CynCity

And Away We Go – TV Industry Predictions for 2018

It appears 2018 will be another interesting year for the ever-evolving TV industry. Ryan Reed, Director of Innovation at independent data management platform Lotame, offers some fearless predictions…   Messy Consolidation: Most of the mega-deals, such as AT&T and Time Warner, Sinclair and Tribune, and Discovery and Scripps, have started or are about to start in […]

How Marketers Are Raising The Stakes With Sports Fans

By Courtney McKlveen, Head of US Field Sales, Oath Whether it’s on the field, court or rink, sports fans never miss a beat when it comes to keeping up with their favorite teams. From catching the latest game, to watching highlight clips, to reading analysis from their favorite experts, dedicated fans have an unrivaled […]

The Future of Television Is Here – And OTT Is the Hero

By Matt Smith, Vice President and Principal Media Evangelist, Brightcove The way we watch television is in a state of change. Television itself is in a state of change. A generation of viewers watch television in a very disruptive manner on a variety of screens which are most likely not tied to a living room […]

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With a Lens on ‘People’s Issues,’ ATTN: Builds Audience, Eyes Expansion to TV

By Cathy Applefeld Olson In a time of heightened issues-driven discourse across social media, ATTN: quickly has risen as hub for relevant, engaging, content aimed at millennial and younger audiences. Founded in 2014, the company amasses 2 billion monthly impressions for its original short-form programming – its two most viral pieces are “What if Earth […]

Peabody Awards: Extending the Conversation About Stories That Matter

Since taking oversight of Peabody, Dr. Jeffrey Jones has orchestrated major changes regarding the prestigious Award, most visibly moving the gala from a weekday luncheon to a star-studded weekend evening event complete with red carpet. (Early bird deadline for submissions is December 15.) Jones talks about growing the brand, and why it matters now more […]

A&E’s Intervention Takes a Deeper Dive Into Addiction

With the opioid crisis escalating, Emmy-winning A&E docuseries Intervention is taking a different, even more intense storytelling approach this season. Executive producers Tom Greenhut and Gary Benz explain what might take viewers by surprise. Season premieres Tuesday, January 2 at 9p. Cynopsis: How will this season of Intervention differ from past seasons? Tom Greenhut: One […]

The Future of the Local Broadcast TV

By Jim Long, CEO of Didja, which launched local, live TV streaming service LocalBTV in October  Every day, headlines remind us that the entire television ecosystem is experiencing a massive change. And yet, among the layoffs and mergers, local broadcast television is having a renaissance. By local broadcast, I mean all the channels you can […]

ID’s Final Vision: The Drama of True Crime

ID movie Final Vision is based on the true story of Jeffrey MacDonald, an Army Green Beret doctor convicted of brutally murdering his pregnant wife and two young daughters, told through the eyes of author Joe McGinnis. Actor and true crime fan Dave Annable (Brothers & Sisters), who plays McGinniss, talks about the challenges and […]

HITN TV Goes Over-the-Top with Avanza

Wherever viewers are, Spanish-language network HITN intends to find them with the just- launched Avanza, a multi-platform service offering content ranging from nature programming to science and technology, lifestyle and health, current events and preschool education. Before he heads to NATPE, Michael D. Nieves, President & CEO, HITN talks strategy, and his plans for Miami. Cynopsis: […]

Foundry IV: Upping the Esports Game

After making headlines for spearheading WME’s foray into esports, where he oversaw a slew of deals that included a partnership with Turner Sports to launch ELEAGUE and the 76ers’ acquisition of Dignitas, Tobias Sherman created waves when he departed the agency over the summer, taking three members of his team with him. The move that led […]

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