By Dan Hurwitz, Chief Revenue Officer, Penthera Mobile video download has become a feature that users rely on to solve some of their most persistent viewing issues. When they are somewhere without service, have a finicky connection causing constant buffering, or don’t want streaming video to eat up their mobile data allowance — downloaded content […]
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Marketers Who Get Out Ahead of the TV Attribution Trend Stand to Win Big
By Tripp Boyle, SVP, Connekt Technologies It’s early times for TV attribution, but things are going to change dramatically—sooner than most expect. Connected TV devices have made their way into three-quarters of U.S. homes, opening the door for a massive increase in digital measurement and tracking capabilities, even in the linear ecosystem. Marketers stand […]
Terri Minsky Talks About the Beginning – And the End – of Andi Mack
Disney Channel’s groundbreaking coming-of-age series, Andi Mack, ends its acclaimed run after three seasons on Friday, July 26. Creator/executive producer Terri Minsky talks about the “nevers” that made her proud, the messages that made her cry…and what it would feel like to be nominated for an Emmy. Cynopsis: What is the genesis of the series? […]
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Three Most Important Breakthroughs in the Media Business
Big breakthroughs in media will be a hot topic at Cynopsis’ That Big TV Conference in September, and David Kulczar, Senior Product Manager of IBM Watson Media Analytics, will be key to the conversation. Kulczar shares his vision (“today’s viewers are the real showrunners”) of what promises to be a robust discussion. (To register for […]
Nat Geo’s The Hot Zone
National Geographic’s The Hot Zone follows the story of the Ebola threat, and the people who heroically contained it. Executive Vice President of Global Scripted Programming and Documentary Films, Carolyn Bernstein, talks about the evolution of the series, an example of the net’s dive into premium scripted content. Cynsiders: What does Nat Geo look for […]
Filling the Gaps in Media Measurement
George Musi, EVP of Marketing Sciences for Publicis OneTeam – Citi, and a featured speaker at the Cynopsis Measurement & Data Conference , offers a preview of the insights on filling the gaps in media measurement that will be explored at the June 11 event. Cynopsis: What are the top two issues facing media execs […]
Slasher’s Creator Explains Why Horror Is Here to Stay
Slasher: Solstice, created by Aaron Martin, is set to premiere on Netflix on Thursday, May 23. As Martin readies for season three of the critically acclaimed psychological thriller anthology series, he tells Cynopsis why horror is having a moment – and maybe more. Cynopsis: How is season 3 different than the first two? Aaron Martin: Season 3, […]
How Traditional Brands Can Catch Up to DTC Brands with Video
Video presents brands with a unique opportunity to engage consumers in an interactive dialogue — learning how their customers think and feel about them. But while DTC brands have seized on this, traditional advertisers are still struggling to understand the value and how to capture attention. Cindy Brown, CRO, ViralGains advises traditional advertisers on how to unlock the potential […]
Keys to OTT Success
As OTT service evolves, keeping consumers happy means ensuring the best viewer experience possible. Daniel Hurwitz, Chief Revenue Officer, Penthera, shares his insights on the features that add value and inspire loyalty. Cynopsis: We read a lot about churn rates in the OTT video space. In fact a recent study from Parks & Associates […]
Thinking Outside the Cable Box: Selling Content to New Platforms
By Wes Dening, the senior vice president of development and programming at Eureka Productions No one can predict what the future holds for TV, but one thing’s for certain: The days of “tuning in” are pretty much in decline. More people are streaming television shows than ever before, with nearly 60 percent of Americans using some form […]
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Raising the Bar: Redefining Inclusion and Authenticity in Unscripted Storytelling
As audiences grow more discerning, the expectations for inclusive storytelling are evolving beyond representation alone....From Small-Town Story to Global Hit: Inside Sullivan’s Crossing’s Winning Formula
What turns a series into a global hit? “Sullivan’s Crossing” returns for Season 4 on...The Measurement Maturity Playbook: What CMOs Need at Every Stage of Growth
By Chelsea Cramer, Founder of Base Note Data Nearly every CMO has walked into...
