Mars Petcare brand debuted a new spot for its Temptations Tumblers that resembles more an ad for sports rather than cats.
Related Stories
CTV’s Local Moment Has Arrived Thanks To Total TV Convergence

Wednesday March 4, 2026 CTV’s Local Moment Has Arrived Thanks To Total TV Convergence As the video landscape evolves, one thing is clear: CTV is no longer operating as a standalone line item. It is now a foundational component of fully converged, total video strategies. The implications are especially significant for regional and […]
Cynopsis 03/04/26: “Zootopia 2” Set to Start its Streaming Run

A Cynopsis Message From A+E Global Media Wednesday March 4, 2026 IN THE NEWS Federal Communications Commission Chairman Brendan Carr said Tuesday that he expects Paramount to face little trouble winning regulatory approval for its proposed acquisition of Warner Bros. Discovery. Speaking to Arjun Kharpal on CNBC, Carr said, […]
Cynopsis 03/03/26: Disney Orders More “Zombies”

Tuesday March 3, 2026 IN THE NEWS Paramount Skydance appears to be in no hurry to divest the cable networks it will acquire after its planned $110 billion merger with Warner Bros. Discovery. “We believe in the assets that we’re buying and there’s no plans to divest or spin off a package of cable […]
03/02/26: Cynopsis Media Tech Update

Monday March 2, 2026 The Convergent TV World conference, produced by AdExchanger, Cynopsis and the Chief Marketer Network, is taking place March 5-6 in New York City. Click here to register. TOP MEDIA TECH NEWS Paramount Skydance and Warner Bros. Discovery both reported their fiscal […]
Cynopsis 03/02/26: “The Studio” Picks Up Producers Guild Award

Monday March 2, 2026 IN THE NEWS Rob Bonta said he is speaking with fellow attorneys general about concerns surrounding Paramount Skydance’s proposed acquisition of Warner Bros. Discovery. As the AG of California, Bonta noted that the state has a vested interest in safeguarding competition, given its central role in the entertainment industry. In […]
CynCity
Cynsiders
Beyond Retrospective Damage Control: Cutting Off Harmful Content at the Source
By Fiona Salmon, Managing Director at Mantis Content moderation has become one of the most...From Cart to Couch: How Retail Data Is Powering the Next Era of Premium Video
The lines between retail media and premium video are disappearing fast – and the convergence...TV And Video Convergence Is ‘Fair’ At Best: Here’s What 10 Execs Want Fixed In 2026
By Alyssa Boyle This piece was originally published on Chief Marketer Network brand AdExchanger. Convergent...