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Xbox announced a new TV and film division aptly named XP, a reference to video game lingo that means “Experience Points.” Leading the new XP division as president is Kayleen Walters, head of Xbox-owned Mojang Studios.
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Influencers and the creator marketplace, which are rapidly establishing a foothold in modern television and streaming, took center stage at Advertising Week New York this week.
Cynopsis 10/07/2026: Skydance and Emmys and the FCC, oh my!
It’s official: Paramount, now Skydance, closed its $110 billion acquisition of Warner Bros. Discovery on Tuesday. Plus: After much speculation earlier this fall, the Emmy Awards broadcast is moving to Prime Video as part of an exclusive six-year deal.
Streamlined 10/06/2026: Skydance Unveils Its Leadership Roster
Skydance, the name for the combined Paramount-WBD merger, officially announced its senior executive leadership team on Monday. Also: Disney is still seeking between $10 million and $12 million for its 30-second ad spots.
Cynopsis 10/05/2026: Paramount-WBD Will Become “Skydance”
Paramount Skydance CEO David Ellison declared Friday on X that the combined company name will be shortened to just Skydance. Paramount Motion Pictures Co-Chairs Josh Greenstein and Dana Goldberg will continue to lead the company’s film division while James Gunn and Peter Safran remain the heads of DC Studios.
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