By Chris Ferhmann, VP, Digital Products at TEGNA Data transparency, consumer choice, brand safety, and fraud-free environments are all looming large in the advertising industry these days. And while there are elements of the digital advertising mediascape undergoing large, sweeping changes (i.e., deprecation of 3rd party cookies), one thing still holds true: brands still expect […]
A SeeHer Series By Julie Keshmiry, Chief of Staff, Brand, Creative & Media, Intel Corporation Santa Rosa, 55 miles north of San Francisco, is the largest city in the golden state’s Wine Country and the county seat of Sonoma County. Less well-known but far more significantly, Santa Rosa also is the birthplace of what became […]
A SeeHer Series Sofia Hernandez is TikTok’s Global Head of Business Marketing and the executive sponsor of TikTok’s Support Black Businesses initiative. Twenty percent of Black Americans launch their own business every year, but only 4% of Black-owned businesses are likely to survive the startup phase. This opportunity gap is largely the result of […]
A SeeHer Series Suezette Yasmin Robotham is a veteran Diversity, Equity, and Inclusion (DEI) practitioner and sought-after speaker, connector, and coach. In this week’s SeeHer blog, Suezette offers perspective on code-switching, authenticity in the workplace, and the critical importance of representation. The SeeHer movement is creating a platform which supports all women in our quest […]
Docuseries “Phat Tuesdays: The Era of Hip Hop Comedy” tells the story of how one man, actor/comedian/writer Guy Torry, moved mountains to create an all-Black comedy night at The Comedy Store. Torry serves as executive producer on the series, along with Reginald Hudlin (“Django Unchained”), who also directs the three-parter. Here, Torry and Hudlin talk […]
A SeeHer Series Search Engagement leader and SeeHer member EDO is working with SeeHer in Sports to explore the value of women’s sports, develop a comprehensive comparison to men’s sports, and analyze how well high-scoring GEMR ads perform in women’s and men’s sports programming. For Super Bowl LVI, EDO analyzed how well the celebrities in […]
“Black voices should be celebrated 365 days a year,” says Lisa Holme, Group SVP of Content and Commercial Strategy for Discovery, about discovery+’s new “Black Voices Hub.” The hub will live on the platform year-round, with curated series, documentaries, and specials. Holme shares what it’s all about, and what’s ahead. What is the genesis of […]
Joanna Lambert, President of Yahoo, shares how her company is pushing boundaries to meet Gen Z where they live. What are you doing that hasn’t been done before? At Yahoo, we are excited to have brought the first purely digital experience in real life to New York Fashion Week with the “Maisie Wilen Fall-Winter 2022 […]
While big streamers invest billions annually in new content, super-aggregators like Struum, JustWatch, and Reelgood are not investing in content, but helping mid and small streaming services find audiences. Lauren Devillier, CEO And Co-Founder of Struum, focuses on the next trend in streaming. What is the biggest challenge facing streaming services right now? How do […]
Marketers shouldn’t be hesitant to spice up their media mix with CTV, says Mohammad Chughtai, Global Head of Advanced TV for MiQ. Here, he shares why. How can CTV be a differentiator for campaigns? Connected TV combines the addressability and measurement of digital with the big-screen experience brand storytellers crave – the best of both […]
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