A CYNOPSIS MESSAGE FROM TV LAND

Cynopsis: DIGITAL

04/24/09

Good morning, it’s Friday, April 24, 2009, and this is your first early morning digital briefing. 

Amazon bucked the slumping online retail trend reporting a 24% increase in profits from a year ago, but warned investors not to expect such growth during Q2. Net income totaled $177 million and revenue climbed 18% to $4.89 billion. The company didn’t break out numbers for the much-ballyhooed Kindle 2, but did note that sales “exceeded our most optimistic expectations.” The Seattle area’s other big tech powerhouse Microsoft didn’t fare as well. Net income fell by 32% to $3 billion for FYQ3 amid a global slowdown in the PC market. Analysts continue to worry that leaner and cheaper netbook computers will result in much lower margins for Microsoft as they require only stripped down versions of the Windows OS.
 
A CYNOPSIS MESSAGE FROM SCRIPPS NETWORKS

Source: Simmons Multimedia Engagement Study 2008 W5-8. Women 25-54 w/HHI $75K+. Ranked among 51 ad-supported TV network websites. For source details and marketing opportunities, visit ScrippsNetworksAdSales.com.

 
The New York Times and its group of papers are exploring new financial models for its digital businesses that may include once again at charging for content, according to remarks made by Times Co. Chairman Arthur Sulzberger Jr. at the company’s annual shareholders meeting yesterday.
 
ESPN and Disney are joining the 3D movie craze, releasing an X Games-themed theatrical movie planned for release in 3D theaters Aug. 21. The documentary will include action footage featuring Xtreme sports personalities such as Shaun White, Travis Pastrana, Danny Way, Ricky Carmichael and Bob Burnquist.
 

 
Following the trend to give users instant updates and taking a page from the useful FeedFlix app, YouTube began testing a new social featuring allowing users to let their friends see what videos they’ve been watching. YouTube RealTime, currently in limited beta, tracks a history of recent activities and provides real-time notifications when friends comment on, favorite or upload a video.
 
My Damn Channel is returning with a 4th season of David Wain’s sad sack WainyDays on Thursday, May 7. The show continues to attract an impressive roster of guest stars: look for Amanda Peete, Rosemarie DeWitt and Frederick Weller in the new season, among others. The Wainy Days crew is also hosting a live event on May 7 at 92YTribeca in New York featuring stand up from David Wain and live musical performances from past and upcoming episodes.

 
Univision, which just reached its latest retransmission-consent deal with Verizon’s FiOS TV, unveiled a new self service interactive advertising platform powered by Seattle-based AdReady. A straightforward interface provides advertisers with the tools they need to customize and upload Hispanic-targeted ads that will run on Univision.com and partner sites, offering more than 800 banner ad templates to work from. The system includes credit card billing, reporting and optimization features.
 

 
France Telecom’s Orange unit signed a deal with Wikimedia to provide users with Wikipedia entries through cobranded channels on Orange’s mobile and internet portals. Orange will place ads alongside the entries sharing the revenue with Wikimedia, providing the crowdsourced encyclopedia a brand new revenue stream. The partnership will begin in France, the UK, Spain and Poland before begin extended across Orange’s European footprint.
 
Netflix had a whale of a quarter reporting a 68% year-over-year increase of net income, totaling $22.4 million for Q1 on revenue of $394.1 million. The online DVD subscription-based rental services finished the quarter with 10.3 million subscribers, an increase of 25% from a year ago.
 
AT&T, which took over for T-Mobile as the exclusive provider of WiFi at Starbucks in the U.S., reported dramatic growth in the number of users and connections accomplished at its 20 million+ WiFi hotspots. AT&T Wi-Fi connections totaled 10.5 million in the first quarter of 2009 – more than triple the 3.4 million connections in the first quarter of 2008, and more than half AT&T’s 20 million total Wi-Fi connections for all of 2008.
 

 
Newspaper websites increased their traffic by 10.5% year-over-year drawing more than 73 million unique visitors on average during Q1, according to a new custom Nielsen Online analysis released by the Newspaper Association of America. Newspaper web site visitors generated an average of more than 3.5 billion page views per month throughout the quarter, an increase of 12.8% over Q1 2008 and a new record for the group.
 
Papers may need their print counterparts to continue to drive that traffic. A new analysis of Nielsen Online figures from Editor & Publisher finds that traffic dipped 23% to 1.4 million unique users at SeattlePi.com in March after the paper announced it was shuttering its print edition. Conversely SeattleTimes.com picked up uniques, recording a 70% gain from a year ago averaging 1.5 million visitors in March 2009.
 

                                                                                    
Apple stirred up (sorry, bad pun) some bad publicity this week for releasing a 99 cent “Baby Shaker” app for the iPhone that asked players to use the device’s Accelerometer to “Shake the Baby” until it was dead. Apple quickly pulled the app after an ensuing uproar. But now the controversy has put the spotlight back on Apple’s seemingly random review process for App Store releases.
 
Buddy Media and Sports Illustrated‘s Golf group introduced a new app available via Facebook Connect, Golf.com and soon for the iPhone allowing golfers to enter and share their scores from virtually any course in the U.S. The app creates a cross-platform leaderboard allowing social groups to compare scores, track handicaps and keep a variety of stats including putts, greens in regulation and fairways hit.
 
Blockbuster movie game tie-ins are often disappointing but this one actually looks like it might be fun. Paramount Digital Entertainment, Bad Robot and partners announced the launch of a the Star Trek D-A-C shooter game in May, to be available as a download for Xbox Live initially, then later for the PlayStation Network and Windows PC. Up to 12 players can take part in battles between Starfleet and the Romulan Empire in Team Deathmatch, Assault, and Conquest modes.
 

 
News Corp. confirmed that MySpace co-founder Chris DeWolfe is stepping down as CEO but will continue to serve as strategic advisor and board member of MySpace China. The official word is also that News Corp. Chief Digital Officer Jonathan Miller is currently in discussions with President Tom Anderson about finding him a new role. Former Facebook Chief Operating Officer Owen Van Natta is currently in talks to succeed Mr. DeWolfe as CEO, per the WSJ.
 
Travel site Kayak.com named Robert Birge as Chief Marketing Officer to manage all offline marketing, advertising and public relations activities, including the planned launch of a major offline advertising campaign later this year. He will report to co-founder and CEO Steve Hafner and will be based at the company’s global headquarters in Norwalk, Conn.

 
Keeping up with how the government is spending our money is a full time job and WhiteHouse.gov seems to have other things on its mind such as publishing lots of gardening pictures for Earth Day. Independent non-profit news site Pro Publica (tag line: journalism in the public interest) has made it considerably easier with a new resource called Eye on the Bailout. It maintains a comprehensive database of who has received funds, how much has been committed and what is left in the coffers. Color-coded graphics break things down by industry and a handy timeline outlines a chronology of major events, dating back to the $30 billion handout to help JPMorgan Chase acquire Bear Sterns. While you’re at it check out Pro Publica’s ChangeTracker tool powered by Versionista. It keeps an eye on government sites whitehouse.gov, recovery.gov and financialstability.gov then alerts you when any change or deletion is made, including changes to video files. The tool can be used to track changes on any website, for that matter.
 
 

A CYNOPSIS MESSAGE

Later — Wayne
 Wayne Karrfalt for Cynopsis: Digital
04.24.09

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JOB OPENING: SR MGR, INTEGRATED MKTG /DISCOVERY/LA: TLC: Dvlp, execute integrated on-air ad sales partnerships. Mng relationships w/clients & agencies. Must have 7+ yrs on-air mkt exp. Apply: http://corporate.discovery.com/careers/ #8919 (4/30)

JOB OPENING: DIRECTOR MKTG/The Sportsman Channel/NY, NY: Lead mktg team’s consumer awareness efforts & affiliate mktg. 5+ yrs exp in TV or digital media. Apply: hr@thesportsmanchannel.com (4/30)

JOB OPENING: VP AFFILIATE SALES/MKTG/The Sportsman Channel/Denver, CO: Lead sales & retention efforts in Western territory. 5+ yrs exp in cable television industry. Apply: hr@thesportsmanchannel.com (4/30)

JOB OPENING: DIR, OPERATIONS/TLC/LA: Strat/Ops/bus planning, dev. new business, partner w/CFO & execs., 5+ yrs bus. dev./tv prod. exp., MBA desired. Apply: http://corporate.discovery.com/careers/ #8836 (4/30)

JOB OPENING: SVP AD SALES (1) /NY-CGO-LA/ TV Network: 10+ Yrs Sales & Mgmt. Oversee all aspects of new, fast growing TV ntwrk ad sales effort. Emphasis on mgmt, new biz dev, growing existing biz. Med travel. SVPsearch@gmail.com (4/30)

JOB OPENING: MGR, INTL MKTG/PROGRAMMING/RCN CORP./Herndon, VA: Mng/execute Int’l mktg strategy initiatives; negotiate Int’l mktg plans; 5+yrs exp /Int’l mktg exp. Pref’d. Apply www.rcn.com & send resume to: Aleisha.Bozin@rcn.net (4/30)

JOB OPENING: INTERNET SALES DIR: Mng fast growing websites, mobile platforms. Train AE’s aspects of int. & dvlpmnt of results mktg campaigns. Proven track rec of int sales success media, mktg/sales. Ltr/res: ed.bassler@wivb.com EOE (4/30)

JOB OPENING: DIRECTOR, OUT OF HOME DEVELOPMENT/mtvU/NYC: 5+yrs exp w/Digital Out of Home Sales, Strg OOH contacts w/agencies and clients, Successful track record in building partnerships EOE/M/F/D/AAP. Apply www.mtvncareers.com (4/29)

JOB OPENING: REV ANALYST/Univision Ad Sales/NY: Strong analytical/comm/Excel skills.Asst dir w/collection of info & dissemination of sales forecasts & other reports.Work w/all levels Sales/Sales Mngmnt. EOE Res: nyc_jobs@univision.net (4/29)

JOB OPENING: DIRECTOR, DIST MKTG/LA: Dvlp-exec mktg strats/campaigns/promo/materials. Work w/ nat’l accts, aff sales/ad sales/proj mgmt/Exp aff mktg. https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=507&JobDetail=54196 (4/28)

JOB OPENING: DIRECTOR, STANDRD PRACTICES/DISNEY/BURBANK: Manage Kids S&P team. Revw orgnl and acquired program, ovrsee edit, revw online content, update policy. Knwldg kids prog & S&P needed. www.disneycareers.com REQ 193526  (4/25)

JOB OPENING: NON-FICTION DEVEL EXEC/Greenwich CT: 2 yrs prior exp at non-fiction net or prod co. Cover Letter, CV and 2 related writing samples to jobs@thumbprintentertainment.com. No calls pls. (4/25)

JOB OPENING: RESEARCH ANALYST/BET Ad Sales NY: Support busy Res. Dept. Strong analytical/comm/computer/presentation skills, PPT & Excel. Knwldg Nielsen NPower, Marketbreaks, AdViews, MRI/Simmons a+  Email: mitchell.low@bet.net (4/25)

A CYNOPSIS MESSAGE from ACADEMY OF TELEVISION ARTS & SCIENCES

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SITUATION WANTED: College Student. NJ/NY/CT. A summer internship with hands on exp (paid or unpaid). Majoring in INTERNATIONAL BUS at Sacred Heart University, CT. Diligent; hard working; open to all industries. manninoe@sacredheat.edu (4/30)

SITUATION WANTED: 20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT, PT or Temporary position: immediate start. Please contact e_simicich@yahoo.com (4/30)

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SITUATION WANTED: PA/COORD (NY) Prod/Admin experience. Team player, highly organized, detail oriented. Natural multi-tasker seeks FT, PT, freelance work in TV/Film prod. Email: lschupnyc@aol.com (4/30)

SITUATION WANTED: DOCUMENTARY. PRODUCER, DIRECTOR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: Nyehouse@sbcglobal.net (4/30)

SITUATION WANTED: MARKETING EXECUTIVE in NYC area. View my web folio for resume and accomplishments: www.webprofile.info/jrayher/ (4/30)

SITUATION WANTED: MARKETING/PROMOTIONS/Boston: Marketing/promotions professional seeks television, web marketing, social networking focused position. Experienced in international markets. Creative + will travel. mdpboston@gmail.com (4/29)

SITUATION WANTED: EXPERIENCED GRAPHIC DESIGNER (LA) Reality-TV, Film, Commercial, Documentaries & Corporate. Creative & Flexible. Seeking Freelance or Staff Position, Remote or In-House. Reel & Contact Info: www.ChaztizedMedia.com (4/29)

SITUATION WANTED: FLYAWAY PRODUCER – 10 years experience: Available to consult, produce, fix or install your format any where in the world. Able to travel in 24 hours, based in Los Angeles, bstarin@formatconsultants.com (4/29)

SITUATION WANTED: CHILDREN’S WRITER with exp at various prod co’s & Kids’ CBC. Portfolio in educational & comedic works for kids.Exp. in development, creative consulting, editing. Freelance. Contact kristendawnmcgregor@gmail.com (4/29)

SITUATION WANTED: PRODUCER/WRITER/DIRECTOR (NY) Ultra-creative, award winning, all formats, all genres, all major networks and major cable. Fast, frugal and fun! andyandagatha@gmail.com (4/29)

SITUATION WANTED: PA/DIGITAL EDITOR/CONTENT PRODUCER Nonfiction media, project mgmt. BU grad. Fresh ideas. Corporate grooming. mrizocki@gmail.com, http://screencast.com/users/MJRizocki . Will relocate at own expense (4/28)

SITUATION WANTED: College Student/NJ/NY/CT: Seeking an educational, hands-on summer internship. Business Management major at Sacred Heart University. Dedicated and strong work ethic. manninoj@sacredheart.edu (4/28)

SITUATION WANTED: CONTRACT ADMINISTRATOR: 10 yrs exp.in Contract/Sales Admin, reporting, etc., looking to work out of home office, or locally in Rochester, NY. Contact e-mail: henryrf@msn.com (4/25)

SITUATION WANTED: Recent Harvard grad and FREELANCE WRITER will do pretty much anything involving words and writing them. Currently writing for a Gawker blog. Hard worker, strong writer, great bargain. (NYC)  weinbloom@post.harvard.edu (4/25)

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