Among the findings in Penthera’s new Latin America Research report that should catch the attention of TV networks and advertisers: while Latin American respondents are enthusiastic about streaming (65% stream daily and 23% stream weekly), they are less patient with their US counterparts when it comes to annoying ads and streaming glitches like video […]
As video content continues to evolve, interactive opportunities will redefine viewer engagement.Alex Wallace, GM of News, Entertainment, and Studios at Verizon Media, talks about how the consumer experience will be transformed. How will 5G impact the media industry? 5G will dramatically change not just how media is consumed but also how it is created. It will […]
A&E’s two-part Biography event “Garth Brooks: The Road I’m On” offers an intimate look into the country music superstar’s life. Director Al Szymanski explains why the project was a stand-out experience. (Documentary premieres December 2 and 3 at 9p.) What attracted you to the project? Music is a major part of my life; both as […]
The new season of Inside the Actors Studio on its new network, independent arts channel Ovation TV, premiered in October and can be seen Sundays @ 10pm ET. David Wideroe, SVP of Marketing and On-Air Promotions at Ovation TV, talks about the new era of the series – and why Ovation TV is the perfect […]
Yahoo Finance has been on a roll this past year, expanding its editorial content, growing its live streaming coverage and launching a subscription product. Now comes a new podcast, Illegal Tender. Verizon Media’s GM of Finance and Tech, Joanna Lambert, talks about managing a digital brand in an ever-changing media landscape. What has the Yahoo Finance […]
Direct-to-consumer online video channel Pulped launched in September, tailored for a Gen Z and Millennial audience. Julian Nott, founder and CEO of Pulped.com, talks about breaking through the clutter with edgy, irreverent – and low cost – content. What is the genesis of Pulped? A few years ago, it struck me that the internet offers […]
Location-based digital profiles help drive success, notes Ashwin Ramesh, CEO and Founder of intent-marketing data and analytics company Synup. What are the latest advancements in location-based marketing? One is the rise of a brand’s digital profiles. In just the last couple of years, this channel has skyrocketed. Third-party digital profiles on traditional search, voice search, mobile […]
A changing pay-TV environment requires proactive thinking and creative strategies. Patrick Rivet, CEO for THEMA America, a Canal+ Group, offers insights on how to address challenges facing today’s programmers. How do programming preferences/genres differ by culture/country? At THEMA, we work to create a successful multicultural pay-TV package with programs and genres attractive to a specific culture […]
The media landscape of today is very different compared to even the last election, with candidates using new ways to engage their constituents. Karen Ring, Head of Research for software platform Telara, offers insights on political advertising trends – and explains why TV is still reigns supreme for reaching voters. How can TV be more […]
The new season of PBS’ Independent Lens kicks off Monday, October 28 at 10p. Lois Vossen, the documentary series’ founding Executive Producer, talks about the explosion of the genre – and the secrets to success. How have documentaries evolved over the past few years? The biggest change in the past few years has been the tremendous […]
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