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03/16/26: Cynopsis Media Tech Update
Monday March 16, 2026 TOP MEDIA TECH NEWS NBCUniversal touted the Milano Cortina 2026 Winter Olympics as a new record-setter for programmatic and AI usage in live sports streaming. Last month, Olympics ad inventory was available for agencies to buy through seven DSPs, including Amazon DSP, The Trade Desk and Viant. […]
Cynopsis 03/16/26: Peacock Goes Vertical
Monday March 16, 2026 IN THE NEWS Peacock is rolling out new vertical video features as it looks to stand out in the streaming pack. The updates include an AI-powered experience guided by a video avatar of “Watch What Happens Live” host Andy Cohen, launching this summer, along with AI-enabled real-time […]
03/15/26: Cynopsis Jobs
Sunday March 15, 2026 CYNOPSIS SPORTS AWARDS Help Decide What Defines the Future of Sports Media The 2026 Cynopsis Sports Awards are assembling an elite panel of industry leaders to evaluate the year’s most innovative work across sports content, platforms, marketing, and technology. If you’re a senior executive in sports media, advertising, streaming, or brand […]
Cynopsis 03/13/26: Disney+ Launches Vertical Video
Friday March 13, 2026 IN THE NEWS Disney+ has launched vertical video offering Verts, designed to make it easier for users to find their next watch. By tapping the new Verts icon in the navigation bar on mobile, users enter a vertical video feed and can swipe through a stream of […]
Cynopsis 03/12/26: “Rick and Morty” to Return With “High-Concept Insanity”
Thursday March 12, 2026 IN THE NEWS Second-screening isn’t just a young viewer’s game anymore. More than half of US viewers ages 45–54 now watch video on their phones while the TV is on, according to a report from Omdia – up from 39% in November 2020. Viewers 55–64 aren’t channeling […]
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