CynCity

Roma Downey and Mark Burnett have launched a new website, the first digital venture from MGM under Burnett since he became president of the Television and Digital Group. The site is an extension of Downey’s social presence, building on her production company with Burnett, LightWorkers Media. Downey spoke to Cynopsis’ Miranda Shulman about LightWorkers.com, devoted to bringing […]

Advertisers face issues ranging from ad fraud to transparency to brand safety, impacting their ability to ascertain whether campaigns are actually driving sales. That’s why attribution is the single most emerging critical topic in the industry, and the focus of the Attribution Accelerator Conference on October 12 in NYC.  Alice Sylvester, Partner, Sequent Partners, […]

Carl’s Jr. and Hardee’s are shaking up the value box space with $5 All Star Meals, and a national ad campaign that puts fast food competitors on notice that they mean business (check out a spot here). New CMO Jeff Jenkins talks strategy. Cynopsis: What is the thinking behind the pull-no-punches campaign? Jeff Jenkins: […]

  Earlier this year, former HGTV/DIY star Vickie Howell started a Kickstarter campaign for a studio quality lifestyle web series. The result is The Knit Show with Vickie Howell, debuting on YouTube Thursday, October 5. Howell talked to Cynopsis about making her dream show come true – at warp speed.  Cynopsis: How did The […]

Australian comedy Rosehaven is making its U.S. debut September 27 on SundanceTV. The writers and stars of the show, Luke McGregor and Celia Pacquola, talk about their creative process, creating content from their real life, and what it’s like to have a series in the States vs. international. Cynopsis: What is Rosehaven based on? Luke McGregor: Rosehaven is based […]

Blizzard Entertainment is unlocking Blizzard Arena Los Angeles, described as “a cutting-edge live-event destination for pro players, esports fans, and everyone else who loves premier competition.” The venue will be based in the legendary Burbank Studios, with the studio at Blizzard Arena Los Angeles custom-tailored and set to open on Oct. 7, featuring multiple sound […]

Advertising Week, September 25-29 in New York City, is packed with panels and events of interest to the media industry. The Cynopsis Ad Week calendar below includes sessions that might be of particular interest to our readers. Monday, September 25 10:15: Know Their Intention, Get Their Attention: Video Advertising in the Age of Assistance […]

The Creative Arts Emmys will be broadcast on Saturday, September 16 at 8p on FXX, the night before the 2017 Primetime Emmy Awards on CBS. The winners are (spoiler alert!) listed below. Guest Actor in a Drama Series Gerald McRaney (This Is Us) Guest Actress in a Drama Series Alexis Bledel (The Handmaid’s Tale) Guest […]

Linda Perry is thinking big for upcoming TV show, All Girl Band. “We’re looking for the female Rolling Stones,” says the Grammy nominated songwriter and producer. But it’s not just the “badass” band that’s got Perry excited – she’s anticipating a talent search with massive marketing and distribution potential. Perry shares her vision with […]

Ahead of the first-ever Cynopsis Esports Master Class on September 15, aimed at breaking down the essential elements and opportunities in an exploding business, Esports Content & Chairperson Chris Pursell got the goods on a new esports-themed comedy from Dan Harmon.   With a tenderness that echoes the relationship between the sci-fi genre and Adult Swim’s smash Rick and […]