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10/12/25: Cynopsis Jobs
Sunday October 12, 2025 CYNOPSIS SCREENSHIFT Building Iconic Athlete Brands Through Storytelling At ScreenShift, Oct. 14 in NYC, Ameeth Sankaran, CEO of Religion of Sports, shares how storytelling has turned athletes like Tom Brady, Simone Biles, and Serena Williams into enduring cultural brands. Discover how platforms, agencies, and partners can build authentic content pipelines and […]
Cynopsis 10/10/25: Debut Date Set for “Game of Thrones” Prequel
Friday October 10, 2025 IN THE NEWS Could Netflix make a bid for WarnerBros. Discovery? Not likely, to hear Netflix Co-CEO Greg Peters tell it. “We come from a deep heritage of being builders rather than buyers,” he told attendees at the Bloomberg Screentime conference. “One should have a reasonable amount of skepticism around […]
TV’s Powerful Halo Effect: What It Is, How To Measure It And How You Can Harness It
Thursday October 9, 2025 TV’s Powerful Halo Effect: What It Is, How To Measure It And How You Can Harness It You just launched a new campaign across multiple channels, from search to social. Perhaps you’ve gone out on a limb – maybe even against the recommendation of your CEO or board – and included […]
Cynopsis 10/09/25: Hulu Sets a Date for “All’s Fair”
A CYNOPSIS MESSAGE FROM OMEDA Thursday October 9, 2025 IN THE NEWS Competition is intensifying among the top SVOD platforms, with challengers like Disney+, HBO Max, and Hulu closing the gap on Prime Video and Netflix. That’s according to JustWatch’s Q3 2025 U.S. Streaming Market Share Report, which shows: · Prime Video […]
10/08/25: Cynopsis Jobs
Wednesday October 8, 2025 CYNOPSIS SCREENSHIFT Make Your Move On Oct. 14 in NYC, Cynopsis + C2HR bring you face-to-face with recruiters at ScreenShift. Learn the strategies that move you from application to offer. SAVE MY SPOT FEATURED JOB NATIONAL SALES MANAGER>> HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC: Oversee daily sales pipeline […]
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What to Expect at the 2025 DPAA Video Everywhere Summit
Cynopsis’ ScreenShift event is Tuesday, October 14 at City Winery – but for a deep...Overheard at AWNY
What’s the buzz at Advertising Week New York? “As is typical at industry conferences, we’re...The Pharma Ad Ban and the Future of CTV
By James Ramelli, Partner, Fyllo The federal government’s move to ban pharmaceutical advertising on linear...
