Welcome to Cynsiders

The Cynsiders column is a platform for industry leaders to reach out to their colleagues followers and the public at large.  In their own words, they address breaking news, issues of the day, and the larger changes going on in the ever-evolving world of television, video and digital.  Unique to cynopsis, Cynsiders lives on the cynopsis.com homepage and is promoted across the daily newsletters. We welcome readers’ comments, queries, and column ideas at [email protected]

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Cynopsis 03/20/25: Max’s “Duster” is ready to roll

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Thursday March 20, 2025    IN THE NEWS Paramount+ has ordered a third season of “School Spirits,” to launch in 2026. No surprise there – season two of the drama debuted to an average audience of 3.9 million in its first 28 days, a 94% lift rom the season one premiere. ABC News is restructuring […]

03/19/25: Cynopsis Jobs

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Wednesday March 19, 2025    FEATURED JOB DIRECTOR, AD MARKETING & SALES >> THE SHADE ROOM/REMOTE: Develop and execute a revenue growth strategy to drive direct advertising, branded content, and sponsorship sales as well as lead the development of compelling advertising and branded content offerings tailored for TSR’s audience and cultivate and maintain strong relationships […]

CTV Connect 2025: Key Takeaways from the Industry’s Leaders

Tuesday March 18, 2025 CTV Connect 2025: Key Takeaways from the Industry’s Leaders By E.B. Moss Connected TV (CTV) is no longer the future—it’s the present. Over two packed days at CTV Connect, media leaders, brand marketers, and tech innovators gathered to cheer the industry’s opportunities and address the obstacles, from transparency and measurement gaps […]

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