Cynopsis: Kids!

04/18/08

Good morning. It’s Friday, April 18, 2008, and this is your first early morning briefing.

Radio Disney launches a new mobile website and texting program in conjunction with mDisney, which is part of the Disney Internet Group.  With the new website, mobile phone users, with web-enabled phones, can receive delivery of Radio Disney information and services, including listening to Radio Disney, view the last 10 songs played on the channel, find local Radio Disney stations, send shout-outs, request songs, view the channel’s top 30 songs, and participate in polls.

NEW PRODUCTION & DEVELOPMENT

High School Musical’s Ashley Tisdale is in talks with United Artists to star in a remake of the feature film Teen Witch (1989/MGM). Additionally, Tisdale has inked a first look deal with FremantleMedia North America, per Variety.

MORE KIDS STUFF

Whittaker Bay, the teen-targeted 30-minute drama from H20 Entertainment, has joined the Wizzard Media Network, a podcasting network, where the series will debut next month.  Whittaker Bay is currently seen on Saturday nights on America One Television.

Entertainment Rights comes out of MIPTV having completed a number of deals:

• Postman Pat  Special Delivery Service, a BBC commission, has been acquired for air in Denmark, Sweden, Australia, pan-regionally in the Middle East and Iceland.  The new series will bow on CBeebies in fall 2008.
• Toopy and Binoo, the Canadian preschool series based on Author Dominque Jolin’s books, has been sold to broadcasters in Korea and a Free TV channel in the Middle East.
• Shelldon, the CG-animated series targeted to K4-8, and is a new addition to ER’s roster.  Early discussions are expected to result in deals over the next few weeks include in the UK, France, multiple Scandinavian and Asian territories.
• The animated George of the Jungle series has been picked up for broadcast by: NRK (Norway); Central Partnership (Russia); Pan Regionally via Nickelodeon (Scandinavia); VRT (Belgium); VRT (Finland); Netherlands Public Broadcasting (The Netherlands); RTE (Ireland); TV2 (Denmark); and RUV (Iceland).
• Casper’s Scare School, the new CG animated series for K4-9, which is currently in production for TF1 (France) and Cartoon Network Europe, has been acquired by: Jetix (Netherlands); DR.TV (Denmark); MYV 3 (Finland); NRK (Norway); and Cartoon Network (Middle East).

Correction: For those seeking to break the code … the correct link for Star Farm Productions and BBC Worldwide’s Kaimira website is www.kaimiracode.com .

MARKETING/LICENSING

PPC Enterprises, the commercial arm of Picture Production Company Group, secures a Master Toy license deal for the preschool CGI animated series Pinky & Perky.  PPC Enterprises has licensed the pan-European rights to toy manufacturer Martin Yaffe, which in turn will produce a line of figurines, playsets and plush toys under its Born to Play brand, based on the property.  Each of the products will include interactive features in keeping with the series.  The products are scheduled to be available at retail from spring 2009, on the heels of the launch of the newly revised Pinky & Perky TV series on CBBC on BBC ONE this fall 2008.  PPC Enterprises holds worldwide rights to Pinky & Perky and is looking to extend the brand into publishing, apparel, collectables and home wares.

Turner Broadcasting extends its agreement with Intercontinental Hotels Group (IHG) for a fifth year.  The deal will feature Cartoon Network on TVs in 63 Holiday Inn hotels across the UK.  Additionally, at hotels where Cartoon Network is show, kid guests will also receive Cartoon Network merchandise during their stay.

EXECUTIVE MOVES

Daniel Wineman is appointed Director/Original Series and Co-productions, Jetix Europe. He will report to Marc Buhaj, SVP/Programming.  Wineman joins Jetix Europe from Cartoon Network and Boomerang in the US; where he toiled for the last decade, most recently as Cartoon network Director/Acquisitions and Co-productions. 

Scholastic names Dr. Clayton Wilcox as VP/Education and Corporate Relations.  In his new role, he will be responsible for building relationships with district administrators, state departments of education and non-governmental organizations.  A long-time educator, Wilcox, who currently serves as Superintendent of Schools in Pinellas County, Florida, will report to Dr. Ernie Fleishman, SVP/Education and Corporate Relations.

RATINGS

Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 4/7-4/13/2008 , 6a-6a:
K2-11                                             Total Delivery (000)
NICK:    SpongeBob SquarePants (4/11; 8p)              3477
NICK:    SpongeBob SquarePants (4/12; 9:30a)         2557
NICK:    SpongeBob SquarePants (4/11; 8:30p)         2548
NICK:    SpongeBob SquarePants (4/12; 11:30a)       2426
NICK:    SpongeBob SquarePants (4/12; 11a)            2410
NICK:    SpongeBob SquarePants (4/11; 7:30p)         2396
NICK:    Back at the Barnyard (4/12; 10a)                 2355
NICK:    Back at the Barnyard (4/12; 10:30a)            2351
NICK:    SpongeBob SquarePants (4/11; 7p)              2256
NICK:    SpongeBob SquarePants (4/12; 12p)            2241
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 4/7-4/13/2008 , 6a-6a:
K6-11                                              Total Delivery (000)
NICK:    SpongeBob SquarePants (4/11; 8p)              2388
NICK:    SpongeBob SquarePants (4/12; 9:30a)         1740
NICK:    iCarly (4/13; 7p)                                         1640
NICK:    SpongeBob SquarePants (4/11; 8:30p)         1617
NICK:    SpongeBob SquarePants (4/12; 11a)            1552
NICK:    Back at the Barnyard (4/12; 10:30a)            1539
NICK:    SpongeBob SquarePants (4/11; 7:30p)         1521
NICK:    Back at the Barnyard (4/12; 10a)                 1517
NICK:    SpongeBob SquarePants (4/12; 11:30a)       1509
NICK:    iCarly (4/12; 8p)                                         1472
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 4/7-4/13/2008 , 6a-6a:
Tweens 9-14                                    Total Delivery (000)
NICK:    SpongeBob SquarePants (4/11; 8p)                1569
FOX:     American Idol (4/8; 8-9:01p)                         1377
NICK:    iCarly (4/13; 7p)                                           1287
FOX:     American Idol Results (4/10; 8-9p)                 1183
NICK:    H20 (4/13; 7:30p)                                        1157
NICK:    SpongeBob SquarePants (4/12; 9:30a)           1140
NICK:    SpongeBob SquarePants (4/11; 8:30p)           1135
NICK:    iCarly (4/9; 7p)                                             1063
NICK:    iCarly (4/10; 5:30p)                                      1058
NICK:    iCarly (4/12; 8p)                                           1045
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 4/7-4/13/2008 , 6a-6a:
Teens 12-17                                     Total Delivery (000)
FOX:     American Idol (4/8; 8-9:01p)                         1256
FOX:     American Idol Results (4/10; 8-9p)                 1106
FOX:     Idol Gives Back (4/9; 8-10:09p)                     1086
FOX:     Family Guy (4/13; 9-9:31p)                             894
CBS:     Kansas Vs. Memphis (4/7; 9:15-11:54p)           852
FOX:     American Dad (4/13; 9:31-10p)                        797
FOX:     Simpsons (4/13; 7:59-8:31p)                           761
FOX:     King of the Hill (4/13; 8:31-9p)                         737
USA:     WWE Entertainment (4/7; 10-11:04p)               716
NICK:    SpongeBob SquarePants (4/11; 8p)                  716
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**New abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, April 12, 2008 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
ABC 1.1/5 Avg. (9a-1p)
The Emperor’s New School 0.5/2; The Replacements 0.8/3; That’s So Raven 0.9/4; That’s So Raven 1.3/5; Hannah Montana 1.9/8; Suite Life of Zack & Cody 1.9/9; Power Rangers Jungle Fury 0.8/4; Power Rangers Jungle Fury 0.7/4
CW (Kids’ WB!) 1.0/5 Avg. (7a-12p)
Will & DeWitt 0.3/3; Magi Nation 0.8/5; Skunk Fu 1.1/6; Tom and Jerry Tales 1.5/7; Tom and Jerry Tales 1.9/8; Spectacular Spider-Man 1.6/7; Spectacular Spider-Man 1.2/5; World of Quest 0.7/3; Johnny Test 0.7/3; Eon Kid 0.5/3
FOX (4Kids TV) 0.9/4 Avg. (8a-12n)
Viva Pinata 0.7/4; Viva Pinata 0.8/4; Chaotic 1.2/5; Chaotic 1.3/5; TMNT Lost Episodes 1.3/5; Dinosaur King 0.9/4; Yu-Gi-Oh GX 0.8/3; Winx Club 0.5/2;
NBC (Qubo on NBC) Avg. 0.4/2 (7:30a-12p)
Jacob Two Tow 0.3/1; Dragon 0.3/1; My Friend Rabbit 0.5/2; 321 Penguins/Larryboy Adventures 0.4/2; Veggie Tales 0.5/2; Jane and the Dragon 0.7/3
CBS (KEWLopolis on CBS) 0.3/1 Avg. (7-10a/10a-1p*)
Care Bears 0.3/1; Strawberry Shortcake 0.4/2; Cake 0.2/1; Sushi Pack 0.3/1; Dino Squad 0.3/1; Horseland 0.3/1
*Times vary from market to market

Final K6-11 Ratings for Saturday, April 12, 2008 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 5.2/27 Avg. (7a-1p)
Jimmy Neutron 2.3/27; Jimmy Neutron 3.3/28; Fairly OddParents 4.5/27; Fairly OddParents 4.8/24;
SpongeBob SquarePants 5.9/27; SpongeBob SquarePants 7.2/30; Back at the Barnyard 6.2/27;
Back at the Barnyard 6.3/27; SpongeBob SquarePants 6.4/28; SpongeBob SquarePants 6.2/29; SpongeBob SquarePants 5.4/29; SpongeBob SquarePants 4.0/21
CARTOON NETWORK 1.5/8 Avg. (7:30a-1p)
Cartoon Cartoon Top 5 (60 minutes) 1.2/9; Chop Socky Chooks 1.6/8; Blue Dragon 1.6/7; Pokemon: Diamond and Pearl Battle Dimension 1.7/7; Ben 10 2.3/10; Transformers: Animated 2.2/9; Bakugan 1.9/8; Robotboy 1.7/8; Cartoon Cartoon (60 minutes) 1.1/5
DISNEY CHANNEL 1.5/8 Avg. (7a-1p)
The Wiggles 0.9/10; Johnny and the Sprites 1.0/9; My Friends Tigger & Pooh 1.3/8; My Friends Tigger & Pooh 1.5/7; Mickey Mouse Clubhouse 1.8/8; Mickey Mouse Clubhouse 1.3/6; Bunnytown 1.2/5; Handy Manny 1.6/7; Little Einsteins 1.2/5; Charlie and Lola 1.1/5; Return to Halloweentown (100 min) 3.0/16
TOON DISNEY (Jetix) 0.6/3 Avg. (8a-1p)
Legend of the Dragon 0.1/1; Jackie Chan Adventures 0.3/2; Power Rangers: Mystic Force 0.3/2; Power Rangers Jungle Fury 0.5/2; Kim Possible: A Stitch in Time (90 minutes) 0.9/4; Kim Possible 0.7/3; Kim Possible 0.5/2; Kim Possible 0.6/3; Kim Possible 0.6/3; Kim Possible 0.6/3

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, April 16, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 934; K6-11 393; TWEENS 9-14 308
DISNEY CHANNEL:     K2-11 694; K6-11 444; TWEENS 9-14 352
CARTOON NETWORK: K2-11 464; K6-11 280; TWEENS 9-14 221
TOON DISNEY:           K2-11 118; K6-11   50; TWEENS 9-14   30
Source: MTVN Research from Nielsen Media Research Data

Friday Fun Fact:  The Tootsie Roll was invented by Leo Hirshfield in 1896. He named the candy after his 5 year old daughter’s nickname.

Answer to Yesterday’s Trivia Question:  Dr. Gallio, Occy, Daffney Gillfin and Dimmy Finster are just some of the characters that were found on what animated children’s series? SNORKS (1984-88)    Kudos to:  Eddy Gregory/NY; Christopher Byrne-Byrne Communications, Inc./The Toy Guy®/NY; Christine Ferrara-WSBK/WBZ/Boston; Terry Taylor-Disney/ABC Kids/NY; Chip Beaman-Soundelux Design Music Group/Hollywood; Jamie Kokiw-Segal Licensing/Toronto; Sandrine Pechels de Saint Sardos-Bejuba! Entertainment/Montreal

Today’s Trivia Question: Who provided the voice for cartoon character Tennessee Tuxedo? ( Click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis: Kids!
04.18.08

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