CynCity

AI and 5G are bound to have a major impact on the media and ad industries in 2019. This Friday, Mike Bloxham, SVP, Global Media and Entertainment, Magid, will lead a panel at a luncheon of the Market Research Council looking at the two technologies and what’s ahead.  His panel will include Larry Allen, VP Ad Innovation […]

National Geographic’s acclaimed series MARS, from executive producers Ron Howard and Brian Grazer, is back for season two. Showrunner Dee Johnson talks about changes this time around – and how in at least one way, going to Mars isn’t that different from Nashville. Cynopsis: How will season two of MARS  differ from season one?  Dee […]

 Beat Bugs, which features songs from The Beatles, is back for season 3 on Netflix on November 9. And this time around, creator Josh Wakely tells Cynopsis, it’s a whole new world. Cynopsis: What’s new for season three? Josh Wakely: In Season 3, the series becomes even more ambitious. We expand beyond the garden and introduce new characters, […]

Vox Media says it is “shaping the future of journalism and entertainment.” Chad Mumm, VP, Head of Vox Entertainment at Vox Media, tells how. Cynopsis: What can others take away from Vox Media’s success? Chad Mumm: Here at Vox Media, we’ve been very happy to see that we can successfully bring our digital audience along […]

 Donald Albright joined friend and music video director Payne Lindsey to launch content creation company Tenderfoot TV in 2016. Since then, Tenderfoot has released the viral true crime podcast “Up and Vanished” and the subsequent number one hit podcast “Atlanta Monster.” Albright tells Cynopsis how the podcast business is changing – and why TV dive in deeper. […]

The 1970s was a time of massive change in America, an upheaval that was represented on TV. Former network TV exec  Jim McKairnes has written a book, All in the Decade: 70 Things About 70s TV That Turned Ten Years Into a Revolution, recounting a raucous ten years in the life of television. An excerpt is […]

Comedian and hypnotist Chris Jones is host of Double Take, a prank show with a twist premiering on Facebook Watch on October 24. America’s Got Talent viewers will recall Jones hypnotizing Howie Mandel, even getting the germaphobe to shake hands with his fellow judges; he’ll also be on hand for the Cynopsis Model D […]

By Tripp Boyle, SVP, Connekt Do traditional mass market retailers have any future in the video streaming space? Walmart seems poised to place a multi-billion dollar bet that the answer is yes, despite the dramatic flameout of competitor Target’s video service just three years ago. Nonetheless, if I were a bookie, I’d say […]

By Abbey Thomas, CMO, Tremor Video DSP Marketers should not accept fraud as an inescapable cost of digital advertising. Yes, it is a real problem. Yes, eradicating it completely is difficult and won’t happen overnight. But marketers should not be the ones liable for the dollars wasted on fraudulent views and clicks. Only 18 percent […]

Casting TV shows is a challenging process – no less so when you’re asking people to just be themselves. Glenda Hersh, co-president and co-CEO of Truly Original, the unscripted production company behind Ink Master (season 11 is airing Tuesdays at 10p on Paramount Network), as well as History’s Swamp People, truTV’s Hack My Life, and […]