The global Out-of-Home advertising market is evolving rapidly and is set for a major transformation, according to DataM Intelligence’s new market report. Fueled by the increasing adoption of digital formats, particularly digital billboards, and innovative mediums such as vehicle wrapping and transit advertising, the market is set to cross $11 billion by 2030, growing at a CAGR of more than 13%.

Geographically, North America remains a dominant force in the market, supported by its advanced infrastructure and early adoption of digital OOH formats. With increasing urbanization and infrastructure development, Asia-Pacific is expected to witness rapid expansion and emerge as the largest region by 2030. Adoption of emerging tech such as big data analytics and AI-integration is enabling more precise targeting and real-time performance measurement, making OOH advertising more efficient and appealing to advertisers seeking to optimize their campaigns.

Source: DataM Intelligence

“We are witnessing a paradigm shift in out-of-home advertising,” Moïn Mohammed, Principal Consultant, DataM Intelligence, tells Cynopsis. “As digital formats and innovative mediums take center stage, we are seeing a shift towards smarter, more impactful campaigns. The integration of emerging tech such as AI is not just enhancing efficiency; it is setting a new standard for precision and engagement. As much as the industry is focused on visibility, it is also building on connectivity and real-time impact.”