CynCity

Insights: Synup CEO Ashwin Ramesh Talks Location-Based Marketing

Location-based digital profiles help drive success, notes Ashwin Ramesh, CEO and Founder of intent-marketing data and analytics company Synup. What are the latest advancements in location-based marketing? One is the rise of a brand’s digital profiles. In just the last couple of years, this channel has skyrocketed. Third-party digital profiles on traditional search, voice search, mobile […]

Insights: THEMA America’s Patrick Rivet on Reinventing Pay-TV

A changing pay-TV environment requires proactive thinking and creative strategies. Patrick Rivet, CEO for THEMA America, a Canal+ Group, offers insights on how to address challenges facing today’s programmers. How do programming preferences/genres differ by culture/country? At THEMA, we work to create a successful multicultural pay-TV package with programs and genres attractive to a specific culture […]

Why TV Can Be More Effective Than Social Media for Political Advertising

The media landscape of today is very different compared to even the last election, with candidates using new ways to engage their constituents. Karen Ring, Head of Research for software platform Telara, offers insights on political advertising trends – and explains why TV is still reigns supreme for reaching voters. How can TV be more […]

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What’s Up, Docs? Independent Lens EP Lois Vossen on the Explosion of a Genre

The new season of PBS’ Independent Lens kicks off Monday, October 28 at 10p. Lois Vossen, the documentary series’ founding Executive Producer, talks about the explosion of the genre – and the secrets to success. How have documentaries evolved over the past few years? The biggest change in the past few years has been the tremendous […]

The Importance of Cultural Fluency

While multicultural audiences are becoming key drivers of growth, many brands are still struggling with how to  accurately predict what resonates and what doesn’t with people of color. Only 5% of media spends goes to multicultural audiences, and 64% of African American and Asian American and 52% of Hispanic audiences are not satisfied with how they […]

The Four Pillars of Successful Podcasting

A good podcast starts with compelling material – but according to Tyler Moody, VP & GM, WarnerMedia Podcast Network, that’s just the beginning. To launch a successful podcast, Moody says you need: 1.   Content: In a democratized media world content is still king. Maybe more so than ever. The product you deliver to your audience […]

TLC Takes on True Crime in Taken at Birth

TLC’s three-night special Taken at Birth launched Wednesday, October 9, telling the story of over 200 newborns illegally given away by a doctor running a rural Georgia clinic during the 1950s and ’60s. Kathryn Vaughan, President, Good Caper Content (launched last year by ITV America), offers insights on producing a show, as well her take on […]

Smirnoff North America’s Jay Sethi Digs Deeper on Brands and Inclusivity

By Cathy Applefeld Olson   Can a brand truly be inclusive? This year’s Pride Month in June  saw an unprecedented number of brands embracing the LGBTQ+ community, and also spawned some important conversations around rainbow-washing and authenticity. After he took the stage with Orange Is the New Black star and Smirnoff national spokesperson Laverne Cox, […]

Pursuing Passions While Passionately Pursuing Work

As the search for work/life balance grows increasingly elusive, personal passions and interests often take a backseat to professional work. Lee Nadler, the new Chairman of the Board of Directors of The Advertising Club of New York, has found happiness by merging his passion for philanthropy with his career. Here, in his words, is his story. […]

Top 10 Things Businesses Should Know About the Impact of Weather

Weather preparedness means more than keeping an umbrella handy.  Jonathan Porter, AccuWeather VP of Business Services and GM of AccuWeather Enterprise Solutions, explains the high cost to businesses of  just “letting weather happen.” Severe weather causes tens of billions of dollars in damage each year and on average over 100,000 direct deaths worldwide. Global losses […]

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