 IN THE NEWS |
| SAG-AFTRA and the Alliance of Motion Picture and Television Producers have agreed to extend contract negotiations into this week — likely the last extension before studios begin separate talks with the Writers Guild of America on April 16. If a deal isn’t reached, the SAG-AFTRA talks will pause and are expected to resume in June, after the studios complete scheduled negotiations with the WGA and the Directors Guild of America.
The Senate unanimously passed the Children and Teens’ Online Privacy Protection Act (COPPA 2.0), which would strengthen privacy rules for users under 17. The bill, introduced by Senators Ed Markey and Bill Cassidy, would bar websites and apps from targeting ads using teens’ online activity and from collecting personal data from 13- to 16-year-olds without consent. Contextual ads based on site or app content would still be allowed. |
 Netflix is ending its partnership with Meghan Markle’s lifestyle brand, As Ever, less than two months after the streamer canceled “With Love, Meghan.” According to The Sun, the first to report the news, the split was “mutual.” Netflix still has a first-look deal with Markle and Prince Harry through their Archewell Productions. “As ever is grateful for Netflix’s partnership through launch and our first year. We have experienced meaningful and rapid growth, and As ever is now ready to stand on its own,” said a spokesperson for the brand.
Media mogul Byron Allen is continuing his expansion push, acquiring a 10.7% stake in Starz after the network’s separation from Lionsgate last May. Allen bought 1.8 million shares for $25 million from Liberty 77 Capital, an investment firm backed by former Treasury Secretary Steve Mnuchin. The move follows Allen’s pursuit of other major deals, including bidding discussions for Paramount Global – ultimately acquired by Skydance Media – and his interest in purchasing several linear networks from The Walt Disney Company. Allen’s Allen Media Group currently owns or operates 27 network-affiliate broadcast TV stations and 10 television networks, including The Weather Channel, TheGrio and HBCU GO.
Winners of the 33rd Annual Movieguide Awards, honoring faith and family content, included Great American Media’s “Timeless Tidings of Joy” for Best Television Program for Families, and “The Last Rodeo” for Best Movie for Families. For details, go here. |
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CYNOPSIS SPORTS AWARDS
Game-Changing Sports Work Deserves Recognition
If your team moved the needle in sports media this year, this is your moment. The Cynopsis Sports Awards spotlight the innovators redefining how fans watch, engage with, and experience the game.
Final entry deadline: March 13
Don’t miss the buzzer.
VIEW CATEGORIES & ENTER NOW |
| NEW & RETURNING SERIES |
| Netflix action thriller “The Night Agent” has been renewed for a fourth season. The order comes two weeks after the release of season three. Gabriel Basso will return as series lead Peter Sutherland for the LA-based shoot.
Season 3 of the Netflix’s “XO, Kitty” will bring the story back to its roots with Lana Condor returning as Lara Jean Song Covey, Kitty’s older sister from the “To All the Boys I’ve Loved Before” film trilogy.
TV5MONDE USA is launching “Génération F,” a 20-episode travel documentary series hosted by French pop artist Richard Orlinski, on Sunday, March 22. The lifestyle series, in French with English subtitles, will move to a regular Sunday slot beginning March 29 and stream on TV5MONDE+. |
Today’s Premieres
Bravo: Top Chef at 9p
Food Network: The Ultimate Baking Championship at 9p |
| PRODUCTION |
 Paramount+ is bringing Garfield back to TV with a new 2D-animated series from Nickelodeon Animation Studios, reports Deadline. Voiced Lamorne Morris (“New Girl”), the show is inspired by Jim Davis’ classic comic strip following the snarky, lasagna-loving tabby.
Brooklyn Nine-Nine’s Melissa Fumero has been cast opposite “Criminal Minds’” Matthew Gray Gubler in the upcoming CBS series, “Einstein.” Fumero will play a New Jersey detective while Gubler is a professor and the great-grandson of Albert Einstein. |
CONVERGENT TV WORLD 2027
One Industry. Every Screen. One Event.
From streaming and linear TV to gaming, retail media, and DOOH, Convergent TV World connects the entire video advertising ecosystem. Join brands, agencies, publishers, and tech leaders for two days of insights, collaboration, and real strategy.
March 2027 | The Times Center | NYC
REGISTER NOW |
| INTERNATIONAL |
| “Saturday Night Live UK,” based on NBC’s iconic late-night sketch show, will premiere on Sky on March 21. Tina Fey is reportedly hosting the first episode.
Havas has acquired Berlin-based Styleheads, expanding the Havas Play network in Germany. Styleheads’ Managing Director Eike Faecks will lead Havas Play across all German locations, uniting cultural marketing, creator expertise, and activations with Havas’ media, data, and strategy capabilities. |
| TECH |
| NBCUniversal has partnered with HyphaMetrics to license its new AI-powered measurement platform, UNIeVista, which tracks media consumption across TV and devices in real time. The system measures viewing across linear TV, streaming, gaming and user-generated platforms. NBCU expects access to data from 5,000 households by mid-2026.
X is testing a new ad format that places recommendations under posts mentioning its products. Head of Product Nikita Bier said the goal is “to make an ad product that isn’t an ad.” The move is aimed at attracting more creators and advertisers to better compete with platforms like Instagram, YouTube, and TikTok. |
| SPORTS REPORT |
| DIRECTV is partnering with Duke University and the University of North Carolina at Chapel Hill for the “Goals for Good” program during the 2026 men’s and women’s lacrosse season. For every goal scored, DIRECTV will donate $26 to Ronald McDonald House Charities of the Triangle.
The 2026 College Baseball Series set new records on FloCollege. The coverage, which included the Amegy Bank College Baseball Series and Shriners Children’s College Showdown, drew over 420,000 live viewers, 8 million total video views, 14 million social impressions, and 400,000 social engagements. The top-viewed game was a showdown between #1 UCLA Bruins baseball and #4 Mississippi Rebels baseball. |
| RATINGS |
| Final fall TV ratings show CBS leading broadcast networks, with “Tracker” as its top series when combining linear and 35 days of streaming viewership. Across all platforms, however, Netflix dominated: “Stranger Things” averaged 32.86 million viewers, followed by “Sean Combs: The Reckoning” and Paramount+’s “Landman.”
Women’s sports hit new highs in viewership in the US in 2025, with Nielsen reporting 46 billion minutes consumed across TV, streaming, and out-of-home platforms. From Olympic moments to surging seasons for the WNBA, NWSL, and NCAA tournaments, women’s athletics continue to capture growing audiences and fan engagement nationwide. Highlights from the past year include:
· 2026 Milan Winter Olympics Women’s Hockey Gold Medal Game: USA vs. Canada averaged 5.3 million viewers on USA Network and Peacock, peaking at 7.7 million, the most-watched women’s hockey game in history.
· NBCUniversal Winter Olympics Weekdays: Led by Alysa Liu’s figure skating gold and U.S. Women’s Hockey, weekday coverage averaged 26.7 million viewers, the highest since February 17, 2014.
· 2025 WNBA Season: Record-breaking viewership with 1.3 million average across 25 regular-season games (+6% YoY) and 1.2 million across 24 postseason games (+5% YoY); full season consumed for 220.12 million hours (+16% YoY).
· NCAA Women’s Basketball 2024-2025: Regular season averaged 280,000 viewers, the highest since 2008-2009.
· 2025 NCAA Women’s College World Series (WCWS): Finals averaged 2.2 million viewers.
· 2025 NCAA Women’s Volleyball Tournament: Coverage averaged 666,000 viewers across 15 matches, up 13% YoY. |
| EXECUTIVE MOVES |
| Channel Factory has named Nate Turner as Head of Political and Advocacy Sales. Turner will lead efforts helping political campaigns, advocacy groups, and issue-based organizations run performance-focused, brand-safe ads across YouTube, Connected TV, and social platforms. |
This Day in History
1981: Dan Rather began his 24-year tenure as lead anchor of the “CBS Evening News.”
Answer to Our Last Trivia Question
Which actress kept her role on a soap opera while also starring on a 1990s sitcom on a different network? Hillary B. Smith, who portrayed “One Life to Live’s” Nora Gannon on ABC while appearing in “Something” Wilder on NBC from 1994-95. Kudos to Susan Nessanbaum- Goldberg-M and S Entertainment/LA.
Today’s Trivia Question
What future sitcom star married Ted and Georgette on “The Mary Tyler Moore Show” in 1975? (Email your answer to trivia@cynopsis.com and be sure to include your name, company, city and time zone – a limit of four answers per time zone.) |
EXECUTIVE >>
TBS INTERNATIONAL/LOS ANGELES, CA: Draft, review, and negotiate a broad range of entertainment and media agreements, with a primary focus on unscripted television, format licensing, and intellectual property distribution. Handle development, production, and co-production agreements, including situations where TBS is designated as the production entity providing production services. More info HERE
PRINT TRAFFICKER AND TECHNICAL COORDINATOR >>
FILM FEST DC/WASHINGTON, DC: Coordinate direct communication between print sources and the festival to ensure the on-time inbound and outbound delivery of all film materials and work with venue staff to deliver and test each film and KDM. Request and collect KDMs for all encrypted DCPs and maintain a spreadsheet that contains all the aspects of the film. Full info HERE
MANAGER, MEMBER ENGAGEMENT AND ANALYTICS >>
TELEVISION ACADEMY/NORTH HOLLYWOOD, CA:
Lead the execution of initiatives such as the Peer Circle program and Your Voice Matters, reviewing data to enhance program participation and ensure metrics are achieved; collaborate with the Senior Director of Engagement and Retention and stakeholders across marketing to manage delivery and optimization of the Member Benefits Perks newsletter. Full info HERE
BROADCAST ENGINEER >>
HIGH POINT UNIVERSITY/HIGH POINT, NC: Ensure high-quality production environments and provide technical leadership to faculty, staff, and students in live and recorded productions and play a role in supporting the school’s mission to provide industry-standard production experiences for students and will have opportunities to contribute to the development of emerging media technologies. More info HERE
ASSOCIATE PROFESSOR OF THE PRACTICE, MULTI-EPISODE TELEVISION PRODUCING >>
BOSTON UNIVERSITY – COLLEGE OF COMMUNICATION/BOSTON, MA: Develope, produce, and manage scripted and unscripted multi-episodic series for linear television and/or streaming. Qualified applicants will be distinguished multi-platform practitioners with a significant body of “boots on the ground” work in the TV and streaming industry. The position will require in-class instruction and on-set exercises. Full info HERE
PROFESSOR OF THE PRACTICE: STUDIO AND/OR FIELD DIRECTING; MULTIPLE CAMERAS >>
BOSTON UNIVERSITY – COLLEGE OF COMMUNICATION/BOSTON, MA: We seek a colleague with a significant body of practical work in television directing using multiple cameras for linear television and/or streaming platforms. Familiarity with visual effects and AI-supported tools is considered a plus. This position includes teaching directing of scripted and/or unscripted content using multiple cameras at many levels. Full info HERE
ASSOCIATE PROFESSOR OF THE PRACTICE: VERTICAL FILMMAKING/CONTENT CREATOR >>
BOSTON UNIVERSITY – COLLEGE OF COMMUNICATION/BOSTON, MA: We seek a colleague with a professional track record in the creation and development of original short-form content aimed at promoting, activating, and motivating young people through social activism, experimentation, entertainment, brand building, and audience engagement across today’s leading content platforms and social media ecosystems. More info HERE
SALES MANAGER – AP AD INSIGHTS HUB >>
ADVERTISER PERCEPTIONS/NEW YORK, NY: Drive direct sales of the platform offering, focusing heavily on new client acquisition. Reporting to and working closely with the GM of the Ad Insights Hub, this individual contributor will partner cross-functionally with Sales, Business Intelligence, Operations, and Client Services teams to build awareness and engagement with new clients. Full info HERE
SALES DIRECTOR – OMG
MOONBUG ENTERTAINMENT
NEW YORK, NY
Deliver and exceed sales revenue targets as well as build, manage and grow a strategic account list with a focus on Omnicom agencies and their clients directly, within the northeast. Ability to navigate holding company structure and negotiate strategic partnerships with key stakeholders (ratecards, preferred programmatic deals, content deals, etc.). More info HERE
DIRECTOR OF PERFORMANCE MARKETING >>
ATHLETE TO ATHLETE/SANTA MONICA, CA: Lead the performance marketing team across Meta Ads and new paid digital channels (TikTok, YouTube, Google, etc.) as well as build and execute a roadmap for channel expansion and profitable scale. Develop and run structured testing frameworks. Partner with Creative Strategist on ad briefs, testing priorities, and creative feedback loops. Full info HERE
SENIOR MANAGER, TRAFFIC >>
INSP, LLC./CHARLOTTE, SC: Oversee the Traffic staff and manage and monitor the day-to-day operations. Responsible for the prompt and accurate execution of broadcast logs for three networks. The manager assumes a leadership role within our Network Operations and consistently looks to streamline processes and increasing the effectiveness and efficiency of the Traffic department. Full info HERE
NATIONAL SALES MANAGER>>
HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC: Oversee daily sales pipeline operations focused on national sponsorships, integrations, and branded content tied to unscripted programming. Manage and coach the Business Development team, drive outbound activity, shape proposals and pricing, and lead CRM strategy, reporting, and optimizations via Salesforce. Full info HERE
ASSOCIATE PRODUCER >>
NTD/WASHINGTON, DC: Pitch story ideas and write scripts/segment outlines as well as research guests and interview topics. Book guests and coordinate interviews. Help with logistics and sometimes field production. Support shoots and ensure production runs smoothly. Review footage and work with editors to shape final episodes. Write headlines, teasers, and social posts. Full info HERE
DIRECTOR, HUMAN RESOURCES AND ADMINISTRATION >>
THE JIM HENSON COMPANY/HOLLYWOOD, CA: Responsible for all HR functions and oversight of administrative and management needs. This strategic role is charged with operating from a customer service driven viewpoint that prioritizes employee satisfaction as well as enforce legally compliant policies, increase efficiency by implementing administrative and record-keeping best practices. Full info HERE
EVP, COMMERCIAL & TECHNOLOGY TRANSACTIONS, LEGAL & BUSINESS AFFAIRS >>
A+E GLOBAL MEDIA/NY(HYBRID): Oversee the three major areas of commercial transactions (comprised of supporting the Distribution, Total Media Solutions and Global Content Sales divisions) and the adjacent areas supported by the attorney teams that principally support those divisions (including vendor management and privacy). Full info HERE
SR. DIRECTOR OF SALES, KSTU & KUPX >>
THE E.W. SCRIPPS COMPANY/SALT LAKE CITY: Leverage our suite of advertising solutions to unlock growth opportunities for local and national businesses. Play a role in driving the station’s revenue goals as well as serving as the home station for Utah’s new NHL team. Collaborate with our production team to create campaigns that connect our clients with their customers in meaningful ways. Full info HERE
DIGITAL MEDIA BUYER >>
FURMAN ROTH ADVERTISING/NY(HYBRID): Plan, launch, and optimize digital marketing campaigns across various paid media channels (including Display, Google products, Paid Social, CTV, and Programmatic, etc.) while managing budgets effectively. Support the execution of media plans across platforms, overseeing targeting, budget allocation, and performance tracking to drive campaign success. Full info HERE
ACCOUNT DIRECTOR; CTV BRAND PARTNERSHIPS – MID WEST/WEST COAST
FUTURE TODAY
REMOTE
Build, maintain and expand a pipeline of sales targets, contacts, and sales opportunities leveraging your relationships with a heavy focus on new business revenue. Build/nurture relationships with the investment, strategy, precision and digital agencies as well as clients. Also maintain an ongoing knowledge of the streaming media landscape. Full info HERE
DIRECTOR, AD MARKETING & SALES >>
THE SHADE ROOM/REMOTE: Develop and execute a revenue growth strategy to drive direct advertising, branded content, and sponsorship sales as well as lead the development of compelling advertising and branded content offerings tailored for TSR’s audience and cultivate and maintain strong relationships with key advertisers, media agencies, and brand partners. Full info HERE
PROFESSIONAL LECTURER OF COMMUNICATION/SPORTS BROADCASTING >>
MARIST UNIVERSITY/ POUGHKEEPSIE, NY: Teach studio and field broadcasting and new media courses in sports media and journalism as well as be able to teach a studio course on producing a newscast and help students live stream a podcast or produce short-form feature content suitable for social media streaming. Also demonstrate through their teaching, professional activity, and service. Full info HERE
SALES LEAD – AGENCY PARTNERSHIPS
UPWAVE
NEW YORK, NY
Build and manage relationships with our agency partners – mostly targeting media buyers and planners – and help them see the value of adding Upwave measurement to The Trade Desk campaigns. You will both leverage your existing network and open new doors to achieve aggressive but achievable sales targets. Full info HERE |
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