Cynopsis 05/22/24: Comcast offers details on StreamSaver

Cynopsis Medias First Morning Read
Wednesday May 22, 2024

Today’s Premieres
Apple TV+: Trying
BET: Sistas at 9p
Fox: Gordon Ramsay’s Food Stars at 9p
Hulu: Chief Detective
Magnolia: Happy to Be Home at 8p
Netflix: Toughest Forces on Earth; Buying London

Today’s Finales
ABC: Jeopardy! Masters at 8p; Abbott Elementary at 9p; The Conners at 9:30p
CBS: Survivor at 8p
Fox: The Masked Singer at 8p
NBC: Chicago Med at 8p; Chicago Fire at 9p; Chicago P.D. at 10p

IN THE NEWS

Comcast bundle StreamSaver, including AppleTV+, Netflix Standard with ads, and Peacock Premium, will be priced at $15/month and launch next week to Xfinity customers. “StreamSaver is a homerun for consumers who want top-tier entertainment and live sports, and for our world-class partners Peacock, Netflix and Apple who benefit from the reach and depth of our entertainment platforms and Xfinity’s marketing engine,” said Dave Watson, CEO of Connectivity and Platforms, Comcast. “StreamSaver also reinforces the value of our broadband products, offering customers new ways to save money on streaming entertainment.”

NBC is ahead of the game for the 50th anniversary season of “Saturday Night Live,” having already lined up Allstate, L’Oreal Groupe, T-Mobile, and Volkswagen of America as presenting sponsors. The brands will offer custom content and experiences across NBCUniversal’s portfolio. “‘Saturday Night Live’ is a cultural institution that has been etched into NBCUniversal’s storied history,” said Mark Marshall, Chairman, NBCUniversal Global Advertising & Partnerships. “For five decades, ‘SNL’ has been one of the most desired properties for marketers, and we are thrilled to have these Presenting Sponsors join us for the 50th anniversary season as we honor this iconic show.”

Freevee canceled “Primo” after one season. The coming-of-age comedy from Shea Serrano and Mike Schur followed a family in San Antonio, Texas.

On the flip side, Netflix renewed comedy “Tires” for season two ahead of its May 23 season one premiere. Stand-up comedian Shane Gillis serves as writer, co-creator and executive producer. Netflix also renewed docuseries “Worst Roommate Ever,” which premiered in 2022, for a second run.

The 67th Annual Grammy Awards have been set for Sunday, February 2 at 8p on CBS. Nominees will be announced November 8.

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PRODUCTION & DEVELOPMENT

A+E Media Group and Raw (“The Tinder Swindler”) are teaming for “Influence,” a thriller series about man who has made his family an international brand, then must reckon with his past when his daughter is kidnapped. Thomas Martin (“Ripper Street”), who is writing, said, “The inspiration for ‘Influence’ came when a friend lost his job and confided in me about a deep fear of how his family would see him now that his success was gone, and his need to rapidly regain that status. I recently became a father myself so while ‘Influence’ is a fun and exciting mystery thriller — it’s also an exploration of the pressures, challenges and anxieties of being a man and a father in a rapidly changing world.” Executive producers are Sara Murray and Dimitri Doganis for Raw; and Patrick Vien, Alexandra Finlay, and Hannah Dal Pozzo for A+E Media Group.

Holly Hunter will star in upcoming Paramount+ series “Star Trek: Starfleet Academy,” following the adventures of a new class of Starfleet cadets. Produced by CBS Studios, the series begins production later this summer. “It feels like we’ve spent our entire lives watching Holly Hunter be a stone-cold genius,” said co-showrunners Alex Kurtzman and Noga Landau. “To have her extraordinary authenticity, fearlessness, sense of humor, and across the board brilliance leading the charge on Starfleet Academy’ is a gift to all of us, and to the enduring legacy of Star Trek’.”

HGTV ordered a six-episode second season of ratings winner “Ugliest House in America,” and greenlighted a four-episode spin-off, “Scariest House in America.” Both series will star actress and comedian Retta as she tours properties nominated by homeowners who believe their place is one of the ugliest, or scariest, in the country. Both shows are produced by Big Fish Entertainment.

Fabel Entertainment (“Bosch”) and No Fat Ego are teaming to develop and produce a scripted series focused on the Adidas family. Both production companies have also partnered with AD Legacy – the company set up by founder Adi Dassler’s grandchildren – and historians at Adidas to accurately depict the multi-layered family story.

World of Warships, the naval battle MMO video game, and FORCE BLUE, a marine conservation and NAVY veteran non-profit organization, are teaming for documentary “Frog Fathers: Lessons from the Normandy Surf.” The film delves into the heroic journey of the Naval Combat Demolition Units, aka the Navy SEALS.

Former Spotify exec Justin McGoldrick has launched Sound Picture, a television and film production company for intellectual property adaptations that aims to work with creators to adapt their audio work into a visual medium. At launch, Sound Picture has signed several projects from studios including Hyperobject Industries, LAist Studios, Kaleidoscope, and Project Brazen.

NEW & RETURNING SERIES

Natural history series “Mammals,” hosted by Sir David Attenborough, premieres Saturday, July 13 on BBC America. Over six episodes and a behind-the-scenes special, viewers will get to see how mammals have taken advantage of every major environment on earth.

“Blue Ridge” makes its cable premiere on INSP on Sunday, July 28 at 9p. Jonathan Schaech (“DC’s Legends of Tomorrow) reprises his role as Sheriff Justin Wise from the 2020 movie, “Blue Ridge.” The six-episode crime drama follows a modern Western hero endeavoring to uphold the law while living in a small Appalachian town. “This new series builds on the film’s original storylines,” said Doug Butts, EVP of Programming for INSP. “Johnathon’s role has been expanded significantly, and his performance is exceptional. We believe the stories will resonate well with the INSP audience and even draw new viewers to the network who love watching crime procedurals.”

The final season of “Evil” drops tomorrow, May 23 on Paramount+. Over the course of the season, Kristen, David and Ben assess cases that involve wayward technology, possessed pigs, demonic oppression and infestation, a dance muse conjured by alleged witches and an evil relic.

Docuseries “Ren Faire” debuts Sunday, June 2 at 9p on HBO. The three-parter goes behind the curtain of the famed Texas Renaissance Festival to reveal a tense and comical succession drama.

Season three of HBO’s “Industry” debuts Sunday, August 11 at 9p. The banking drama will follow Pierpoint as it takes a big bet on ethical investing.

“Battleground,” a political initiative launched Tuesday by FOX First Run as a newsletter, will have its linear broadcast debut on Monday, June 10. The show has clearances on all of the FOX Television owned-and-operated stations, and Bahakel Communications, Ltd’s CW 18 in Charlotte, North Carolina. The 30-minute program will air on Mondays for nine weeks, before expanding to five days a week on August 12. “In what is shaping up to be a record political advertising year in local media, this initiative positions us to reap the benefits of exuberant spending on all sides,” said Stephen Brown, EVP of Programming and Development for Fox Television Stations and Fox First Run. “Our offering is unique in that local media, the newspapers, television, and radio stations, are ingrained in these communities and thus, can provide a deeper, more nuanced understanding of how voters will decide this election in each of those states.”

“Blue Lights” returns to BritBox on Thursday, June 13, and “The Responder” is back Thursday, July 11. Season two of “Trigger Point” kicks off in September.

Apple TV+ has acquired season two of multilingual French-Japanese drama “Drops of God” from Legendary Entertainment. The show is adapted from the bestselling Japanese manga series.

Season one of Irish/Canadian/Belgian crime drama “Hidden Assets” hits Global and STACKTV beginning Wednesday, June 5 at 9p.

COMING UP

Two-part docuseries “How Music Got Free” premieres on Paramount+ on Tuesday, June 11. From executive producers Marshall “Eminem” Mathers, LeBron James, Maverick Carter, Paul Rosenberg and Steve Stoute and produced by Warner Bros. Unscripted Television/Telepictures in association with SpringHill, Interscope Films and Shady Films, the show details the inside story of the technology-driven disruption that changed music during the late-90s and early-2000s.

Action thriller “RSVP,” following an aspiring writer who attends a deadly dinner party, will launch on BET later this month. Natasha Marc (“Mayor of Kingstown”) and Robert Ri-chard (“Coach Carter”) star.

RETAIL MEDIA

Retail media networks over-index for media quality in terms of brand suitability and ad fraud, according to DoubleVerifys eighth annual Global Insights Report, with fraud rates 31% lower than the DV overall fraud benchmark and brand suitability violations lower by 10% than the DV overall brand suitability benchmark. “As retail media investments surge, these are encouraging numbers,” said Mark Zagorski, CEO of DoubleVerify. “Ultimately, better media quality equates to better ad performance.”

That said, viewability across RMNs is 8% lower than the DoubleVerify viewability benchmark. But the discrepancy reflects the strategic focus of e-commerce platforms, which prioritize enhancing the shopping experience and maximizing conversions, with advertising viewability optimization often taking a backseat. DV discovered that O&O inventory effectively targets shoppers when they are most likely to engage, resulting in engagement rates 183% higher than DV’s attention baseline.

SPORTS ROUNDUP

ESPN has reached an agreement with the English Football Association for the media rights to the Emirates FA Cup in the US for the next four seasons. The agreement extends ESPN+’s position as the exclusive home of 79 Emirates FA Cup matches each season, beginning with the First Round and running through to the Final at London’s Wembley Stadium.

Greenfly, the platform for short-form content capture, organization and distribution, has partnered with Let’s Go Racing, which connects global brands to motorsport teams. Greenfly’s technology will be utilized throughout Let’s Go Racing’s driver and motorsport team network and will allow them to leverage content in real-time.

TECH

During the Google Marketing Live 2024 conference on Tuesday, Google announced it is integrating AI into almost every area of marketing, including plans for a new marketing mix modeling platform, Meridian, that will be offered to advertisers and agencies later this year. The company is introducing new image editing capabilities so advertisers can try adding new objects, extending backgrounds, and cropping. Google AI will generate more recommendations showing products in different contexts and scenarios, so advertisers can select the assets they want and use them across their marketing channels. Advertisers will also soon be able to enhance their Shopping ads with immersive visuals, including Virtual Try-On and generated 3D ads, as well as a feature that lets shoppers see product videos, summaries and similar products provided by the advertiser.

Search Intelligence Platform Captify announced the launch of Search-a-Like audiences, a new tool that helps brands maximize their first-party data. Captify matches an advertiser’s audience data with its search data network to understand which topics and content are of most interest to that first-party audience. The insight is then used to find similar consumers across every channel. Advertisers can activate against these audiences in a DSP of their choice using Captify’s cookieless or cookie-based technology, and measure the impact of their campaign against their specific KPIs. “Our new audience amplification tool will enrich advertisers’ understanding of their first-party data by unlocking deeper insights and identifying new audiences for them,” said Amelia Waddington, Chief Product Officer at Captify. “Search is one of the best indicators of consumer intent, so by tying their own data with Captify’s search data, advertisers will have a much better idea of consumers’ real-time interest and sentiment around their brand.”

Wunderkind announced the AI-powered Autonomous Marketing Platform and the launch of Studio, the platform’s first application. Studio brings self-service tools to the creative workflow for marketers and services teams. The Autonomous Marketing Platform streamlines the entire marketing build, report, and optimization process leveraging the power of AI.

In response to the advertising industry’s need to decarbonize, ad industry sustainability trade association and climate action program Ad Net Zero, the 4A’s, Ad Association, AICP, ANA, AOP, APA, IPA, and ISBA have jointly announced support for the adoption of best practices to encourage production hard drive reuse over single use. The group endorsed the statement that, “So long as hard drives have been wiped and tested before use, all ‘Enterprise Class’ drives can and should be reused multiple times during the manufacturer’s stated warranty period and provided such reuse would not put the production company in breach of any of its contractual obligations.” The guidance, developed by Green The Bid, Ad Net Zero and AdGreen, aims to lessen the burden on natural resources implicit in excessive hard drive usage.

GOING GLOBAL

WBD’s Max is officially live and available to watch in 20 countries across the Nordics, Iberia, and Central and Eastern Europe. The countries include Andorra, Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Denmark, Finland, Hungary, Kosovo, Moldova, Montenegro, North Macedonia, Norway, Portugal, Romania, Serbia, Slovakia, Slovenia, Spain, and Sweden.

French animation studio Xilam Animation has greenlit adventure comedy “Submarine Jim,” following the signing of its first pre-sales France Télévisions (France) and Super RTL (Germany).

Blue Ant Media announced the launch of two of its FAST channels, Love Pets and Homeful, in Australia on Fetch.

Infront has secured an exclusive partnership with LFP Media to manage the international media rights for Ligue 1 Uber Eats and Ligue 2 BKT across selected territories in Europe, Asia, and Oceania for five seasons from 2024/25 to 2028/29.

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RATINGS

The season three finale of CBS’ “CSI: Vegas” drew a series high 4.8 million viewers. The procedural was canceled last month, leaving fans with cliffhangers that it appears will remain unresolved.

CBS has bragging rights with “60 Minutes”the show can count 50 straight seasons as the #1 news show in America. The 56th season of “60 Minutes” reached more than 100 million viewers.

Sports platform OutKick finished April with 24 million total multiplatform views and 22 million total multiplatform minutes. The platform also garnered over 5.3 million total multiplatform unique visitors, according to Comscore.

Basic Cable Top Ten for the week of May 13
P2+ AA (000)
Primetime
TNT 3261
ESPN 2245
Fox News 1991
MSNBC 1148
HGTV 647
Hallmark Channel 637
INSP 606
TBS 525
USA 522
History 512
Total Day
Fox News 1296
MSNBC 831`
TNT 797
ESPN 771
CNN 471
HGTV 365
Hallmark Channel 339
INSP 322
TBS 322
ID 290
Source: Nielsen

EXECUTIVE MOVES

Austin O’Malia has been elevated to the role of Group Vice President, Awards, HBO and Max. Before joining WBD, O’Malia served as VP of Awards and Corporate Affairs for Showtime

Matt Katrosar has been named SVP of Global Ad Sales Strategy at Fremantle. Katrosar joins from Telly, where was Head of Strategic Partnerships, Advertising and Data.

Outdoor Sportsman Group announced three promotions: Mike Savino to SVP of Endemic Ad Sales; Kevin Donley to Senior Director of Non-Endemic Ad Sales; and Jon Pereira to Senior Director of Digital Ad Sales.

This Day in History
1992 – Johnny Carson made his final appearance as host of “The Tonight Show.”

Answer to Our Last Trivia Question
Which children’s series ran on Saturday mornings on NBC in the 1970s and CBS in the ‘90s, and was rerun in the ‘90s on Sci Fi Channel? “Land of the Lost.” Kudos to: Andrew Goldman-Phanes Funding Group/NYC; John Kukla-KDFW Fox4/Dallas; Kyle Krebs-Fox13/Memphis; Eric Dunefsky-Crossmedia/NYC; Dan Whitford-WTTW/Chicago; Douglas Hochstadt-Disney/NYC; David Garber-Loyola Marymount University/Playa Vista, CA

Today’s Trivia Question
Which 2023 film had the same named as a short-lived 2000 sitcom? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.)

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Touch various teams within our group such as Marketing Solutions, Marketing Communications and Design. Our group develops thoughtful marketing and promotional programs alongside our business development team. We collaborate with teams across the organization to develop concepts that meet client needs and then bring the story to life. Full info HERE

VICE PRESIDENT, RESEARCH
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GREAT AMERICAN MEDIA/NEW YORK:
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PERFORMANCE MARKETING DIRECTOR

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Contribute strategic thinking and new ideas to the building and development of consumers promotions and marketing campaigns and work on marketing strategies, in partnership with the internal research team and media agency, for programming initiatives to inform our understanding of the target audience. Full info HERE

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BAHAKEL COMMUNICATIONS/CHARLOTTE NC: Develop and oversee the production of a daily or weekly national political show that covers the most important political news and events of the day. Develop and execute strategies to increase the show’s audience and engagement. At least 5 years of experience as an executive producer for a political show or similar program. Full info HERE

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>>
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Oversee all editorial and entertainment content, news production and presentation. Responsible for day-to-day operations of the show: producing, writing, and guiding creative. Develop content for the News @ TEN, plan, assign and create production schedules. 7 years of experience as executive producer or show producer. Network experience preferred. Full info HERE

WEDNESDAY MAY 22
ABC: Jeopardy! Masters [f], Abbott Elementary [f], The Conners [f], The $100,000 Pyramid
CBS: Survivor [f]
CW: Walker, Sight Unseen
FOX: The Masked Singer [f], Gordon Ramsay’s Food Stars [p]
NBC: Chicago Med [f], Chicago Fire [f], Chicago PD [f]
PBS: Nature, NOVA, Pompeii: The New Dig
Telemundo: Top Chef VIP, El Senor de los Cielos
Univision: Tu Vida es Mi Vida, EL Gallo d Oro, El Amor No Tiene Receta

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