| A CYNOPSIS MESSAGE FROM OMEDA |
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| Wednesday September 24, 2025 |
 IN THE NEWS |
 Fox is heading back to the beach: the network has handed a 12-episode, straight-to-series order to a reimagined “Baywatch,” produced by Fremantle and Fox Entertainment. Set to premiere in the 2026–27 season, the new take revives the iconic lifeguard drama that NBC canceled after one season in 1990 before it went on to become a worldwide syndication hit and inspire a 2017 feature film. “Together, Fox and Fremantle, along with Matt Nix and original co-creator Greg Bonann, will bring the California dream to a whole new generation of fans with fresh stories, rising stars and all the spectacle that make the ‘Baywatch’ franchise a global sensation,” said Michael Thorn, President of Fox Television Network.
Football drove the only share increases for companies in Nielsen’s August Media Distributor Gauge. Disney rose to 9.7% of TV watch-time in August (+0.3 share points vs. July), with football coverage boosting ABC affiliates by 4% and lifting ESPN by 25%. The impact on Fox affiliates was a 14% monthly uptick, leading Fox to represent 6.7% of TV (+0.2 points). And that’s before football really kicked off in September. |
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| The day after Sinclair announced it was not airing “Jimmy Kimmel Live!” on its ABC-affiliated stations despite ABC lifting the show’s suspension, Nexstar followed suit. On Tuesday, the station group said in a statement, “We made a decision last week to preempt ‘Jimmy Kimmel Live!’ following what ABC referred to as Mr. Kimmel’s ‘ill-timed and insensitive’ comments at a critical time in our national discourse. We stand by that decision pending assurance that all parties are committed to fostering an environment of respectful, constructive dialogue in the markets we serve.” Nexstar noted that the show would be available on multiple Disney-owned streaming products, while its stations “focus on continuing to produce local news and other programming relevant to their respective markets.” Together, Nextstar and Sinclair control over 20% of ABC’s local affiliates.
In the wake of the assassination of political activist Charlie Kirk, Apple TV+ has delayed the debut of “The Savant.” The thriller stars Jessica Chastain as an undercover investigator who infiltrates online hate groups to stop domestic extremists. “After careful consideration, we have made the decision to postpone ‘The Savant,’” said a statement from the streamer. “We appreciate your understanding and look forward to releasing the series at a future date.” The series had been slated to premiere on September 28; no new date has been set.
MTV has canceled “Catfish: The TV Show” after 12 years and nine seasons. The reality show investigated deceptive online romances.
Disney is raising the monthly prices of Disney+, Hulu and ESPN+ next month, by $2 to $3. The hikes hit on October 21 for new subscribers. |
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| NEW & RETURNING SERIES |
| Season two of Prime Video’s “Faceoff: Inside the NFL” debuts Friday, October 3 on Prime Video. Among the highlights: A tribute to Johnny Gaudreau, and an exploration of Toronto’s playoff run and Brendan Shanahan’s long-game “Shanaplan.” |
Today’s Premieres
ABC: The Golden Bachelor at 8p; Shark Tank at 10p
Apple TV+: Slow Horses
BritBox: The Change
CBS: Survivor at 8p
CW: Law & Order Toronto: Criminal Intent at 8p
Disney+: Marvel Zombies
Fox: The Floor at 8p; 9 to Beat at 9p
HGTV: Help! I Wrecked My House at 8p
Hulu: Sneaker Wars: Adidas v Puma
Nat Geo: Lost Treasures of Ancient Civilizations at 10p
Netflix: The Guest
Prime Video: Hotel Costiera |
| TECH |
| Kroger Precision Marketing, powered by 84.51°, has launched a suite of new managed-service offsite programmatic capabilities. An in-house team will activate across programmatic audio, programmatic CTV, and dynamic creative optimization for display. “CPG brands are under increasing pressure to deliver relevant messages at scale,” said Christine Foster, SVP at Kroger Precision Marketing. “These programmatic solutions enable more marketers to build emotional connections with new households.”
Clear Channel Outdoor struck a strategic partnership with Vistar Media to monetize its DOOH displays, with an initial rollout across its portfolio of 55 US airports. By integrating Vistar’s technology across its digital display network, brands can now launch and target campaigns in real-time, shifting from manual to automated processes. “Integrating Vistar’s ad server platform with our nationwide digital out-of-home network will create a more seamless experience for brands to launch targeted campaigns that drive the business outcomes they’re looking to achieve,” said Nichole Boatsman, Chief Technology Officer, Clear Channel Outdoor. |
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| SPORTS REPORT |
| Telemundo announced the schedule for the FIFA U-20 World Cup, kicking off Saturday, September 27 at 3:55p with matches airing on Telemundo, Universo and Telemundo Deportes Ahora. US Under-20 Youth National Team starts the month-long tournament on Monday, September 29 with a match against New Caledonia, then faces France on Thursday, October 2 and closes the group stage with South Africa on Sunday, October 5.
ESPN’s coverage of NCAA men’s and women’s ice hockey will total more than 620 games during the 2025-26 season, including the Men’s and Women’s Frozen Four championship events. Games will be available to stream on the ESPN App via ESPN. The first game of the season across ESPN networks takes place Friday, October 17.
Prime Video announced that Naismith Memorial Basketball Hall-of-Famer Swin Cash, former NBA players Rudy Gay and Jim Jackson, and broadcast journalist JayDee Dyer will join the lineup for the inaugural season of “NBA on Prime.” |
| COMING UP |
| YA horror movie “R.L. Stine’s Pumpkinhead” premieres on Tubi on Friday, October 17. The film is based on Stine’s The Haunting Hour. |
 The elves return in “Prep & Landing: The Snowball Protocol,” a new Christmas special debuting Thanksgiving, November 27 at 7p on Disney Channel. The show will also reach across Disney+, ABC and Freeform.
CBS fall campaign “Tuesdays of Honor,” presented by the network, “NCIS” and Lovesac in partnership with VIZIO, will salute heroes who have served the country. The campaign provides veteran/military families and Gold Star families with family room comfort upgrades. “At CBS, we believe in the power of storytelling to connect, comfort and honor – a spirit that lives at the heart of our ‘NCIS ‘series,” said Mike Benson, President and CMO at CBS. “We aim to extend those values beyond the screen, bringing meaningful recognition and warmth into the homes of veterans, military families and Gold Star families.” |
| DISTRIBUTION |
| ESPN Africa linear channels will be available to South African customers at no extra cost starting October 2. “The launch of the ESPN Africa linear channels on Disney+ in South Africa reflects our strategy to reach sports fans across multiple platforms and connect with new audiences,” said Diego Londono, SVP & GM, Networks & Sports, The Walt Disney Company EMEA. |
| RATINGS |
 The average audience for HBO Max’s “The Pitt” has jumped 80% since April’s season one finale, to over 18 million global viewers. The medical drama clearly got a boost from its five Emmy wins – global viewing in the last week was nearly triple that of the week prior, reports Warner Bros. Discovery.
Fox News Channel’s special coverage of the memorial of Turning Point USA founder Charlie Kirk delivered 4.8 million viewers and 687,000 in the 25-54 demo from 1:30-7:15p on Sunday, according to early Nielsen data. Throughout the duration of the special coverage, the network held 89% and 91% share of the cable news audience with viewers and the 25-54 demo, respectively.
NewsNation also drew big numbers for its coverage of the Charlie Kirk memorial service. The network averaged 615,000 in P2+ and 173,000 among 25-54 from 1-7:15p, peaking at 1,963,000 total viewers. The timeslot was up nearly 1000 percent compared to its regular monthly Sunday time period average in total viewers. |
| EXECUTIVE MOVES |
| Secuoya Studios has appointed Andrés Zamora as Head of Global Pre-Sales and Distribution. Zamora previously served as Executive Director for Iberia at Sony Pictures Entertainment.
Jeffrey Hirsch has joined QuantumPath as CEO. Hirsch held the same role at AudienceScience. |
This Day in History
1969 – “Butch Cassidy and the Sundance Kid” premiered.
Answer to Our Last Trivia Question
How many cast members in “The Love Boat” (1977-86) appeared in the first pilot movie for the eventual series? None. Kudos to: Marni C. Gold/Hawthorne, NJ; Tom Moore-Kalt Productions/LA
Today’s Trivia Question
Who plays the title character’s stepmother in “Moesha” (1996-2001)? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Limit of four answers per time zone.) |
NATIONAL SALES MANAGER>>
HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC:
Oversee daily sales pipeline operations focused on national sponsorships, integrations, and branded content tied to unscripted programming. Manage and coach the Business Development team, drive outbound activity, shape proposals and pricing, and lead CRM strategy, reporting, and optimizations via Salesforce. Full info HERE
MANAGER, CONSUMER INSIGHTS & BUSINESS INTELLIGENCE >>
SESAME WORKSHOP/NEW YORK, NY:
Support the Research & Insights team in understanding the behaviors, motivations, and needs of children, educators, and caregivers—especially as they interact with TV shows, digital content and experiences. This role will help execute research initiatives that inform content strategy, digital product development, marketing, and audience engagement. Full info HERE
ASSOCIATE PRODUCER >>
NTD/WASHINGTON, DC:
Pitch story ideas and write scripts/segment outlines as well as research guests and interview topics. Book guests and coordinate interviews. Help with logistics and sometimes field production. Support shoots and ensure production runs smoothly. Review footage and work with editors to shape final episodes. Write headlines, teasers, and social posts. Full info HERE
INTEGRATED MEDIA PLANNER >>
VLADIMIR JONES/DENVER, CO:
Responsible for preparing and implementing client media plans of all types for existing and prospective clients. This includes audience identification, research, development, presentation and purchasing of media plans & buys as well as an expert at understanding emerging trends and best practices across the omni-channel media world. Full info HERE
MOTION DESIGNER (FREELANCE) >>
LONG STORY SHORT/WASHINGTON, DC: Collaborate closely with our creative team to develop high-quality motion graphics for a variety of projects. Deliverables could include lower thirds, kinetic text, full-screen visuals, logo animations, infographic animations, bumper/intro sequences, social media graphics, and event or presentation graphics. Full info HERE
DIRECTOR, HUMAN RESOURCES AND ADMINISTRATION >>
THE JIM HENSON COMPANY/HOLLYWOOD, CA: Responsible for all HR functions and oversight of administrative and management needs. This strategic role is charged with operating from a customer service driven viewpoint that prioritizes employee satisfaction as well as enforce legally compliant policies, increase efficiency by implementing administrative and record-keeping best practices. Full info HERE
SENIOR DESIGNER >>
REELZ CHANNEL/ALBUQUERQUE, NM: Responsible for the concept, design and execution of various motion graphics projects for on-air promo and sales presentations. Will be required to design and create graphics for social media, digital and print. Must be able to follow brand guidelines and expand and change the brand look when necessary. Full info HERE
EVP, COMMERCIAL & TECHNOLOGY TRANSACTIONS, LEGAL & BUSINESS AFFAIRS >>
A+E GLOBAL MEDIA/NY(HYBRID): Oversee the three major areas of commercial transactions (comprised of supporting the Distribution, Total Media Solutions and Global Content Sales divisions) and the adjacent areas supported by the attorney teams that principally support those divisions (including vendor management and privacy). Full info HERE
SR. DIRECTOR OF SALES, KSTU & KUPX >>
THE E.W. SCRIPPS COMPANY/SALT LAKE CITY: Leverage our suite of advertising solutions to unlock growth opportunities for local and national businesses. Play a role in driving the station’s revenue goals as well as serving as the home station for Utah’s new NHL team. Collaborate with our production team to create campaigns that connect our clients with their customers in meaningful ways. Full info HERE
DIGITAL MEDIA BUYER >>
FURMAN ROTH ADVERTISING/NY(HYBRID): Plan, launch, and optimize digital marketing campaigns across various paid media channels (including Display, Google products, Paid Social, CTV, and Programmatic, etc.) while managing budgets effectively. Support the execution of media plans across platforms, overseeing targeting, budget allocation, and performance tracking to drive campaign success. Full info HERE
ACCOUNT DIRECTOR; CTV BRAND PARTNERSHIPS – MID WEST/WEST COAST
FUTURE TODAY
REMOTE
Build, maintain and expand a pipeline of sales targets, contacts, and sales opportunities leveraging your relationships with a heavy focus on new business revenue. Build/nurture relationships with the investment, strategy, precision and digital agencies as well as clients. Also maintain an ongoing knowledge of the streaming media landscape. Full info HERE
DIRECTOR, AD MARKETING & SALES >>
THE SHADE ROOM/REMOTE: Develop and execute a revenue growth strategy to drive direct advertising, branded content, and sponsorship sales as well as lead the development of compelling advertising and branded content offerings tailored for TSR’s audience and cultivate and maintain strong relationships with key advertisers, media agencies, and brand partners. Full info HERE
ACCOUNT EXECUTIVE DIRECT RESPONSE >>
OPPORTUNITY MEDIA/NY(REMOTE/HYBRID): Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: required: BA Degree, Min 5 yrs DR Experience. Wide Orbit Exp a +. Full info HERE
PROFESSIONAL LECTURER OF COMMUNICATION/SPORTS BROADCASTING >>
MARIST UNIVERSITY/ POUGHKEEPSIE, NY: Teach studio and field broadcasting and new media courses in sports media and journalism as well as be able to teach a studio course on producing a newscast and help students live stream a podcast or produce short-form feature content suitable for social media streaming. Also demonstrate through their teaching, professional activity, and service. Full info HERE
SALES LEAD – AGENCY PARTNERSHIPS
UPWAVE
NEW YORK, NY
Build and manage relationships with our agency partners – mostly targeting media buyers and planners – and help them see the value of adding Upwave measurement to The Trade Desk campaigns. You will both leverage your existing network and open new doors to achieve aggressive but achievable sales targets. Full info HERE |
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