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Thursday March 12, 2026 IN THE NEWS Second-screening isn’t just a young viewer’s game anymore. More than half of US viewers ages 45–54 now watch video on their phones while the TV is on, according to a report from Omdia – up from 39% in November 2020. Viewers 55–64 aren’t channeling […]
Simplicity As Strategy: How A+E Global Media is Turning Accountability Into Competitive Advantage
A Cynopsis Message From A+E Global Media Wednesday March 11, 2026 Simplicity As Strategy: How A+E Global Media is Turning Accountability Into Competitive Advantage In a media landscape grappling with fragmentation, shifting measurement standards, and constant pressure on marketers to demonstrate a greater return on investment (ROI), A+E Global Media, with its portfolio […]
Cynopsis 03/11/26: Bon Appétit: Eva Longoria Digs Into France’s Food Legacy for CNN
Wednesday March 11, 2026 IN THE NEWS TV continues to play a powerful role in creating brand awareness and influencing consumer purchase decisions, according TVB’s 2026 Purchase Funnel Study. Key findings in the report include: · Television was the most important influencer at all stages of the purchase funnel. In the […]
Cynopsis 03/10/26: AMC Networks Hands Early Renewal to “The Audacity”
A CYNOPSIS MESSAGE FROM PREMION Tuesday March 10, 2026 IN THE NEWS AMC Networks placed an early season two order for “The Audacity.” Season one of the Silicon Valley-set, darkly comedic drama, created by Jonathan Glatzer (“Succession”), kicks off Sunday, April 12 on AMC and AMC+. Also coming back […]
03/09/26: Cynopsis Media Tech Update
Monday March 9, 2026 TOP MEDIA TECH NEWS Netflix introduced its own conversion API to help advertisers better understand the real-world impact of their ads. CAPIs are common in the digital ad sphere, but are newer to TV and streaming environments, where attribution is less straightforward. (People don’t click on TV […]
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