*The weekly Binge Report ranks shows with the most binge sessions. A binge session is when four or more episodes of a show are watched and tracked in our TV Time app within a given day.
Friday August 22, 2025 IN THE NEWS NFL ads were 19% more effective than the TV average during the regular 2024-25 season, 63% more effective in the playoffs, and 243% more effective during the Super Bowl, according to EDO’s 2025 NFL TV Outcomes report. Additional highlights include: · Streaming-exclusive NFL games delivered 66% stronger […]
Thursday August 21, 2025 IN THE NEWS Today marks a milestone for ESPN with the debut of its new direct-to-consumer streaming platform. “This is a defining moment not just for ESPN, but for how sports are experienced in the digital age,” said Jimmy Pitaro, Chairman of ESPN. The new service allows fans to personalize […]
Wednesday August 20, 2025 Job Hunting? Let’s Talk. We know the industry is shifting—and ScreenShift is where the right conversations happen. If you’re on the market, grab a $99 pass for Oct 14 in NYC (entry at 3PM). Includes roundtables, panels, and a lively networking reception. Just 10 available—email us at marketing@cynopsis.com […]
Wednesday August 20, 2025 IN THE NEWS Nexstar Media Group has entered into a definitive agreement to acquire Tegna in a deal valued at $6.2 billion, including debt. “Following completion of the transaction, the combined entity will be a leading local media company, well-positioned to compete in today’s fragmented and rapidly evolving marketplace,” said […]
Tuesday August 19, 2025 IN THE NEWS MSNBC is losing a logo and a name as it spins off from Comcast. The news net is being rechristened My Source News Opinion World (MS NOW for short), and as part of Versant, won’t be sharing the peacock. “During this time of transition, NBCUniversal decided that […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5
