A CYNOPSIS MESSAGE FROM HALLMARK CHANNEL
Two Epic Seasons Collide:
Hallmark Channel’s Countdown to Christmas
+
NFL’s Kansas City Chiefs
with the Original Movie Premiere on November 30
Holiday Touchdown: A Chiefs Love Story
Countdown to Christmas Scores with Loyal Fans All Season
Often Imitated. Never Duplicated. |
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| Wednesday November 13, 2024 |
 IN THE NEWS |
| Two years after the launch of advertising on Netflix, the streamer has reached 70 million monthly active users, with over 50% of new sign-ups for the ads plan in ad-supported countries. In an anniversary blog post, Amy Reinhard, President, Advertising, said Netflix has sold out advertising for its two NFL Christmas Day games, and partnered with multiple advertisers for the upcoming season of “Squid Game,” including a first-ever single title sponsorship in Korea with Kia.
On the measurement front, Netflix has partnered with VideoAmp in the US to deliver advertisers cross-screen and live viewership measurement, both of which will start with WWE’s launch in January, and partnered with Nielsen for live ratings of the Christmas Day games. “There has been continuous momentum over the last two years, but we’re just getting started and can’t wait to see what’s to come,” concluded Reinhard.
More streaming video subscribers are hitting pause. According to a new report from Antenna that examines the habits of streaming customers, the monthly median percentage of premium streaming video subscribers who rejoined the same service they had canceled within the prior year rose to 34.2% in the first nine months of 2024, up from 29.8% in 2022. The average rate of cancellation reached 5.2% in August, but factor in re-subscribers and the loss was 3.5%. |
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Social media has overtaken TV as the top channel for influencing purchasing decisions, at 43%. TV is close behind at 41%. That’s according to DISQO’s second annual Consumer Trends report, which also reports:
· Sixty percent of consumers rank personal experience with a brand as the top factor shaping their brand perception.
· Millennials and Gen X have both increased their responsiveness to social ads over last year while Gen Z remains steady year-over-year, at 62%
· Product research is increasingly conducted across various channels, with 50% of consumers using search engines, 32% relying on retailer websites, and 28% on social media.
“In 2025, marketers will increasingly seek to align brand with performance by quantifying the incrementality lift of their ad campaigns across channels and throughout the full-funnel,” said Stephen Jepson, President, Media Effectiveness, DISQO. “This year’s report underlines the importance of this connection as people shift their purchase journeys, embracing new capabilities offered across platforms. It’s an important tool for marketers looking to keep and win consumers in 2025.” |
 Why is veteran TV anchor Chris Wallace leaving CNN at the end of his three-year contract? “When I look at the media landscape right now, the people who are going independent, whether it’s podcasting or streaming, that seems to be where the action is,” he said on Tuesday. Wallace, 77, joined CNN in 2022 after 18 years at Fox News for a leading role at CNN+, but the platform was shut down a month later by then-CEO Chris Licht. Wallace instead has hosted a Saturday morning show on CNN and an interview program on Max, in addition to appearances as a commentator. The exit is amicable. “CNN has been very good to me,” said Wallace, while CNN chief executive Mark Thompson noted, “Chris Wallace is one of the most respected political journalists in the news business with a unique track record across radio, print, broadcast television, cable television and streaming.”
UK-based media advisory firm MediaSense has acquired New York-headquartered advisory company R3. “Our growth ambitions are informed by listening to our clients’ current and future needs, and increasingly they require joined-up advice across disciplines and territories,” said MediaSense CEO Graham Brown. “With the acquisition of R3, we are expanding beyond media operations into marketing operations, adding content and creative capabilities and significantly growing our presence in North America and Asia.”
CTV ad revenue for demand-side trade platform The Trade Desk jumped 36% in 3Q24, to $301 million. Overall revenue at grew 27% to $628 million, and net income rose to $94 million from $39 million versus the year-ago period.
The CW has laid off over two dozen employees in its scripted programming and publicity divisions. The cuts, which come following the departure of network president Dennis Miller after two years in the job, is reportedly related to a shift in focus to sports and unscripted programming.
MyFree DIRECTV is now live, offering over 70 FAST channels and an on-demand library across Roku, Amazon Fire, Android, Apple, and the DIRECTV app. “We are excited about the new audiences that MyFree DIRECTV unlocks for our advertising clients,” said Amy Leifer, chief advertising sales officer at DIRECTV Advertising. “This launch marks another way that we are delivering innovative solutions that help move the needle for them.” In the near future, DIRECTV plans to offer genre-based paid programming packages that deliver smaller, personalized TV subscriptions at lower price points. |
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CTV Connect 2025
Prices increase Friday! Don’t Miss Out on CTV Connect 2025
Get ready to connect, collaborate, and shape the future of CTV at CTV Connect 2025! Hosted by AdExchanger, Cynopsis, AdMonsters, and Chief Marketer, this event unites 500+ CTV decision-makers for two days of insights on topics like audience targeting, AI, measurement, and transparency. From March 12-13, join industry innovators who are driving the next wave of CTV advancements.
Register today and secure your place before prices rise on 11/15!
FIND OUT MORE |
| PRODUCTION & DEVELOPMENT |
| Production company SuperSpecial has launched creative accelerator The Fellowship, a program for under-represented writers, in association with fantasy universe platform Loot. The effort will offer $100,000 in grants to help five writers fund fantasy novellas that could potentially be developed into series or movies by SuperSpecial.
Newsmax has hired Dennis Murphy (“Outnumbered”) to executive produce “American Agenda,” Jarrett Shustrin (WPIX-TV) to oversee “Wake-Up America,” and Lamar Goering (“Good Day New York”) as EP for “Newsline.”
Casting notes: Martha Plimpton (“The Regime”) and Mireille Enos (“For All Mankind”) have joined the cast of HBO’s upcoming drama “Task,” starring Mark Ruffalo….Awkwafina (“The Farewell”), Corey Hawkins (“Straight Outta Compton”), Simon Rex (“Red Rocket”) and Cliff “Method Man” Smith (“Power Book II: Ghost”) will guest star on season two of Peacock mystery series “Poker Face.” |
| NEW & RETURNING SHOWS |
| CBS soap opera “Beyond the Gates” will make its debut Monday, February 24 at 2p. Set in a posh gated community, the drama is the first one-hour Black daytime soap, and the first daytime drama to premiere since “Passions” in 1999.
New Paramount+ drama “Landman” premieres with two episodes on Monday, November 17. Created by Taylor Sheridan and Christian Wallace, the series starring Billy Bob Thornton follows fortune seeking among roughnecks and billionaires in West Texas.
“Martin Scorsese Presents: The Saints” premieres Sunday, November 17 on Fox Nation. The docudrama explores the stories of eight men and women who risked everything to embody faith. |
 Season three of “Harlem” kicks off Thursday, January 23 on Prime Video. The series follows four women on the precipice of change. Joining the cast in recurring roles are Kofi Siriboe, Logan Browning, Robin Givens, and Gail Bean.
“Very Scary People” returns to ID on Sunday, December 15 at 9p. Hosted and executive produced by Donnie Wahlberg, eight episodes offer insight into twisted crimes. What’s new this time around? “We’re diving deeper into each case, sharing raw, first-person accounts from those directly involved,” said Wahlberg. “It’s more personal, more emotional and resonates on a whole new level.” |
Today’s Premieres
Apple TV+: Bad Sisters
Cleo TV: Culture Kitchen at 9p; Chef Jernard’s Comfy Kitchen at 9:30p
HGTV: Don’t Hate Your House with the Property Brothers at 9p
Max: Call Me Ted
Nat Geo: The Stanford Prison Experiment: Unlocking the Truth at 8p
Netflix: Sisters’ Feud; The Mothers of Penguins; Sprint: The World’s Fastest Humans |
| COMING UP |
| Documentary “Surveilled” debuts Wednesday November 20 at 9p on HBO. The film follows Ronan Farrow as he investigates the growing business of commercial spyware.
A new half-hour special from puppet series “Donkey Hodie” pays tribute to Fred Rogers. “A Donkey Hodie New Year” features an original rendition of Rogers’ iconic song, “Won’t You Be My Neighbor.” The special premieres on PBS KIDS on Monday, December 2. Also airing that day is “Happy New Year, Lyla!”, a special spun from “Lyla in the Loop.”
A comedian explores his love/hate relationship with standup in HBO comedy special “James Acaster: Hecklers Welcome,” arriving Saturday, November 23 at 10p.
“The Peanut Man,” a feature film from Fawesome that tells the story of George Washington Carver, premieres Friday, November 15. |
| TECH TALK |
| CIMM and OpenAP released a report concluding that the industry must reassess current approaches to identity and identity resolution. Executed in collaboration with ThinkMedium, “Identity Resolution for Advanced TV and Video Advertising: A Case for Durability and Transparency” analyzes the IDR landscape, and offers recommendations for strengthening and improving current ways of working through industry collaboration. The findings suggest a two-pronged, collaborative approach to developing industry resources could have the greatest impact: 1) providing buyer education guides to facilitate understanding of fundamentals and provide curated questions for engaging with identity providers (as part of the RFP process) and 2) defining taxonomies and templates for providers to communicate about definitions and methodologies for how data is sourced, matched, aggregated, and validated. “Identity and IDR serve as the backbone for planning, activating, and measuring video advertising that is relevant, personalized, and effective,” said Jon Watts, Managing Director, CIMM. “However, the rise of digital streaming, growing privacy concerns, and other trends are challenging traditional approaches in the TV advertising landscape. The increasing complexity and fragmentation of the ecosystem necessitate a reevaluation of strategies and industry collaboration to support future advancements with IDR in the Advanced TV and Video Advertising marketplace.”
Intrusive ads, deceptive mechanics, and disruptive ad placements erode mobile game players’ trust and engagement, with 84% of players uninstalling games due to negative ad experiences, according to a survey from AppHarbor. Findings also include:
· 91% of respondents report frequent encounters with unskippable ads, with over half experiencing them regularly.
· 93% abandon games due to deceptive ‘X’ buttons.
· 61% actively warn others against downloading games with poor ad experiences.
· 58% immediately quit games due to disruptive ads.
· 34% stop playing games when ads cause crashes or freezes.
StackAdapt announced a new integration on the Shopify App Store aimed at helping Shopify merchants tap into their customer data and optimize campaigns more effectively. By simplifying pixel installation and integrating first-party data, StackAdapt enables Shopify merchants to more effectively reach high-intent customers amid the shift away from third-party cookies. |
| STREAMING |
| Sell-side advertising company Magnite announced that TCL has selected Magnite to elevate its streaming strategy and strengthen its ad-supported business. TCL will use Magnite’s SpringServe ad server to enhance the viewer experience and leverage Magnite’s streaming platform to capture the value of their premium inventory. Integrated free streaming service TCL Channel serves 24 million members globally.
Disney+ has launched Disney+ Perks for its US subscribers, offering exclusive perks including early access to special event tickets and merchandise, sweepstakes, and a holiday discount to a Disneyland Resort theme park.
“Raising Her Game,” a new three-part docuseries on the 2023 University of Texas at Austin women’s soccer team, is now streaming on Victory+. The docuseries, telling the stories of the Lady Longhorns while exploring the concurrent rise of US, is the first women’s sports programming to debut on Victory+ since the service’s launch in September. |
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REGISTER TO ATTEND |
| DIGITAL OUT-OF-HOME |
| Billups has acquired UK-based Mediabridge Global, marking billups’ fifth international acquisition since September 2023. “Billups has now doubled our local team and enhanced our power to drive results for advertisers in the UK and EMEA,” said David Krupp, Global CEO of billups. “Mediabridge’s strong client service coupled with a data-forward approach to planning, buying and measuring out-of-home investment aligns with our mission to reinvent out-of-home planning for the performance age.” |
| SPORTS REPORT |
| NBC Sports Next’s Sports Engine Play youth and amateur sports streaming platform will showcase competitions held at Arizona Athletic Grounds through a new partnership. “The number of games and events that will be streamed each year by SportsEngine Play across the facility’s more than 100 playing surfaces will be staggering,” said NBC Sports Next President Will McIntosh. “We’re extremely excited to capture all the action so family, friends and fans of the athletes competing there never have to miss a moment.” The partnership designates SportsEngine as AAG’s “Exclusive Video and Streaming Partner.”
Sony’s Beyond Sports is collaborating with ESPN, the NFL, Disney, and “The Simpsons” to produce “The Simpsons Funday Football,” a real-time animated alternate presentation of the game between the Cincinnati Bengals and Dallas Cowboys on Monday, December 9. A combination of data processing and real-time visualization technology from Beyond Sports will insert characters from “The Simpsons” into the game action while the Bengals and Cowboys play in real time. The alternate viewing presentation will stream on Disney+ and ESPN+ and on mobile with NFL+.
Tennis Channel, T2, the network app and website will be the live and on-demand home of the Billie Jean King Cup Finals, running today through November 20. The action gets underway live from Malaga, Spain at 12p, with a battle between Spain and Poland.
Telemundo is offering two Concacaf Nations League Quarterfinals matches between the US Men’s National Team and Jamaica. The two-leg series airs Thursday, November 14, and Monday, November 18, at 7:30p on Universo and streams live on Peacock. |
| GOING GLOBAL |
| Barcelona-based Titan OS S.L. announced a strategic partnership with Crunchyroll to make anime more accessible to users on Titan OS-powered smart TVs across Europe. This collaboration will allow viewers to explore over 24,000 hours of content, including series, films, and exclusive anime specials.
Infront and Stade Toulousain, the European rugby club, announced the extension of their exclusive commercial partnership for the upcoming ten seasons until 2035. |
 European animation company Ánima Kitchent has teamed up with TelevisaUnivision to bring preschool series “Cleo & Cuquín” to Mexican audiences. The collaboration will include seasons 1 and 2 of the show along with a collection of musical clips and the “Discover & Explore” episodes. |
| RATINGS |
Basic Cable Ratings for the (election) week of November 11
P2+ AA (000)
Primetime
Fox News 4313
ESPN 2062
MSNBC 1578
CNN 1223
Hallmark Channel 972
Paramount 711
HGTV 516
USA 492
INSP 472
Discovery 444
Total Day
Fox News 2616
MSNBC 967
ESPN 807
CNN 720
Hallmark Channel 495
Paramount 340
HGTV 301
TBS 267
Newsmax 263
USA 256
Source: Nielsen
Sunday night’s return of “Yellowstone” delivered the drama’s biggest premiere night audience ever with 16.4 million viewers tuning in for the start of season 5B, based on VideoAmp’s projected Total Persons/Live+SD gross viewership across all cable network and CBS airings (premieres + encores).
ABC’s “World News Tonight with David Muir” ranked as the #1 evening newscast in all of broadcast and cable in Total Viewers (7.371 million), A25-54 (1.075 million) and A8-49 (745,000) during the week of November 4, based on Live+SD data from Nielsen. |
| EXECUTIVE MOVES |
| Insight TV has promoted Lisette Schlippe to the role of Global VP: FAST and Content. Schlippe will lead Insight TV’s FAST strategy and oversee key FAST accounts, as well as drive the development of original content and commissioning efforts.
Niara Simon-Hollis has been promoted to Head of Marketing at Tastemade. Simon-Hollis joined the company in 2023 as Sr. Marketing Director.
Banijay Rights has named Sarah Mottershead as VP, Middle East, Africa, Israel, Greece & Cyprus. Mottershead was formerly VP, TV Series Sales at STUDIOCANAL. |
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This Day in History
1980 – Martin Scorsese classic “Raging Bull” premiered.
Answer to Our Last Trivia Question
In the original, unaired pilot of “The Munsters,” (1964-66) what was Herman’s wife’s name, and who played her? Phoebe, played by Joan Marshall. Kudos to: Bill Croasdale Annapolis, MD; Amanda Killian-Fareportal/NYC; Joel Dearling-Virtual News Center/Indianapolis; Greg West-WATC TV/Atlanta; Justin Pierce-JP Consulting Group/LA; Tom Moore-Kalt Productions/LA; Susan Nessanbaum-Goldberg-M and S Entertainment/LA; David Garber-Loyola Marymount University/Playa Vista, CA; Wendy Holmes/Denver; Rosemary Cunningham- MeTV/Chicago
Today’s Trivia Question
E! was launched under what name? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.) |
SENIOR INTEGRATED MARKETING CAMPAIGN PROJECT MANAGER
BEACON MEDIA GROUP
NY/NJ
Seeking a diligent, organized, and enthusiastic individual to join our team as we manage Integrated Marketing Campaigns for a candy manufacturer. Responsibilities include ensuring client satisfaction, managing project timelines, and optimizing campaign effectiveness. If you’re proactive and enjoy collaborating with teams, we want to hear from you! Full info HERE
DIRECTOR OF DIGITAL MEDIA
CSI SPORTS
JERSEY CITY, NEW JERSEY
Proven track record of monetizing digital assets on various social media platforms. Work closely with our production team in creating content and comprehensive marketing plans to increase market share. Full info HERE
INTERNATIONAL SALES EXECUTIVE
CSI SPORTS
JERSEY CITY, NEW JERSEY
Create and execute sales strategies and proposals- generating new sales from past, current and future leads by networking, building relationships and identifying valuable sales opportunities. Manage existing accounts and excel at identifying clients’ needs. Requires a self-driven individual who is passionate about the sports and media industry. Full info HERE
NATIONAL SALES EXECUTIVE
CSI SPORTS
JERSEY CITY, NEW JERSEY
Looking for another self-motivated, highly disciplined National AD Sales Executive that enjoys the sales process from beginning to close. If you bring the enthusiasm and determination we will supply the opportunity to make this the best position you’ve ever had. Full info HERE
LEAD BUSINESS DEVELOPMENT EXECUTIVE >>
CASTIFY.AI/HYBRID: Expand our client base in the digital advertising industry and focus on business development, securing new clients and partnerships, and negotiating contracts with leading advertising brands and agencies as well as experience in the digital advertising sector, showcasing a proven track record of achieving targets and excelling in business development. Full info HERE
TV HOST >>
QVC/WESTCHESTER, PA: Credible while entertaining candidate w/exp hosting TV, digital, radio, spokesperson or live events. Masterful storyteller, enthusiastic & a love for products and shopping a must. Must be quick on their feet w/ability to improv & engage as well as have an elevated sense of style. Full info HERE
ACCOUNT REP: MPT NATIONAL CORPORATE SALES
MARYLAND PUBLIC TELEVISION FOUNDATION
REMOTE
Call on current and prospective sponsors, providing high-quality customer service, in a manner consistent with standard industry practice, for the customer/client accounts for which they have cultivated or have been assigned as well as build sustainable, long-lasting relationships with existing clients. Full info HERE
SENIOR DIRECTOR OF AD SALES >>
HAYSTACK NEWS/NYNY, LA, CHICAGO: Responsible for developing large, meaningful partnerships to drive strategic and creative solutions for clients. You relish the opportunity to help advertisers build their brands by supporting the world’s most premium news publishers. Full info HERE
ACCOUNT EXECUTIVE
INTERSECTION
LOS ANGELES, CA
Drive new revenue for our media around Los Angeles and beyond as well as building relationships with prospects and clients. Full info HERE |
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