Mindshare released a new “Culture Vulture” report, exploring key consumer and cultural insights every brand should focus on. Kyle Ranally, Manager, Consumer Insights, Mindshare North American, pulled out 4 big takeaways and implications for TV networks: CHILDHOOD, REIMAGINED: Parents are indulging their kids with more toys and technology, and allowing them have more control over […]
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Getting Real About “Peak TV”
From broadcast to cable and beyond, INE Entertainment (Hayley Ever After) Managing Partner Eric Day offers his thoughts on scripted versus reality, emerging platforms and his pet peeve regarding “peak TV.” Cynopsis: With rampant cord cutting and the growth of skinny packages, do you think consumers will be willing to pay a premium for access to networks […]
OTT Predictions for 2018: What Should We Expect?
By Srinivasan KA, Co-Founder, TV tech business Amagi OTT adoption is exploding. According to comScore, half of households are streaming content like Hulu and Netflix through their TVs. They are watching, on average, nearly two hours of programming daily. As consumer’s embrace Internet-enabled content, the rate of change in the OTT category – […]
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At Time Inc. Productions, It’s All About the Brands
By Cathy Applefeld Olson After decades of optioning out their IP, Time Inc. leadership had an epiphany. What if the media company instead formed its own production unit to bring long-form stories from its brands including People, Sports Illustrated and its flagship publication to television? Thus was born Time Inc. Productions, which since launching in […]
And Away We Go – TV Industry Predictions for 2018
It appears 2018 will be another interesting year for the ever-evolving TV industry. Ryan Reed, Director of Innovation at independent data management platform Lotame, offers some fearless predictions… Messy Consolidation: Most of the mega-deals, such as AT&T and Time Warner, Sinclair and Tribune, and Discovery and Scripps, have started or are about to start in […]
How Marketers Are Raising The Stakes With Sports Fans
By Courtney McKlveen, Head of US Field Sales, Oath Whether it’s on the field, court or rink, sports fans never miss a beat when it comes to keeping up with their favorite teams. From catching the latest game, to watching highlight clips, to reading analysis from their favorite experts, dedicated fans have an unrivaled […]
The Future of Television Is Here – And OTT Is the Hero
By Matt Smith, Vice President and Principal Media Evangelist, Brightcove The way we watch television is in a state of change. Television itself is in a state of change. A generation of viewers watch television in a very disruptive manner on a variety of screens which are most likely not tied to a living room […]
With a Lens on ‘People’s Issues,’ ATTN: Builds Audience, Eyes Expansion to TV
By Cathy Applefeld Olson In a time of heightened issues-driven discourse across social media, ATTN: quickly has risen as hub for relevant, engaging, content aimed at millennial and younger audiences. Founded in 2014, the company amasses 2 billion monthly impressions for its original short-form programming – its two most viral pieces are “What if Earth […]
Peabody Awards: Extending the Conversation About Stories That Matter
Since taking oversight of Peabody, Dr. Jeffrey Jones has orchestrated major changes regarding the prestigious Award, most visibly moving the gala from a weekday luncheon to a star-studded weekend evening event complete with red carpet. (Early bird deadline for submissions is December 15.) Jones talks about growing the brand, and why it matters now more […]
A&E’s Intervention Takes a Deeper Dive Into Addiction
With the opioid crisis escalating, Emmy-winning A&E docuseries Intervention is taking a different, even more intense storytelling approach this season. Executive producers Tom Greenhut and Gary Benz explain what might take viewers by surprise. Season premieres Tuesday, January 2 at 9p. Cynopsis: How will this season of Intervention differ from past seasons? Tom Greenhut: One […]
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Beyond Retrospective Damage Control: Cutting Off Harmful Content at the Source
By Fiona Salmon, Managing Director at Mantis Content moderation has become one of the most...From Cart to Couch: How Retail Data Is Powering the Next Era of Premium Video
The lines between retail media and premium video are disappearing fast – and the convergence...TV And Video Convergence Is ‘Fair’ At Best: Here’s What 10 Execs Want Fixed In 2026
By Alyssa Boyle This piece was originally published on Chief Marketer Network brand AdExchanger. Convergent...
