CynCity

The secret sauce for Insight TV is inspirational, authentic, adrenaline-packed unscripted programming, filmed in 4K UHD HDR for millions of homes across the globe, on a 24/7 linear channel. Insight just moved to the U.S. in 2017 – CEO Rian Bester talks about what took so long, and what lies ahead. Cynopsis: What made the US market attractive for Insight TV? Rian Bester: The United States […]

How is digital changing the entertainment marketing industry – and what are the next big disruptors? Steve Kazanjian, president and CEO of PromaxBDA, the global association whose mission is to foster community, aid in professional development and celebrate achievement via awards shows, offers his insights.   Cynopsis: How has digital changed the business? Kazanjian: There’s […]

A&E’s Nightwatch Nation, an expansion of the net’s Nightwatch, premieres Thursday, August 16 at 10p. Rasha Drachkovitch, Co-Founder & CEO of 44 Blue Productions and Executive Producer on Nightwatch Nation, talks about how – and why – this iteration is different. Cynopsis: How does Nightwatch Nation differ from the original Nightwatch?  Rasha Drachkovitch: Nightwatch Nation differs […]

National Geographic’s four-night live event, Yellowstone Live, launched Sunday, August 5, and will sweep through over 22 million acres of wilderness to give viewers unparalleled access across the Greater Yellowstone ecosystem. Executive Producer Al Berman explains why he has no doubt the live production will keep viewers engaged.   Cynopsis: How do you prepare ahead of […]

By Jeff Lucas, VP & Head of American Sales, Oath   For advertisers in 2018, brands matter, trust matters and solutions matter. Ad campaigns are only as strong as the environment in which they’re placed. Prioritizing brand-safe premium content helps to build a trusted brand identity.   You may recall from our

The resume of music industry trailblazer Vo Williams includes Empire, Ballers, Lethal Weapon, SNL and Atlanta. Williams, who aims to write music “with purpose,” talks about music’s place in storytelling. Cynopsis: How did you get started writing music for TV shows? Vo Williams: In 2014, my good friend and frequent collaborator Sjae, linked me up […]

By Chris Hogg, Managing Director EMEA, Lotame    With this year’s Cannes Lions now in the books, what better time to reflect on some of the key themes of the festival? One of the biggest trends in the French Riviera last week was GDPR, which is now one-month young. Advertisers and marketers from all over […]

Whistle Sports, the entertainment media brand that creates, curates and distributes content for young audiences, has just raised over $28 million in funding led by global investment company Aser. Whistle Sports CEO John West talks about reaching and engaging young sports fans in new ways. Cynopsis: How is engaging young audiences different today than, say, 10 years ago?  […]

Season 5 of History survival hit Alone premieres Thursday June 14 at 10p, and will once again feature intrepid competitors braving harsh conditions, documenting the experience themselves – no camera crews allowed. Shawn Witt, executive producer of the series and co-president at Leftfield Pictures, offers behind-the-scenes intel.      1) Thousands of potential participants are narrowed […]

Esports live events involve many moving parts. WorldStage Inc., provider of audio, video and lighting equipment and services, answers the questions planners should be asking before they dive in. Seemingly out of the blue, electronic gaming in the form of live sporting events has become a phenomenon, attracting fans by the thousands to halls and […]