CynCity

By Charlene Weisler According to a recent study from the ARF, consumers are slightly less likely to share their data in 2019 compared to last year. Polling 1,105 adults 18+ via a mobile questionnaire in March 2019, respondents were asked about how well they understood common privacy terms, what personal data they were willing to […]

From flexibility to timely execution to “realness,” indie producer Brandon Killion, President of Bright Bay Creative (Droppin’ Cash), offers insights on breaking through in a cluttered media landscape. Be a Solution Service Provider For ALL Buyers – Proficiency in all content areas including short form, long form, scripted, branded, live streaming and so forth is essential […]

Have you heard? Cynopsis has partnered with STUCK – a savvy podcast helping people get unSTUCK from common workplace dilemmas in the entertainment and media industries. STUCK is co-hosted by Damian Bazadona (President and Founder of Situation) and Rachelle Pereira (Co-Founder of EQUALibrium Group). On the podcast, the dynamic duo hears questions […]

How do you convey the transformation of a 50-year-old legacy like Fred Rogers Productions, or the complexity and depth of a Ken Burns project?  Suzy Jurist, founder and President of NYC advertising agency SJI Associates, offers insights on the branding process.  What’s the most important goal when you’re helping a client through the branding process? […]

Ed Renicker, CEO of New York Interconnect, will host a fireside chat with Bill Koenigsberg, President, CEO and founder of Horizon Media, at the Cynopsis Big TV Conference. Among the topics: brands, data and the future of client/agency relationship. Renicker offers a sneak peek at what’s on the agenda. What do you think is […]

The Women’s Tennis Association will receive the 2019 Distinguished Company award at the Top Women in Media Awards gala in NYC. Micky Lawler, WTA President, explains how the organization serves women so well. What have been the most effective initiatives/policies in your company to help women thrive in the workplace? The success of the WTA as an […]

Aaarrgh! Piracy is a major issue for the media industry, and it’s a challenge being addressed by Friend MTS, provider of channel content protection. Simon Williamson, Chief Commercial Officer and a speaker at That Big TV Conference September 9-10 in NYC, talked to Cynopsis about the piracy plague, and how companies can batten down […]

By Cathy Applefeld Olson Nick Lachey, TV personality and founding member of boy band 98 Degrees,will host Nickelodeon’s upcoming music competition series America’s Most Musical Family, and Grammy winner Ciara, digital sensation David Dobrik and singer/songwriter/actor Debbie Gibson will serve as judges for the show. The net announced the lineup July 25 for the show, […]

Podcasts have been around for decades, but suddenly they’re red-hot. Gary Reisman, CEO of podcast producer Forever Dog, explains why podcasts have become big business.    Why are podcasts suddenly so popular?   In recent years, we’ve seen popularity increase exponentially on two fronts – among consumers/listeners, as well as among the creatives who are getting […]

National Geographic‘s APOLLO: Mission to the Moon, which premiered Sunday, July 7 and will re-air this week as part of the net’s Space Week programming,  is “not just a film, it’s an experience,” says Geoff Daniels, EVP of Global Unscripted Entertainment, National Geographic. Here’s why. How does “Apollo: Missions to the Moon” fit into the network’s […]