Cynopsis 07/01/24: Presidential debate draws 51.3 million viewers

Cynopsis Medias First Morning Read
Monday July 1, 2024

Today’s Premieres
The Africa Channel: Y’Africa: Sports Champions in Africa at 7p
Crunchyroll: Shy; The Ossan Newbie Adventurer, Trained to Death by the Most Powerful Party, Became Invincible
Lifetime: Outrageous Love with NeNe Leakes at 10p; Parents Gone Wild at 11p
Netflix: Star Trek: Prodigy
Telemundo: El Conde: Amor y Honor at 10p
TLC: 90 Day Fiance: The Other Way at 8p

IN THE NEWS

CNN’s presidential debate on Thursday, simulcast across 22 networks, delivered 51.3 million TV viewers, according to Nielsen. CNN drew 9.5 million TV viewers, Fox News had 9.28 million tune in, ABC News attracted 9.21 million and MSNBC drew 4.12 million viewers. Hefty numbers, but a drop from the last debate between Joe Biden and Donald Trump, in 2020, which delivered 73 million viewers. In 2016, 84 million people tuned in for the first debate between Hillary Clinton and Donald Trump.

National TV advertising revenue for the presidential contender face-off totaled $3.7 million among ten broadcast and cable networks, according to EDO Ad EnGage. Pharmaceutical advertising accounted for $2.0 million of the spend for the older-skewing audience (about two-thirds of viewers were over 55). There were approximately 138 total airings of messages on networks, clocking 763.5 million impressions.

In an analysis of CNN viewership, the average total watch time per household for the debate was 44 minutes, according to programmatic media company MiQ. There was a 48% audience drop seen in the first 15-30 minutes of the debate, per MiQ’s data, with 38% of debate watchers viewing on OTT devices and 25% on linear TV. Thirty-five percent of viewers were Republican, 40% were Democrat, and 24.6% were non-partisan.

The White House is holding its first summit with online creators. Slated for August, the White House Creator Economy Conference will be “an opportunity for the thousands of creators and industry professionals who think about the creator economy every day to really have a seat at the table,” said Christian Tom, the Biden administration’s Director of Digital Strategy.

Chicken Soup for the Soul Entertainment has filed for Chapter 11 bankruptcy protection. The company has been struggling with the financial burden of its 2022 purchase of Redbox and the production stall caused by the 2023 Hollywood strikes. CSSE warned in a SEC filing last month that a bankruptcy filing was possible. In a message to employees on Saturday, the company said, “Upon court approval, we expect payroll to be funded early in the week and funding for this upcoming week’s payroll to also be secured. We also expect to have the funds to reinstate medical benefits back to May 14, 2024 and going forward.”

Apple TV+ canceled “The Big Door Prize” after two seasons. The series starred Chris O’Dowd as a high school teacher whose community is rocked by the appearance of a time machine.

Cynopsis Top Women in Media

C’mon, show ‘em what you’re worth!

To quote Katy Perry, own the night like the Fourth of July! Top Women in Media nominations have been extended to July 17th, so before you log off for the long weekend ahead, ignite the light and nominate yourself or a standout woman you know!

NOMINATE NOW

PRODUCTION & DEVELOPMENT

Will Forte (“The Last Man on Earth”) has boarded Netflix comedy “Four Seasons” as a series regular. He joins Tina Fey, Steve Carell, Colman Doming, Erika Henningsen and Kerri Kenney-Silver in the remake of the 1981 Alan Alda film.

A sequel to anime series “Kaiju No. 8” has been confirmed. Crunchyroll will stream the returning show, from Production I.G., in over 200 countries and territories, with a broadcast date to be announced at a later date.

Fox Sports Films documentary “Welcome to the J-Rod Show,” following the inspirational journey of one of the youngest breakout stars in Major League Baseball, Julio Rodríguez, aka “J-Rod,” premieres Tuesday, July 16 at 11:30p on FS1, following the network’s live postgame coverage of the 2024 MLB All-Star Game on Fox.

COMING UP

Tony Hale (“Veep”) and Sheryl Lee Ralph (“Abbott Elementary”) are teaming to anchor the July 17 nominations ceremony for the 76th Primetime Emmy Awards. A livestream of the event will be available on the Television Academy’s Emmy website. “While this year has been marked by significant challenges for our industry and its workforce, there has been an abundance of remarkable programs, extraordinary performances and impactful storytelling,” said Television Academy chair Cris Abrego. “Great television relies on the contributions of so many, and we are delighted to have Tony and Sheryl help us acknowledge excellence across our field as we embark on a season of tremendous celebration.”

Fall premiere week begins Monday, September 23 on Outdoor Channel, with itsTaste of the Wild” programming block starting at 7p, including new series, “Andrew Zimmern’s Field to Fire” and “Hardcore Carnivore.” Friday brings the “American Wild” block, with “American Made,” “Ranch America,” and “Life on the Edge.” Sportsman Channel moves to fall with new Sunday series “Hunter” at 1:30p and “Power Pole National Redfish Tour” at 6.

STREAMING

ION Plus, the FAST channel owned by The E.W. Scripps Company, will also be available in 90% of US television homes free and over the air with a digital antenna beginning today. In addition to its distribution on all FAST platforms, the network can also be seen on Fubo.

Rakuten Viki, the streaming service for Asian content, has entered a partnership with entertainment lifestyle platform company HYBE to release a slate of concert films, variety shows, documentaries and more on the platform featuring K-pop acts BTS and SEVENTEEN starting July 5.

2024 Best of the Best & Rising Star Awards

Shine bright this Independence Day!

Exciting news! The Best of the Best & Rising Star deadline has been extended to July 10th! Get ready to shine – your moment is NOW!

ENTER TODAY

RATINGS

Season 11 of Hallmark Channel’s “When Calls the Heart” ranked as the #1 most-watched entertainment cable program every Sunday for 12 weeks with Households, Total Viewers, and Women and Persons 18+, reaching 7 million unduplicated total viewers.

The UEFA Euro 2024 Group Stage telecasts across Fox and FS1 were the most-watched Group Stage telecasts ever on English language networks in the US, averaging 1.045 million viewers.

EXECUTIVE MOVES

Microsoft Chief Brand Officer Kathleen Hall is leaving the company after 16 years. “I have decided to return to New York and take some time off before my next adventure,” posted Hall on LinkedIn. “It’s been a great ride, and I am very thankful for my time, my team, and all that we accomplished together.”

Nicole Bamber has joined Daily Mail as Head of US Communications. Bamber was previously Director, Strategic Communications, NBCUniversal.

IN MEMORIAM

Actor Martin Mull died June 27 after a long illness. He was 80. Mull had memorable roles on “Mary Hartman, Mary Hartman,” “Fernwood Night” and “Roseanne,” among others.

Longtime ABC executive Stephanie Leifer died June 27 of cancer. She was 56. Leifer’s last job was Head of Current Programming at ABC Signature. “She was a highly admired executive, whose creative impact was only matched by the relationships she nurtured both within the company and across the industry,” said a spokesperson for Disney Entertainment.

This Day in History
1979 – Sony began selling the Walkman.

Answer to Our Last Trivia Question
Which aughts show premiered on NBC, moved to ESPN for seasons two and three, jumped to Versus for season four and had its fifth and final run on Epix? “The Contender” (2005-09). Kudos to: Aaron Paquette-AccelerateSG/Fort Worth, TX; Rory Rosegarten-The Conversation Company/Manhasset, NY; Justin Pierce-JP Consulting Group/LA; Louis Lewow-TrillerTV/Atlanta; Susan Nessanbaum-Goldberg-M and S Entertainment/LA; Andrew Goldman-Phanes Funding Group/NYC; Roger Furman-Sports Marketing Communications/Greentown, PA; Tom Moore-Kalt Communications/LA

Today’s Trivia Question
Which actor has portrayed Richard Burton; Henry, Earl of Richmond; and Prince Charles? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.)

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EXECUTIVE PRODUCER OF NEWS/ENTERTAINMENT
>>
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MONDAY JULY 1
ABC: Celebrity Wheel of Fortune, Celebrity Jeopardy!, Celebrity Jeopardy!
CBS: The Neighborhood, The Neighborhood, NCIS, NCIS: Hawai’i
CW: All American, All American
FOX: Name That Tune, The 1% Club
NBC: American Ninja Warrior, The Wall
PBS: Antiques Roadshow, The Great American Recipe, POV
Telemundo: Top Chef VIP, El Conde: Amore y Honor
Univision: Futbol Central, Conmenol Copa America 2024

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