Cynopsis 01/03/25: Taylor Swift goes late night

Cynopsis
Friday January 3, 2025

   IN THE NEWS

NBCUniversal is charging $14.99/month, or $99 annually, for CNBC+. The new streaming service, offering access to episodes of CNBC business day shows, aims to attract business-oriented viewers for longer periods of time, and a global feed will enable them to follow programming from Asia and Europe. In addition, an all-inclusive, $599.99/year tier will bundle CNBC+ with an online investment club headed by market analyst Jim Cramer. The move comes as CNBC is set to be spun off from NBCU, along other cable networks, later this year.

A US appeals court has struck down the Federal Communications Commission’s legal authority to reinstate net neutrality rules initially implemented in 2015 under Barack Obama, then repealed by the FCC in 2017 under Donald Trump. President Joe Biden signed an executive order in 2021 encouraging the FCC to restore the rules, which require internet service providers to treat internet data and users equally rather than restricting access, slowing speeds or blocking content for certain users. The court cited the Supreme Court’s June decision that gave deference to government agencies in interpreting laws they administer. “Applying Loper Bright means we can end the FCC’s vacillations,” the court ruled. The decision leaves state net neutrality rules in place.

Sports Media Awards

Gear Up for the 2025 Sports Media Awards

Get ready to celebrate the best in sports media! The 2025 Sports Media Awards launch on January 8th—check out last year’s winners for inspiration and start planning your entries now.

This year, we’ll be celebrating in June—stay tuned for more details!

Get Inspired!

   PRODUCTION & DEVELOPMENT

Netflix dropped a trailer for “With Love, Meghan,” a lifestyle series starring the Duchess of Sussex that premieres Wednesday, January 15. “I’ve always loved taking something pretty ordinary, and elevating it,” says Markle in the promo, which also features celebrity guests (“This is probably one of the most glamorous moments of my life,” gushes Mindy Kaling).The eight-parter comes from Markle and Prince Harry’s overall deal with their Archewell Productions and Netflix.

Survivalist competition “Extracted” makes its debut Monday, February 10 at 8p on Fox. The show follows 12 untrained competitors attempting to survive in the Canadian wilderness while locked down family members, watching the action via a 24/7 live feed, have the power to extract their loved ones from the grueling competition.

NBCUniversal Local’s four-part docuseries “The Swift Effect,” covering the economic impact generated by cultural phenom Taylor Swift, is making its national broadcast debut on NBC stations this month following “Saturday Night Live,” beginning January 4. Following the broadcast debuts, each half-hour episode will encore on COZI TV on Sundays beginning at 6p. The series’ first two episodes are available to stream now on Peacock. “There has been tremendous focus on Taylor the musician, performer, and cultural icon, but her prowess as a businesswoman, brand-builder and marketer has been an untold story, until now,” said Diane Petzke, the series’ executive producer and VP of programming for COZI TV. “We wanted to take a closer look at the economics behind the artist and explore what’s really driving her success on and off the stage.”

“Shining Vale” has found a new home. Canceled after two seasons on Starz, the satirical comedy starring Courteney Cox is now streaming on Max.

Today’s Premieres
Hallmark: The Way Home at 9p
MTV: RuPaul’s Drag Race at 8p
NBC: Happy Place at 8p; Lopez vs. Lopez at 8:30p; Dateline NBC at 9p
Netflix: Love Is Blind; Selling the City; Shafted

Saturday’s Premiere
Netflix: When the Stars Gossip

Sunday’s Premieres
ABC: AFV at 7p
AMC: Mayfair Witches at 9p
Food Network: Worst Cooks in America: Celebrity Edition at 8p
Hallmark: When Calls the Heart at 9p
PBS: Vienna Blood at 10p

Cynopsis Awards and Events

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Don’t wait—this offer ends January 20th. Secure your spot today and kick off 2025 with style and savings!

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   COMING UP

Documentary “Sons of Ecstasy,” from Investigation Discovery, debuts Thursday, January 9 on Max. The film follows a deadly battle for control of a drug empire in Arizona.

“G20,” an action thriller starring Viola Davis, drops Thursday, April 10 on Prime Video. Davis plays a US president who is the target of an attack at a global summit. “This is Viola Davis as you’ve never seen her — heroically kicking tons of ass in a global thrill ride,” said director Patricia Riggen.

Presenters for this Sunday’s Golden Globes telecast will include Andrew Garfield, Anthony Mackie, Anthony Ramos, Anya Taylor-Joy, Ariana DeBose, Aubrey Plaza, Auliʻi Cravalho, Awkwafina, Brandi Carlile, Catherine O’Hara, Colin Farrell, Colman Domingo, Demi Moore, Dwayne Johnson, Édgar Ramírez, Elton John, Gal Gadot, Glenn Close, Jeff Goldblum, Jennifer Coolidge, Kaley Cuoco, Kate Hudson, Kathy Bates, Ke Huy Quan, Kerry Washington, Margaret Qualley, Melissa McCarthy, Michael Keaton, Michelle Yeoh, Miles Teller, Mindy Kaling, Morris Chestnut, Nate Bargatze, Nicolas Cage, Rachel Brosnahan, Rob McElhenney, Salma Hayek Pinault, Sarah Paulson, Seth Rogen, Sharon Stone, Vin Diesel, Viola Davis and Zoë Kravitz. Nikki Glaser hosts the CBS special.

NewsNation will present live coverage of the Opening Day of Congress today, January 3, powered by TheHill.com.

   TECH TALK

Hey, Siri – pay up! Apple has agreed to fork over $95 million to settle a class-action lawsuit that claims its voice-activated assistant violated user privacy laws. Plaintiffs said their requests for information led to targeted ads. The preliminary settlement requires approval by US District Judge Jeffrey White.

   SPORTS UPDATE

The 123rd Copa del Rey season, Spanish football’s knockout cup competition, enters the “Round of 32” with 16 today, January 3 through Tuesday, January 7, on ESPN+ in English and select matches in Spanish.

   GOING GLOBAL

“The Americas,” the NBC natural history series narrated by Tom Hanks that premieres February 23 on NBC, has been acquired by the BBC. “The BBC is delighted to bring NBC’s remarkable nature epic ‘The Americas’ to BBC One and iPlayer,” said Jo Lapping, Head of BBC Factual Acquisition. The nature epic is executive produced wildlife producer Mike Gunton (“Planet Earth II,” “Planet Earth III,” “Dynasties”) for BBC Studios Natural History Unit, in association with Universal Television Alternative Studio.

   RATINGS

Netflix crime thriller series “The Madness” topped the streaming charts the week of November 25, according to Nielsen. Netflix also captured the top spot among movies with “Our Little Secret” (1.04 million minutes), followed by “Elf” (735 million).

ABC’s “Dick Clark’s Primetime New Year’s Rockin’ Eve with Ryan Seacrest 2025 – Part 1” was the No. 1 entertainment program in the two-hour timeslot in both Total Viewers (6.2 million) and A18-49 (1.46 rating) on December 31. Airing from 10:30-11:30p, Part 2 was the No. 1 entertainment program in the hour in both Total Viewers (9.5 million) and the demo (2.39 rating), on a par with last year’s numbers.

Prime Video reports its third exclusive season of “Thursday Night Football” set new all-time highs, with double-digit, year-over-year audience growth. According to Nielsen’s Panel Only measurement, “TNF” on Prime Video posted an +11% average viewership increase among total viewers over the previous season (13.20 million vs. 11.86 million), and a +38% jump over 2022 inaugural season average (9.58 million).

E! boasted 11 billion views in 2024 across digital and social content, up 50% from 2023, according to NBCU data. Instagram had the most views, with 5.6 billion (up 49%), while Facebook clocked the largest growth – +261% – with 1.2 billion views.

Spectrum News was the most-watched news network for news in 2024 among Spectrum customers, with an average 1.76 million daily viewing households across its linear and digital platforms. In July, Spectrum News+ became available to non-Spectrum customers on FAST service, Xumo Play.

   EXECUTIVE MOVES

As companies work to strengthen ties with the incoming White House, Meta has named Joel Kaplan, a former senior advisor to George W. Bush, as head of global policy. He replaces Nick Clegg, a former deputy prime minister of Britain who said his successor is “quite clearly the right person for the right job at the right time.”

This Day in History
1870 – Construction began on NYC’s Brooklyn Bridge. Work was completed in 1883.

Answer to Our Last Trivia Question
Which series premiering this month is set in Cape Cod? Discovery’s “Harpoon Hunters” debuts January 24.

Today’s Trivia Question
The main characters in which short-lived sitcom hosted a radio car repair show called “Points and Plugs”? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. A limit of four answers per time zone.)

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Job of the day
SALES LEAD – AGENCY PARTNERSHIPS
UPWAVE
NEW YORK, NY

Build and manage relationships with our agency partners – mostly targeting media buyers and planners – and help them see the value of adding Upwave measurement to The Trade Desk campaigns. You will both leverage your existing network and open new doors to achieve aggressive but achievable sales targets. Full info HERE

VICE PRESIDENT, POLITICAL SALES >>
NEXSTAR MEDIA GROUP, INC./WASHINGTON, DC: Lead the company’s political advertising revenue across its dynamic portfolio of broadcast stations. Responsible for developing sales strategies tailored to the fast-paced, high-stakes political advertising market. You will possess an understanding of the political advertising landscape, and the ability to forge strong relationships with campaigns. Full info HERE

COUNSEL, LEGAL & BUSINESS AFFAIRS >>
MLB NETWORK/SECAUCUS, NJ: Responsible for a variety of matters, including services agreements, production related agreements, talent agreements, software and other technology related agreements, licensing and programming agreements, third party rights clearances, distribution agreements, contract summaries, confidentiality, and general contract matters. Full info HERE

SENIOR INTEGRATED MARKETING CAMPAIGN PROJECT MANAGER
BEACON MEDIA GROUP
NY/NJ
Seeking a diligent, organized, and enthusiastic individual to join our team as we manage Integrated Marketing Campaigns for a candy manufacturer. Responsibilities include ensuring client satisfaction, managing project timelines, and optimizing campaign effectiveness. If you’re proactive and enjoy collaborating with teams, we want to hear from you! Full info HERE

DIRECTOR OF DIGITAL MEDIA
CSI SPORTS
JERSEY CITY, NEW JERSEY
Proven track record of monetizing digital assets on various social media platforms. Work closely with our production team in creating content and comprehensive marketing plans to increase market share. Full info HERE

INTERNATIONAL SALES EXECUTIVE
CSI SPORTS
JERSEY CITY, NEW JERSEY
Create and execute sales strategies and proposals- generating new sales from past, current and future leads by networking, building relationships and identifying valuable sales opportunities. Manage existing accounts and excel at identifying clients’ needs. Requires a self-driven individual who is passionate about the sports and media industry. Full info HERE

NATIONAL SALES EXECUTIVE
CSI SPORTS
JERSEY CITY, NEW JERSEY
Looking for another self-motivated, highly disciplined National AD Sales Executive that enjoys the sales process from beginning to close. If you bring the enthusiasm and determination we will supply the opportunity to make this the best position you’ve ever had. Full info HERE

LEAD BUSINESS DEVELOPMENT EXECUTIVE >>
CASTIFY.AI/HYBRID: Expand our client base in the digital advertising industry and focus on business development, securing new clients and partnerships, and negotiating contracts with leading advertising brands and agencies as well as experience in the digital advertising sector, showcasing a proven track record of achieving targets and excelling in business development. Full info HERE

TV HOST
>>
QVC/WESTCHESTER, PA: Credible while entertaining candidate w/exp hosting TV, digital, radio, spokesperson or live events. Masterful storyteller, enthusiastic & a love for products and shopping a must. Must be quick on their feet w/ability to improv & engage as well as have an elevated sense of style. Full info HERE

ACCOUNT REP: MPT NATIONAL CORPORATE SALES

MARYLAND PUBLIC TELEVISION FOUNDATION
REMOTE

Call on current and prospective sponsors, providing high-quality customer service, in a manner consistent with standard industry practice, for the customer/client accounts for which they have cultivated or have been assigned as well as build sustainable, long-lasting relationships with existing clients. Full info HERE

SENIOR DIRECTOR OF AD SALES
>>
HAYSTACK NEWS/NYNY, LA, CHICAGO: Responsible for developing large, meaningful partnerships to drive strategic and creative solutions for clients. You relish the opportunity to help advertisers build their brands by supporting the world’s most premium news publishers. Full info HERE

ACCOUNT EXECUTIVE

INTERSECTION
LOS ANGELES, CA

Drive new revenue for our media around Los Angeles and beyond as well as building relationships with prospects and clients. Full info HERE

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