Cynopsis: Kids!

04/03/09

Good morning. It’s Friday, April 3, 2009, and this is your first early morning Kids briefing.

Disney Channel‘s gives its new live-action comedy, Jonas, which of course features the Jonas Brothers, a premiere date of Saturday, May 2 at 8p.  The debut episode will be simulcast on Sprint TV and MobiTV and available via DisneyChannel.com, which will also feature exclusive games, video and what they are calling Jonas Videography (a collection of their music videos, interstitials, film and TV clips).  Additionally, exclusive full episode previews of Jonas will be available Saturday, April 25 via Disney Channel on Demand through Time Warner Cable, Cablevision, Verizon, RCN, Blueridge, Wide Open West, Comspan, Knology/Prairiewave and Ntelos affiliates.  The weekend of May 1-3 will also include debuts of new episodes of Hannah Montana, Sonny With A Chance, The Suite Life on Deck, and Wizards of Waverly Place.

CBBC acquires the new comedy series Zoo Factor (13×20) from Welsh indie producer Calon TV (Hana’s Helpline).  Targeted to K8-10, Zoo Factor will debut in fall 2009.  Described as a Britain’s Got Talent-style puppet show featuring animal contestants that share their personal stories and then show off their unusual talent to Clive – a lazy and vain lion, Barry  a gaff-prone monkey, and Carmel  an indecisive chameleon.  Contestants voted off are eaten by Clive.  Calon holds the distribution rights for the show.

Cartoon Network premiers the new season of Thumb Wrestling Federation: TWF tomorrow, Saturday, April 4 during the Crush Zone programming block.  Saturday also marks the launch of the new online game Smash Attack and a TWF soundboard, Talkin’ Trash with TWF at www.thumbwrestlingfederation.com.  Later this month the series will bow on iTunes and Xbox Live.

Chapman Entertainment‘s Roary the Racing Car speeds to Canada where the CGI stop-frame animated preschool series will launch on Treehouse TV from April 2009, weekdays at 2:45p and Sundays at 12:45p.  The network acquires the first 52 episodes of the series, narrated by US Indy car racing hero Sam Hornish Jr.

Scholastic acquires the worldwide rights to My Brother Charlie, a picture book written by actress Holly Robinson Peete and her daughter Ryan Elizabeth Peete (11).  Illustrated by Shane W. Evans, My Brother Charlie is schedule for publication in spring 2010, to coincide with Autism Awareness Month (April). Though this book is a fictional story, it is based on the Peete family’s experience of living with an autistic child, Ryan’s twin brother RJ.  The story is told from the point-of-view of the sister.

Correction: The TV movie Tiger’s Apprentice is based on a book by Laurence Yep, which is being directed/executive produced by Wayne Wang, Jane Startz also serves as executive producer.

MARKETING/LICENSING

Warner Bros. Consumer Products (WBCP) inks a three-year deal with the French Federation of Basketball (FFBB) to develop a series of marketing and commercial efforts based on the Looney Tunes Active! program.  WBCP’s Looney Tunes Active! is a brand that features the Looney Tunes characters to encourage kids to live an active lifestyle.  The first initiatives under the new deal launch on May 17 during the French final Cup at Paris Bercy Omnisport palace.

This month Kidtoons, a family-targeted matinee movie program, honors the planet with Kidtoons Celebrates Earth Day that will feature a collection of themed content from PBS Kids programs.  Programming includes episodes of SuperWhy!, WordWorld as well as music videos from Raggs, SteveSongs and Franny’s Feet.  Different theaters are offering the program on different schedules, so check out the www.kidtoonfilms.com for details.

Fisher-Price Consumer Products launches a new line of licensed baby and toddler playwear by Mayfair, at Kmart this month.  The new line features some artwork from classic Fisher-Price toys, like the Chatter Telephone and Buzzy Bee, on various apparel items.  This new line comes on the heels of the launch of Fisher-Price’s infant and toddler footwear line, by Brown Shoe Company, at Kmart earlier this year.

EXECUTIVE MOVES

Zodiac Interactive appoints Brandon Brown as its new CEO.  Brown takes over for co-founder Michael Rivkin, who becomes CTO.  An IT veteran, Brown has held executive positions at companies including Sigaba, Persistence Software, as well as serving as a sales executive at GE Financial, Lockheed Martin among other companies.

RATINGS

Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 3/23-3/29/09, 6a-6a:
K2-11                                             Total Delivery (000)
NICK:    Kids Choice Awards 2009 (3/28; 8-9:30p)    3848
NICK:    Penguins of Madagascar (3/28; 9:30p)         3115
NICK:    SpongeBob SquarePants (3/29; 9:30a)        2860
NICK:    Penguins of Madagascar (3/29; 10a)            2699
NICK:    SpongeBob SquarePants (3/28; 9:30a)        2637
NICK:    SpongeBob SquarePants (3/28; 7:30p)        2551
NICK:    The SpongeBob Movie (3/27; 6-8p)             2468
NICK:    SpongeBob SquarePants (3/29; 9a)             2413
NICK:    SpongeBob SquarePants (3/28; 7p)             2397
NICK:    SpongeBob SquarePants (3/28; 9a)             2288
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 3/23-3/29/09, 6a-6a:
K6-11                                             Total Delivery (000)
NICK:    Kids Choice Awards 2009 (3/28; 8-9:30p)    3009
NICK:    Penguins of Madagascar (3/28; 9:30p)         2448
NICK:    SpongeBob SquarePants (3/29; 9:30a)        1878
NICK:    SpongeBob SquarePants (3/28; 7:30p)        1748
NICK:    Penguins of Madagascar (3/29; 10a)            1719
NICK:    SpongeBob SquarePants (3/29; 9a)             1699
NICK:    SpongeBob SquarePants (3/28; 9:30a)        1668
NICK:    SpongeBob SquarePants (3/28; 7p)             1634
NICK:    iCarly (3/28; 4:30p)                                   1565
DSNY*: Suite Life on Deck (3/27; 8p)                      1506
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 3/23-3/29/09, 6a-6a:
Tweens 9-14                                  Total Delivery (000)
NICK:    Kids Choice Awards 2009 (3/28; 8-9:30p)     2932
NICK:    Penguins of Madagascar (3/28; 9:30p)          2471
NICK:    Kids Choice Awards 2009 (3/28; 10-11:30p)  1548
FOX:     American Idol (3/25; 8-10p)                         1462
FOX:     American Idol (3/26; 8-9:02p)                      1433
NICK:    SpongeBob SquarePants (3/28; 7:30p)          1387
DSNY*: Sonny With A Chance (3/29; 8p)                   1372
NICK:    SpongeBob SquarePants (3/29; 9:30a)         1297
DSNY*: Hannah Montana (3/29; 7:30p)                    1265
NICK:    iCarly (3/28; 4:30p)                                    1236
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 3/23-3/29/09, 6a-6a:
Teens 12-17                                      Total Delivery (000)
NICK:    Kids Choice Awards 2009 (3/28; 8-9:30p)       1485
FAM:     Secret Life of the American Teen (3/23; 8-9p) 1470
NICK:    Penguins of Madagascar (3/28; 9:30p)            1325
FOX:     American Idol (3/25; 8-10p)                           1251
FOX:     American Idol (3/26; 8-9:02p)                        1220
FOX:     Family Guy (3/29; 9-9:31p)                             892
NICK:    Kids Choice Awards 2009 (3/28; 10-11:30p)     875
DSNY*: Sonny With A Chance (3/29; 8p)                      874
DSNY*: Hannah Montana (3/29; 7:30p)                        812
NAN:    George Lopez (3/27; 10:30p)                            741
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, April 1, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1087; K6-11 497; TWEENS 9-14 350
DISNEY CHANNEL:     K2-11   791; K6-11 464; TWEENS 9-14 388
CARTOON NETWORK: K2-11   506; K6-11 327; TWEENS 9-14 240
DISNEY XD:               K2-11   150; K6-11 103; TWEENS 9-14   81
Source: MTVN Research from Nielsen Media Research Data

A CYNOPSIS MESSAGE

Friday Fun Fact:  Leonardo Da Vinci invented the scissors.

Answer to Yesterday’s Trivia Question:  If you are Captain Horatio Huffenpuff, commander of the Leakin’ Lena, who are the two key characters you travel with?  BEANY & CECIL  Kudos to: David Stern-BARD Entertainment/NYC; Joe Strike-StrikeForce/NY; Andy Krinner-aNb Media/NY; Fred Petrosino/NY; Ellery Locklear-Scollon Prods/South Carolina; Michael Hawkins-PromoDoctors/Irving; Rosemary Cunningham-MMT/Chicago; Heather Kenyon/France; Candace Irving-Candace Irving & Assoc/Tortola BVI

Today’s Trivia Question: On this show if you made a poor choice, you were “zonked.”  What show was this?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!
04.03.09

Cynopsis Kids Ad Sales:
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SITUATION WANTED: FILM & TV EDITOR (LA): Major TV network editor would like to fill her hiatus by working on your pilot or small film/tv project. For pay only. Avid & Final Cut. Available. April 20  June 26. email: [email protected] (4/9)

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SITUATION WANTED: Recent Harvard grad and FREELANCE WRITER will do pretty much anything involving words and writing them. Currently writing for a Gawker blog. Hard worker, strong writer, great bargain. (NYC) [email protected] (4/4)

SITUATION WANTED: FREELANCE VIDEO EDITING (LA) Valley artist with 5 years web video experience, has MAC with Final Cut Suite. For resume and more information, email Steve Porus at [email protected] (4/4)

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