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Streamlined 7-28-2026: Peacock Hooks Up With YouTube
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Cynopsis 7/27/2026: Paramount/WBD Merger Paused
Monday, July 27, 2026 Happy Monday! The media business is in the middle of one of its great reshufflings — consolidation at the top, contraction in the middle and reinvention everywhere else. The old playbook is getting rewritten in real time, and today’s news is a pretty clean cross-section of exactly that. In today’s news: […]
Cynopsis 7/24/2026: Peacock Cracks the Streaming Code
Friday, July 24, 2026 TGIF, and what a week it was for the streaming business — where fortunes were made, lost, and occasionally reversed. Peacock is profitable — powered by the World Cup, NBA Playoffs, and attractive people standing around a villa arguing. The World Cup helped TelevisaUnivision prove sports rights aren’t just […]
Cynopsis 7/23/26: Warner Bros. Discovery’s Foray into Shoppable Pause Ads
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Building the New Creator Studio
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By Omar Abdala, Chief Data Scientist, Lotame The most important marketing shifts all have the...
