The Cynsiders column is a platform for industry leaders to reach out to their colleagues followers and the public at large. In their own words, they address breaking news, issues of the day, and the larger changes going on in the ever-evolving world of television, video and digital. Unique to cynopsis, Cynsiders lives on the cynopsis.com homepage and is promoted across the daily newsletters. We welcome readers’ comments, queries, and column ideas at kittybowe@cynopsis.com
Related Stories
05/17/26: Cynopsis Jobs
Sunday May 17, 2026 CYNOPSIS SPORTS AWARDS Where Sports Media Comes Together Join the executives, creators, and innovators shaping the future of sports media and marketing for an evening of recognition, networking, and industry celebration. From the Top Women in Sports honorees to this year’s standout finalists, the Cynopsis Sports Awards brings […]
Cynopsis 05/15/26: “Doctor Who” Finds a Home on AMC+
A CYNOPSIS MESSAGE FROM DIRECTV ADVERTISING: For one week in New York, the best of TV comes together in one place. Some call it the Upfronts, but we know what they really are. WELCOME TO THE WEEK-LONG METAPHOR FOR DIRECTV LEARN MORE Friday May 15, 2026 IN THE NEWS The
Cynopsis 05/14/26: Premiere Date Set for “Big Bang” Spinoff
Thursday May 14, 2026 IN THE NEWS Nine of television’s biggest media companies — A+E Global Media, AMC Global Media, FOX, Hallmark Media, NBCUniversal, Paramount, Scripps Networks, TelevisaUnivision, and Warner Bros. Discovery — have joined forces through OpenAP to launch an industry initiative aimed at standardizing how advertisers measure campaign performance […]
The Upfronts: Day 3
A CYNOPSIS MESSAGE FROM DIRECTV ADVERTISING Wednesday May 13, 2026 Special Upfronts Edition Presented by DIRECTV It’s home stretch time. This year’s three-day Upfront sprint was dominated by NFL rights, AI ad-tech pitches and the ongoing consolidation reshaping the competitive set. Monday and Tuesday saw companies take their swings, leaning on […]
From Fragmentation to Flexibility: Rebuilding the TV Buying Model for What’s Next
A CYNOPSIS MESSAGE FROM DIRECTV ADVERTISING Wednesday May 13, 2026 From Fragmentation to Flexibility: Rebuilding the TV Buying Model for What’s Next The last decade’s acceleration toward streaming, data-driven targeting, and audience-based buying has fundamentally reshaped how video is distributed, consumed, and bought. This has created a far more complex ecosystem for agencies […]
CynCity
Cynsiders
Reinventing the Ritual
The television Upfront has survived streaming, cord-cutting, and the rise of programmatic — but 2026...Outcomes Over Inventory: Disney Advertising’s 2026 Upfront View
The Upfront is changing — and few people have a better view of that shift...Built for This Moment: Telemundo’s 2026 Upfront Play
As the 2026 Upfront season heats up, Telemundo arrives with momentum — and a clear...
