CynCity

What was the key to success when agency The Basement was tasked with helping smart lock device maker Schlage transition its linear TV ad spend into a programmatic TV plan? Basement CEO Brian Phillips talks strategy.  Cynopsis: What goal did Schlage have when they came to you? Brian Phillips: Schlage provides a variety of […]

As Europe’s General Data Protection Regulation forces companies worldwide to conform to stricter privacy standards, firms are struggling to determine how they can safely implement GDPR, protect user data from hackers, and be transparent in online advertising and communications to avoid a public backlash and/or regulatory penalty. Allie Bohm, Policy Counsel at Public Knowledge and a speaker […]

By Dan Ciccone, SVP, Managing Director at REV/XP As we all watched “rostermania” unfold leading up to the Call of Duty World League roster lock about a month ago, I was intrigued by the rumors and speculation put out by fans and endemic press outlets as to why events were unfolding the way that they […]

truTV has entered the Upfront advertising buying season buoyed by its Limited Commercial Interruption strategy. Network president Chris Linn explains how for his network, less really is more. Cynopsis: What research led to your taking this approach? Chris Linn: The initial idea really stemmed from us looking for ways to create the best possible viewing […]

Recently TIDAL announced a partnership with LeBron James’ digital media company, UNINTERRUPTED, to exclusively premiere Becoming Bobby Feeno, a docu-series that’s part of a new wave of community-created content. Tongal co-founder and president James DeJulio explains how the global creator network is rewriting the rules for original entertainment. Cynopsis: How is the development model […]

Jonas & Co, an advertising and production company, just won an Emmy Award for its original spot for Nick Jr., “Girls in Charge: Girl Power Campaign.” The spot plays off the tropes of a Hollywood action movie trailer, blending real girls with Nick Jr.  characters. Hema Mulchandani and Jonas Morganstein talk about the alarming research that led to the […]

Heading into Upfront season, Cynopsis sat down with REELZ SVP of Advertising Sales Bill Rosolie to discuss the challenges and opportunities for advertisers heading into the 18-19 Upfront.  Cynopsis: What are the most pressing challenges that advertisers will face in this year’s Upfront? Bill Rosolie: The Upfront environment and overall media marketplace has grown even more challenging for advertisers and their agencies due to the ongoing decrease in C3 GRPs, doubts about digital ROI […]

Tom Farrell, CEO of The WorkShop and Co-Executive Producer of TLC’s Trading Spaces revival, was also the showrunner for the original series. How do you refresh a classic without alienating the original core audience? A mix of something old, something new, Farrell tells Cynopsis. Cynopsis: What’s the right recipe for non-scripted series reboot?

Shareablee and WimLink, which connects women in media and tech to promote leadership and professional development, are holding a special event, “Advancing Women – Leadership in Sports and Digital” on Thursday, April 26, 6p, at Shareablee’s offices. Tania Yuki, Founder and CEO of Shareablee, shares what it’s all about.     Cynopsis: How did you and […]

By Doug Pollack, GM of aiTV Products & Innovation The Lotame aiTV team has just wrapped a study examining the composition of the Masters Tournament audience across millions of smart TVs. For the analysis, our aiTV platform, which delivers advanced TV audience targeting, was used to profile the tournament’s viewers. Here’s what we found.   […]