CynCity

By Fred Cunha, VP of Video Network & Support, Extreme Reach No matter the industry, today’s business world is more automated than ever before. We’re seeing increasing examples of “business chatbots” deployed to assist customers, and sales of automated kiosk technology is expected to be worth more than $30 billion by 2020. This digital-centric, “self-service,” model […]

Addressable, programmatic, OTT, data-driven… with so much confusion surrounding the emerging forms of linear TV advertising, Dave Morgan, CEO and founder of Simulmedia, offers his take on where there’s smoke, and where there’s fire. What’s Smoke and what’s Fire? List of 5 Things you need to know about Emerging Advertising  The months of April and May roll around every […]

Genius marks “a true turning point” in the rebranding of National Geographic, says Carolyn Bernstein, EVP, Head of Global Scripted Development and Production, an example of the bold and ambitions storytelling that is helping the network go…Further. Cynopsis: How would you describe the network’s rebranding?  Carolyn Bernstein: As part of the rebrand in the fall, we adopted a tagline […]

More data is good – but relevant data is better, says Manish Bhatia, North American CEO, Kantar Media. Bhatia offers his take on the burning issue in advertising.   Cynopsis: Where do you see the digital ad market heading?    Manish Bhatia: Advertisers follow eyeballs, and whichever screen gets an increasing amount of people’s time […]

By Herbie J Pilato It’s important to stay the course. If you have a dream, whatever that dream might be, if it’s a good dream, that will somehow benefit others, bring a measure of joy, information, entertainment – especially in a positive way, then you have to stay the course. It becomes your obligation to […]

By Thuy Nguyen, VP, Commercial Development DETV at Videology, Inc. According to eMarketer, in 2017 spending in ‘advanced’ or ‘programmatic’ TV is expected to triple over last year, growing to $2.16 billion. In 2018, that number is expected to grow to $4.43 billion. Today, advertisers and media agencies across the board are evaluating strategies […]

Dish, Sony, AT&T, Google, Hulu…fuboTV? OTT-based TV bundles – AKA “virtual MVPDs” – are all the rage these days, as companies vie to carve out market share in the rapidly growing space. But fuboTV is employing a different strategy than the rest: Its new service, now in beta, has a central focus on sports. Cynopsis […]

By Douglas Simon,  CEO of influencer marketing firm D S Simon Media  Influencer Marketing is the story of 2017. But is there a smarter way to partner with influencers to grow your brand? According to the 2017 Edelman Trust Barometer, trust for business is 27% higher than trust for government and 21% higher than trust […]

By Matt Smith, vice president and principal media evangelist at Brightcove The business of broadcast and video publishing continues to undergo massive change, bearing little resemblance to their business only five short years ago. Industry heavyweights like ESPN and HBO face challenges: ESPN with licensing costs and subscriber losses eating into the overall bottom line, […]

Consumer research led to a strategic refocus at Univision that includes more talent competitions, bio-series, reality shows and crime dramas alongside telenovelas. The result? Univision out-delivered one or more of the English-language broadcast networks on every  night among Adults 18-34 and on three out of every four nights among Adults 18-49 during the February 2017 Sweeps period.  Lourdes Diaz, […]