Friday, April 11th, 2008



The greatest % gains over lead-in of any court show this February!

Up +25% with Women 18-49 & 25-54

From Warner Bros. Domestic Television Distribution

Source: NSI, WRAP Sweeps, Feb 08 Sweep, All Mrkt Wghtd Avg % Share Diff vs 1/4 hour lead-in, 2+ Wks, 10+ Occs, PA. Court = Cristina’s Ct, Div Ct, Jdg Alex, Jdg Young, Jdg Hatchett, Jdg Brown, Jdg Judy, Jdg Lopez, Jury Duty, People’s Ct, Jdg Mathis, People’s Ct & Jdg Mathis tie for greatest gains



Good Morning.  It’s Friday, April 11, 2008, and this is your first early morning briefing, coming to you from Cannes, France, at the MIP TV market! And if you prefer to watch this morning’s news instead of reading it, click here.

After airing only one episode Tuesday night, CBS cancelled the reality competition series Secret Talents of the Stars. The premiere/finale episode posted a 1.5/4 among A18-49. Starting next Tuesday, CBS will air 48 Hours Mystery in the 10p slot for two weeks then Shark returns with new episodes post-strike as of April 29.

Tonight’s Finale:
NBC: Amne$ia at 8p

Sunday’s Premiere:
VH1: Viva Hollywood at 1030p

Sunday’s Finale:
VH1: Rock of Love 2 at 9p

>>>>>>>> A.I.M. IS CRITICAL! <<<<<<<<<


Yesterday, many of the claims filed by Dan Rather in a $70 million lawsuit last September against the CBS Corporation were dismissed by Judge Ira Gammerman of the New York Supreme Court. The judge rejected Rather’s claim of fraud against CEO, Leslie Moonves, Viacom-CBS Chairman, Sumner Redstone and former CBS News president, Andrew Heyward in addition to his assertion that the network made him the scapegoat involving the bru-ha-ha surrounding the 60 Minutes II use of controversial papers in the story about President Bush’s National Guard service in the 1970s. The lawsuit further accused CBS of not giving him worthy assignments on CBS News programs following his resignation as anchor in March 2005.

Wednesday night’s finale of High School Reunion (10p) on TV Land delivered a 0.5 rating and 560,000 viewers among A25-54. The program also averaged more than a million total viewers.

This week, Great American Country (GAC) launched a new one-hour weekly series, Drafting Partners Wednesday night at 9p that matches up a NASCAR driver and a country music artist. Each learns about the other’s profession, family life and both show off their favorite country music videos. The series is produced by NASCAR Media Group.


Yesterday, Fuse hosted an upfront party in New York City at Espace where the network unveiled a development slate of original programs:

  • With the Band – series following twelve fanatic groupies, bodyguards, roadies associated with rock, hip-hop and pop music worlds. Produced by Tijuana Entertainment.
  • The Smackdown Sessions – each episode watches as two emerging bands battle it out not with musical contests but with physical challenges. Rocket Science Laboratories produces.
  • Garage Band All Stars – a team of professionals from Hollywood, sports and other areas come together to form a band mentored by music industry producers, musicians and managers. From 3 Ball Productions, LLC. 
  • Sound Barrier – game show where two people who have like tastes in almost everything except music are pitted against another similar team to find out which pair can work together to win. From Authentic Entertainment.
  • Wild Side – series host explores the globe to find bizarre fringe music acts. Produced by Screaming Fleas.
  • Barely Vocal – competition series where a group of beautiful female singer wannabes live together and go through various challenges with one emerging in the end as a star. From Zig Zag Productions.
  • Rock Bottom – series examines real-life stories of musicians who are struggling with their addictions or other debilitating problems. Film Garden Entertainment produces.
  • Bling and a Prayer – hip-hop artists and Christian rock musicians live together and tour together cross-country and viewers find out what happens when member of two divergent music groups come together. From Swift River Productions.

The market wound down yesterday with many of the buyers leaving by midday, jetting off to other destinations.  Cannes was considerably quieter by the Palais des Festivals and the Croissette – the main drag along the water with all the expensive designer stores.  A block up from the Croisette, along the Rue de Antibes and at the intersection with a small side street, was a celebration of an entirely different kind.  We came upon a crowd – mostly older people – around five in the evening and in the center was a six piece band dressed in black shirts and slacks, white ties and white fedora hats, playing the most wonderful dixieland music.  There was also a red, white and blue ribbon tied across the street.  A charming and clearly popular older man showed up, greeting those standing around the ribbon.  He then took a pair of scissors waiting for him a red velvet pillow, and said “un, deux, trois, Voila!” and cut the ribbon.  Everyone clapped, the band played.  The man next cut the 15′ ribbon into small 2″ bits, which were then distributed among the crowd.  You’d think Brad Pitt cut apart his t-shirt and handed the pieces to crowd of groupies. These folks were genuinely thrilled to have their section of ribbon, and more than a couple encouraged us to get our piece too.  Not wanting to take a piece that someone else would cherish, we begged off.  All in all, a wonderful cap to our week in Cannes. 

Next week, the adventure continues as we fly to Italy for the Venice Festival of Media.  First time in Italy, and no, I don’t speak a word of Italian either.  I know, tough job, but somebody’s got to do it!

Get the real MIP TV news at Cynopsis International and/or the kids-related MIP TV news at Cynopsis Kids.


ReelzChannel is now available on Time Warner Cable of NYC.

ReelzChannel®, the only cable/satellite TV network dedicated to “Everything About Movies 24/7™,” is now available on Time Warner Cable of NYC (Channel 131).

ReelzChannel is the ultimate destination for everyone who loves movies. The network provides movie fans with news, information and entertainment about the world of movies, through innovative original programming not found anywhere else.


Donal Logue was added to the HBO biker gang pilot, 1% playing a character called Misfit along with Timm Sharp, Lucy Punch and Sonny Barger. Donal was also just added to the cast of NBC’s Life for its second season next fall.


CYNOPSIS DIGITAL – TODAY’S TOP STORY:  The plot thickened once again between Yahoo and Microsoft as Time Warner and News Corp. crept back into the picture, according to reports. Talks are underway to have Time Warner take a 20% stake in a combined Yahoo/AOL, giving the company the cash to buy back some of its shares from investors. Meanwhile, News Corp. is talking to Microsoft about making a joint bid for Yahoo, putting forth the prospect of a combined Yahoo/MSN/MySpace juggernaut. Yahoo’s directors are scheduled to meet this morning to mull their options. Analysts seem to think this all much ado about nothing and that the company will end up accepting Microsoft’s original offer, according to The Wall Street Journal.  Full edition: CYN DIGITAL. (Or to listen to the Cynopsis Digital Podcast click here or subscribe to it at iTunes here.)

Superstar Talent, Inspiring Stories, Devoted Fans … Join The Next Big Thing with Disney!
For more information, contact Michelle Scarola at Disney Media Sales & Marketing

:   Turner International expands into India, where it will begin produce animated feature films.  Additionally, Turner International has teamed with sister company Warner Bros. to form the Hollywood TV channel.  Turner, which is setting up its own animation studio in India, plans to produce two animated movie per year, beginning in 2009.  Meanwhile discussions are underway for carriage deals for the new Hollywood TV channel, which Turner aims to launch by years end.  Turner has a range of channels already available in India including kid-centric channels, Cartoon Network and Indian-kids channel Pogo.  Full edition and MIP TV Kids-related news: CYN KIDS.

CYNOPSIS INTERNATIONAL – TODAY’S TOP STORY: MySpace signed with the U.K.’s ShineReveille International for the exclusive distribution rights (excluding the U.S.) for its video programming on international broadcast TV and related DVDs and merchandise.  Online and mobile distribution remains in MySpace’s hands.  MySpace’s Quarterlife series is included in the deal.  Full edition and MIP TV Updates: CYN INTERNATIONAL


Wednesday – A18-49 Analysis:  FOX maintained the same top ratings as the previous week Wednesday night at 6.8/18 A18-49, according to final national ratings from Nielsen Media Research. FOX dominated with its American Idol special the first two hours: at 8p delivering a 6.5/18 and a 7.0/17 during 9p. CBS took the final win at 10p as CSI: NY posted a 3.2/8.

Live + Same Day Household Ratings: Wednesday, April 9, 2008 – time period averages. Source: NTI Galaxy, as dated. Live+SD.

FOX: 10.4/16      American Idol: Idol Gives Back 10.4/16

CBS: 6.8/11          Big Brother 9 3.9/6, Criminal Minds 8.4/13, CSI: NY 8.0/13

NBC: 4.6/7           Deal or No Deal 6.1/10, Law & Order: CI [r] 3.5/5, Law & Order [r] 4.3/7

ABC: 4.2/7          Wife Swap [r] 3.0/5, SuperNanny 4.0/6, Primetime: The Last Lecture 5.6/9

UNIV: 2.2/3         Al Diablo con los Guapos 2.5/4, Pasion 2.2/3, Don Francisco Presenta 1.7/3

CW: 1.5/2           America’s Next Top Model 1.7/3, Pussycat Dolls Present: Girlicious 1.4/2

MNT: 1.0/2          The Harlem Globetrotters: A New Generation [r] 1.1/2, Masters of Illusion: Impossible Magic [r] 0.8/1

TELE: 0.7/1         La Traicion 0.5/1, Victoria 0.8/1, Pecados Ajenos 0.6/1

A18-49: FOX 6.8/18, CBS 2.8/8, ABC 2.2/6, NBC 1.9/5, UNIV 1.8/5, CW 1.0/3, MNT 0.5/1 TELE 0.4/1


Creative services agency Blue Room hired Mark Mutschler as Executive Producer. Mark’s responsibilities include diversifying the company’s current client base and increasing business in the areas of broadcast, commercial, online and print. Mark will work closely with Chris Gargani, CEO/Executive Producer and Brian Aumueller, Creative Director.

Disney and ESPN Media Networks promoted two executives in its Affiliate Sales and Marketing unit. Matt Kenny is now VP/Field Sales, Western Division to supervise field sales operations in three territories that cover 28 states. Matt is based in Burbank and reports to Sean Breen, SVP/Field Sales. Eric Ratchman was upped to VP/Business Strategy and Development to manage distribution development strategies across all Disney and ESPN Media Network platforms. Eric is based in Cheshire, CT and reports to David D. Preschlack, EVP/Disney and ESPN Media Networks.

Clear Channel Katz Advantage (CCKA) added four marketing executives all to the position as Director to its expanded Marketing Advantage group: Margaret Hughes is based in New York; Cynthia van Nostrand joins in the Dallas office; and Erin Murphy and Mo Zmich were hired for the Chicago office. Furthermore, a new Marketing Advantage office has opened in Atlanta headed by Gregory Simonson.

Darren Campo advanced to SVP/Programming, Production and Development up from SVP/Programming, Strategy and Research at truTV. In his new position, Darren will now manage the production and development units which produce 30 original series per year.

Rich Roberge was appointed as GSM for KUNS/Seattle the Univision affiliate. Fisher Communications owns this station and KOMO-TV as a duopoly.

Allied Advertising, Public Relations announced a new executive management reorganization where former president of the company, Gerry Feldman was upgraded to Chairman while Clint Kendall and David McDonald were named as Co-Presidents.

Greg Bennett moves to CBS Television Distribution (CTD) and takes on the position of SVP/Branded Integration and Online based in New York. Greg is charged with finding opportunities to merge CTD’s content with advertisers’ goals through product integration and custom marketing and promotions initiatives. He is also charged with extending CTD’s syndicated programs to online and other platforms.


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Friday Fun Fact:  Long Beach Peninsula in Washington state is the longest natural beach in the U.S. The city of Long Beach is also home to the world’s largest frying pan.

This day in History:  1961 – Bob Dylan, at 19, made his New York City stage debut at Gerde’s Folk City, a small Greenwich Village club. He opened for John Lee Hooker.

Answer to Yesterday’s Trivia Question:  On what ’70s TV show could you find characters Mata Hairi, Baron von Butcher and Ed Simian?  LANCELOT LINK, SECRET CHIMP   Kudos to:  Michael Strocko-University of Miami School of Law/Coral Gables, FL; Jon; Mark Lowden-Azzurro HD/NY; Jason Lewis-WTAT/Charleston, SC; Brook Wright-Retro Television Network/Little Rock, AR; David Ferber-KTTC/Rochester, MN; Berry Ellis-Superstation WGN/Chicago; Ed; Ted Field-All Three Wishes Entertainment/Hollywood; Betsy Samuel-OpenTV-Golden, CO; Tom Cronin-KOBI/Medford, OR; Dale Warshaw-KMSB/KTTU/Tucson; Ken DuBow-PorchLight/Amsterdam

Today’s Trivia Question:  The memorable line, “I’m not a doctor, but I play one on TV,” was spoken in a TV ad for Vicks Cough Syrup in the ’80s.  On what TV series did this actor play
a doctor?   (
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later  — Cyn

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Classifieds – Trish Pihonak- 203-926-9878 /

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CableU – Know Networks Better. Pitch Smarter. Click here


What would a year be without something new from Cynopsis?  Introducing …

Cynopsis Media: Top Tier
Executive Search Division

High level executive search, candidates fully screened and vetted, meeting precisely your criteria.

For more information, call Trish Pihonak 203.926.9878
if you’re looking to make an executive change, or are looking for a change of scenery yourself.

Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: DRTV MEDIA BUYER/Chicago area: Minimum 2-3 years experience and proficiency in COREMedia, MS Office/Access required. Understanding of media planning and Nielsen a plus -. Send resume to

JOB OPENING: VP, NEW PRODUCT STRATEGY/MTVN Digital Ops/NYC: BA/BS; 10+yrs digital advrtsng exp. Resp for strat & implementation of new ad products; manage
new product lifecycles. EOE/M/F/D/AAP. Apply (4/18)

JOB OPENING: VP, INT, MKTG/ABC Kids/NY: Lead mrktg teams on all cross-platform proposals from creative dev through execution provide guidance/leadership on strat,ideas presentation for integ proposals Req 135965 (4/18)

JOB OPENING:  DIRECTOR, MUSIC LICENSING/Current TV/LA, CA:  Oversee & manage music licensing, clearances, libraries, incl. international negotiation & licensing.  3-5 yrs. exp.  Musiclegaljobs
,  EOE (4/18)

JOB OPENING:  SR RSRCH DIR/Ent. Rsrch Co/LA: Mng end to end custom projects, proposals, methodology, survey design, analyze data/write reports. Knwldg of ent ind & vendor exp + (4/18)

JOB OPENING:  RSRCH MGR/Ent. Research Co/LA: Mng custom/synd. rsrch. Prepare proposals, questionnaires, banner & tab specs, sample, analysis & reports. Knwldg of ent ind. + (4/18)

JOB OPENING:  EMERGING MEDIA SALES MGR/Fox/NY: Fox Broadcast Ad Sales Team. Exp w/ digital & mobile sales. Exp w/ Mediavisor and Atlas a plus. BS/BA. Please apply at (4/18)

JOB OPENING: PRODUCT MANAGER/THE SIMS (ELECTRONIC ARTS)/REDWOOD CITY CA: Apply to this position, please click on this link: (4/17)

JOB OPENING: ACCT COORD/Orange,CA. Adhere to production scheds, screen TV/movies, adhere to standards, coord docs & ad hoc productions/duplication/encoding, support clients & AM. 2-3 yrs entertmt or traffic reqd.

JOB OPENING:  WRITER/PRODUCER, CREATIVE SERVICES/FINE LIVING Knoxville TN: Develop, write & produce on air promotions & special projects. 4 yrs+ TV Station/Cable Network experience req’d.  Apply online: (4/17)

JOB OPENING:  DESIGNER, CREATIVE SERVICES/FINE LIVING Knoxville TN: Design product for on-air spots, show packages & other creative projects. 4+ yrs TV Station/cable network experience required. Apply: (4/17)

JOB OPENING:  SALES PLANNER/DISH Network/NY: BA pref. 2+ yrs exp in advertising/buying/planning. Knowledge/exp in broadcast/cable TV Ent. industry a+. Proficient in MS Office. Submit resumes to

JOB OPENING:  P&I Analyst/DISH Network/NY: BA pref. 2+ yrs exp in inventory/planning/research. Knowledge/exp in broadcast/cable TV Ent. industry a+. Proficient in MS Office. Submit resumes to
. (4/17)

JOB OPENING:  SENIOR WEB PRODUCER/SHOWS/MTV Digital/NYC: 4+yrs online prod. exp, Exp overseeing creative Web Dev & Implement, Strng knwldg MTV Brand & Youth culture, HTML/DHTML/Flash/XML EOE/M/F/D/AAP. Apply (4/17)

JOB OPENING:  Retail/Brand Coordinator/HIT ENTERTAINMENT/NYC: Manage retail & promotional programs for major retail accts. 2-4 years exp in brand licensing and retail marketing. Resume to
. EEO/M/F/V/H (4/17)

JOB OPENING:  MKTG SPECIALIST/OUTDOOR CHANNEL: 3+years of mktg experience.  Media experience pref.  Superior writing skills.  E-mail
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JOB OPENING:  PAID MKTG INTERN/OUTDOOR CHANNEL:  Part-time. Not for credit.  Recent grad or current student.  Top-notch writing skills.  E-mail
JOB OPENING:PERFORMANCE MEDIA ANALYST/WebMD/NY: Det. oriented, multi-tasker, self starter, great comm/orgnzt’l skills. Excel Knwlg. 2+ yrs dig. media exp pref’d. Apply: (4/17)

JOB OPENINGSR. MGR, DISTRIBUTION/GSN/SANTA MONICA CA: Reports to VP. Resp. for subscriber acquisition, retention and related activities. BA + 3 yrs min exp in ent/mktg/sales, cable exp preferred. Res/cvr letter:

JOB OPENINGMKTG DIR /VeggieTales/Nashville:Create/execute strategies & plans for VeggieTales & other Big Idea brands, dvlp & mng budgets. Exc leadership & presentation skills req’d. 5+ yrs exp. Apply: (4/16)

JOB OPENINGVP  RESEARCH/Fuse/NY:  Dvlps & directs all prim & scndry resrch supporting Pgrm, Mktg, Ad Sales & Sr Mgmt. Skg strong leader to expand understdg of viewer behave & awareness. Rez to:
“VPR” in subj  (4/16)

JOB OPENING: SALES PLANNER/Discovery/Atlanta: Supp AE’s dev. proposals/presentations. Strong comm.  Exp w/ rsrch, advrtsng, acct mgmnt. Nat’l Ad Sales exp via ad agency/cable TV vendor a must. Apply: Req#7806 (4/16)


JOB OPENINGRESEARCH DIRECTOR/TVB, New York City: Experience in media sales research/market research. Knowledge of Nielsen NTI & NSI, TNS, Polk, Scarborough, MRI, Excel/PowerPoint. Email resume to
. EOE (4/16)

JOB OPENINGPR MGR/HIT ENTERTAINMENT/NYC: Handle full spectrum of PR programs/initiatives from creation through execution. Min 5 yrs in communications/media/public relations. Resume to
. EEO/M/F/V/H (4/16)

JOB OPENING:  PUBLICIST/VH1/NYC: BA/BS; 3-4 yrs PR exp. TV experience a must. Strong interpersonal and writing skills; ability to work on multiple tasks simultaneously. EOE/M/F/D/AAP. Apply (4/15)

JOB OPENING: DIR OF MARKETING/LA entertainment research co: Implement marketing/PR to sell full line of prod/serv. Degree + min 5 yrs mktg mgmt w/PR exp Resume/salary hist to (4/15)

JOB OPENINGDIR CLIENT DEVELOPMENT/Ent/Media research co/LA-based: Mng sales team, build new synd/custom biz. Min 3 yrs sales mgmt exp in mrkt resrch sales. (4/15)

JOB OPENING: MGR CLIENT DVLPMNT/Ent research co/LA-based: Mgr Client Development. Aggressively build new business. Proven track record w/3 yrs Mkt Rsrch sales exp essential. (4/15)

JOB OPENING:  ACCOUNT EXECT/Ent research co/LA-based: Aggressively sell full line of syndicated products. Min 2 years sales exp & ability to demonstrate sales success required. (4/15)

JOB OPENING:   WEB PRODUCER/Sesame Workshop/NY: Come and play on Sesame Street. Run projects from conception to execution. 3+ years experience required. Apply

JOB OPENING:  ASST SALES MGR/ Rainbow Advertising Sales Corp / Litchfield, CT:  Min 3yrs ad sales exp.  Supervisory exp pref. Oversee AE’s. & support Staff. See full posting and apply to req id 5883BR (4/12)

JOB OPENING:  RESEARCH ANALYST/(The CW/New York): 1-2 years exp. Proficient w/Galaxy Explorer, NPower, Adviews MRI knowledge a +. Email: 
RE:UCTC/98308BR. (4/12)

JOB OPENING:  VP, SALES/ DELUXE VANCOUVER:Report to VP & GM. Lead external Vancouver sales agenda supporting film laboratory opps & an array of dig. srvcs in picture post prod mastering & dlvrbls. Reply:  

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SPRING AND SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

SPRING/SUMMER INTERNSHIP CREDITS ONLYINTERN for LA public relations firm specializing in entertainment, visual, culinary and performing arts. DUTIES: manage blogs, research, write press releases, pitch media, learn the business.

SUMMER INTERNSHIP CREDITS ONLY: PUBLIC RELATIONS INTERN/NY/NY:  Interns will have the opportunity to learn the mechanics of a major cable network tv communications dept. For more info/submit resume, visit req ID 5913BR (4/15)

SUMMER INTERNSHIP CREDITS ONLY: INTERN for global event, Solstice Sing for Peace.  DUTIES: manage blog, upload a/v files, call sponsors & participants, organize. REQ: hi-speed internet, MS Word, Excel & HTML. (4/12)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume?  Contact
for more information ….

for rates and specs for Job Openings. 

Interested in posting your Video Resume?  Contact
for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email
for specs.

WHAT’S ON TONIGHT – Friday, April 11, 2008

ABC: Americas Funniest Home Videos [r], Duel, 20/20
AZTECA: Ventaneando America [7p], Futbol Mexicano: Veracruz vs. Puebla
CBS: Ghost Whisperer, Price is Right Million Dollar Spectacular, Numb3rs
CW: Friday Night Smackdown!
FOX: Bones [r], Canterbury’s Law
ION: Movie: Bridesmaids, Movie: A Mother’s Gift
MNT: My Friday Night Movie: Vital Signs
NBC: Amnesia, Miss USA 2008
PBS: Washington Week, Now on PBS, Bill Moyers’ Journal, PBS Previews: Carrier [r]; USS Wisconsin: The Last Battleship [r]
TELE: La Traicion, Victoria, Pecados Ajenos
UNIV: Al Diablo con los Guapos, Nuestra Belleza Latina

All outgoing e-mails are scanned and sent out virus free.  Copyright Cynopsis 2008

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