Cynopsis 10/01/25: Prime Ups Its NBA Game

A CYNOPSIS MESSAGE FROM WARNER BROS. DISCOVERY

Cynopsis
Wednesday October 1, 2025

   IN THE NEWS

FuboTV shareholders have approved the streamer’s proposed merger with Disney’s Hulu + Live TV. Announced in January 2025, the deal – still subject to regulatory review – would give Disney a roughly 70% stake in Fubo. CEO David Gandler and Fubo’s leadership team will oversee the combined operations, though the two services will continue to run separately.

BET Media Group and Pluto TV are expanding their partnership with the launch of BET Comedy Movies, the seventh BET-branded FAST channel. Building on over 3 billion hours streamed from existing Tyler Perry channels, the expanded lineup offers culturally resonant content including comedy, cinema, classics, and holiday favorites.

“This expansion not only amplifies the stories that reflect and celebrate Black culture, but it also gives our advertising partners new ways to align with premium content in a free and easily accessible format,” said Louis Carr, President of Media Sales, BET Media Group.

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   PRODUCTION

Kevin Costner and Morgan Freeman’s Civil War limited series “The Gray House” is headed to Prime Video in early 2026. The eight-part drama tells the true story of a covert network of female spies who helped turn the tide of the war and stars Mary-Louise Parker, Daisy Head, Amethyst Davis, and Ben Vereen.

Scott Wolf will return to Fox’s “Doc” in Season 2 for a multi-episode guest arc as Dr. Richard Miller. He will also direct an episode in early 2026. Wolf appeared in all 10 episodes of Season 1 before his character was fired in the finale for a fatal medical error. Co-showrunners Barbie Kligman and Hank Steinberg teased a surprising return to Westside that catches Amy (Molly Parker) off guard.

St. Jude Children’s Research Hospital and creator platform Tongal unveiled “Fever Fighter,” a new animated series inspired by a superhero character created by former St. Jude patient Ethan Washburn. Announced at LA Comic Con, the project marks the first time patient artwork is being developed into a full animated universe. Fans and creators will be invited to expand the “Feververse” through submissions on Tongal. A short documentary about Ethan’s journey premiered at the event, with more content to roll out this fall.

   NEW & RETURNING SERIES

For sneak peeks of shows, go to Cynopsis Trailer Park.

Season 7 of “Be My Guest With Ina Garten” premieres October 19 at 11a on Food Network. Guests this season, filmed from Garten’s East Hampton home, include Tina Fey, Christine Baranski, Itzhak Perlman, and Daniel Roseberry.

JoAnna Garcia Swisher will guest star in Season 2 of NBC’s “Happy’s Place,” reuniting with former “Reba” co-star Reba McEntire. The season premieres November 7 at 8p on NBC.

Today’s Premieres
ABC: Shifting Gears 8p; Abbott Elementary 8:30p
History: Ice Road Truckers 9:30p
ID: The Real Murders on Elm Street 9p; Friday the 13th Murders 10p
NBC: Chicago Med 8p; Chicago Fire 9p; Chicago P.D. 10p
Netflix: Riv4lries; Love is Blind
Roku: The Great American Baking Show: Celebrity Halloween
Science: Fatal Engineering at 9p

Have you submitted your holiday listings yet? Cynopsis is gearing up for our annual Holiday Programming Guide – dropping November 3 and delivered straight to all Cynopsis subscribers. If your network has holiday programming airing from November 3 through January 1, please send your listing to janetdilauro@gmail.com and Lynn@cynopsis.com no later than October 22 with the subject line: Holiday Guide. To be included, programs must be listed by date, title of program, and start times, in the following format: “Thursday, November 19: Network Name: My One Christmas Wish at 9a, Paper Angels at 11a, 12 Days of Giving at 1p”. Holiday-related programs only! A confirmation email will be sent following each submission (if you don’t receive a confirmation email, please resubmit).

   TECH

Havas India has partnered with Banijay Asia to integrate entertainment-led storytelling into brand campaigns. The partnership enables Havas India to move beyond traditional advertising and create culture-driven work. It also extends across Southeast Asia — including Singapore, Malaysia, Indonesia, Vietnam, and more — allowing Havas clients in the region to leverage Banijay Entertainment’s global production capabilities.

Seventy-two percent of media leaders reported their organizations continue to see compounding returns from their generative AI initiatives, with tangible improvements in key areas like productivity, marketing, customer experience, business growth, and security. That’s according to Google’s annual ROI of AI in media and entertainment survey, which also found:
· Momentum is now driven by intelligent systems, with more than half (54%) of M&E executives actively using AI agents in production.
· AI agent usage in M&E will continue to be a priority, with significant adoption for content and asset management (29%), content and asset creation (28%) and monetization (23%).

“As 2025 unfolds, it’s clear that AI has arrived in the media and entertainment industry, presenting significant opportunities for those ready to embrace it,” said Albert Lai, Global Director, Media & Entertainment, Global Cloud, in a blog post. “Creating a culture where AI can be responsibly used to generate both innovation and business results is paramount, transforming both goat paths and golden paths, and effectively your business, to meet today’s challenges.”

Uber Advertising has unveiled JourneyTV Presents, a new in-ride entertainment experience featuring curated editorial content from partners like Time Out, The Weather Channel, Matador Network, and more. Designed to complement the existing JourneyTV platform, Journey TV Presents delivers lifestyle, travel, and cultural content alongside trip details and personalized ads powered by Uber’s first-party data.

Interactive ads deliver a 36% lift in unaided brand recall compared to standard video ads, found a report from Brightline, The Engagement Effect: How Interactivity Predicts CTV Success. And remote-controlled interactive ads with high engagement rates score higher in brand recall and purchase intent. Some specifics:
· Ads with the highest engagement rates averaged about 33% higher recall than those with the lowest scores (64% vs. 48%).
· At the household level, ads in the high (55%) or medium (53%) household engagement groups are more likely to purchase goods or services from the brand they observed. Interactive ads delivered a 8% lift in purchase intent when engaged with.
· Regardless of the engagement rate, interactive ads lead to measurable brand outcomes when they are engaged with, including +12% Ad Likeability; +8% Brand Interest; and +4% Brand Favorability

“At a time when advertisers are demanding accountability from their media investments, this research confirms what we’ve long believed – interactivity drives stronger recall, deeper affinity, and higher purchase intent,” said Jacqueline Corbelli, Co-Founder and CEO of BrightLine. “As viewers increasingly expect TV to be more than a passive experience, brands have a rare opportunity to turn curiosity into connection through interactivity.”

KERV.ai launched its Contextual Marketplace, offering pixel-edge, object-level contextual targeting across premium video OLV and CTV inventory. The platform uses AI to analyze video frames to identify specific objects and scenes. Building on recent innovations with Warner Brothers Discovery and Wayfair, KERV.ai detects items such as clothing and furniture to give advertisers detailed insights into video content.

CreativeX announced support for Amazon DSP Streaming TV Ads, integrating its creative quality and effectiveness insights into Amazon’s Connected TV platforms. The move enables brands to optimize and scale high-performing ads across Amazon’s CTV inventory, including Prime Video and Fire TV.

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   COMING UP

“Jurassic World Rebirth,” starring Scarlett Johansson, Mahershala Ali, and Jonathan Bailey, premieres exclusively on Peacock October 30. The film headlines a full “Jurassic” franchise rollout, with all six previous films streaming November 1. Fans can also explore a bonus content lineup, including deleted scenes, behind-the-scenes docs, and featurettes.

Lainey Wilson will return as host of “The 59th CMA Awards” for the November 19 ceremony. “I grew up watching the CMA Awards like it was the Super Bowl,” Wilson said, “so to be hosting for a second year is a true honor. I’m humbled that CMA has trusted me with this role, and I can’t wait to love on this genre that has given me so much.”

Bravo announced the programming lineup for BravoCon 2025, November 14-16 at Caesars Forum, Las Vegas. The event features over 150 Bravolebrities and includes panels such as “Peaks and The Valley”, “Traitor de Force” and “Ask Andy.” Peacock is the exclusive streaming partner, offering live and next-day access to panels and past highlights. Presenting sponsors include State Farm® and T-Mobile. The event also features five “BravoCon Live with Andy Cohen” shows.

Lifetime announced two upcoming films under its multi-picture deal with Toni Braxton: “He Wasn’t Man Enough” and “Breathe Again.” Braxton stars in and executive produces both projects. “He Wasn’t Man Enough” premieres November 22 at 8p, co-starring Essence Atkins and Yvette Nicole Brown. “Breathe Again” debuts in 2026 and reunites Braxton and Atkins alongside Cree Summer.

Starting November 24, Sky Italia’s TV8 will debut a new version of the hit Canadian sitcom “Love Bugs” in a daily 7:30p slot. Produced by Blu Yazmine and starring Brenda Lodigiani and Michele Rosiello, the single-camera comedy revisits the everyday quirks of modern couples in short sketch form. Originally created in 1997 by Guy A. Lepage, “Love Bugs” holds the record as the most adapted scripted TV format globally, with 39 versions to date.

American Masters presents “Marlee Matlin: Not Alone Anymore” premieres
October 14 at 9p on PBS.
The documentary uses ASL and stylized captioning to tell Matlin’s story, from her childhood to her career as the youngest Best Actress Oscar winner and first Deaf Oscar recipient.

Investigation Discovery is launching its fourth annual No Excuse for Abuse campaign for Domestic Violence Awareness Month. In addition to resources offered in partnership with The Hotline and NO MORE, ID is premiering “Hunted by My Husband: The Untold Story of the DC Sniper,” examining the 2002 attacks from the perspective of Mildred Muhammad, the ex-wife of the DC Sniper, on Tuesday, October 28 at 9p.

   SPORTS REPORT

Tubi will stream the 2025 Thanksgiving Day NFL matchup between the Detroit Lions and Green Bay Packers live in 4K on November 27 at 1p. Part of the NFL’s “John Madden Thanksgiving Celebration,” the game will also air on FOX, FOX Sports App, FOX Deportes, and FOX One. This follows the record-breaking Super Bowl LIX stream, where Tubi and FOX Sports drew 24M unique viewers and a 15.5M peak audience.

Prime Sports is upping its NBA game with a suite of interactive features and AI-powered broadcast enhancements offering viewers new levels of personalization and engagement. Set to debut is a new, opt-in personalized bet tracking experience with FanDuel, a fully-customizable Multiview offering, AI-driven highlights on demand, live stats, shop the game opportunities, and more. “Since Day 1, we’ve challenged ourselves to invent features that heighten, customize and add storytelling elements for fans within the live sports experience,” said Jay Marine, Head of Prime Video US, Global Sports & Advertising. “As we tip off this long-term relationship with the NBA, we’re excited to launch a best-in-class bet tracking experience with FanDuel, as well as a wide-ranging suite of broadcast innovations to enhance Prime Video’s comprehensive NBA offerings.”

Versant, the soon-to-be-spun-off company from NBCUniversal, has signed a media rights deal with the WNBA to continue airing games on USA Network from 2026 to 2036. The deal includes 50 regular-season games annually, with Wednesday doubleheaders and select postseason coverage. This follows NBCU’s earlier 11-year agreement with the league. Versant also plans to spotlight women’s sports, securing rights to League One Volleyball and continuing LPGA Tour coverage on Golf Channel.

   DISTRIBUTION

Starting September 30, Philo’s Core plan ($28/month) will include ad-supported HBO Max and discovery+ at no extra cost for one month, then rise to $33/month. New subscribers can sign up at the new rate immediately via Philo.com. The move unifies premium, live, and on-demand content in one subscription.

PBS Distribution has acquired North American rights to the New Zealand musical comedy series “Happiness” from UK distributor DCD Rights. Season one will air on PBS later this year, with season two, currently in pre-production, set to go in 2026.

   RATINGS

After seven days of multi-platform viewing, ABC’s “High Potential” jumped to 15.9 million Total Viewers for its Season 2 premiere, up 28% from its series debut. That’s ABC’s biggest drama season premiere in five years.

In September, Spectrum News networks were the most-watched news networks among Spectrum households. Across English and Spanish-language channels, Spectrum averaged 1.8 million daily viewing households on linear and digital platforms.

USA Network’s “The Rainmaker” is now its most-watched freshman series in seven years, according to Nielsen and NBCUniversal data. The legal drama has reached 16 million total viewers and 4 million in the 18-49 demo across linear and Peacock, making it Peacock’s No. 1 TV series.

   EXECUTIVE MOVES

Sacha Weinberg has joined Nielsen as SVP, Brand Marketing and Strategy. “Sacha has a proven track record of forging successful brand strategies for the most respected companies in the world,” said Carole Robinson, Chief Communications and Brand Marketing Officer.

Spotify founder Daniel Elk will transition from CEO to executive chairman of the company beginning January 1. Gustav Söderström and Alex Norström will become Spotify’s co-CEO and report to Elk.

Versus has added Carrie Spott as Director of Business Development. “Carrie has a proven track record of connecting the dots,” said Rob Meyers, managing director at Versus. “Her strategic vision and deep relationships will help us fuel growth and ensure we continue giving clients exactly what they need to succeed.”

This Day in History
1888 – National Geographic was published for the first time.

Answer to Our Last Trivia Question
On which series was Sally Struthers’ character the daughter of Jessica Walters’ character? “Dinosaurs.” Kudos to: Justin Pierce, JP Consulting Group/LA; Ed Horwitz, Witz End Productions, Inc./LA: Tom Moore, Kalt Productions/LA; David Garber, Loyola Marymount University/Playa Vista, CA; Gerry Bixenspan, TV Marketing Inc./NYC

Today’s Trivia Question
What was the original title of the series “Hill Street Blues”? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and time zone.)

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NATIONAL SALES MANAGER>>
HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC:
Oversee daily sales pipeline operations focused on national sponsorships, integrations, and branded content tied to unscripted programming. Manage and coach the Business Development team, drive outbound activity, shape proposals and pricing, and lead CRM strategy, reporting, and optimizations via Salesforce. Full info HERE

MANAGER, CONSUMER INSIGHTS & BUSINESS INTELLIGENCE>>
SESAME WORKSHOP/NEW YORK, NY:
Support the Research & Insights team in understanding the behaviors, motivations, and needs of children, educators, and caregivers—especially as they interact with TV shows, digital content and experiences. This role will help execute research initiatives that inform content strategy, digital product development, marketing, and audience engagement. Full info HERE

ASSOCIATE PRODUCER
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NTD/WASHINGTON, DC:
Pitch story ideas and write scripts/segment outlines as well as research guests and interview topics. Book guests and coordinate interviews. Help with logistics and sometimes field production. Support shoots and ensure production runs smoothly. Review footage and work with editors to shape final episodes. Write headlines, teasers, and social posts. Full info HERE

INTEGRATED MEDIA PLANNER
>>
VLADIMIR JONES/DENVER, CO:
Responsible for preparing and implementing client media plans of all types for existing and prospective clients. This includes audience identification, research, development, presentation and purchasing of media plans & buys as well as an expert at understanding emerging trends and best practices across the omni-channel media world. Full info HERE

DIRECTOR, HUMAN RESOURCES AND ADMINISTRATION >>
THE JIM HENSON COMPANY/HOLLYWOOD, CA: Responsible for all HR functions and oversight of administrative and management needs. This strategic role is charged with operating from a customer service driven viewpoint that prioritizes employee satisfaction as well as enforce legally compliant policies, increase efficiency by implementing administrative and record-keeping best practices. Full info HERE

SENIOR DESIGNER >>
REELZ CHANNEL/ALBUQUERQUE, NM: Responsible for the concept, design and execution of various motion graphics projects for on-air promo and sales presentations. Will be required to design and create graphics for social media, digital and print. Must be able to follow brand guidelines and expand and change the brand look when necessary. Full info HERE

EVP, COMMERCIAL & TECHNOLOGY TRANSACTIONS, LEGAL & BUSINESS AFFAIRS
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A+E GLOBAL MEDIA/NY(HYBRID): Oversee the three major areas of commercial transactions (comprised of supporting the Distribution, Total Media Solutions and Global Content Sales divisions) and the adjacent areas supported by the attorney teams that principally support those divisions (including vendor management and privacy). Full info HERE

SR. DIRECTOR OF SALES, KSTU & KUPX >>
THE E.W. SCRIPPS COMPANY/SALT LAKE CITY: Leverage our suite of advertising solutions to unlock growth opportunities for local and national businesses. Play a role in driving the station’s revenue goals as well as serving as the home station for Utah’s new NHL team. Collaborate with our production team to create campaigns that connect our clients with their customers in meaningful ways. Full info HERE

DIGITAL MEDIA BUYER >>
FURMAN ROTH ADVERTISING/NY(HYBRID): Plan, launch, and optimize digital marketing campaigns across various paid media channels (including Display, Google products, Paid Social, CTV, and Programmatic, etc.) while managing budgets effectively. Support the execution of media plans across platforms, overseeing targeting, budget allocation, and performance tracking to drive campaign success. Full info HERE

ACCOUNT DIRECTOR; CTV BRAND PARTNERSHIPS – MID WEST/WEST COAST

FUTURE TODAY
REMOTE
Build, maintain and expand a pipeline of sales targets, contacts, and sales opportunities leveraging your relationships with a heavy focus on new business revenue. Build/nurture relationships with the investment, strategy, precision and digital agencies as well as clients. Also maintain an ongoing knowledge of the streaming media landscape. Full info HERE

DIRECTOR, AD MARKETING & SALES >>
THE SHADE ROOM/REMOTE: Develop and execute a revenue growth strategy to drive direct advertising, branded content, and sponsorship sales as well as lead the development of compelling advertising and branded content offerings tailored for TSR’s audience and cultivate and maintain strong relationships with key advertisers, media agencies, and brand partners. Full info HERE

ACCOUNT EXECUTIVE DIRECT RESPONSE >>
OPPORTUNITY MEDIA/NY(REMOTE/HYBRID):
Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: required: BA Degree, Min 5 yrs DR Experience. Wide Orbit Exp a +. Full info HERE

PROFESSIONAL LECTURER OF COMMUNICATION/SPORTS BROADCASTING >>
MARIST UNIVERSITY/ POUGHKEEPSIE, NY: Teach studio and field broadcasting and new media courses in sports media and journalism as well as be able to teach a studio course on producing a newscast and help students live stream a podcast or produce short-form feature content suitable for social media streaming. Also demonstrate through their teaching, professional activity, and service. Full info HERE

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