PRODUCER/NAHB Prods. Group (DC): Seeking EXPERIENCED Producer/Director for reality/docu-drama crime series for major cable network. Strong field exp. is a must. Apply at: [email protected] or visit (8/21)

JOB OPENING: JR.SALES MGR/ Razor & Tie Entertainment/NYC: 2 yrs sales exp in music industry. Grow sales via regional/non trad accts/maint customer/distrib bus.Familiar with distrib & supply chains. Apply: [email protected]    (8/21)

JOB OPENING: LICENSE & BRAND MGR/Children’s Books/NY: Product & program mgmt, partner w/ mktg & communication. Brand awareness. 5-7 yrs marketing exp, prefer working w/book series or properties. (8/20)

JOB OPENING: WEB ANALYST/E! (LA): Min 1-2 yrs. exp. pref. Anlyst for web property pref. w/OMNITURE site catalyst. Strong PC & analytical skills, BA degree req. Apply at: [email protected] (8/18)

JOB OPENING: RESEARCH ANALYST/E! (LA): 1-2yrs Media/Primary Rich exp. Into Rich/data amyls. Passion for Rich & interested, in competitive set for CEG Nets. Apply at: [email protected] (8/18)

JOB OPENING: SR MGR, DIG PROJECTS/WE tv/NY: Mng content & interactive features on digital plats. Solid PM exp (3-5 yrs mng web design & dvlpmnt) familiar w/ both Digital & Prod worlds. Res: ref# 9206BR (8/18)

JOB OPENING: DIR, DISTR MKTG/Rainbow Media/NY: Mng Dist. mktg initiatives on all platforms for ntwrk prgrmg. 5+ yrs mktg exp cable affil mktg & VOD exp pref. Strong strategic & interpersonal skills. Res: ref#9215BR (8/18)

JOB OPENING: DIR, PRGRMNG/KSBI/OKC: Mng all areas of prgrmng. Prgrmng acquisition, plan’g, Nielsen overnight. Strong knwlg of news media & brdcst sports. BA & 3+yrs exp TV prgmng &/or mktg req’d. [email protected] or fax 405-631-7367 (8/15)

JOB OPENING: VP, PROGRAM RESEARCH/NBC UNIVERSAL/NY: NBC Universal is hiring for a VP, Bravo Program Research. Please visit for more information. Job# is 1076904 (8/15)

JOB OPENING: VICE PRESIDENT – CONTENT DISTRIBUTION/NYC: 7+ yrs affiliate sales & mktg exp. Manage accounts, dev strat, optimize revenue. Strong deal-negotiating/analytical/written & oral comm. skills. EOE/M/F/D/AAP. Apply (8/15)

JOB OPENING: COMMERCIAL OPS SPECIALIST CMT/NYC: 1+ yr sked commercials exp. Strong multi-tasking, org and communication skill. Exp with Gabriel or similar sys. Prof in MS Office. EOE/M/F/D/AAP. Apply (8/15)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL INTERNSHIP CREDITS ONLY: Discovery Communications/NY: Top non-fiction media co. is looking for bright, motivated, go-getters to intern. ALL DEPTS– Ad Sales, PR, Program Development, Finance, etc. contact [email protected] (8/20)

FALL INTERNSHIP CREDITS ONLY: Discovery Communications/LA: Top non-fiction media company is looking for bright, motivated, go-getters to intern for AD SALES AND DOMESTIC DISTRIBUTION in LA– contact [email protected] (8/20)

FALL INTERNSHIP CREDITS ONLY: Hallmark Channel/Studio City: CREATIVE SERVICES AND PUBLICITY. Looking for students who are professional, enthusiastic & interested in the TV/Cable industry. cover letter/resume: [email protected] (8/20)

FALL INTERNSHIPS CREDITS ONLY: DOWNTOWN MUSIC/NYC: Gain experience while working w/ artists such as Mos Def, David Gray, Santigold, Cold War Kids & more. Email [email protected] sub: Fall 2009 Internship (8/19)

FALL INTERNSHIPS CREDITS ONLY: Sesame Workshop/NYC seeks INTERNS for Sesame Street& Inter Prod, MKTG/PR , Educ& Rsrch dept. for various projects. Knwlg of MS Word/Excel. STIPEND Resume: [email protected] (8/18)

FALL INTERNSHIPS CREDITS ONLY: PR/SOCIAL MEDIA/MKTG INTERN/NY: NYC based marketing/pr agency. Familiarity with online media, focused on consumer goods & media accounts. Email cover letter and resume to: Nat Thomson [email protected] (8/18)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: 20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Per position: immediate start. Please contact [email protected] (8/21)

SITUATION WANTED: SEGMENT PRODUCER/FIELD PRODUCER: 4+years experience in large production, ENG, and working with celebrities. Willing to relocate. Freelance or full time. [email protected] (8/21)

SITUATION WANTED: SEGMENT PROD/AP/RESEARCHER w/ exp in the Reality format LOOKING TO TRAVEL. NYC-based. Young & energetic with strong industry refs. Interested in doc or reality production from ground-up. [email protected] (8/19)

SITUATION WANTED: ENTERTAINMENT REPORTER with 11+ yrs exp breaking news & doing celebrity interviews – online, in print and on video. Covering TV a specialty, well-connected in industry. Seeking FT work/NYC. Contact [email protected] (8/18)

SITUATION WANTED: BROADCAST TRAFFIC MGR/NY: Many years of experience, Legal Clearance, Material Distribution, Scheduling, Ad-ID. Full Time, Freelance or Project work, available immediately. [email protected] (8/18)

SITUATION WANTED: EMMY winning EP. SAG-AFTRA talent w/ record studio.20+ yrs exp. Seeks opp. to produce, VO, host, promos/programs. Net Exec: Launches/Brand Mgmt/on-air Marketing (TV, web, Radio) LA/DC/NY Email: [email protected] (8/18)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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