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01/12/26: Cynopsis Media Tech Update

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Monday January 12, 2026 That’s a wrap on CES 2026. To no one’s surprise, ad tech conversations centered on AI — but this time, with a focus on agentic workflows. Ad tech companies Viant, PubMatic and Magnite all brandished new agents to simplify and improve media workflows, while streamers and creative companies also showcased new […]

01/11/26: Cynopsis Jobs

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Sunday January 11, 2026 CONVERGENT TV WORLD 2026 The Room Where Cross-Screen Strategy Takes Shape Convergent TV World brings together the leaders shaping how video is planned, bought, measured, and monetized—across streaming, linear, gaming, and emerging platforms. Expect unfiltered dialogue on AI, signal loss, evolving standards, and where budgets are really moving. Workshops, hosted buyer […]

Cynopsis 01/09/26: Paramount Reaffirms Bid for WBD

Friday January 9, 2026    IN THE NEWS Paramount Skydance is doubling down, reaffirming its $30-a-share bid for Warner Bros. Discovery and insisting it tops the deal WBD struck with Netflix. The company says it has “diligently and constructively” addressed every concern raised by WBD, pointing to its December 22 revised proposal and follow-up filings […]

Cynopsis 01/08/26: Yahoo Integrates Agentic AI

Thursday January 8, 2026    IN THE NEWS As expected, the board of Warner Bros. Discovery advised shareholders to reject the latest amended takeover offer from Paramount. “Your Board negotiated a merger with Netflix that maximizes value while mitigating downside risks, and we unanimously believe the Netflix merger is in your best interest,” […]

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