Friday, April 10th, 2009


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Experience countless ownership opportunities with AMC.

AMC.  Story matters here.



Good morning. It’s Friday, April 10, 2009, and this is your first early morning briefing.  And as always, if you prefer to watch this morning’s news instead of reading it, click here.  

Tonight’s Premiere:
HISTORY: Patton 360 at 9p

Tonight’s Finales:
FOX: Terminator: Sarah Connor Chronicles at 8p
NBC: Friday Night Lights at 9p

Saturday’s Premieres:
Animal Planet: Groomer Has It at 9p; Most Outrageous at 10p

Sunday’s Premieres:
Science Channel: A Day in the Life at 9p
Showtime: State of the Union at 10p

Sunday’s Finale:
VH1: Rock of Love Bus with Bret Michaels at 9p


Whether you want to blend seamlessly with Oscar winning movies and Emmy winning originals,
 draw your audience in with destination programming, or maximize your plan with unique marketing opportunities,
AMC is the best place to tell your story. 

AMC. Story matters here.

click link above to learn more about maximizing your brand’s story …


Bravo offers viewers a glimpse into the lives of rich, privileged teenagers residing in Manhattan with its new docu-series NYC Prep opening June 16 at 11p. NYC Prep chronicles the lives of six wealthy high school students who lead sophisticated yet pressure-filled lifestyles. Under the surface of exclusive parties, luxurious vacations and shopping sprees, there are college applications and high expectations for each of these teens. Following the June 16 premiere, Bravo will schedule NYC Prep in its regular time period starting June 23 at 10p. The series is produced by Stone & Company Entertainment (Tim Gunn’s Guide to Style) and Scott A. Stone and Lenid Rolov serve as executive producers.

WGN America (formerly Superstation WGN) re-launches this month with an updated visual package reflecting the American spirit with images of small towns to big cities. Along with this rebranding campaign, WGN America sports a new logo, new graphics as well as a sonic logo. In addition, the network will soon premiere four new original programs:

  • WWE Superstars – hi-def series features stars from Raw, SmackDown and ECW appearing on this weekly program in their original matches. Series airs Thursdays at 8p and 11p starting April 16 with an additional airing on Sundays at 12p.
  • Around the World For Free – one-hour hi-def series follows Alex Boylan, winner of The Amazing Race 2, as he journeys the globe without a penny in his pocket spanning 45,000 miles, 159 days, 16 countries and four continents during. Series debuts April 16 and airs Thursdays at 9p and 12a.
  • Hollywood & Dine – celebrities talk about their recent movies and their favorite dishes in each 30m episode of this weekly series hosted by David Moss. Begins April 18 and airs Saturdays at 12p.
  • Cultivating Life – host Sean Conway demonstrates easy diy projects and ideas to enjoy outdoor living spaces. The series aired for three seasons on Public Television with season four on WGN America exclusively beginning April 18 and airing on Saturdays at 1230p.

WGN America recently added these four series to its lineup:

  • Boston Legal – airs Saturdays at 1p and 7p.
  • The Bob & Tom Show – airs Monday-Wednesdays and Fridays at 12a, Thursdays at 4a and Sundays at 11a.
  • Legend of the Seeker – a double run of the weekly series airs Saturdays from 4-6p.
  • Star Trek: The Next Generation – all 178 60m episodes were acquired by the network airing Monday-Wednesdays and Fridays at 1a.

TV One takes the fourth season of its stand-up comedy competition series Bill Bellamy’s Who’s Got Jokes? to the Luxor Hotel’s stage in Las Vegas. The one-hour series showcases the comedic talent of 24 selected contestants as each strives to keep their act clean to win the show title and their own comedy special on TV One. Joining host Bill Bellamy again is Tommy Mikal Ford as “Croupier of Comedy” and Rodney Perry as the “Man on the Street.” The show features a rotating panel of real people judges who vote on each comic in addition to rotating celebrity judges and mentors. Even viewers at home will get the opportunity to vote for their favorite via text messages or online during the final episode. FarCor Studios produces the series with Ralph Farquhar, Dwayne Corbeitt and Bill Bellamy as executive producers.

Spike TV’s new original series Deadliest Warrior scored Tuesday at 10p with the network’s male target audience. Deadliest Warrior became Spike’s highest-rated unscripted series premiere among M18-34 and the highest-rated non-sports debut in nearly three years. Specifically, the series tallied a 2.1 rating and 258,000 M18-24 viewers, a 1.8 rating and 514,000 M18-34 viewers, a 1.4 rating and 794,000 M18-49 viewers and 1.7 million total viewers.

Wednesday’s season premiere of Real World/Road Rules: The Duel 2 on MTV posted a 1.76 rating with P12-34 and averaged 1.78 million viewers.

SCI FI Channel Battlestar Galactica fans and collectors will have one last chance to buy a piece of show memorabilia during a live auction weekend May 8-10. NBC Universal Television, DVD, Music and Consumer Products Group is partnering with Propworx to again offer more than 900 items from the show. Some of the items include: Admiral Adama’s desk chair, a full-size Viper Mark II ship and Lee Adama’s bomber jacket. The auction, with a portion of the proceeds benefiting United Way, will be held at the Pasadena Convention Center and a preview will be open to the public on May 7. The auction will also stream live at the Auction Network site at , allowing fans to watch and bid in real time. For more information and to view the auction catalog, please visit .

FOX’s long-running The Simpsons series is being honored by the US Postal Service with 44-cent first-class stamps featuring Homer, Marge, Bart, Lisa and baby Maggie, reports THR. The designs were revealed yesterday and will go on sale nationwide May 7. The Postal Service invites people to vote on their favorite Simpsons character at its website and register for a sweepstakes for a limited edition poster signed by creator/executive producer Matt Groening.


Big Imagination. Top 5 Perspective.
This summer, SCI FI Channel is becoming Syfy.

Imagination fueled our Top 5 growth and
brought you greater entertainment,
greater audiences and greater opportunities.

Syfy is the place for your brand to Imagine Greater.


ABC Family acquired the network TV window for five major Disney films including Jerry Bruckheimer’s G-Force and Robert Zemeckis’ upcoming 3-D CG version of A Christmas Carol headlined by Jim Carrey, according to Variety. The other three Disney titles are Beverly Hills Chihuahua, Bedtime Stories and Race to Witch Mountain. ABC Family will pay license fees based on a percentage of each title’s domestic box office gross. Beverly Hills Chihuahua will likely air on the network next year while G-Force is scheduled for 2011 and the other three will premiere in 2012.

OUTtv acquired the Canadian broadcast rights to more than 60 gay and lesbian feature films, allowing the network to air movies six nights a week beginning May 1. The movies were picked up from Alliance Films, Water Bearer Films, Mongrel Media, BBC Worldwide and Ariztical Entertainment and include title examples such as the BBC’s Daphne about English author/playwright Daphne du Maurier, Girl’s Will Be Girls, Strawberry and Chocolate, My Private Idaho among many others. Movie schedules can be found at the network’s website at and all new films will be rebroadcast on the last weekend of each month in the afternoons starting at 12p.

ReelzChannel is now available on the following systems: Cable One in Boise and West Valley, ID; Helicon Cable Communications LLC (Jet Broadband) in Rustburg, Wytheville, Radford and Franklin, VA; Knology systems at 12 locations in Alabama, Georgia, South Carolina, South Dakota and Tennessee; Mediacom of Waveland, MS; NCTC systems including Construction Communication Services Inc. in Palm Beach Gardens, FL and Hickory Tech Corporation in Mankato, MN; and National Telco TV Consortium systems consisting of Le Ru Long Distance Company, GTC Video, McDonald County Multi-Media and S-Go Video in Missouri.


New York-based independent film and television production company, Olive Productions, established by Steve Buscemi and Stanley Tucci and managed by their producing partner Wren Arthur, made a first-look television deal with Lionsgate. The deal involves the development and production of scripted content for broadcast and cable.

Casting Call: Production is underway on a new one-hour series, Hollywood Builders for DIY Network. The series takes a behind-the-scenes look at set builders working on films or television shows and how they put together ambitious designs. Show producers are still looking for projects to include in the series. If interested in featuring your film or TV show project currently in pre-production or production, contact Patrick Jager at

Casting Call: Lifetime Television seeks outgoing brides and grooms-to-be of all ages and ethnicities for a new series that explores their relationship and gives them a chance to really get to know each other. Participating couples will have the opportunity to win cash and prizes toward a deluxe wedding and honeymoon package. To schedule an interview, send an email to
and include your names, information, and a brief description of your engagement (i.e. how you met, how long have you been together, why you are a good couple together, when are you getting married, etc.) as well as a recent photo. Submitted materials will become the property of the producers and will not be returned. Also, selected couples would need to available to travel to a remote location for filming up to five days.

Casting Call: Producers of The Real Housewives of New York City and SuperNanny are casting for a new show where teens can trade in their parents and go live with another family. Teens of all types and interests from techo-savvy to hippies, to slobs and surfers to affluent to liberal are encouraged to apply. Parents can even nominate their own teens for the show! Send an email to
and include the teen’s name, age, phone numbers for the teen and their parents, email addresses, city and state where they live and a description of why the teen would like to live with another family and any other information regarding the teen candidate. 


CYNOPSIS DIGITAL – TODAY’S TOP STORY:  French lawmakers unexpectedly struck down a “three strikes” bill that would have enabled ISPs to cut off file sharers’ connections for up to one year upon their third piracy violation. French President Nicolas Sarkozy, who has championed the measure as a way to protect French culture and expression, had rounded up the necessary votes on previous drafts of the bill. But the final version was rejected 21-15, as most of the 577-member legislature decided to take the day off to avoid voting on the hot potato issue. Here in the U.S. the Foreign Affairs Committee of the House of Representatives began hearings this week on a new initiative to fight copyright piracy abroad. Late this month the Office of the United States Trade Representative is scheduled release its “Special 301” report listing countries whose lack of intellectual property protection have the greatest adverse effects on United States industries.   Full edition: CYN DIGITAL.

CYNOPSIS KIDS – TODAY’S TOP STORY:  Pokemon brings together its North American and European operations under the new unified banner The Pokemon Company International.  The Pokemon business outside of Asia will continue to be managed by Kenji Okubo, President/The Pokemon Company International.  Okubo oversees the company’s operations in Seattle, NY, and London, reporting to the worldwide headquarters in Japan. Full edition: CYN KIDS.


TV Guide Network’s Big Movie Premiere is back!
4.9 @ 8/7C
Miley Cyrus + Billy Ray Cyrus at the red carpet
Join us for the premiere of Hannah Montana: The Movie

Associate your brand with the biggest 2009 movie releases.
For information about ad opportunities,
contact Richy Glassberg or your AE: 212.626.2500


Wednesday – A18-49 Analysis:  FOX was steady-eddy Wednesday night winning A18-49 at 5.3/15, according to final national ratings from Nielsen Media Research. FOX leveled a one-two punch with Lie To Me taking the 8p hour with 2.5/8 with CBS’ sitcoms Old Christine/Gary Unmarried coming next with an average of 2.2/7. FOX’s American Idol was a runaway hit at 9p posting an 8.0/20 well ahead of second place Lost on ABC at 3.8/10. Then at 10p, CBS’ CSI: NY led with a 3.3/9 while ABC’s series premiere of The Unusuals was next in line at 2.1/6.

Live + Same Day Household Ratings: Wednesday, April 8, 2009 time period averages. Source: NTI Galaxy, as dated. Live+SD.

FOX: 9.4/15        Lie To Me 5.3/9, American Idol 13.4/21

CBS: 7.0/11          Old Christine 4.5/8, Gary Unmarried 4.5/7, Criminal Minds 8.5/13, CSI: NY 7.9/13

ABC: 4.1/7           Scrubs 3.0/5, Better Off Ted 2.7/5, Lost 5.1/8, The Unusuals [p] 4.5/8

NBC: 3.3/5           Law & Order [r] 3.7/6, Life 3.0/5, Law & Order [r] 3.3/6

UNIV: 2.5/4         Cuidado con el Angel 2.5/4, Manana para Siempre 2.7/4, Don Francisco Presenta 2.1/4

CW: 2.0/3           America’s Next Top Model 2.6/4, America’s Next Top Model 1.3/2

MNT: 0.6/1          World’s Funniest Moments [r] 0.8/1, Comics Unleashed 0.3/0, Comics Unleashed 2 0.3/0

TELE: 0.6/1         Dona Barbara 0.6/1, El Rostro de Analia 0.6/1, Sin Senos No Hay Paraiso 0.6/1, El Cartel 0.6/1

ION: 0.4/1           Boston Legal [r] 0.3/1, Boston Legal [r] 0.4/1, Boston Legal [r] 0.4/1

A18-49: FOX 5.3/15, CBS 2.9/8, ABC 2.6/7, UNIV 2.0/6, CW 1.3/4, NBC 1.2/3, TELE 0.5/1, MNT 0.3/1, ION 0.1/0



Michael Sakin was elected to The Cinema Advertising Council (CAC) board of directors as Director of cinema advertising vendors representing less than 5,000 screens. Michael, who is SVP/Sales with Landmark Theatres, will continue as the chair of CAC’s marketing committee.



Unscramble the words above and find out what you might win

UPFRONT ONLINE TOURNEY, you have a chance
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Friday Fun Fact:  A “jiffy” is the scientific time measurement equal to 1/100th of a second

This day in History:  1916 – The first PGA Championship event was played in 1916 at Siwanoy Country Club in Bronxville, N.Y.  England’s Jim Barnes won.

Answer to Yesterday’s Trivia Question:    Behind the bar on Cheers was a b&w photograph supposedly of relief pitcher Sam Malone.  In fact, it was not really a picture of Sam, but of a real Boston Red Sox player who pitched for the team for 1965-1971.  Who was he?   JIM LONBORG, who later became a Boston based Dentist.  Kudos to: Scott Osborne-Univision/NY; Bob Brewer-Opus 3 Artists/NY; Rich Ambrose-Time Warner Cable/Washington, D.C; Jerry Diaz-Jerry Diaz & Associates/Miami Beach; Tom Nankival-WKOW/Madison WI; Ron Salcedo-Zimmerman/Nashville; Gretchen Brady-KDAF/Dallas; Danny Green-SpotPlus/Dallas; George NeJame/LA; Robin Schmelling-BCMI/Rancho Mirage; Johnny Cheng-Comcast Spotlight/San Francisco; Richard Levine-AT&T Ops/LA; Robert Bittman-SCTV/Toronto

Today’s Trivia Question:  This ad campaign first appeared on Earth Day 1971, and went on to win two Clio Awards and was named one of the top 100 advertising campaigns of the 20th Century by Ad Age Magazine.  What ad was it?  (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)


IAB Digital Video Marketplace – April 20 in NY
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Major brands tell all: Pepsi, Unilever, Sprint
Canoe CEO David Verklin, boxee Founder Avner Ronin, Hulu VP Kevin McGurn
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Ensure your organization offers solutions marketers need. Drive your digital video
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Later — Cyn

Cynopsis Ad Sales:
Chuck Bolkcom, Pres/COO – 646-468-6180 /

Classifieds – Trish Pihonak- 203-926-9878 /

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The Weather Channel = MOMENTUM
New programming events are generating powerful results!

Why I Love Spring Week – Mar 22-28
A25-54 Audience Grew +34% in Prime (M-Su 8p-11p) vs. prior 4 week average*
Let us show you how our multiplatform events can work for you!
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*Source: Nielsen Media Research using Star MultiTrak; 3/22/09-3/28/09 vs. prior 4 week average
(2/22/09-3/21/09), Live, P25-54 (000), Mon-Sun 8p-11p, Subject to Qualifications

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: AE-DIRECT RESPONSE/Hallmark Channel/NY: Min 3 yrs sales. See full posting and apply at (4/16)

JOB OPENING: MGR, SPON PLAN & ON AIR/IFC/NY: Temp role 3-5 yr (2-3 supr) traff/sched/media plan’g w/ cable promo plan’g & strat, fulfill sponsorship obligations& improve brand awareness. res: ref #8199BR (4/16)

JOB OPENING: SPECIALIST/ON DEMAND CONTENT/BETHPAGE NY: Mng data & publishing systems that enable daily op of Cablevision’s On Demand srvcs. 5yrs exp field of process/proj/database mngmnt req’d. Resume to:

JOB OPENING: MGR TALENT BUS. AFFAIRS/Discovery/LA: Neg. talent agreements, voice over deals etc. Liaise w/internal bus. units i.e. networks. Ex. writing/interpersonal skills. Knwlg of union/guild. Apply: #8860 (8/15)

JOB OPENING: EXP’D SHOWRUNNER with strong writing credits to oversee all creative aspects for a multi-episode doc series. Must be able to relocate for 6-8 month assignment.

JOB OPENING: TV VIDEO PRODUCER/WRITER/Good Housekeeping Magazine/NY: 5+ yrs exp. Will be producer & head writer in charge of scripting & creative development. Send reel, writing samples & salary req to:


Tune-In, Ratings, & Influentials Advertising Alert!
With 53,000 subscribers, Cynopsis readers are media execs from every corner of the business.

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1st thing each morning, in a fast, fresh format – the media industry will start the day with your message.

Impactful Ad Campaigns, Events, Special Projects
To start reaching decision-makers directly, contact Chuck Bolkcom –
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INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

SUMMER INTERNSHIP CREDITS ONLY: TV AD SALES/ Katz Media, a leading rep firm, is seeking go-getter interns for 8 week NYC summer program. Learn TV Ad Sales working with Sales Assistants and Account Execs. Please contact

SUMMER INTERNSHIP CREDITS ONLY: TV SALES RSRCH/ Katz Media, a leading rep firm, is seeking go-getter interns for 8 wk NYC summer program.Analyze & interpret TV sales research, create rsrch materials.  contact 

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at

SITUATION WANTED: Seeking asst work to a prod or exec in Scripted TV/Film Prod Co/Studio. Prior agency exp, exec assistant, & set PA work for major players/companies in LA & NY.Contact Jennifer @
323-496-1976 (4/17)

SITUATION WANTED: Local spot TV/RADIO buyer (NYC) Reliable experienced individual seeking FT or Freelance position at an advertising agency or buying service: immediate start. Please contact

SITUATION WANTED: Recent Harvard grad and FREELANCE WRITER will do pretty much anything involving words and writing them. Currently writing for a Gawker blog. Hard worker, strong writer, great bargain. (NYC)

SITUATION WANTED: AD SALES MKTG CONSULTANT: 20 yrs exp CBS, A&E, History, Comcast. Copywriter, producer, concept guy, strategist. Agency Skills/Ad Sales Expertise. All jobs considered. Reasonable rates.

SITUATION WANTED: FREELANCE POST-PRODUCTION PRODUCER/NY. Years of experience with Broadcast Promos and Agency Commercials. Available for Editorial and Graphic Design projects. For resume & references email

SITUATION WANTED: PROJ/OPS MGR/NYC: Seeking the opp to work in on-air promos again, but open to other opps as well. Sev yrs cable on-air promo/new media & adops exp. Mang day-to-day ops of projs & campgs.

SITUATION WANTED: FREELANCE VIDEO EDITING (LA) Valley artist with 5 years web video experience, has MAC with Final Cut Suite. For resume and more information, email Steve Porus at

SITUATION WANTED: CREATIVE SCRIPT DOCTOR with 16 yrs as Broadcast Exec/Network Story Editor can consult/edit/polish your TV or film pitch/bible/screenplay. Credits include DeGrassi, DaVinci & Dragon Boys.

SITUATION WANTED: 20+ yrs. experience in TV Broadcasting & Cable FINANCE/ACCOUNTING. Seeking FT, PT or Temporary position: immediate start. Please contact:

SITUATION WANTED: PRODUCER with A-list ent. ind. relations, offering consulting services to prod., PR, Ad agencies, writrs, & dirs, seeking Hwd connections, proj. superv & expertise on selling/pkgng. 310-994-3258

SITUATION WANTED: FREELANCE VIDEO EDITOR(NYC) Video Editor with 12 yrs experience. Broadcast, corporate, music videos. Specializing in short form documentary & narratives. For pay only. Avid & Final Cut. Contact:

SITUATION WANTED: VP/DIRECTOR SALES: Unprecedented SUCCESS building Sales force/Revenue/Value Creation/Content/Operations/Infrastructure. Motivational, solutions based TEAM builder, Let’s Talk!

or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email
for specs.


ABC: Wife Swap, Supernanny, 20/20
AZTECA: Lo Que Callamos Las Mujeres Edicion Especial, Extranormal de Impacto, Al Extremo
CBS: Ghost Whisperer, Flashpoint, Numb3rs
CW:  Everybody Hates Chris [r], The Game [r], America’s Next Top Model [r]
FOX: Terminator: Sarah Connor Chronicles [f ], Dollhouse
ION: McBride: Fallen Idol, Movie: Jane Doe – ‘Til Death Do Us Part
MNT: WWE Friday Night Smackdown
NBC: Howie Do It, Howie Do It, Friday Night Lights [f ], Dateline
PBS: Washington Week, Now on PBS, Bill Moyers’ Journal, 400 Years of the Telescope
TELE: Dona Barbara, El Rostro de Analia, Sin Senos No Hay Paraiso, El Cartel
UNIV: Cuidado con el Angel, Manana es para Siempre, Rosa de Guadalupe   

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