CynCity

TLC Takes on True Crime in Taken at Birth

TLC’s three-night special Taken at Birth launched Wednesday, October 9, telling the story of over 200 newborns illegally given away by a doctor running a rural Georgia clinic during the 1950s and ’60s. Kathryn Vaughan, President, Good Caper Content (launched last year by ITV America), offers insights on producing a show, as well her take on […]

Smirnoff North America’s Jay Sethi Digs Deeper on Brands and Inclusivity

By Cathy Applefeld Olson   Can a brand truly be inclusive? This year’s Pride Month in June  saw an unprecedented number of brands embracing the LGBTQ+ community, and also spawned some important conversations around rainbow-washing and authenticity. After he took the stage with Orange Is the New Black star and Smirnoff national spokesperson Laverne Cox, […]

Pursuing Passions While Passionately Pursuing Work

As the search for work/life balance grows increasingly elusive, personal passions and interests often take a backseat to professional work. Lee Nadler, the new Chairman of the Board of Directors of The Advertising Club of New York, has found happiness by merging his passion for philanthropy with his career. Here, in his words, is his story. […]

Advertisement

Top 10 Things Businesses Should Know About the Impact of Weather

Weather preparedness means more than keeping an umbrella handy.  Jonathan Porter, AccuWeather VP of Business Services and GM of AccuWeather Enterprise Solutions, explains the high cost to businesses of  just “letting weather happen.” Severe weather causes tens of billions of dollars in damage each year and on average over 100,000 direct deaths worldwide. Global losses […]

The Challenge of Streaming With Real-Time Content

By Jed Corenthal, Chief Marketing Officer, Phenix The Streaming Wars have been heating up between players new and old, as they all try to figure out how to convince a consumer to spend what limited funds they have available for OTT subscriptions. 2 in 5 Americans are willing to spend between $1-$20 per month on […]

Consumer Are Less Trusting, According to the ARF

By Charlene Weisler According to a recent study from the ARF, consumers are slightly less likely to share their data in 2019 compared to last year. Polling 1,105 adults 18+ via a mobile questionnaire in March 2019, respondents were asked about how well they understood common privacy terms, what personal data they were willing to […]

5 Ways to Generate Buzz in a Crowded Media Landscape

From flexibility to timely execution to “realness,” indie producer Brandon Killion, President of Bright Bay Creative (Droppin’ Cash), offers insights on breaking through in a cluttered media landscape. Be a Solution Service Provider For ALL Buyers – Proficiency in all content areas including short form, long form, scripted, branded, live streaming and so forth is essential […]

Podcast Helps You Get UnSTUCK

Have you heard? Cynopsis has partnered with STUCK – a savvy podcast helping people get unSTUCK from common workplace dilemmas in the entertainment and media industries. STUCK is co-hosted by Damian Bazadona (President and Founder of Situation) and Rachelle Pereira (Co-Founder of EQUALibrium Group). On the podcast, the dynamic duo hears questions […]

SJI Associates President Suzy Jurist on Getting Branding Right

How do you convey the transformation of a 50-year-old legacy like Fred Rogers Productions, or the complexity and depth of a Ken Burns project?  Suzy Jurist, founder and President of NYC advertising agency SJI Associates, offers insights on the branding process.  What’s the most important goal when you’re helping a client through the branding process? […]

CynCity

Cynsiders

Instagram