Friday, April 3rd, 2009


The Ellen DeGeneres Show
The Only Talk Show Growing Year to Year!
The Place to Laugh. The Place to Dance. The Place for Women 25-54.

Women 25-54
1.5 Rtg.
+7% Over 07-08 Season

From Warner Bros. Domestic Television Distribution
Source: NSS, Galaxy Explorer, 9/8/08-3/15/09 vs 9/10/07-3/16/08, M-F Talk Shows: CC



Good morning. It’s Friday, April 3, 2009, and this is your first early morning briefing.  By the time you’re reading this, I will likely be somewhere over the Atlantic on my way home. Ah, I can smell the Starbucks from here …  

Tonight’s Premiere:
Animal Planet: Escape to Chimp Eden at 9p
BBC America: Mistresses at 9p
SCI FI Channel: Stargate: Continuum at 9p
HGTV: Bang for Your Buck at 930p

Sunday’s Premieres:
HGTV: Good Buy, Bad Buy? at 1230p
Animal Planet: Mutual of Omaha’s Wild Kingdom at 7p; River Monsters at 10p
Food Network: Food Network Challenge at 8p
Gospel Music Channel: Best of Stellar at 8p
HBO: In Treatment at 9p; Russell Simmons Presents Brave New Voices at 11p
Showtime: The Tudors at 9p
Spike TV: Fast Machines with Funkmaster Flex at 1030p

WHDH/Boston, the NBC affiliate in the #5 market, announced on its website it will not be airing the network’s planned Jay Leno show at 10p Mon-Friday this fall, choosing instead to produce a local one hour news program to air nightly at 10p.  The station’s owner, Sunbeam Television’s Ed Ansin, has told the Boston Globe newspaper “We feel we have a real opportunity with running the news at 10 pm. We don’t think the Leno show is going to be effective in primetime. It will be detrimental to our 11 o’clock. It will be very adverse to our finances.”  NBC is not happy with the news, and responded to the Globe with this comment from John Eck, President/NBC Television Network: “WHDH’s move is a flagrant violation of the terms of their contract with NBC. If they persist, we will strip WHDH of its NBC affiliation. We have a number of other strong options in the Boston market, including using our existing broadcast license to launch an NBC owned and operated station.”  WHDH claims it has a “unique agreement” with the network which does allow the station to make this programming choice, a claim NBC says is “absolutely wrong.”  The station had also asked the network for permission to air Jay Leno’s show at 11p, which would in turn push back The Tonight Show with Conan O’Brien to midnight. The network denied the request. 


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AMC has good news for Breaking Bad fans as the series got a nod of approval for a third season. Production will begin later this year with a debut scheduled for 2010. The series, shot on location in Albuquerque, NM, is produced by High Bridge Productions, Inc. and Gran Via Productions in association with Sony Pictures Television.

Oxygen likes its bad girls and on the heels of Bad Girls Club’s third season finale, the network renewed the series for a fourth round. Casting is taking place for the new season from Bunim-Murray Productions.

Entertainment Studio’s Comics Unleashed with Byron Allen will premiere on MyNetworkTV April 8 in primetime with two half-hour episodes airing back-to-back starting at 9p each Wednesday. The hi-def series, featuring top stand-up comedians, continues to air on TV One and in syndication on local television stations nationwide in 90% of US TV households.

Kathy Griffin continues to exist on the D-list but is training to be on the C-list as Bravo brings back her series Kathy Griffin: My Life on the D-List for a fifth season beginning June 8 at 10p. The network also premieres Kathy’s sixth original comedy special, Kathy Griffin: She’ll Cut a Bitch on April 15 at 9p, prior to Bravo’s second annual The A-List Awards.

UPFRONT 2009: Discovery Communications

Discovery Channel:
Discovery Channel goes into the upfronts with a slew of specials and returning series including: Deadliest Catch, Dirty Jobs, Man Vs. Wild, Mythbusters, Storm Chasers, Time Warp, American Loggers and How Stuff Works.

TLC continues its programming slate of real-life content, experts and genuine characters. The network reveals more than a dozen new series in 2009-2010:

  • The Little Couple – spinoff of the special Little People Just Married, this series will follow Bill Klein and Jen Arnold as they begin their new life together.
  • Table For 12 – series follows the Hayes family consisting of three sets of multiples – ten children in total.
  • Eat, Drink and Be Married (wt) – series in partnership with Kelly Ripa and Mark Consuelos’ Milojo Productions about the wedding empire of The Frungillo family.
  • Wedded to Perfection – series follows the owners of Fete Events as they plan and implement lavish weddings and events in New York City.
  • Wild Weddings – six-part series takes the veil off of wedding goofs and mishaps caught on tape.
  • Freakin Fabulous with Clinton Kelly (wt) – Clinton helps people across America dress better and their living spaces look better.
  • Making Over America with Trinny & Susannah – British style experts and original hosts of What Not To Wear take on American working women offering them needed fashion advice.
  • The General (wt) – Summer Baltzer, interior designer/contractor runs a family contracting business and wants the job done right
  • Restorer Guy – Gable Painter restores historic homes one project at a time.
  • Stage Invasion – host Lisa Lynch helps homeowners with staging to help sell their homes quickly for a better price.
  • Cake Boss – series follows cake artist Buddy Valastro and his family bakery in Hoboken, NJ.
  • Mom Inc. (wt) -series with HSN and Kelly Ripa and Mark Consuelos’ Milojo Productions about budding female entrepreneurs who are challenged to create a new business. Ripa appears in each episode.
  • The Police Women Project (wt) – one-hour docu-series following female cops who work in the Broward County Florida Sheriff’s Office.
  • Ultimate Cake-Off – cake competition series showcasing spectacular cake designs.

Animal Planet
The network introduces eight new series to its roster:

  • Bio Recon – series follows venom harvester Donald Schultz as travels the world collecting his specimens. (Winter 2010)
  • Cowboys (wt) – set in Montana about three family-owned and operated ranches showing the calving and weaning to cattle drive seasons. (Spring 2010)
  • Fetch Me A Beer (wt) – based on YouTube sensation Zak George about how you can teach your dog to really live up to the title” man’s best friend.” (Fall 2009)
  • Ipredator – interactive gaming experience putting viewers into wild animal action using transformed live-action footage. (Winter 2010)
  • Judi Hoffman Project (wt) – series about New York psychic Judi Hoffman who uses her cats to help with her readings. (Winter 2010)
  • Pit Bulls and Parolees – felons and dogs come together to become rehabilitated at the Villalobos Rescue Center. (Fall 2009)
  • The Herd – series follows a herd of 1,200 African elephants near Mt. Kilimanjaro. (Fall 2009)
  • World’s Most Dangerous Towns – documents places on the planet where civilization and the wild overlap. (Timeframe TBD)

Travel Channel
The network offers up three new series:

  • Samantha Brown’s Asia – the network’s intrepid traveler and host, travels to Asia during eight episodes. (December 2009)
  • Worldwide Tribe – a look at the tattooing in different cultures with artists Chris Nunez, Ami James and their apprentice Yoji Harada.
  • America’s Worst Driver – competition-based elimination series about finding the country’s worst driver.

OWN: The Oprah Winfrey Network
This year’s upfront offers a first glimpse into programming for this new network launching early next year on what is currently Discovery Health Channel. Projects in development include:

  • The Peter Walsh Project (wt) – de-clutter expert and his team of experts help people with their messes. From Harpo Productions
  • Dr. Laura Berman (wt) – sex therapist/relationship expert/author and radio host leads a one-hour talk show based in Chicago. From Harpo Productions.
  • Excellent Adventures – follows a celebrity and their best friend while on an adventure. From Katalyst Films.
  • Inside: Lisa Ling Investigates (wt) – one-hour program features Lisa Ling investigating topical subjects. From Harpo Productions
  • Master Class (wt) – profiles of today’s extraordinary people hand selected by Oprah. From Harpo Productions.
  • Surfer’s Healing – docu-soap produced by Snackaholic about former competitive surfer Izzy Paskowitz and his family.

*OWN is in talks with other regulars from The Oprah Winfrey Show.

Investigation Discovery
Just in its second year, Investigation Discovery launches a slew of new series for 2009-10:

  • On the Case with Paula Zahn – Paula takes viewers inside fascinating mysteries and investigations.
  • The Will: Family Divided (wt) – ten-part series explores family intrigue at this emotional time.
  • Forensics: You Decide – series asks the audience to decide which side is the truth based on evidence presented.
  • The Bureau – profiles modern FBI and intriguing crimes of the 21st century.
  • Aphrodite Jones Files – journalist/author Aphrodite looks at true-crime stories.
  • Whoopi Goldberg’s Cold Cases (wt) – produced by Whoopi’s company Whoop Inc., this series investigates cold cases to find out the truth.
  • Disappeared – series follows missing person cases.
  • Prison Wives – from the perspective of women who are in love with criminals behind bars.
  • Paperback Mysteries – profiles American mystery novelists and how they come up with their stories.
  • Incredible Heroes – series documents what happens when ordinary people step up and engage in valiant acts.
  • I, Witness – first-person accounts of dramatic events.

Science Channel
The network continues its foray into series depicting science as thrilling, entertaining and surprising. New series include:

  • Head Games (wt) – the network’s first game show created by Whoopi Goldberg and her production company, Whoop Inc.
  • Physics of the Impossible – based on Dr. Michio Kaku’s book, the series takes viewers to the world of phasers, force fields, time travel and more.
  • Through the Wormhole with Morgan Freeman – actor and space enthusiast, Morgan Freeman executive produces, hosts and narrates this series about exploring the universe.
  • The World Without – series asks what the world would be like if certain elements were removed such as sunlight, death, snakes and more.
  • How Machines Work – series goes inside mega machines and structures to find out their inner workings.
  • Fringe Science – a fascinating look at the next century and future experiments.
  • Superhumans – looks at extraordinary people with superhuman powers.

Discovery Health
Until the transition to OWN: The Oprah Winfrey Network in early 2010, the network will continue through fourth quarter 2009 with its programming of amazing stories and distinguished experts.


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Food Network picked up six additional episodes of its daytime cooking series Viva Daisy! with production beginning this month and the new episodes slated to premiere in July 2009. The series, featuring television personality Daisy Martinez premiered this past January and is produced in association with Rachael Ray’s production company, Watch Entertainment. In her series, Daisy offers viewers tips and cooking secrets based on her love of Latin cuisine.

Casting Call: G4 seeks a new female correspondent for its network and is hosting an audition next Monday in Los Angeles beginning at 7p. For more details and to RSVP, check out G4’s TV Casting Call on their Facebook page at:


CYNOPSIS DIGITAL – TODAY’S TOP STORY:  The Pandora’s Box analogy seems to apply perfectly to the dilemma the cable industry now faces. Time Warner CEO Jeff Bewkes defended the company’s “TV Everywhere” concept at a Cable Show keynote yesterday, a scheme to offer access to shows online only to viewers who are also cable TV subscribers. “We’re not trying to take away what you have for free – we’re trying to give you on broadband what they have on television,” he said of the plan, designed to prevent subscribers from cutting their increasingly expensive cable TV subscriptions. The concept continues to gain support among studio heads, despite technical concerns and fear of a backlash from consumers who have grown accustomed to watching their favorite shows online.  Full edition: CYN DIGITAL.

CYNOPSIS KIDS – TODAY’S TOP STORY:  Disney Channel‘s gives its new live-action comedy, Jonas, which of course features the Jonas Brothers, a premiere date of Saturday, March 2 at 8p.  The debut episode will be simulcast on Sprint TV and MobiTV and available via, which will also feature exclusive games, video and what they are calling Jonas Videography (a collection of their music videos, interstitials, film and TV clips).  Additionally, exclusive full episode previews of Jonas will be available Saturday, April 25 via Disney Channel on Demand through Time Warner Cable, Cablevision, Verizon, RCN, Blueridge, Wide Open West, Comspan, Knology/Prairiewave and Ntelos affiliates.  The weekend of May 1-3 will also include debuts of new episodes of Hannah Montana, Sonny With A Chance, The Suite Life on Deck, and Wizards of Waverly Place.  Full edition: CYN KIDS.


Thursday, April 30, 2009

“What was important for me in making this story is that one person really can make a
difference…and to show a woman from my part of the world that wasn’t oppressed or
meek, but was instead strong and powerful.”
–Mohammed Naqvi, accepting for Shame, 2008 Television Academy Honors

Television has the power to enlighten, create awareness and encourage positive change.
For more information or to buy tickets, click here.


Wednesday – A18-49 Analysis:  FOX ended the March sweep a winner Wednesday night among A18-49 with 5.5/15, according to final national ratings from Nielsen Media Research. Starting out at 8p, CBS’ new I Get That A Lot did leaps and bounds above the competition with a 3.4/10 while FOX’s Lie To Me came next at 2.6/8. American Idol was the favorite during 9p with 8.4/21 while ABC’s Lost found a second place berth at 4.3/11. Despite being a repeat, CBS’ CSI: NY carried the 10p hour with 2.2/8 ahead of ABC’s Life on Mars and TELE’s Rumbo al Mundial both tying for second with 2.0/6.

Live + Same Day Household Ratings: Wednesday, April 1, 2009 (March Sweep Day 28) time period averages. Source: NTI Galaxy, as dated. Live+SD.

FOX: 9.9/16        Lie To Me 5.7/10, American Idol 14.2/22

CBS: 6.4/10          I Get That A Lot [p] 6.3/10, Criminal Minds [r] 6.3/10, CSI: NY [r] 6.6/11

ABC: 4.2/7           Scrubs 3.3/6, Better Off Ted 3.1/5, Lost 5.6/9, Life on Mars 3.7/6

NBC: 3.8/6           Law & Order: CI [r] 3.4/6, Life 3.8/6, Law & Order [r] 4.3/7

UNIV: 2.4/4         Cuidado con el Angel 2.4/4, Manana para Siempre 2.7/4, Don Francisco Presenta 2.1/4

CW: 1.9/3           America’s Next Top Model 2.9/5, 90210 [r] 0.9/1

TELE: 1.2/2         Dona Barbara 0.7/1, Rumbo Pre-Game 0.7/1, Rumbo al Mundial 1.7/3

MNT: 0.6/1          World’s Funniest Moments 0.7/1, Shaken Not Stirred 0.5/1

ION: 0.4/1           Boston Legal [r] 0.3/1, Boston Legal [r] 0.4/1, Boston Legal [r] 0.3/1

A18-49: FOX 5.5/15, ABC 2.8/8, CBS 2.6/7, UNIV 1.9/5, NBC 1.5/4, TELE 1.2/3, CW 1.1/3, MNT 0.3/1, ION 0.1/0


The Sportsman Channel upped Mark Kang to SVP/Affiliate Relations and Chris Ozminkowski to VP/Affiliate Relations. Mark will continue to supervise distribution sale and affiliate marketing efforts for the network, reporting to Willy Burkhardt, President. Chris will continue his duties of overseeing distribution and marketing in the eastern region on behalf of the network. Chris reports to Mark Kang.

Air America Media tapped Mike Opelka as Executive Producer of Montel Across America, hosted by Montel Williams. The new show debuts April 6 and Mike will manage the structure and content of the show in addition to helping with booking guests.

Brandon Brown joined Zodiac Interactive as CEO where he will replace the company’s co-founder Michael Rivkin who will now become the Zodiac’s CTO. In his new role, Brandon will target business opportunities for the company’s next growth stage.


The Weather Channel = MOMENTUM
New programming is generating powerful results!
#1 in REACH: 127+ million unduplicated audience.* #1 among cable news brands!
INCREDIBLE GROWTH: +51% in A25-54, Total Day!**

We look forward to sharing our MOMENTUM with you.
Powerful Connections. Powerful Results.

*Source:The Nielsen Company TV/Internet Fusion Data. **Source: Nielsen Media Research via StarTrak. Click here for the full source data.

Friday Fun Fact:  The average air speed of the common housefly is 4-1/2 m.p.h.

This day in History:  1860 – The Pony Express connected St. Joseph, MO and Sacramento, CA. The Pony Express only lasted about a year and a half.

Answer to Yesterday’s Trivia Question:   This news program was in the early days nicknamed “America’s Press Conference on the Air.”  What show is this referencing?  MEET THE PRESS (NBC)  Kudos to … again as it turns out an “easy” one so kudos go out to the majority of the free world.  With the except of the one guy who said Face the Nation. Close, no cigar.

Today’s Trivia Question:  If you’re a passenger on the Jupiter 2, what show are you on?  (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here   .

JOB OPENING: GRAPHIC ARTIST/BRDCST DESIGNER/NY1 News/NYC: Design/animate on-air graphics pckgs. Create logos, build graphics Photoshop; animate After Effects. Tight deadlines. Demo reel. 111821BR (4/10)

JOB OPENING: WEB ANALYTICS/LA: (contract) need 1-2 yrs. Exp. w/Omniture + othr srch tools. Will provide analysis on,, and sites. Resumes to:

JOB OPENING: BRAND RESEARCH MANAGER/ DIY NETWORK/ Knoxville, TN: Develops, analyzes, & interprets research. 5 yrs exp in market research at a TV network/ studio. Nielsen exp required., #388 (4/8)

JOB OPENINGSR. DIR, CLIENT DVLPMNT/NY/PostHouse & Production Co.5+yrs. exp.Sales/mktg. Dvlp new/expand biz for Brdcst & Cable clients. Req’s: must have existing relationships in Brdcst & Cable Vertical. 

JOB OPENING: NTL SALES REP/ Documentary Channel/NYC: Immediate opening for Nat Sales Rep w/ deep contacts/exp. Pure commission at generous rate. Path to FT w/health bens. Emmy-winning net. Apply:

JOB OPENING: ACCT EXEC/KSBI-TV/Oklahoma City/ the new THUNDER TV: Maximize relationships w/ existing clients, dvlp new bus., presentation writing, & involvement in promotional projects & commercial prod. Res:

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

SUMMER INTERNSHIP/CREDITS ONLY: COMEDY TALENT MANAGEMENT INTERN/LA: Assist w/ office duties, covering shows, helping run live monthly show. For more info/submit resume, email

SUMMER INTERNSHIP/CREDITS ONLY: COMEDY TALENT MANAGEMENT INTERN/NYC: Assist w/ office duties, covering shows, helping run live monthly show. For more info/submit resume, email

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at

SITUATION WANTED: SR RSCH ANALYST who worked w/ Natl Cable Comm forlast5 years and Telerep for3 years.Critical role on corporate research and industry driven projects, specialist for all LPM Analyses. Contact:

SITUATION WANTED: DOCUMENTARY. PRODUCER, DIRECTOR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email:

SITUATION WANTED: FILM & VIDEO EDITOR & PROD. (PREDITOR)/NY looking for work. I have been working in Film and Video for approx. 15 yrs. Own equipment/office & a website with my reel & work exp listed at:

SITUATION WANTED: FILM & TV EDITOR (LA)  Major TV network editor would like to fill her hiatus by working on your pilot or small film/tv project. For pay only. Avid & Final Cut. Available. April 20  June 26. email:

SITUATION WANTED: MARKETING ANALYST (Dallas): 8+ years experience in marketing & research. Have worked with Nielsen, Scarborough, TNS and other systems, analyzing & interpreting data. For resume & more information:

SITUATION WANTED: SALES MANAGER/BUSINESS DEVELOPMENT (Chicago). 24 yrs experience w/broadcast & cable seeks digital, OOH, emerging opportunities. Great communicator, solid relationships. Innovative & creative!

SITUATION WANTED: MUSIC LICENSING (LA) 10+ Experience in Music Licensing. Clearance, Song Selection, Contracts. Resume on IMDb. Email Sean Fernald at:

SITUATION WANTED: MARKETING/PROMOTIONS/Boston: Marketing/promotions professional seeks television, web marketing, social networking focused position. Experienced in international markets. Creative + will travel.

SITUATION WANTED: Fun, energetic, and media-savvy, licensed wellness/lifestyle coach looking for recurring expert spot or hosting job. View bio, reel, photos at Contact Jennifer:

SITUATION WANTED: PROMOTIONS/COORDINATOR/ASST: Music & Ent. Industry exp. in radio & video promo at major labels. Searching for asst. position in ent.Ind.. Contact:

SITUATION WANTED: FREELANCE VJ: Video journalist, Creative Dir., & Preditor. New Show Development, Editing (FCP), Online Multimedia Promotions, Segment Prod, Host, Brand Mktg, Videographer. 5+ Yrs. Contact:

SITUATION WANTED: FILM & TV EDITOR (LA): Major TV network editor would like to fill her hiatus by working on your pilot or small film/tv project. For pay only. Avid & Final Cut. Available. April 20  June 26. email:

SITUATION WANTED: MARKETING ANALYST (Dallas) 8+ years experience in marketing & research. Have worked with Nielsen, Scarborough, TNS and other systems, analyzing & interpreting data. For resume & more information:

SITUATION WANTED: Save my relationship! Writer with lots of TV & ad experience. But my girlfriend is acting in a Paul Rudd movie. I’m not as cute as he is. Need lit rep to take career to next level, thwart Rudd.

SITUATION WANTED: STORY/FIELD PRODUCER: non-fiction magician. Reality, Docusoap, Unscripted; Docs.; Ent., Talk; 3 Emmy Noms; 12+years; LA based; will travel.

SITUATION WANTED: EXPERIENCED ASSOCIATE PRODUCER most recently with PBS seeks work at production company or network. Full-time or Freelance.

SITUATION WANTED: PRODUCER/WRITER/DIRECTOR: Network/cable exp. in reality, doc, talk, development, and acclaimed film trailers. Solid storyteller in field thru post, concept to delivery. Versatile, great attitude!

SITUATION WANTED: LICENSING SHOW PR: Trades, consumer business stories, new property launches. 20 years corporate and agency consumer product/licensing experience.

SITUATION WANTED: Experienced Sponsorship/Events/Marketing: NYC based.4 + yrs experience in sponsorships & events at Madison Square Garden and CBS TV. Seeking FT position; immediate start. Please contact

SITUATION WANTED: Recent Harvard grad and FREELANCE WRITER will do pretty much anything involving words and writing them. Currently writing for a Gawker blog. Hard worker, strong writer, great bargain. (NYC)

SITUATION WANTED: CONTRACT ADMINISTRATOR: 10 yrs exp.looking to work out of home office, or locally in Rochester, NY. Contact e-mail:

SITUATION WANTED: PROD ASST/COORDINATOR: Text bk editorial asst w/ TV & film intern exp & study; FCP, video, photo, admin, & complex coffee order skills. Great attitude & flexibility, creative problem solver, fast good work.

SITUATION WANTED: Recent Harvard grad and FREELANCE WRITER will do pretty much anything involving words and writing them. Currently writing for a Gawker blog. Hard worker, strong writer, great bargain. (NYC)

SITUATION WANTED: FREELANCE VIDEO EDITING (LA) Valley artist with 5 years web video experience, has MAC with Final Cut Suite. For resume and more information, email Steve Porus at

or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email
for specs.


ABC: Wife Swap, Supernanny, 20/20
AZTECA: Lo Que Callamos Las Mujeres Edicion Especial, Extranormal de Impacto, Al Extremo
CBS: Ghost Whisperer [r], Flashpoint, Numb3rs
CW:  Everybody Hates Chris, The Game, America’s Next Top Model [r]
FOX: Terminator: Sarah Connor Chronicles, Dollhouse
ION: Movie: Jane Doe – How to Fire Your Boss (630p); Movie: Wild West Mystery
MNT: WWE Friday Night Smackdown
NBC: Howie Do It, Howie Do It [r], Friday Night Lights, Dateline
PBS: Washington Week, Now on PBS, Bill Moyers’ Journal, History Detectives
TELE: Dona Barbara, El Rostro de Analia, Sin Senos No Hay Paraiso, El Cartel
UNIV: Cuidado con el Angel, Manana es para Siempre, Rosa de Guadalupe   

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