Cynopsis 03/01/24: Detective Olivia Benson gets a piece of NYC

Cynopsis Medias First Morning Read
Friday March 1, 2024

Today’s Premieres
Apple TV+: The Completely Made-up Adventures of Dick Turpin
BritBox: Murder Is Easy
Food Network: Diners, Drive-ins and Dives at 9p
Max: Selling the Hamptons
Netflix: Anikulapo: Rise of the Spectre; Blood & Water; Furies; Maamia Legal Hai; My Name Is Loh Kiwan; Somebody Feed Phil
Peacock: Megamind Rules
The Roku Channel: Side Hustlers
Spectrum News: The Big Deal with Errol Lewis
Starz: BMF at 8p

Today’s Finale
CMT: Campfire Sessions at 10p

Saturday’s Premieres

The Africa Channel: #I Am Serge Ibaka at 8p

Cooking Channel: Chef Swap at the Beach at 7p
Oxygen: Kill or Be Killed at 9p

Sunday’s Premieres
HBO: The Regime at 9p
HGTV: Small Town Potential at 9p
Nat Geo: Wicked Tuna at 9p
TV One: Uncensored at 10p

IN THE NEWS

The White House is calling on Fox News to retract its claims of bribery and corruption against President Biden, in light of the fact that the informant who was the source of the claims has been charged with fabricating the story. “Fox has taken no steps to retract, correct, or update its reporting on this false allegation from 2023,” wrote White House spokesperson Iam Sams in a letter to Fox News CEO Suzanne Scott, President Jay Wallace, and Washington bureau chief Bryan Boughton. Responded the network in a statement, “Fox News Media has reported on all key developments since the announcement that Alexander Smirnov was charged with lying to the FBI, featuring the story prominently. We will continue to report on developments in all aspects of the ongoing investigations, hearings, and trials.”

Former NASCAR star Dale Earnhardt Jr. is leaving his role as an NBC analyst and joining Prime Video and Warner Bros. Discovery in 2025, when they begin teaming on NASCAR coverage. “Dale Earnhardt Jr. is beloved in the NASCAR world and has made numerous contributions to NBC Sports, from his work as an analyst on our NASCAR coverage to his experiences as a correspondent at major events like the Indianapolis 500, the Kentucky Derby, the Super Bowl and the Olympics,” said an NBC Sports spokesperson in a statement to The Athletic. “We thank Dale and we wish him the best going forward.” Earnhardt joined NBC in 2018, after retiring from racing.

“Vanderpump Rules” alum Rachel Leviss is suing her former reality show castmates Tom Sandoval and Ariana Madix for eavesdropping, invasion of privacy and intentional infliction of emotional distress. Leviss claims the show’s portrayal of her affair with Sandoval behind his long-time girlfriend Madix’s back “caused mayhem in Leviss’s life, culminating in months-long in-patient treatment at a mental health facility and her departure from the show. Fomented by Bravo and Evolution in conjunction with the cast, Leviss was subjected to a public skewering with little precedent and became, without exaggeration, one of the most hated women in America.” Leviss alleges she was misled by Bravo and producer Evolution Media into thinking she was “contractually barred from speaking out about her mistreatment,” and is demanding that an NSFW video of her and Sandoval be destroyed.

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PRODUCTION & DEVELOPMENT

Netflix ordered its first procedural medical drama series, “Pulse,” from creator, showrunner and executive producer Zoe Robyn and showrunner and EP Carlton Cuse. Justina Machado (“The Horrors of Dolores Roach”) is the first series regular to be cast.

PBS’ Masterpiece series “Miss Scarlet and the Duke” will be renamed “Miss Scarlet” for season five, as Stuart Martin, who played William “The Duke” Wellington, exits the show. “I will miss working with my pal Stu every day, and know Eliza will miss her Duke, but I think the best is yet to come for her,” said Kate Phillips, who will return as crime-solving Scarlet. Filming is underway in Serbia.

Paramount+ ordered a new series in the “NCIS” franchise, starring Cote de Pablo and Michael Weatherly, who will reprise their roles as Ziva David and Tony DiNozzo. The two also will serve as executive producers alongside John McNamara (“The Magicians”), who wrote the premiere episode and will serve as showrunner. Laurie Lieser, Christina Strain and Shelley Meals also will executive produce and the series will be distributed by Paramount Global Content Distribution.

Starz drama “BMF,” which has its season three premiere today, has been renewed for season four. “Fans can’t get enough of the history in the making that is ‘BMF’,” said Kathryn Busby, President of Programming for Starz. “We’re thrilled to start working on a new season that will continue bold storytelling of the legend of the Flenory brothers that has proven to resonate so deeply with our viewers.”

Lauren Holly (“Picket Fences”) and Bruce Boxleitner (“Babylon 5”) will star in Great American Family film “Aurora Christmas,” opposite Jill Wagner and Jesse Hutch.

NBCU Launch, home of inclusion efforts across NBCUniversal’s entertainment television portfolio, announced the eight members of the 2024-25 class of its NBC TV Writers Program: Bryce Cracknell, Domonic Diaz-Smith, Bixby Elliot, Helen Fernandez, Maia Henkin, Neda Jebelli, David Loong and Sebastián Rea. Congrats!

Disney Entertainment Television is also giving a boost to emerging talent. Participants in its Directing Program include Erica Eng, Nina Kramer and Aubrey Smyth (“General Hospital”); Haley Elizabeth Anderson (“The Chi”); Letia Solomon (“Station 19”); and Tracy Taylor (“The Good Doctor”). The DET Writing Program includes comedy writers Sarah Beth Ballard, Jordan Crawford, Paloma Lamb, Naomi Lambert, Mahtub Zare Mochanloo, Elisa Oh and Jorge Thomson; and drama writers Letícia Ayroza, Derek Cioch, Isabel E., Jordan Goodman, Jaleese Ramos, Antoine Perry and Rance Ward. Sarah Beth Ballard has been selected as the fifth annual Eunetta T. Boone Comedy Writers Scholar, and Rance Ward has been selected as the inaugural FX Singleton Scholar.

Optimum is sponsoring over 60 teams for the 2024 FIRST® Robotics Competition season, which provides students with mentor-based programs to build science, technology, engineering, and math (STEM) skills. This year, Optimum will also be sponsoring six regional competitions across its footprint, including FIRST Long Island, Mid Atlantic, North Carolina, Texas, NYC, and the Hudson.

NEW & RETURNING SERIES

Max docuseries “Justice, USA” debuts with two episodes Thursday, March 14, followed by two new episodes weekly, concluding on March 28. The six-parter offers an insider’s view of Nashville’s criminal justice system, as inmates, deputies, lawyers, and judges confront issues of incarceration, mental illness, and addiction.

All eight episodes of the third and final season of “Alex Rider” drop Friday, April 5 on Amazon Freevee. The series is based on the books by Anthony Horowitz about a teenager who has been trained since childhood to be a spy.

Season two of “Superkitties” will debut Friday, April 5 at 9:30a on Disney Junior and 2p on Disney Channel.

Cooking competition “24 in 24: Last Chef Standing” premieres Sunday, April 14 at 8p on Food Network. Michael Symon and Esther Choi host as 24 chefs take on 24 food challenges in 24 hours.

“Friends in Low Places,” a docuseries from country stars Garth Brooks and his wife Trisha Yearwood, debuts Thursday, March 7 on Prime Video. The show follows the couple, along with some friends, as they build a honky-tonk in Nashville.

Renovating a home on schedule and within budget? That’s the focus of “Design Goals,” a new series premiering on Magnolia Network Saturday, March 23 at 2p.

Season four of theGrio’s “Masters of the Game” premieres Friday, March 29 at 8p, with guest Jeffrey Wright (“American Fiction”).

Bravo’s “The Real Housewives of Dubai” is back for a sophomore run on Sunday, June 2 at 9p. Beginning Tuesday, June 11, the series will move to its regular timeslot of Tuesdays at 9p.

COMING UP

“Law & Order: Special Victims Unit” detective Olivia Benson, the longest-running female character on primetime TV, will be celebrated with an immersive exhibit at NYC’s Rockefeller Plaza dedicated to Benson and the show, now in its 25th season. The experience takes place March 14 and 15, and will include trivia, merch, giveaways and more.

The 2024 MTV EMAs will take place in Manchester, UK on Sunday, November 10. The show will also be available in multiple territories on Pluto TV and on-demand on Paramount+.

Stand-up special “Brian Simpson: Live from the Mothership” debuts Tuesday, March 19 on Netflix. The special is the first to be shot at Joe Rogan’s Austin comedy venue, The Comedy Mothership.

ElectricNOW, Electric Entertainment’s OTT app and FAST channel, and Sinclair Broadcast Group’s Comet have collaborated to televise the 51st Annual Saturn Awards which took place on Sunday, February 4. The award ceremony will air on Comet on Saturday, March 2 at 10p, with an encore presentation later in the month.

STREAMING

Disney and Reliance Industries struck a deal to merge Reliance’s Viacom18 and Disney’s Star India in a deal estimated to be worth $8.5 billion. Reliance Industries will own 16.3% of the merged entity, Viacom18 will own 46.8% and Disney 36.8%. “India is the world’s most populous market, and we are excited for the opportunities that this joint venture will provide to create long-term value for the company,” said Disney CEO Bob Iger. “Reliance has a deep understanding of the Indian market and consumer, and together we will create one of the country’s leading media companies, allowing us to better serve consumers with a broad portfolio of digital services and entertainment and sports content.”

MHz Choice and Topic are merging into one service, reports parent company Kino Lorber. Existing MHz Choice and Topic subscribers will transition to the new service, with the combined libraries available to them at the current MHz Choice price of $7.99/month, including “Babylon Berlin,” which previously aired on Netflix. “MHz Choice is now the ultimate destination for those who love international series, and especially European mysteries and Nordic noir,” said Ed Carroll, President, Kino Lorber Media Group. “’Babylon Berlin’ is one of the crown jewels of television, a period drama whose timeless themes transcend geography and language.”

aspire TV+, a new commercial-free subscription video on demand streaming service powered by aspireTV, has launched on Prime Video via Prime Video Channels for $4.99 a month. “Launching during Black History Month, we are proud to showcase a majority of our original programming from content creators and cast that are Black led, produced, written and/or directed, and is reflective of Black culture, life and style, allowing our audience to #seeyourselfhere and celebrate Black history all year long,” said Angela Cannon, GM, aspireTV.

TECH

President Biden issued an executive order asking the Department of Justice to prevent Americans’ personal data from being transferred to China, Cuba, Iran, North Korea, Russia and Venezuela. The President’s Executive Order focuses on information including genomic data, biometric retail data, personal health data, geolocation data, financial data, and “certain kinds of personally identifiable information,” said the White House. “Companies are collecting more of Americans’ data than ever before, and it is often legally sold and resold through data brokers,” noted the statement. “Commercial data brokers and other companies can sell this data to countries of concern, or entities controlled by those countries, and it can land in the hands of foreign intelligence services, militaries, or companies controlled by foreign governments.”

Leveraging a portion of ad dollars for addressable TV advertising, in addition to linear TV, in the majority of cases results in increased campaign reach, according to a study from CIMM and Go Addressable. “A Guide to Best Practices in Planning and Buying Addressable Television Advertising” reports that incorporating addressable TV advertising into a brand’s media mix consistently garners about 40% reach, regardless of a marketer’s target audience penetration. Low-penetration brands, which the report defines as under 20%, achieved target audience reach of between 37% and 45%, on average. High-penetration brands (those over 70%) saw an incremental target audience reach of between 37% and 44%, on average. “The TV ad market is clearly changing, with viewing becoming far more widely distributed over a growing range of linear and non-linear services,” said Jon Watts, Managing Director, CIMM. “Addressable TV advertising has become an increasingly critical capability for the industry, helping advertisers to cost effectively build out the reach and frequency of their campaigns, including for larger target audience segments. Linear and addressable are better together.”

FreeWheel announced the introduction of Allocation Module, enabling marketers to manage the totality of their upfront ad spend commitments across various transaction types, spanning direct sold, programmatic guaranteed, and, for the first time, biddable programmatic deals. In addition, FreeWheel’s corporate cousin Comcast Advertising announced the launch of its Signal Authentication Service, an offering aiming to improve the accuracy of cross-screen measurement and attribution of TV advertising. “Our motivation for launching Signal Authentication is to provide advertisers with a way to better understand which parts of their media mix are actually providing value, especially with the added catalyst of signal loss and desire to accurately report on reach/frequency,” said Larry Allen, VP & GM, Data & Addressable Enablement, Comcast Advertising.

SPORTS ROUNDUP

Seventy-four percent of CTV users watch live sports via streaming applications (up from 68% in 2023), and 54% plan to stream March Madness in the coming weeks, according to a study from LG Ad Solution. “Sports has long been a cornerstone of traditional TV, but we’re now in the midst of a transformation in how fans engage with sports content,” said Serge Matta, President of Ad Sales for LG Ad Solutions. “There is a huge opportunity for marketers to engage with sports enthusiasts in ad-supported TV environments right now and we expect to see that continue to grow as more viewers make the leap from linear to streaming environments.”

Monumental Sports & Entertainment has chosen Synamedia’s Video Network solutions to distribute sports content, along with other programming, to its newly launched Monumental Sports Network (recently acquired from Comcast/NBCUniversal). MSE owns the broadcast rights in the Washington, D.C. metropolitan area for the NHL’s Washington Capitals, NBA’s Washington Wizards, and WNBA’s Washington Mystics.

Parity, the sports marketing and sponsorship platform dedicated to closing the gender income and opportunity gap in professional sports, has been named the Official Development Partner of Women’s Football Alliance. Parity will share their suite of services with the league and athletes to enhance their visibility and drive additional revenue opportunities.

Intersport offered an update for the 2024 Women’s College All-Star Game. ESPN2 will televise the game, which is set for 3:30p on April 6 in Cleveland. More than 50 of the players are prominently highlighted on a late season watch list, as voted on by a panel of national media members and former coaches.

Vestible, an athlete investment platform, announced the launch of its app, headlined by the initial offering of Denver Broncos linebacker Baron Browning. The platform is currently in beta and will launch to the public the week of March 18. The platform enables investors to buy and sell shares in the future on-the-field earnings of individual athletes. Users will be able to purchase shares of 1% of Browning’s salary, which Vestible is entitled to for the remainder of his playing career, then hold or trade that stock on Vestible’s platform.

GOING GLOBAL

All3Media International announced two sales in Asia for Wildbear Entertainment’s “Wild Winter.” The four-part natural history docuseries premiered in Chinese VOD outlet YOUKU (an Alibaba streaming platform), while in South Korea, the public broadcaster KBS will introduce the show to the country by March.

Cineflix Rights has teamed up with Spark Media Partners to become the new global distribution home for long-running series “Château DIY” and spin-off brand “Château DIY: Living the Dream.”

2024 CTV Connect

The industry is coming together – where will you be March 13-14?

In less than two weeks, hundreds of the top agencies, brands, publishers, networks, streaming companies and more will come together for two-days of insights surrounding Connected TV. Industry professionals from Adobe, Amazon, Dentsu, Disney, Google, IAB, L’Oreal, NBCUniversal, Nielsen, Paramount and more have already registered – why haven’t you?

CLAIM MY PASS

RATINGS

The second episode of CBS’ “Tracker” drew 12.9 million viewers in Live+7 data, up from 6.9 million for the same-day audience. Episode three of the Sunday freshman drama delivered 7.1 million same-day viewers.

Hallmark Channel needs no persuasion – its Loveuary programming event, which featured four original movies inspired by Jane Austen’s beloved work, was a hit. The stunt made Hallmark Channel the #1 most-watched entertainment cable network in Weekend Primetime among W18+ throughout the entire event in Live+SD Nielsens, and #2 with Households, Total Viewers, and P18+. The network was the #2 most-watched entertainment cable network in Total Day and Weekend Total Day among Households, Total Viewers, and W18+, reaching 19 million Unduplicated Total Viewers.

Telemundo’s “En Casa con Telemundo” delivered an average 136,000 viewers A18-49 the week of February 19. The show also saw +22% growth within the A35-49 demo compared to the prior week, the highest delivery in the demo this year to date.

EXECUTIVE MOVES

The E.W. Scripps Co. has appointed Kate O’Brian to the new role of President of News, responsible for all news operations across Scripps’ local media stations, Scripps News and Court TV. “Kate O’Brian is a skilled executive and journalist who embodies our responsibility to serve American audiences nationally and locally,” said Adam Symson, Scripps President and CEO.” O’Brian joined Scripps in 2021 to lead Newsy and Court TV and serve as the architect for Scripps News.

Argonon has promoted Lindsay Goyette-Burke to the newly created role of Head of Talent and Casting, Argonon USA.

This Day in History
1872 – Yellowstone National Park was established as the world’s first national park.

Friday Fun Fact
A hippo’s jaw opens wide enough to fit a sports car inside.

Answer to Our Last Trivia Question
In “Blue Bloods” (2010-2024), what does Jamie keep tucked in his police hat? A photo of his late brother Joe. Kudos to: Beth Tallent-TallentPR/Nashville; Joy Aronson/LA; John Carlo-UP Entertainment/NYC; Michael Ritz-Lenox Advisors/NYC; Maggie Takei-Moore Media/Paducah, KY; David Hauptman/Denver; Roger Furman/Greentown, PA; Greg Moloznik-GLM Focus Media/Lakewood Ranch, FL; Justin Pierce-JP Consulting Group/LA; Tom Moore-Kalt Productions/LA

Today’s Trivia Question
Helen Hunt, Billy Crystal, Rue McClanahan and June Lockhart were among the actors featured on which anthology series? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.)

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MANAGER, CONSUMER MARKETING

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Contribute strategic thinking and new ideas to the building and development of consumers promotions and marketing campaigns and work on marketing strategies, in partnership with the internal research team and media agency, for programming initiatives to inform our understanding of the target audience. Full info HERE

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FACEBOOK ADS SPECIALIST
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>>
BAHAKEL COMMUNICATIONS/CHARLOTTE NC:
Oversee all editorial and entertainment content, news production and presentation. Responsible for day-to-day operations of the show: producing, writing, and guiding creative. Develop content for the News @ TEN, plan, assign and create production schedules. 7 years of experience as executive producer or show producer. Network experience preferred. Full info HERE

FRIDAY MARCH 1
ABC: Shark Tank, 20/20
CBS: SWAT, Fire Country, Blue Bloods
CW: Penn & Teller: Fool Us, Totally Funny Animals, Totally Funny Kids
FOX: WWE Friday Night SmackDown
NBC: Password, Dateline NBC
PBS: Washington Week with The Atlantic, Firing Line with Margaret Hoover, Ricky Martin Live: Black and White Tour
Telemundo: La Casa de los Famosos, El Senor de los Cielos
Univision: Tu Vida es Mi Vida, Mujer, El Amor No Tiene Recata

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