12/16/15: The Masters breaks tradition; PBR’s 2016 ride; Paypal’s Super spend



CYNOPSISSPORTS
12.16.15

Good morning. It’s Wednesday December 16, 2015, and this is your first early morning Sports briefing. 

The Masters is shaking up its broadcast philosophy, as Canada’s CTV, TSN, and RDS agreed to a new media rights package with Augusta National Golf Club to become the exclusive Canadian broadcasters of the famed tournament. The move ousts Global from the broadcast package beginning with the 80th edition of the Tournament in April 2016, with full coverage of the third and final rounds on CTV, while TSN expands its broadcast window to start at 11a each day with coverage of the Par 3 Contest and first two rounds, while also offering multiple viewing options for The Masters across TSN’s five national feeds including Amen Corner, Holes 15 and 16, Featured Groups, and more.

"The Masters is a timeless sporting tradition, and a major component of our coverage of the biggest championship events in sports," said Stewart Johnston, President of TSN. "We are thrilled to work alongside the Augusta National team on this new, expanded partnership as we leverage Bell Media’s wide-ranging suite of programs and platforms to make our exclusive Canadian coverage of The Masters bigger than ever before."

ON THE AIR

A new year of PBR will see CBS Sports platforms serve up a full plate of content. Coverage in 2016 will see CBS deliver 14 events to fans on the broadcast channel, including all of the PBR majors beginning Jan. 16 from Madison Square Garden. Meanwhile, CBS Sports Network is set to offer more than 100 hours of PBR action, including 36 rounds of coverage across the 27-event BFTS schedule. The cable channel’s slate begins Jan. 9-10 in Rosemont, Illinois.

Univision Deportes scored big with the Liga MX finals match on Sunday, drumming up an average of 2.8 million viewers for the Pumas/Tigres battle on UniMas with a simulcast on UDN. The marks the most-viewed club soccer match on any network since 2013, and propelled UDN to rank as the top cable sports network, regardless of language. The game also helped Univision Deportes deliver the largest Liga MX live stream of all time delivering over 1.0 million minutes watched.

The end of the streak by the NBA’s Warriors on Saturday handed NBA TV with 630,000 total viewers, according to Nielsen, to push the network’s season average to 320,000 viewers with a markup of 6% over last year’s score for the same period. In fact, Golden State telecasts are up 33% among total viewers on the channel to deliver 543,000 total viewers compared to 407,000 for the team’s matchups to date a year ago.

The buildup to last weekend’s McGregor/Aldo battle at UFC 194 pushed FS1 to multiple UFC viewership records on Saturday. The two-hour prime time UFC 194 Prelims gave the channel 1,931,000 viewers to rank as the most-watched PPV in channel history, according to Nielsen.  Friday’s special two-hour FS1 UFC 194 Weigh-In Show also hit highs becoming the most-watched weigh-in ever on FS1, delivering 294,000 viewers.

The NFL is once again flexing the broadcast schedule, announcing that Week 16 will now see the Giants/Vikings battle on Dec. 27 shift to NBC’s Sunday Night Football at 8:30p. Meanwhile, the Steelers/Ravens matchup will now head to CBS at 1p. 

Speaking of the NFL, Deluxe Entertainment Services Group locked in a three-year digital distribution contract from MP & Silva to carry league games to European broadcasters via MediaCloud. The deal calls for Deluxe to deliver up to seven regular season NFL games per week, as well as playoff games, and the Super Bowl for distribution. Deluxe will also deliver NFL RedZone.

Golf Channel tackles the biggest moments of 2015 as we close December with a lineup of special year-end programming, showcasing feats that include "Rickie" Fowler’s unforgettable final round and playoff victory at The Players (airing Saturday, Dec. 19 at 7p), Jordan Spieth’s run at a Grand Slam, the heroic comeback by the United States amidst controversy at the Solheim Cup (on Jan. 2 at 1p) and several dedicated Golf Central and Morning Drive specials. The yearbook starts today with the channel looking at several PGA TOUR winners from 2015, along with LPGA, Champions Tour, NCAA Golf and the Drive, Chip & Putt Championship events from earlier this year.

Meanwhile, veteran Golf Channel/NBC Sports golf analyst Mark Rolfing will return to the broadcast team starting Jan. 7 at the Hyundai Tournament of Champions after being diagnosed with a rare form of salivary gland cancer and took a leave of absence following the PGA Championship for surgery and treatment. Rolfing will serve as a tower analyst for the first two PGA TOUR events in 2016 the Hyundai Tournament of Champions (comprised of PGA TOUR tournament winners in the 2014-15 PGA TOUR season) and the Sony Open in Hawaii, the first full-field event in 2016 (Thursday-Sunday, Jan. 14-17).

HBO’s Real Sports With Bryant Gumbel was named a winner of a 2016 Alfred I. duPont-Columbia University Broadcast Journalism Award. The annual awards recognized the show for its report on Qatar, which looked at the conditions migrant workers were subjected to in constructing soccer stadiums for the 2022 World Cup, allegations of bribery scandals and the country’s suspected ties to terrorism in the Middle East and around the world.


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Entry Deadline: January 21, 2016 | Late Submissions: January 28, 2016
Awards Event: April 17, 2016 (NYC)

Learn about the awards program & how to enter:
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SPONSORSHIP & PROMOTION

PayPal’s foray into the Super Bowl will see the company debut its first major brand campaign as an independent company via a 45-second television commercial during the 1st quarter on Feb. 7. The buy marks the first time PayPal will advertise during the game. "This ad is more than a commercial — it’s our opportunity to introduce the world to PayPal’s vision for the future of money — to empower people and businesses to move and manage money securely, efficiently and affordably," said Greg Fisher, PayPal Vice President of Global Brand Marketing. "The launch of this ad is just the beginning of our new brand campaign designed to start a larger conversation about a reimagined financial world that must include everyone."

Santa Anita Park is hunting for the new voice of famed racetrack, inviting submissions from around the world. Announcers interested in being considered as the next Voice of The Great Race Place should email a cover letter, resume and demo clip to [email protected]. Meanwhile, Frank Mirahmadi and Michael Wrona will share the announcer duties at Santa Anita for the next few months and will be given strong consideration as the permanent race caller.

The Cynopsis Social Good Awards program salutes TV’s commitment to community – and what better way to highlight your network’s demonstration of that dedication than by entering your best social good-themed episodes? There are only a few hours left — that’s why you should start your entry now + submit no later than 11:59p tonight.

The 67th Reese’s Senior Bowl announced that Morgan Stanley Global Sports & Entertainment is teaming up with the event to "ensure that these athletes are also prepared for the financial challenges and responsibilities associated with playing in the NFL." "Over the next few months, the lives of these athletes are going to accelerate from 50 to 100 mph as they prep for their ultimate goal of making the NFL," said Drew Hawkins, Managing Director and Head of Morgan Stanley Global Sports & Entertainment. "As these young men put all of their focus on the field, GSE is partnering with the Reese’s Senior Bowl to ensure they are also thinking about their finances from the start of their careers — a crucial step in planning for long term success." The game will also kicked off at 2:30p.

BYU is back on board with the Collegiate Licensing Company, inking a 10-year extension to continue managing the school’s trademark licensing program. CLC began partnering with BYU in 1981. Officially-licensed product for BYU is now sold at more than 883 retail locations, an increase of more the 100% since 2013.

WWE joined FanPrint.com for a new partnership that will give WWE fans across the country the ability to buy unique soft apparel, created by specialized in-house design teams, eliminating the need to work with affiliate marketers, and allowing brands, such as WWE, to control which products go into the marketplace. The launch includes designs of over 100 WWE Superstars including The Rock, Undertaker, John Cena, Triple H, Randy Orton, Roman Reigns and Chris Jericho.

DIGITAL & STREAMING

UFC GYM is now working out with ThePostGame, locking in a partnership to create original content focusing on the fitness culture and training lifestyle of UFC GYM. Through its TPG Studios unit, ThePostGame will conceive, film and produce episodes while developing content for exclusive sponsorship to brands and advertisers.

FOX Sports’ new daily podcast Outkick the Show with Clay Travis ranked as the top podcast on iTunes in the Sports & Recreation Audio category a day after the show’s launch. The episode saw Travis talking with SEC Commissioner Greg Sankey, discussing Sankey’s first job and his thoughts on the SEC this season.

SendtoNews is teaming with the NBA for the syndication of league highlights, delivering daily clips for the NBA, WNBA and NBA D-League to its network of online sites for local newspapers, radio and television stations. SendtoNews will include NBA content through its suite of video embedding tools for publishing partners.

AriBall rebranded the company as Scoutables in a move "to better reflect its next-generation technology and products." Fans can now access the analytics AriBall has been supplying to MLB teams and top-tier sports media via the company’s new smartphone application, which was unveiled during a presentation at the Sports Management Worldwide event held during MLB’s Winter Meetings in Nashville.

The ACC Digital Network revealed the Top 20 finalists for the 2015 ACCDN Must See Moment of the Year Award. Fans can determine the ACC Must See Moment of the Year by sharing which moment from the past year, across all sports, they think is the best. The ACC Digital Network will retweet and share through December 30th. The Must See Moment with the most fan shares will ultimately be deemed the overall winner.

PRODUCTION TECH

NESN and LiveU announced a new innovation for covering live sports without the need of a mobile truck, satellite signal or any wired connection from the event. The channel will utilize multiple cameras feeding back to NESN’s Boston-area studios via bonded cellular technology with NESN planning to use multiple LU500 portable transmission units to pilot live "@Home Productions" on the majority of Red Sox home and road spring training Games in 2016. As part of the plan, NESN’s game announcers will continue to call the game from the ballparks’ broadcasting booths, as all the audio from the venues will be imbedded with the LiveU signals sent back to NESN’s studios.

THE MAIN EVENT

Suns/Warriors on ESPN at 10:30p.


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ON THIS DAY in 1973: The Bills’ running back O.J. Simpson becomes the first man to rush for over 2,000 yards in a single season.

In The Know: In the movie Fletch, Chevy Chase’s character proclaims his hatred of which MLB Hall of Famer? (Email [email protected] with your answer and be sure to include your name, company and city.)

Answer to Our Last Sports Trivia Question: Who is second on the NFL’s career reception yardage list? Answer: Terrell Owens. Kudos: Kyle Helm-CBS Sports/NY; Andrew Feingold-Nielsen/NY; Denis Barry-CBS/NY; Brian Traynor-Home Team Sports/NY; Jonathan Norman-Bespoke Sports & Entertainment/Charlotte; Andy Pittman-TAMU/College Station; Lance Phegley-Texas Runner and Triathlete magazine/Houston; Doug Kelly-Foster Farms Bowl/South San Francisco; David Westberg-SAG-AFTRA Federal Credit Union/Burbank; Tom Moore-Kalt Productions/LA

Later — Chris
Chris Pursell for Cynopsis | Sports @VegasandVine
12.16.15

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WINTER INTERNSHIP CREDITS ONLY: PRODUCTION INTERNSHIPS/MediaPlace/Long Island City: For a digital media agency and prod co. Production/post-production and social media. Min 3 days per week. Unpaid offering credit. Res/cover letters to: [email protected]. / 212-631-9800 x0. www.mediaplace.us (12/20)

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